DALLAS, Pa., Nov. 5, 2012 /PRNewswire/ --Digital Net Agency, Inc. (DNA), a leading performance-based digital agency, today announces its acquisition of Plaid Skirt Marketing, a comprehensive digital marketing agency specializing in branding and social media. The acquisition will elevate the social media capabilities of DNA, whichare increasingly critical to SEO, and provide current and future clients with a one-stop digital marketing solution. As part of the acquisition, Plaid Skirt Marketing's president Skip Graham, widely recognized as a pioneer of digital branding and social media marketing, will join the company as Chief Strategy Officer.
Launched earlier this year with a mission to upend traditional agency models, the rapidly growing DNA focuses on maximizing agency accountability and minimizing client risk, all while fueling massive client growth. DNA is staffed by a team of veterans from Top 10 Search agencies, who have helped hundreds of advertisers from start-ups to Fortune 500 brands manage the most complex search programs in the world, while propelling them to the top of the search engines. Dedicated to putting talent, research, technology, and proven strategies at the forefront of its business, DNA offers unique revenue and equity-based models to its clients.
"We are incredibly pleased with the acquisition of Plaid Skirt Marketing. Search is in our 'DNA,' Social and Branding is in Plaid Skirt Marketing's 'DNA' and the match is perfect," said Digital Net Agency CEO Aaron Baker. "This is a business move that just makes sense; advertisers are increasingly looking for full-service, digital marketing solutions, and innovative ways to engage social media outlets and, with this acquisition, DNA completes the digital marketing equation for current and future clients."
Plaid Skirt Marketing provides clients with an innovative approach that emphasizes both creativity and performance. With a portfolio that includes award-winning, international marketing campaigns for Fortune 500 companies, as well as start-ups, Plaid Skirt specializes in branding and social media, as well as mobile marketing, email marketing, viral marketing, and eCRM development. The company also provides website design, online branding and campaign development, landing pages, and banner ads.
The acquisition will shift DNA from a formerly search-centric firm, to a robust search and digital marketing agency. DNA will gain Plaid Skirt Marketing's digital marketing expertise, particularly in product branding and social media, while expanding Plaid Skirt Marketing's digital platform.
A key element in the acquisition is the appointment of Plaid Skirt Marketing's president Skip Graham as DNA's chief strategy officer. A 20-year marketing veteran and innovator, Graham has helped launch Internet marketing efforts for national brands such as Bali, GlaxoSmithKline, Hanes, Champion, and many others. Graham was a founding partner in one of the world's first digital agencies, now part of Mediaplex, and led program and product development on the industry's first 3rd-party ad serving technology for agencies. Graham currently serves as the Executive Director for the Internet Oldtimers Foundation, whose 500+ members include many of theindustry'smost seniorinfluencersand decision makers.
"DNA was the perfect fit for us. Their commitment to digital market innovation is matched only by their commitment to their clients," stated Skip Graham, president of Plaid Skirt Marketing. "We look forward to joining DNA and providing the most robust search, social, affiliate, and digital brand solutions to current and future clients."
The acquisition was finalized on November 1st, 2012. The integrated company will operate as a whole under the name Digital Net Agency, Inc. (DNA).
About DNADigital Net Agency, Inc. (DNA) is a leading performance-baseddigital agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). DNA also offers social media and affiliate marketing to their clients with the same innovative approach and expertise. Founded by a team of veteran search experts and technologists from Top 10 agencies, DNA is dedicated to partnering with clients to fuel growth while delivering maximum accountability through its performance-based models. DNA is based in Dallas, PA, with offices in New York City.
About Plaid Skirt Marketing Plaid Skirt Marketing is one of the Southeast's leading new media research, planning and placement agencies.Plaid Skirt's approach to interactive and social media marketing marries old school marketing principles and new forms of applied data to inspire new media strategies with superior results. Plaid Skirt's specialties include: Brand Building and Awareness, Social Media, Social CRM for Business, Mobile Marketing, Email Marketing, Viral Marketing, eCRM development, Lead Generation and Co-registration.
See the original post here:
Digital Net Agency (DNA) Acquires Top Social Media Agency Plaid Skirt Marketing
- Discovering the mysteries of human DNA - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- Scientists go deeper into DNA - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- Instant Egghead - Genes vs. DNA vs. Chromosomes - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- DNA Calls Out Lineup Of Rappers For Future Battles - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- What is DNA? - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- Turn Your DNA Into Fine Art, BMW Zagato Roadster - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- DNA - OFFICIAL URLTV SUMMER MADNESS 2 RECAP! - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- "Binary DNA" - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- 16x9 - DNA Prophecies: Code reveals your future - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- Gilbert Gottfried - Space DNA, Sexy Weight Loss, Badonkadonk Booty - Gilbert Gets It - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- Animated Health Video Production | DNA Services of America - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- Michael Tsarion ~ Mayans ~ 2012 ~ DNA - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- Mini-drones to take your DNA? - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- C2CAM - DNA Research - 07-09-2012 - Coast To Coast AM - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- Inside The DNA Of MDNA - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- KOTD - Rap Battle - DNA vs Eurgh - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- Starchild DNA Showing "Wright" Stuff - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- Chrome Cats - DNA of a Winner(Official Video) - Video [Last Updated On: September 7th, 2012] [Originally Added On: September 7th, 2012]
- DNA leads to arrest in 1980 murder of Oxnard girl [Last Updated On: September 8th, 2012] [Originally Added On: September 8th, 2012]
- 'Junk' DNA: Not So Useless After All [Last Updated On: September 8th, 2012] [Originally Added On: September 8th, 2012]
- Decoding Human DNA [Last Updated On: September 9th, 2012] [Originally Added On: September 9th, 2012]
- Planet of the Apes: What is that big hunk of 'junk' DNA up to ? [Last Updated On: September 10th, 2012] [Originally Added On: September 10th, 2012]
- Genetics Breakthrough Changes Thinking About DNA [Last Updated On: September 11th, 2012] [Originally Added On: September 11th, 2012]
- 'Junk DNA' and the mystery of mankind's missing genes [Last Updated On: September 11th, 2012] [Originally Added On: September 11th, 2012]
- Real-time observation of single DNA molecule repair [Last Updated On: September 12th, 2012] [Originally Added On: September 12th, 2012]
- Court hears DNA findings in child sex case [Last Updated On: September 12th, 2012] [Originally Added On: September 12th, 2012]
- 2012 International Symposium on Human Identification Features Emerging and Best Practice Forensic DNA Techniques ... [Last Updated On: September 12th, 2012] [Originally Added On: September 12th, 2012]
- DNA could help ID a king [Last Updated On: September 13th, 2012] [Originally Added On: September 13th, 2012]
- DNA with a Twist [Last Updated On: September 13th, 2012] [Originally Added On: September 13th, 2012]
- Three reasons to like junk DNA [Last Updated On: September 13th, 2012] [Originally Added On: September 13th, 2012]
- LBNL Seeks Licensees for Highly Specific and Sensitive DNA Extraction Method [Last Updated On: September 13th, 2012] [Originally Added On: September 13th, 2012]
- Under-twisted DNA origami delivers cancer drugs to tumors [Last Updated On: September 13th, 2012] [Originally Added On: September 13th, 2012]
- DNA ‘junk' contains a treasure of information about disease [Last Updated On: September 14th, 2012] [Originally Added On: September 14th, 2012]
- Research: Hopping DNA supercoils [Last Updated On: September 14th, 2012] [Originally Added On: September 14th, 2012]
- DNA evidence missing in Assange case [Last Updated On: September 16th, 2012] [Originally Added On: September 16th, 2012]
- Missing DNA evidence in Assange case [Last Updated On: September 16th, 2012] [Originally Added On: September 16th, 2012]
- No Assange DNA on torn condom - report [Last Updated On: September 16th, 2012] [Originally Added On: September 16th, 2012]
- Calif. DNA Collection From Arrestees Challenged [Last Updated On: September 17th, 2012] [Originally Added On: September 17th, 2012]
- Federal appeals court to hear challenge to California DNA collection law [Last Updated On: September 17th, 2012] [Originally Added On: September 17th, 2012]
- Applied DNA Sciences Contracts With Inventionland [Last Updated On: September 18th, 2012] [Originally Added On: September 18th, 2012]
- Applied DNA Sciences, Textile Centre of Excellence Unveil Textiles Anti-Counterfeiting Platform [Last Updated On: September 18th, 2012] [Originally Added On: September 18th, 2012]
- Rapist caught by DNA test jailed [Last Updated On: September 18th, 2012] [Originally Added On: September 18th, 2012]
- FBI eager to embrace mobile 'Rapid DNA' testing [Last Updated On: September 19th, 2012] [Originally Added On: September 19th, 2012]
- Expansion of criminal DNA collection proposed [Last Updated On: September 19th, 2012] [Originally Added On: September 19th, 2012]
- Assessment of HPV DNA Alone Insufficient to Identify HPV-Driven Head and Neck Cancers [Last Updated On: September 19th, 2012] [Originally Added On: September 19th, 2012]
- George Zimmerman's DNA, not Trayvon Martin's, found on gun [Last Updated On: September 20th, 2012] [Originally Added On: September 20th, 2012]
- George Zimmerman: No DNA evidence of a struggle for his gun [Last Updated On: September 20th, 2012] [Originally Added On: September 20th, 2012]
- DNA evidence links Vallejo man to January stabbing in SLO, police say [Last Updated On: September 20th, 2012] [Originally Added On: September 20th, 2012]
- Legal hurdles threaten to slow FBI's 'Rapid DNA' revolution [Last Updated On: September 21st, 2012] [Originally Added On: September 21st, 2012]
- Judge denies motions to dismiss DNA evidence in Hudson murder case [Last Updated On: September 22nd, 2012] [Originally Added On: September 22nd, 2012]
- Researchers report novel approach for single molecule electronic DNA sequencing [Last Updated On: September 22nd, 2012] [Originally Added On: September 22nd, 2012]
- Novel approach for single molecule electronic DNA sequencing [Last Updated On: September 22nd, 2012] [Originally Added On: September 22nd, 2012]
- DNA helps Wyckoff police nab 'motorcycle burglar' [Last Updated On: September 22nd, 2012] [Originally Added On: September 22nd, 2012]
- Novel DNA barcode engineered: New technology could launch biomedical imaging to next level [Last Updated On: September 25th, 2012] [Originally Added On: September 25th, 2012]
- DNA Microarray 2012: A Focus on Sales Growth [Last Updated On: September 25th, 2012] [Originally Added On: September 25th, 2012]
- DNA in 1980 Maine murder case shown to match defendant [Last Updated On: September 25th, 2012] [Originally Added On: September 25th, 2012]
- DNA recovered during Rayney probe [Last Updated On: September 26th, 2012] [Originally Added On: September 26th, 2012]
- FBI makes headway on DNA testing backlog, report says [Last Updated On: September 26th, 2012] [Originally Added On: September 26th, 2012]
- Male DNA found for first time in female brains [Last Updated On: September 27th, 2012] [Originally Added On: September 27th, 2012]
- Bearing Sons Leaves Male DNA Traces in Mom's Brain [Last Updated On: September 28th, 2012] [Originally Added On: September 28th, 2012]
- Many female brains contain male DNA [Last Updated On: September 28th, 2012] [Originally Added On: September 28th, 2012]
- New drive to take criminals' DNA [Last Updated On: September 28th, 2012] [Originally Added On: September 28th, 2012]
- DNA remains focus in Highway of Tears cases [Last Updated On: September 28th, 2012] [Originally Added On: September 28th, 2012]
- Analysing The Evidence On DNA [Last Updated On: September 29th, 2012] [Originally Added On: September 29th, 2012]
- DNA Clears Death Row Inmate [Last Updated On: September 29th, 2012] [Originally Added On: September 29th, 2012]
- Burn victim identified by DNA in maggots [Last Updated On: September 29th, 2012] [Originally Added On: September 29th, 2012]
- DNA fails to match couple on two other skeletons [Last Updated On: September 29th, 2012] [Originally Added On: September 29th, 2012]
- DNA Dynamics Update on Sports Title [Last Updated On: September 30th, 2012] [Originally Added On: September 30th, 2012]
- DNA solves teen's 1974 murder [Last Updated On: September 30th, 2012] [Originally Added On: September 30th, 2012]
- Some Women's Brains Contain Male DNA: Study [Last Updated On: September 30th, 2012] [Originally Added On: September 30th, 2012]
- DNA exonerates man after 15 years on death row - Video [Last Updated On: September 30th, 2012] [Originally Added On: September 30th, 2012]
- DNA link prompts charges in cold case rapes - Video [Last Updated On: September 30th, 2012] [Originally Added On: September 30th, 2012]
- DNA testing has its limits [Last Updated On: October 1st, 2012] [Originally Added On: October 1st, 2012]
- DNA evidence exonerates 300th prisoner nationwide [Last Updated On: October 1st, 2012] [Originally Added On: October 1st, 2012]
- DNA testing facility in Pune to speed up cases in Mumbai [Last Updated On: October 1st, 2012] [Originally Added On: October 1st, 2012]
- Rape DNA process 'not adequate' [Last Updated On: October 2nd, 2012] [Originally Added On: October 2nd, 2012]
- IntegenX Announces U.S. Launch of the RapidHIT™ 200 System – Rapid DNA Technology That Will Revolutionize the Use of ... [Last Updated On: October 2nd, 2012] [Originally Added On: October 2nd, 2012]
- 300th person exonerated by DNA evidence [Last Updated On: October 2nd, 2012] [Originally Added On: October 2nd, 2012]
- Inherited Diseases Found Sooner in Newborns With DNA Scan [Last Updated On: October 3rd, 2012] [Originally Added On: October 3rd, 2012]
- Woman charged in husband's death gives DNA sample [Last Updated On: October 3rd, 2012] [Originally Added On: October 3rd, 2012]