Josh app expands its musical library with 1.3 lakh songs from Saregama in 25 different languages – Business Insider India

Mumbai, Music label Saregama on Tuesday said it has inked a music licensing deal with homegrown short-video app Josh by VerSe Innovation.

With this deal, users of Josh can now access old and new songs from the Saregama library with over 1.3 lakh songs to create innovative content.

Saregama said it will license its entire catalogue to Josh allowing users to create content inspired from its music library in diverse Indian languages like Hindi, Bhojpuri, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi and Gujarati, amongst many others.

"Saregama has music to offer to all generations and age groups across languages. It's great to associate with Josh and see such innovative content getting created."

Saregama holds the catalogue spanning genres like film/non-film songs, devotional music, ghazals and indipop in more than 25 languages.

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"This partnership is a great reminder of that focus - one that makes sure there's a song for every user, creator and moment on Josh, today."

Over 77 million monthly active users on Josh can now create content to songs by legends like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal making their experience on the platform even more engaging and fun.

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Josh app expands its musical library with 1.3 lakh songs from Saregama in 25 different languages - Business Insider India