Katia Walsh on ‘permeating Levi’s with the best digital data and AI capabilities’ – Glossy

The retail industry is increasingly integrating AI efforts into business strategies, and Katia Walsh, chief global strategy and AI officer at Levi Strauss and Co., is at the forefront of those changes. Walsh has been with Levis for nearly four years and has led the charge of melding Levis values with innovative technological capabilities to both drive change and increase revenue.

Walsh has a strong track record. Prior to Levis, Walshs work contributed to transforming companies across many industries in 30-plus countries. She holds a Ph.D. in strategic communication with a specialization in quantitative methodology.

I joined Levis because of what the brand symbolizes for me. Especially growing up in a communist country, it meant so much more than clothes and I love the clothes. Its also a symbol of freedom, of democracy, of the unattainable. To this day, if you ask people in Eastern Europe what some of the strongest brands are, Levis tops that list. I also joined Levis because of its DNA of innovation. It has always stood up for making an impact on the world, Walsh said on the latest episode of the Glossy Podcast.

The executive credits developing three particular passions as the key to her professional success. Those include data and information, technologys ability to amplify information, and the power of machine learning to analyze it all and drive desired outcomes.

Below are additional highlights from the conversation, which have been lightly edited for clarity.

Driving changeI cannot drive change alone. A big part of my job and my day, every single day, is spent on education, communication and aligning the goals of the organization. I lead the goals of my partners and stakeholders across the company. Ultimately, what we do in digital data and AI with the capabilities were building has to be in service of the business, our commercial markets and the functions. Its my goal to permeate the entirety of Levi Strauss & Company with the best of digital data and AI capabilities.

Corporate rules no longer applyDigital transformation is inherently something that breaks down silos. [The breakdown] has to happen because youre talking about overhauling an entire enterprise and changing the culture of a whole company, while building on what has worked so far and what needs to be retained with respect. I actually dont talk about my team [as a structure], and I encourage people not to talk about my team. We are all one team: team Levi Strauss & Company. We are all in service of our consumers and the future of this tremendous brand.

Transforming Levis operationsWe focus on three key areas where digital data and AI capabilities can be particularly impactful. The first area is about making sure we do whats right for our consumers and customers through an external focus. Within that area, it can be anything from using a combination of digital data and AI capabilities to providing a predictive, proactive and personalized experience. Personalization is a big part of how we create smarter connections with our consumers. The second area I focus on is our internal operations. This is where the combination of digital data and AI capabilities has a tremendous opportunity for impact. Thats where we talk about smarter commerce and smarter creation. The third area of focus is on whats next for the company; digital transformation helps us change the ways in which we do business today and also [about how Levis] thinks about what new business models we can explore for the future.

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Katia Walsh on 'permeating Levi's with the best digital data and AI capabilities' - Glossy