Virtual reality is taking the art world by storm. Swiss painter Albert Oehlenrecently debuted his new work Basement Drawing at Art Basel. The interactive piece lets viewers step inside the reclusive artists studio as he creates a new drawing.
Oehlen worked with specialists like John MacInnes and VIVE Arts to create his VR piece, a medium which might seem open only to the most established artists.
But at Volta XR, an extended-reality (XR) platformXR is an umbrella term that includes virtual and augmented realitythe goal is to create a toolset that anyone can use.
If a paintbrush cost half a million dollars, you wouldnt really optimise for creativity, youd optimise for a return on investment, says Alex Kane, CEO at Volta XR.
Instead of purpose-made XR experiences, Volta XR has a creative platform that allows users to draw and manipulate elements to create their own XR experience.
Sort of like the Microsoft Paint for XR, a user can put in a camera feed, placing themselves within a digital environment that responds in real-time to sound and movement.
Its the perfect tool for creating a uniquely-generated music video. Unsurprisingly, many of the creators started in music. Multiple artists and events, including Deadmau5, Glastonbury, and Imogen Heap, have already used Volta to create XR music videos and concerts
If you look at the trajectory of live music, peoples expectations have shifted away from just musical virtuosity towards spectacle, Kane says.
In 20 to 30 years, the direction I think it goes in is that there will be a cross between a music show and an art installation. Something you have to physically enter and is wrapped around you. Its interactive, dynamic and constantly unique, adds Kane.
The importance of a version of XR that is democratised so that it can be used by the largest number of people possible is Kanes goal, believing it will open up the medium to greater creativity.
Were starting to see things with real artistic merit, he says. I think that we need more people to have the tools in their hands because thats when someone can do a weird little technique and something new can arrive out of that.
The only way that people start making things with artistic merit is getting more people to have the time to get weird with it. If youre worried about dropping a million dollars on a production studio budget, youre going to play it safe, he says.
Some of Kanes favourite experiences since launching Volta have been the times an artist has surprised him and his team, finding a weird way to use it theyd never thought of.
Its really amazing. Its kind of a proud father moment, he says.
As VR becomes more ubiquitous through fine art and publicly available production tools, it will increasingly change the way we, as a species, live with the technology.
Mark Zuckerberg's Meta is busy creating tech for interacting with entire virtual worlds. And theyre not the only ones, Microsoft, Nvidia, Unity, Roblox and Snap are all working on similar products for the future.
Games like Second Life and World of Warcraft are how many people imagine virtual reality and metaverses in the future. But John MacInnes, who produced Oehlens Basement Drawing, suggests virtual space is going to become part of our lives in a more integrated way, that we may not even notice at first.
When youre talking on your iPhone on a train to a friend in a different country, thats a virtual space, he says. It radically disrupts our sense of space in a way thats completely new, but we take it for granted. But mobile phones have only been commonly in use for the last 25 years.
In the same way, augmented and virtual devices will change our reality. 150 years ago, most people lived their whole life within 10 miles of where they were born, he adds.
How VR art will shape our future, MacInnes cant say. But what he is sure of is that it will seamlessly become part of our lives in a way we couldnt imagine living without it.
The next step of any technology is for it to become invisible. We use text messages now and we take it for granted, he says.
I enjoy being an innovator within this space and I enjoy watching the spectacle of how these technologies evolve and propagate into the wider culture and how theyre adopted and become invisible.
When a technology is important, we dont think about it anymore, he says.
See original here:
Virtual reality art: could we be making it in our homes soon? - Euronews
- How Virtual Reality Works | HowStuffWorks [Last Updated On: June 16th, 2016] [Originally Added On: June 16th, 2016]
- NYT VR: Virtual Reality by The New York Times [Last Updated On: June 19th, 2016] [Originally Added On: June 19th, 2016]
- Virtual Reality - Virtual Reality [Last Updated On: June 21st, 2016] [Originally Added On: June 21st, 2016]
- Virtual Reality Toronto - VRTO - Virtual Reality, Toronto [Last Updated On: June 22nd, 2016] [Originally Added On: June 22nd, 2016]
- Virtual Reality Immersion - How Virtual Reality Works ... [Last Updated On: June 22nd, 2016] [Originally Added On: June 22nd, 2016]
- Virtual Reality (VR) Leading Technology Company | VIRTALIS [Last Updated On: June 22nd, 2016] [Originally Added On: June 22nd, 2016]
- What is virtual reality? Webopedia Definition [Last Updated On: June 27th, 2016] [Originally Added On: June 27th, 2016]
- What is virtual reality? - A simple introduction [Last Updated On: July 5th, 2016] [Originally Added On: July 5th, 2016]
- Immersion (virtual reality) - Wikipedia, the free encyclopedia [Last Updated On: July 25th, 2016] [Originally Added On: July 25th, 2016]
- VRAC | Virtual Reality Applications Center [Last Updated On: July 25th, 2016] [Originally Added On: July 25th, 2016]
- What is Virtual Reality? - Virtual Reality - vrs.org.uk [Last Updated On: July 27th, 2016] [Originally Added On: July 27th, 2016]
- Virtual Reality | Technology | GeForce [Last Updated On: August 29th, 2016] [Originally Added On: August 29th, 2016]
- Virtual Reality - SI.com [Last Updated On: August 29th, 2016] [Originally Added On: August 29th, 2016]
- President Obama Makes Virtual-Reality Debut in Tour of ... [Last Updated On: August 29th, 2016] [Originally Added On: August 29th, 2016]
- 3 Beaten-Up Virtual-Reality Stocks: Are They Bargains? -- The ... [Last Updated On: August 29th, 2016] [Originally Added On: August 29th, 2016]
- VR, Virtual Reality | Virtalis [Last Updated On: August 29th, 2016] [Originally Added On: August 29th, 2016]
- VRTO Virtual & Augmented Reality World Conference + Expo [Last Updated On: September 8th, 2016] [Originally Added On: September 8th, 2016]
- LiquidVR | Immersive Virtual Reality Technology | AMD [Last Updated On: September 8th, 2016] [Originally Added On: September 8th, 2016]
- Virtual reality opens world of possibilities for seniors [Last Updated On: September 8th, 2016] [Originally Added On: September 8th, 2016]
- Virtual Reality Takes On the Videoconference - WSJ [Last Updated On: September 20th, 2016] [Originally Added On: September 20th, 2016]
- Virtual reality headset - Wikipedia [Last Updated On: November 8th, 2016] [Originally Added On: November 8th, 2016]
- Virtual Reality - Setting the Record Straight One Post at ... [Last Updated On: December 2nd, 2016] [Originally Added On: December 2nd, 2016]
- Virtual reality - Simple English Wikipedia, the free encyclopedia [Last Updated On: December 16th, 2016] [Originally Added On: December 16th, 2016]
- Virtual reality, one year out: What went right, what didn ... [Last Updated On: December 27th, 2016] [Originally Added On: December 27th, 2016]
- NBA broadcasts games in virtual reality with NextVR ... [Last Updated On: December 27th, 2016] [Originally Added On: December 27th, 2016]
- What is virtual reality? - Definition from WhatIs.com [Last Updated On: January 10th, 2017] [Originally Added On: January 10th, 2017]
- Tribemix Virtual Reality for Dementia Care - YouTube [Last Updated On: January 27th, 2017] [Originally Added On: January 27th, 2017]
- Virtual Reality Gets Real - theatlantic.com [Last Updated On: January 28th, 2017] [Originally Added On: January 28th, 2017]
- If you're hoping to watch all of the Super Bowl in VR, sorry - CNET [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- Fifty Shades fans have a ball with virtual reality experience - The Drum [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- Architect Zaha Hadid's Paintings Transformed Into Virtual Reality Art - PSFK (subscription) [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- Adobe's Path To Entering The Virtual Reality Story - Forbes [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- How Will Virtual Reality Change The Healthcare Industry? - Forbes [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- Virtual Reality Has Arrived in the Art World. Now What? - New York Times [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- How Virtual Reality Can Enhance Customer Engagement - Rocks Digital (blog) [Last Updated On: February 6th, 2017] [Originally Added On: February 6th, 2017]
- Virtual Reality Experience College Swim Meet - SwimSwam [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Explore The Amazon With This Stunning 360 Virtual Reality Video - IFLScience [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Global Virtual Reality Market (Hardware and Software) and Forecast to 2020 - PR Newswire (press release) [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Europe's virtual reality sector has grown to nearly 300 companies - VentureBeat [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Only 8% of Brands Intend to Use Virtual Reality for Advertising - AdAge.com [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- Eric Church Offers Virtual Reality Concert Experience to Fans - The Boot [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- TrueHoop Presents: The Washington Wizards and virtual reality - ESPN [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- Virtual reality: prepare for the revolution - AndroidPIT [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- In the burgeoning world of virtual reality, storytelling is both cutting ... - Los Angeles Times [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- 8 Real Success Tips From Women Building The Future With Virtual Reality - Forbes [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- WATCH: YouTube Stars Create Amazing La La Land-Inspired Virtual-Reality Music Video - PEOPLE.com [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Virtual reality is the future of soccer broadcasting and it's already here - Yahoo Sports [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Virtual reality is boring compared to Beyonc's actual reality - A.V. Club (blog) [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Virtual Reality addiction threat prompts cautious approach as VR nears 'smartphone-like' take-off - ABC Online [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Google wants to use Chrome to suck you into virtual reality - CNET [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Ringling showcase offers glimpse of virtual reality in Sarasota - Sarasota Herald-Tribune [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- The Future Of Virtual Reality: Mobile VR Platforms In A Battle - Forbes [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Sarah Shahi to Star in NBC Virtual Reality Thriller 'Reverie' - Variety [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- Valve is working on three new virtual reality games, 'not just experiments' - GeekWire [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- Virtual Reality Could Be Your Next Prescription - DesignNews [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- Top 6 Virtual Reality Apps for Your Smartphone - The Merkle [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- DACC & Virgin Galactic team up to explore virtual reality - Las Cruces Sun-News [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- Wichita-created virtual reality can re-create crime scenes - Wichita Eagle [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- Boulder International Film Festival diving into virtual reality with 2017 slate - Boulder Daily Camera [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- Why this analyst is warning investors to steer clear of virtual reality in 2017 - L.A. Biz [Last Updated On: February 12th, 2017] [Originally Added On: February 12th, 2017]
- 'JAEPO 2017' Shows That Japanese Arcade Gaming Is Beginning To Incorporate Virtual Reality - Forbes [Last Updated On: February 12th, 2017] [Originally Added On: February 12th, 2017]
- UNC-School of The Arts: 'Pioneers in Virtual Reality' - WFMYNews2.com [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- Google Chrome Now Allows Users To Experience Virtual Reality Via WebVR - EconoTimes [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- Virtual Reality's New Horizons: Enterprise Apps and Gloves for Typing - NewsFactor Network [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- Chick-fil-A cows will dive into virtual reality in new ads - Atlanta Business Chronicle [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- See This Famous Masterpiece Recreated in Virtual Reality - UploadVR [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- Classy classes: 'The Idea of Virtual Reality' - The Stanford Daily [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- Tim Cook says AR has more potential than virtual reality - The INQUIRER [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- Virtual reality has a growing impact on college football - FOXSports.com [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- This company is opening a virtual reality multiplex this fall - Mashable [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Virtual reality weather add-ons let you feel the sun and wind - New Scientist [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Stanford researchers personalize virtual reality displays to match a user's eyesight - Stanford University News [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Miyamoto Still Has Doubts About Virtual Reality - GameSpot [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Virtual reality is still too isolating to be 'the next big thing' in tech - CBC.ca [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Samsung Goes for a New Look in Virtual Reality at New York Fashion Week - Fortune [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Pricey Virtual-Reality Headsets Slow to Catch On - Wall Street Journal [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- IMAX Unveils Flagship Virtual Reality Center in Los Angeles - Variety [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- Coach, IMG and Simon Malls Partner on Virtual Reality Experience - WWD [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- Using Virtual Reality To Get Inside An Ailing Person's World - Forbes [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- Nintendo's Shigeru Miyamoto Is Still Not Entirely Sure About Virtual Reality - Forbes [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]