Ascension Crittenton Hospital is first to be renamed in Ascension … – Crain’s Detroit Business

Ascension Crittenton Hospital in Rochester Hills on Tuesday became the first hospital in the 141-hospital St. Louis-based Ascension Health family to receive a new name under the nonprofit health system's rebranding strategy.

Over the next 12 months, 14 other Ascension hospitals in Michigan will add Ascension to the beginning of their names, Ascension executives said in a statement.

For example, Providence Hospital in Southfield will soon be known as Ascension Providence Hospital and St. John Hospital and Medical Center in Detroit will become Ascension St. John Hospital.

In 2018, the name of metro Detroit's five-hospital St. John Providence Health System name will be retired and folded into the management of Ascension Health Michigan.

Last September, Gwen MacKenzie, Ascension's senior vice president and Michigan market executive, told Crain's about the health care rebranding and management integration plan that will tie all properties under one surname and reporting structure.

Ascension medical groups, nursing homes and other sites of care also will prominently feature the Ascension name. Ascension's other 126 hospitals in Wisconsin and 22 other states will also change their names in the coming year.

Other regional Ascension hospital groups include Borgess Health in Kalamazoo; Genesys Health in Grand Blanc; St. Joseph Health System in Tawas City; and St. Mary's of Michigan in Saginaw.

Last year, Ascension eliminated local hospital and regional boards and created the Southeast Michigan Hospital Board, the West Michigan Hospital Board, the Mid-Michigan Hospital Board and the Michigan Market Board that oversees all Ascension properties in the state.

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Ascension Crittenton Hospital is first to be renamed in Ascension ... - Crain's Detroit Business