A world without tigers? This beer company won’t let that happen – Star2.com

Can you imagine a world without tigers? Can you imagine a day when these large, majestic cats are gone from the planet forever? Well, you can stop imagining now, because that could actually become a reality.

Globally, wild tigers are endangered their numbers have dropped 96% in the last century, from an estimated 100,000 to as few as 3,890 today.

The illegal tiger trade is one of the main reasons they are disappearing. More than a hundred tigers are killed each year, their body parts sold for profit through international criminal networks. Every part of the tiger, from skin and bones, to whiskers and teeth, is exploited and used to make products such as medicine, ornamental accessories, and textiles.

Today, the illegal tiger trade and the wider problem of wildlife trafficking reaches an estimated US$20bil (RM85.8bil) per year.

With that in mind, Tiger Beer has launched 3890Tigers, a digitally-led campaign that uncages art and creativity to raise global awareness of the plight of wild tigers.

By uploading a selfie on 3890Tigers.com, users can personalise their picture before posting it on social media to show their support.

3890Tigers (the name comes from the number of wild tigers left) is part of a six-year project in support of Tx2, a global commitment made by the governments of the 13 tiger range countries, including Malaysia, to double the worlds wild tiger population to 6,000 by 2022.

Tiger Beer kicked off the campaign with a donation of US$1mil (RM4.3mil) to organisations that support tiger conservation.

To drive home the urgency of the situation, it has also temporarily removed the tiger from its logo and is introducing a limited-edition design on select packaging without the iconic tiger for the first time in 84 years all to symbolise the threat of wild tigers disappearing.

Working in partnership with six artists from around the globe Malaysias Kenji Chai, Chinas Hua Tunan, Frances Mademoiselle Maurice, Russias Nootk, Britains Nick Gentry and the United States Tran Nguyen Tiger Beer has released an online tool which allows people to instantly create one-of-a-kind selfie art generated by AI.

Tiger Beer has removed the tiger from its logo and introduced a limited-edition design on select packaging without the iconic tiger for the first time in 84 years.

By uploading a selfie on 3890Tigers.com, users can choose from a range of signature styles including enigmatic street-art-meets-calligraphy, delicate paint and ink illustrations and fluttering rainbow origami to personalise their picture, before posting it on social media to show their support.

The campaign will conclude with a showcase event at Publika Mall in Kuala Lumpur, on Global Tiger Day (July 29). Art from the six artists will be on display alongside 250 individual tiger art pieces from local artists, symbolising the estimated number of Malayan Tigers left in the wild.

To create your unique selfie and show your support for the cause, visit 3890Tigers.com. For details of where you can catch the pop-up pledge booth, and for more information on the campaign, visit fb.com/tigerbeermy.

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A world without tigers? This beer company won't let that happen - Star2.com