dna Conversations: India is a destination country for gold jewellery

Gold has always been alluring to humans partly because of its rarity, partly because it has generally been considered to be the purest of metals, and also because over the centuries it has weaved itself into the sentiments and traditions of people.

Nowhere is this more in evidence than in India (and even China).

When gold prices zoomed, far from discouraging demand, people flocked to gold because the metal proved once again that it was the ultimate security. It was better than the dollar, and certainly better than the Indian rupee.'

But India's move into pure gold jewellery is strategically significant as well. The industry is an employer, and exporter, and a creator of innovative designs.

All of a sudden India has become the market if you want value-for-money jewellery.

To discuss this and other developments, DNA's R.N.Bhaskar (with editorial support from Shraddha Shirodkar) moderated a conversation with a panel of experts. The panel comprised (in alphabetical order):

Samit Bhatta, Publisher, The Retail Jeweller; Sunil Datwani, Director, Gehna Jewellers; Avinash Pahuja, Director, ORO; Navin Sadrangani, Director, NYUZ; and . Samir Sagar, Partner, Manubhai Jewellers.

Given below are edited excerpts:

DNA: When we look at the industry, we talk about its strengths. We talk about areas that we are not very comfortable about. And we also talk about how to change the rules, so that you can go a lot further.

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dna Conversations: India is a destination country for gold jewellery