Making of the Annual Report 2023: Avatar Technology and Voice Cloning – LLYC

Innovation is a cornerstone of our company, and artificial intelligence has become essential in transforming corporate communications in an increasingly technology-driven environment.

With this in mind, we are excited to share our 2023 Annual Report in a unique format: introducing AIRO, the hyper-realistic avatar of our CEO, Alejandro Romero, to present our companys key milestones interactively. Have you tried it yet?

We want to reveal the behind the scenes and provide insights from our experts into the creation and development process of this new format:

Our idea was founded on conversational marketing, and we aimed to find a technological solution that was different, effective, and innovative to highlight such an important communication for the company.

By creating a digital version of our CEO and combining generative AI, avatars, and voice cloning, we successfully delivered a new solution that not only meets our own needs but can also work for a wide range of non-human-assisted environments.

Voice cloning involves several steps to capture essential data from the original material::

We developed a hyper-realistic avatar of our CEO Alejandro Romero with the support of VIDEXT and its automated audiovisual generation solutions with Artificial Intelligence. For this process it was essential:

For the final product, we designed an immersive environment for a personalized experience. We produced an interactive video that lets users navigate the avatars narration based on their content preferences.

We keep pushing the boundaries with formats that enhance the impact and effectiveness of corporate communications for both us and our clients. Want to know more? Roberto Carreras, our Senior Director of Marketing Voice, explains:

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Making of the Annual Report 2023: Avatar Technology and Voice Cloning - LLYC