Netmums in censorship row as anti-Kellogg's comments 'disappear'

Site signed a lucrative deal with the multinational three years ago Questions over support for cereal giant's breakfast club campaign Coco Pops contain one of the highest sugar levels of any breakfast cereal

By Nick Craven And Justin Stoneman

PUBLISHED: 16:08 EST, 21 September 2013 | UPDATED: 16:08 EST, 21 September 2013

Bad taste: Netmums was criticised for advertising sugary Kellogg's cereals

Influential parenting website Netmums has been accused of censorship after members criticised a controversial sponsorship deal with cereal giant Kelloggs.

The website, regarded as an independent voice for parents, signed a lucrative contract with the multinational three years ago but will not say how much it is worth.

Some Netmums pages are emblazoned with Kelloggs advertising and members are urged to review new cereals on the site.

But now some women say that messages questioning the websites support for Kelloggs Give A Child A Breakfast campaign, which aims to provide breakfast clubs for vulnerable youngsters, disappeared within hours of being posted.

Mother-of-two Sarah McKenzie claimed her comments were removed after she described Netmums as shameless.

She objected to the websites promotion of Kelloggs Coco Pops, which contain one of the highest sugar levels of any breakfast cereal at 3.5 teaspoons per serving.

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Netmums in censorship row as anti-Kellogg's comments 'disappear'