The future of the cinema lies in the evolution of its architecture – Domus

It is not an entirely new thought, since over the last 20 years films themselves have increasingly sought to establish themselves as incredible, magnificent, unique, and unmissable experiences, in order to make people want to pay for the movie ticket. They have done this with ever more ambitious and expensive productions, stories that are ever more gigantic and technically so complex as to convince audiences that those films deserve the be seen in the movie theatre. Above all, they have done it by relying on powerful marketing, which starts even a year before the films release in the case of the most expensive ones. Only in the theatres can one see Batman, Fast & Furious, or Christopher Nolans latest film before everyone does, and only in the theatres can one fully enjoy their qualities, because these films fully exploit the big screen, great sound, and advanced technologies.

Follow this link:

The future of the cinema lies in the evolution of its architecture - Domus