Bitcoin for videogames as UK store goes digital

The cryptocurrency has proven a useful marketing tool for many companies hoping to boost their brand. Billionaire entrepreneur Richard Branson announced that his commercial spaceflight venture would accept bitcoin as payment. Meanwhile a university in Cyprus, a sustainable grocer, a travel website, a delicatessen and a guitar repair shop are just some of the smaller businesses that have received attention online thanks to their decisions to accept the cryptocurrency.

CeX state that their decision means they are the first national U.K. retailer adopting bitcoin. They currently have 250 stores in the country and have outlets now in five U.S. states. Despite indicating that the adoption would be a trial, there are currently no details on whether the adoption would be rolled out to its other main street stores.

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The reaction to the news was overwhelmingly positive on the social networking service Reddit. Some users described it as "huge news" and potentially "game changing" highlighting the company's decisions to pay out in bitcoin rather than just accepting the currency.

Fans of the videogame exchange were a little more skeptical on its Facebook page highlighting the lack of merits that the digital currency offered and the relatively small uptake.

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"Bitcoin, like gold, is now too heavily mined and hoarded to be accessible to everyday folk who might shop at CeX...I admire and welcome the initiative though," said one user on the social media site.

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Bitcoin for videogames as UK store goes digital