Digital agency space150 created a deepfake version of the rapper named Travisbott.
Recent advances in machine learning have allowed musicians like Holly Herndon to use artificial intelligence programs while creating their music. As reported in Adweek, digital agency space150 recently pushed the technology to its limits by creating an entirely AI-generated song with lyrics and melodies modeled after Travis Scotts music.
After two weeks of feeding lyrics into a text generator model, the creative team produced a track titled Jack Park Canny Dope Man by a deepfake version of the rapper named Travisbott. It was released with an unsettling music video:
The track comes complete with Scotts signature its lit and straight up ad-libs and features heavily auto-tuned vocals with nonsensical rhymes:
I aint got the surfers cause I know Im not that hardBut I got all my old bitches mad by the barsThinkin at the Grammys, in the family, I got starsTry to put in the plane, but the blame be on the cars
Ned Lampert, executive creative director at space150, explained to Adweek why the agency created the project, which wasnt designed for any particular client.
We were sort of fascinated with like, What if we tried to make a songlike an actual good songby using AI and basically creative directing AI? he said. And so we chose Travis Scott just because he is just such a unique artist and he has a unique sound and everything sort of has an aesthetic to it, both audibly and visually.
According to Lampert, the bot initially kept generating lyrics about food while it was still learning to mimic the Houston rappers style. There was one line like, I dont want to fuck your party food, he recalled.
Much like Herndon did with her 2019 album, PROTO, the agency used neural network programs to create the melodies and percussion arrangements for the songs instrumental, which falls just short of approximating the feel of Travis' signature sound.
In late 2019, Canadian musician Grimes spoke about AIs growing capacity to create music on the Mindscape podcast. Once theres actual AGI (Artificial General Intelligence), its gonna be so much better at making art than us, she said. Once AI can totally master science and art, which could happen in the next 10 years, probably more like 20 or 30 years.
While Travisbott shows machine learning hasnt surpassed human ability quite yet, AI-generated music continues to improve at a rapid pace.
Check out the full Adweek report here, and read all the lyrics to TravisBotts Jack Park Canny Dope Man on Genius now.
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