It’s the Technology. Period. – The Financial Brand

Doing more, better, with a smaller workforce, is the main outcome we should expect from the systemic and systematic application of advanced technology in the financial services industry. Is the industry ready?

By Pascal Bouvier, Venture Partner at Santander InnoVentures

As of December 2016, theBureau of Labor Statisticsshows the US financial services industry employing 8.4m people. This figure includes credit and non credit intermediation, securities and insurance activities. For good measure, we may want to add payroll, collection agencies and credit bureau activities, which increases the tally by an additional 400k for a grand total of 8.8m. Lets label this Fact #1.

For the past 6 years, the financial services industry has undergone a transformation, attempting to shed its industrial age structures, rebuilding itself alongside new digital paradigms. The first transformative steps have focused on the digitization of front end processes and systems.

As we cycle through these first steps, we are made aware of the next steps the industry is (or will) undertake digitizing middle office and back office processes and systems. Terms and technologies such as artificial intelligence (AI), straight through processing, robotics, process automation, blockchain or distributed ledgers are all connected to a meta intent to modernize and increase the industrys productivity. Lets label this Fact #2.

Innovation is the process whereby technology is applied to human processes, with the resulting outcome beingincreased productivity. In other words, innovation enables humans to do more with less. This has invariably led established industries to produce more with less labor, or die trying. Witness agriculture and manufacturing. Lets label this Fact #3.

Newly elected President Trump ranon a Make America Great Again platform, which in part means the creation of domestic jobs, or the repatriation of offshored jobs to the US. Arguably this dialectic has focused mostly on the manufacturing, energy and extraction industries. Lets label this Fact #4.

We also know the Trump administration has made known its intent to free the US economy from its regulatory debt, which includes financial regulatory debt (which in and of itself is worthy exercise although the devil is in the details). I discussed the Executive Order regarding the US financial systemhere. The purpose of this intent is obviously to facilitate job creation. Lets label this Fact #5.

The US financial services industry has, much like its manufacturing brethren, engaged in offshoring. We need to unpack this statement though. Global banks (retail, commercial or i-banks) have offshored jobs, not the entire industry, and certainly not regional, community banks or domestic insurers. Further, global banks have offshored certain categories of jobs such as low level IT, risk management and compliance to locations with a lower cost of labor.

Thusly, the aggregate amount of US financial services jobs lost to offshoring is probably minimal. I would venture a guess of no more than 150k jobs lost to offshoring (arguably I might be completely off). Further, some of this offshoring might very well be grounded in sound business decisions, such as the need to have global support operations in multiple time zones across the globe.

Additionally, it remains to be seen whether deregulation or the lack of enforcement of current regulation will help with financial services job creation per se. The demise of brick and mortar branches as the primary distribution channel for a financial product is not regulatory driven. It is borne out of societal changes enabled by new technologies. The slow unbundling and rebuilding of traditional financial services models is a byproduct of the internet age.

I cannot avoid concluding that any push to force large banks to repatriate jobs back to the US will not yield significantresults, and that any deregulation push as a basis for job creation is a weak proposition at best. Therefore the desired outcomes powering Fact #4 & Fact #5 (bringing jobs back to America and creating new jobs) are questionable, regardless of how well meaning the intent is.

On the other hand, financial institutions, are under assault frominnovative fintech startups and ravenous tech companies like Google, Amazon, Facebook, Apple (GAFA). The industry also is serving a younger consumer base withdrastically different appetites and behaviors compared to their predecessors. This leaves no other choice but to complete their transformations towards greater productivity.

Tomorrows banks will discharge their regulatory burden with but a fraction of the number of employees needed today. Tomorrows insurer will reach consumers with a digital brokerage workforce at odds with current prevalent distribution channels. Buy and Sell side institutions are today actively deploying advanced technologies that makes them brutally efficient at pre-trading, trading and post trading activities.

Everyone is betting on a conversational banking/insurance model via mobile social media apps. I am not even attempting to draft a comprehensive list of transformational changes, yet readers will clearly decipher the inevitable conclusion namely that the probability the financial services industry will employ fewerpeople in 5 to 10 years from now is much higher than the probability aggregate employment will remain unchanged or increase.

No amount of political nudging, deregulation, or trade re-engineering will prevent or reverse the consequences of technology innovation. We are left with attempting to decipherone unknown: How many jobs will the US financial services industry shed in the next 5 or 10 years, and how swift will the shedding occur? Fact #2 & #3 loom larger and stronger.

How will the impact of such dislocation be tackled? 8.8m workers is not a small number and, as the last US presidential election has proven, not paying attention to technology dislocation is unsustainable.

Notice how certain European governments treat their domestic banks as employment stabilizers and do their utmost to ensure no material waves of redundancies occur. Will the US follow this path? If so, will this furtherenable GAFA and fintech startups? More importantly, which will be the new demand curves created on the back of this dislocation?

I am sure the CEOs of most financial institutions have not failed to notice all technology companies have a much higher revenue per employee ratio than traditional banks or insurers. You have been warned and make sure to check how the statistics behind fact #1 will behave going forward Its the technology. Period!

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It's the Technology. Period. - The Financial Brand