Embrace evolution: Print augments the growth of new media – WAN-IFRA

The two-day event witnessed an overwhelming response from the attendees, reaffirming the strength of the newspaper publishing business in India. The event featured a diverse range of sessions and exhibitions that celebrated innovation, sustainability, and excellence in print.

During the conference opening remarks, Jacob Mathew, Former President, WAN-IFRA & Managing Editor, Malayala Manorama, India said, We have been able to keep our print business alive thanks to the resilient business strategies of news publishers. This conference gives us the opportunity to learn from some of the best business practices as they share their experiences.

He addressed the various challenges that the news industry has been facing today and encouraged the media industry to enhance its use of the latest technologies, such as artificial intelligence.

The keynote address by Mylene Sylvestre, Publishing Director, Guardian News & Media Ltd, who joined the audience live from London, reflected on how print still plays a crucial role for The Guardian, and offered valuable perspectives on the coexistence of print and digital media in todays media landscape.

The following panel discussion on the Print business trends and current demands of the industry in India was moderated by Vinodini Sukumar, Managing Director, Team One Advertising Pvt Ltd.

The panellists included:

The panel discussed various initiatives and strategies to attract younger audiences and explained how these changes led to increased profitability for businesses. The panellists acknowledged the growing trend of younger audiences avoiding the news. They collectively agreed that the print medium can remain relevant in India through publisher resilience and active engagement with advertisers and audiences.

During the day, eminent speakers from various prestigious news publications discussed the role of renewable energy, sustainability and Industry 4.0 in print operations.

The Indian Printers Summit featured two parallel tracks of conference: the Printing Summit and the Advertising Summit, providing attendees with comprehensive insights into the industrys dynamics.

The Best in Print Asia 2023 Awards were presented at the end of the first day of the event. The awards recognise the newspapers across Asia who excel in printing the newspaper as per ISO 12647-3 and WAN-IFRA quality standards.

The awards were presented in two categories newspapers with a circulation of less than 100,000 copies and newspapers with circulation of more than 100,000 copies. The winners emerged from the Times of India, United Printing & Publishing, Abu Dhabi, Anandabazar Patrika, Malayala Manorama, and The Hindu.

Earlier in the day, WIZONE, WAN-IFRAs new online marketplace was launched.

The Day 2 of the summit started with a keynote by Laya Menon, Executive Vice President & Business Head South, Lodestar UM (IPG Mediabrands) and she presented insights into understanding media solutions from the advertisers eyes.

Emmy DSilva, Engineering & Newsprint Consultant, received the audiences standing ovation for his insightful newsprint session. The session addressed the reasons behind newsprint cost fluctuations in India and elsewhere.

The summit concluded with a newspaper distribution and circulation session featuring M Rajagopalan Nair, Vice President Circulation, and Cinu Mathews, Chief General Manager Circulation, both from Malayala Manorama. They shared the remarkable circulation success story of the Kerala market and how they ensured newspaper distribution even during the challenging COVID-19 pandemic.

The concluding panel included insights from:

The panellists expressed their views on the potential benefits of publishers collaborating and sharing distribution infrastructure to enhance operational efficiencies.

During the end of the summit, Magdoom Mohamed, Managing Director, WAN-IFRA South Asia, said, This year, we saw higher engagement levels, one of the finest. I appreciate the curiosity to learn when we come back after a year.

Throughout the two-day conference, various industry leaders and insiders shared their expertise and experiences on print readership, production, circulation and distribution, and print augmenting the growth of other mediums.

Contact and Inquiries

For further inquiries, pleasecontact: Magdoom Mohamed, Managing Director, WAN-IFRA South Asia, Chennai, India (magdoom.mohamed@wan-ifra.org),Thai Anban, Business Development Manager, WAN-IFRA South Asia, Chennai, India (thai.anban@wan-ifra.org).

WAN-IFRA is the global organisation of the worlds press, comprising 3,000 news publishers and technology companies and 60 national publishers associations representing 18,000 publications in 120 countries. With a mission to protect the rights of journalists and publishers around the world to operate independent media, WAN-IFRA provides its members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society. wan-ifra.org

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Embrace evolution: Print augments the growth of new media - WAN-IFRA