AMERICAN MAPLE MUSEUM WINS PRESTIGIOUS MEDIA AND TECHNOLOGY AWARD – InformNNY

CROGHAN,N.Y. - the American Maple Museum is pleased to announce they are a recipient of a 2017 MUSE Award for their Maple Audio Tour.

The American Maple Museum will receive the MUSE Award during a champagne recep-tion on Sunday, May 7, 2017, at the 2017 American Alliance of Museums Annual Meeting in St. Louis, Missouri. Executive Director Christine Colon, will receive the award. This award recognizes the American Maple Museums high achievement in the application of media and technology to Gallery, Library, Archive, and Museum [GLAM] programs.

The Maple Audio Tour is comprised of first-hand interviews with 14 maple experts, many of whom are currently serving on the museums board of directors. The recordings and post production were done by John Aviste of Daystar Productions, Black River, NY. It all got started with a grant from New York State Agriculture & Markets which paid for most of the original recordings. In 2016, a $5,000 grant from Humanities New York (formerly known as the New York Council for the Humanities) paid for the post production, audio equipment, and a webpage for audio streaming. Ultimately, this was a turnkey project by Daystar.

I think what really sets our audio tour apart is that the tracks feature conversations and commentary from nu-merous maple experts, as opposed to hearing from a single narrator. John really went that extra mile by vis-iting sugar houses, to record the sounds of boiling sap and the crackling of wood, burning inside of an evapora-tor. Instead of just looking at an exhibit of evaporators, you are transported to the sugar house.

When designing the tour, it was very important to the Museum that the listening devices be very user friendly. We wanted it to be accessible to virtually anyone. It was Daystar Productions that took that idea of accessibility and ran with it, making the audio tour not only accessible from the museums audio devices, but from a visitors own smartphone, and even from anywhere in the world, by visiting our website http://www.americanmaplemuseum.org American Maple Museum, Executive Director, Christine Colon.

The MUSE Awards competition received more than 200 applications from a wide variety of institutions in North and South America, Europe, Australia, and Asia. This years entries included videos and films, interactive kiosks and installa-tions, VR experiences, applications and APIs, digital communities, websites, audio tours, and more.

Over 90 GLAM professionals from across the globe participated as jurors in the process of reviewing and scoring en-tries. Winning programs were expected to demonstrate outstanding achievement in their content, interface, design, technical merit, innovation, utility, and appeal.

Now in its 28th year, the MUSE awards competition recognizes outstanding achievement in GLAM media and technol-ogy efforts. The competition is administrated by the American Alliance of Museums Media & Technology Professional Network.

It is an honor and a privilege for the Media & Technology Professional Network to host the 28th annual MUSE Awards. The quality of this years entries demonstrates an ever increasing sophistication in the way GLAMs are leveraging both traditional and cutting edge technologies in service to their public audiences.

Neal Johnson, Chair, AAM Media & Technology Professional Network

The American Maple Museum is open Monday, Friday, and Saturday from 11am-4pm. Summer hours will begin July 1 and will be Monday-Saturday from 11am-4pm. The Maple Audio Tours are free with paid admission.

CONTACT: Christine Colon (work) 315-346-1107 (cell) 315-489-9290

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AMERICAN MAPLE MUSEUM WINS PRESTIGIOUS MEDIA AND TECHNOLOGY AWARD - InformNNY