Mars gets ahead of the game with non-HFSS chocolate choices – ConfectioneryNews.com

In a move that surprised many in the food industry, the UK government has announced a 12-month deferment of its HFSS regulations, citing the unprecedented financial pressures facing consumers caused by rising inflation. They were scheduled to originally come into force in October 2022.

The regulations ban volume-based promotions (buy one get one free, 50% extra) now viewed as a lifesaver by many cash-strapped families on foods deemed high in fat, salt and sugar (HFSS), and place limits on the advertising of the so-called junk food.

Mars Wrigleys HFSS compliant Triple Treat will be available in four variants Snickers, Mars, Galaxy, and Bounty. Mars said that because Triple Treat is jam-packed with over 75% fruit and nuts, Mars Wrigleys new snack will be exempt from these new regulations and gives Britons the opportunity to pick up a tantalisingly tasty, and HFSS-compliant, treat next time theyre doing their weekly shop.

The company said its UK chocolate team spent thousands of hours working on every minute detail of the bars from the chewy caramel in the malt-infused Mars Triple Treat, to the crunchy roasted nuts on the Snickers variant, every aspect has been carefully developed with great taste at front of mind.

Triple Treat does exactly what is says on the tin its packed with a knockout trio of fruit, nuts and our iconic chocolate, and is delightfully delicious to boot. At Mars Wrigley, were thrilled that Brits can now enjoy a great tasting and HFSS compliant - Galaxy, Mars, Snickers and Bounty treat. Its tasty reinvented, said Kerry Cavanaugh, Marketing Director at Mars Wrigley UK.

Mars Wrigleys Triple Treat will be available from the beginning of June in Tesco stores nationwide.

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Mars gets ahead of the game with non-HFSS chocolate choices - ConfectioneryNews.com