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Robin Heppell Reveals How Any Funeral Home Can Create An Effective Marketing Plan That Gets Results What makes the Be a Funeral Marketing Rock Star conference so different from all the other funeral home marketing events in 2014? This event actually walks attendees through the creation of their funeral home marketing plan from A to Z following the Funeral Marketing Blueprint method. This Blueprint will be unveiled at the Be A Funeral Marketing Rock Star event in February 18, 19 & 20, 2014 at the Planet Hollywood Hotel and Casino in Las Vegas, Nevada. http://www.FuneralRockStars.com/live Las Vegas, Nevada, December 12, [Read More ...]

Join me at Booth # 2241 at the NFDA 2013 Convention in Austin, Texas from October 21 to 23. Watch the video to see what you will get when you pop by the booth to visit. Make sure that you register for your 1 day expo pass and claim your bonus prize (details inside the video). Please let me know which video you like better leave a comment below with #NFDASnappy or #NFDAHonkyTonk Snappy NFDA 2013 Convention Free Expo Pass Video Honky Tonk NFDA 2013 Convention Free Expo Pass Video If you get your free expo pass from Funeral [Read More ...]

In this episode, Im going to share with you my strategy on how to deal with online reviews: how to get nasty ones removed (or at least not look as bad) and how to get a steady stream of positive reviews In this video: 00:53 How did you feel when you get a negative review? 02:44 Is the complaint legitimate 05:35 The Olive Branch Approach 06:49 Cultivating positive reviews 08:41 Why client families with Gmail accounts are great for leaving online reviews 10:25 Your After Care Specialist can generate the best online reviews 11:39 [Read More ...]

As you will learn in this episode, this topic is always apparent to me ever since it hit me over the head in 1997 and I think that it is something that you should think about every so often (or even daily) Topics discussed / In this video: 02:34 Who scored on Hepp who also hoisted the Stanley Cup? 03:24 Started my apprenticeship with McCalls 04:04 An epiphanyin Las Vegas 06:07 Opinions are like a nose, everyone has one 07:30 Have you embalmed as many bodies as me? 09:32 Im not picking on hospice [Read More ...]

I get a lot of questions about what is the best way to set up a Google AdWords account for funeral homes and I have seen a lot of AdWords accounts that havent been set up properly, so here is what I recommend 00:39 Very effective marketing tool. 01:20 Is click fraud a tongue twister 03:08 Setting up your initial Google AdWords campaign 03:55 Setting up your ad groups 06:05 Not all keywords are good for you 07:58 If you have multiple locations, do this 11:15 Get the Funeral Home edition of [Read More ...]

I wanted you to mark your calendars now because this fall is going to be the Season of Competitive Advantage for your firm! I have 3 live presentations September, October and November where I am going to share with you my best and latest strategies that will give you and your funeral home a competitive advantage. September: Funeral Bootcamp Series in Cleveland, Ohio I will be presenting my Supercharging Your Website and Web Presence Workshop more details here. October: NFDA Convention in Austin, Texas I will be presenting a two hour workshop: Winning More Calls with Google [Read More ...]

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