Linda Yaccarino’s right-hand man out at X as global operations chief reportedly given the sack – Fortune

Working for Elon Musk can be the very definition of precarious employment. The entire Tesla Supercharger staff found that out the hard way when they were collectivelygiven the sackwith little explanation.

Now its Joe Benarrochs turn. The former head of global business operations for Xpersonally hired by CEO Linda Yaccarino just days into her jobis out after barely more than a year, according to hisprofileon LinkedIn.

And the former NBCUniversal global advertising chair could herself be in the crosshairs, according to a report by theFinancial Timeson Sunday.Citinganonymous informed sources, the FT wrote that Yaccarino felt pressured to shake up her management team, firing Benarroch for allegedly failing to properly flag clients in advance that X would soon permit the consensual sharing of porn, citing three sources at the company.(Pornography has long been present on Twitter, but it was not officially permitted previously.)

While Benarrochs reported blindsiding of clients could clearly have negative effects, Musk himself has also provided reasons for them to feel confused. Musk attempted to lure popular streamers away from Twitch by shaming the Amazon-owned rival over its failure to police its own platform for adult content. Flip-flopping just weeks later to make porn officially permissible content was bound to be controversial.

When approached byFortunefor comment, X replied with the automated statement, Busy now, please check back later. Benarroch did not respond on X to a request for comment.

Musks social media platform has labored under heavy losses ever since he added $1 billion in annual interest to its cost base in order to fund his $44 billion acquisition in late October 2022.

While X remains a privately owned company, its problems potentially threaten to spill over to Tesla, as the EV manufacturer is the main source of wealth for Musk and share sales have been used to finance his Twitter endeavor. Tesla stock is down 50% since Musks interest in the social media platform became public in April 2022.

In September, Yaccarino suggested X could actually turn a profit in early 2024. But an investigation by a nonprofit showing evidence that X hadplaced ads next to pro-Nazi postssubsequently triggered an exodus of advertisers from companies like Disney and ignited fresh worries over a possible financial collapse. Instead of diplomacy, Musk opted to go on the attack, threatening to name and shame advertisers in the event of Xs bankruptcy.

Musk appears unsatisfied with the pace of improvement at X and recentlytappedhis Boring Co. CEO Steve Davis to have a closer look at its cost base in what Yaccarino confidants told the FT was a direct challenge to her authority.

Yaccarino herself has faced constant speculation she is little more than apuppet CEOinstalled totake the heat off Musks management of the company and, when necessary,fall on any grenadesfor the centibillionaire.

When she opened up last week about her difficulties in overcomingimpostor syndromethe feeling that one hasnt truly earned their status and positionshe was asked what was the best message she had ever received from him.

Rather than cite an example of how he builds her up or encourages her to achieve her best, the first thing that came to Yaccarinos mind was the day Musk announcedher hirenot anything that happened in the 13 months since.

Yaccarinos room to maneuver already was limited amid the ongoing losses, and now she has to bear the blame for having personally vouched for Benarroch, her former aide, in the first place.

Unless Yaccarino can better tap into her extensive Rolodex to lure back her contacts in the ad industry, Benarroch may not be the only former NBCUniversal executive to find themselves updating their LinkedIn profile.

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Linda Yaccarino's right-hand man out at X as global operations chief reportedly given the sack - Fortune