Google Launches a Series of Blog Posts Highlighting the Value of SEO – Search Engine Journal

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Google has published the first in what will be a series of blog posts dedicated to SEO case studies.

The aim of this series is to share success stories that demonstrate the value of SEO.

Google says the intended audience for these case studies are people who may need some extra convincing that SEO is a good investment.

We want people to hear about these success stories, so were starting a new blog post series that features case studies.

They may, for example, help with convincing a boss boss that investing in SEO or implementing structured data can be good for the business.

Googles inaugural blog post in this series focuses on the basics of investing in SEO and how it has been utilized to help a company.

The first case study in this series was shared by none other than Googles Gary Illyes.

Illyes spoke to an SEO manager named Moon Tae Sung following a presentation at a Google Webmaster Conference in Seoul.

Tae Sung manages SEO for Saramin, which is one of the largest job platforms in Korea.

Saramin offers services such as:

People go to Saramins site to look for jobs, submit applications, and access information related to job searches.

Saramins SEO efforts date back to 2015 using nothing but Google Search Console.

An entire year was dedicated to finding and fixing crawling errors identified by Search Console.

This alone lead to a 15% increase in organic search traffic.

Satisfied with their early success, Saramin decided to invest more into SEO.

The next step in the process was studying the Google Search developers guide and help center articles.

Illyes acknowledges that SEO is a process that may take time to bear fruit.

To that end, Saramin focused on implementing gradual changes such as:

This process of making these changes also involved the use of additional Google tools.

Saramin relied on the Structured Data Testing Tool, Mobile Friendly Test, AMP Test, and PageSpeed Insights.

Eventually, the errors in Search Consoles Index Coverage report turned from red to green.

Even more than, Saramin saw an accelerated increase in organic traffic.

The incremental changes reached a tipping point and the traffic continued to rise at a more remarkable speed.

In the peak hiring season of September 2019, traffic doubled compared to the previous year.

Along with the increase in organic traffic, the quality of traffic also went up.

Saramin achieved a 93% increase in the number of new sign ups and a 9% increase in conversions.

The work doesnt end there, however, as Saramins SEO manager says this is only the beginning of our story.

If you have an interesting case study you want to share, and potentially get featured in an upcoming blog post, Google is accepting submissions.

You can contribute a case study by signing up for a Google Webmaster Conference near you and submitting a talk proposal.

Source: Google Webmaster Central Blog

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Google Launches a Series of Blog Posts Highlighting the Value of SEO - Search Engine Journal