Someday, a tech giant may hold a major event in person again. But this years Apple Worldwide Developer Conference (WWDC) wont be it.
Now officially on the schedule for June 6-10, the venerable event will stream live for free, as it did in 2020 and 2021. In a small nod to the virtue of in-person gatherings, Apple will invite selected coders and students to its Apple Park HQ on WWDCs first day to watch the keynote and state of the union session. However, even that will be a video watch party, not a return to live onstage presentations.
Apples announcement came soon after Googleand Microsoft said that their own big developer conferences would be virtual (at least for most of us: Certain Googlers and Google partners will be able to attend the I/O conference in person). A new Meta conference, Conversations, will also be online.
If COVID-19 seems to be on the wane as the fall approaches, we might see some tech company opt to hold a flesh-and-blood confab of the sort that were the default until March 2020. But after two years of virtual conferences, it feels entirely possible thatby and largethe industry will decide that it likes holding streaming-first events and has no desire to return to the old way.
This is not a remarkable insight on my part. My colleague Mark Sullivan said something similar way back in June 2020, after Apple held its first virtual WWDC keynote. I wasnt immediately convinced, in part because I have a conflict of interest: As a member of the press, I have attended hundredsthousands?of live tech events in person. There was a time when such events often werent livestreamed at all, giving us journalists in the room the happy opportunity to relay the news in real time to folks who desperately wanted to get it as quickly as possible. (Apple appeared to have mixed feelings about that arrangement: In the early years of live-blogging, it didnt provide Wi-Fi and was not thrilled with reporters snapping photographs from their seats.)
By prerecording everything, its possible to polish it up in a way that isnt possible with a conventional stage performance.
Developer conferences are different.The fact that in-person WWDC used to sell out in minutes might have been tangible proof of the Apple ecosystems vibrant good health, but it was also a problem for the company. The whole point of educating developers is to encourage the building of as many great apps as possible, thereby strengthening a platform; by limiting attendance to the capacity of the San Jose Convention Center, Apple was cutting off the vast majority of its developer base.
And since developer conferences skew heavily toward matters of software rather than hardware, remote attendance is less of an issue. When Apple unveils a new iPhone or Mac, its still nice to see it in person if you have the chancebut upgrades to iOS and MacOS can be demonstrated adequately via a video stream.
Apple in particular has been reveling in another benefit of virtual presentations: By prerecording everything, its possible to polish it up in a way that isnt possible with a conventional stage performance. Like all of the companys pandemic-era events, last years WWDC keynote had a Hollywood-like sheen, with fancy camera shots, background music, digital transitions, and other touches that made it feel more like a high-end infomercial than a press conference. And if any of the presenters flubbed their lines, retakes eliminated the evidence.
Again, my interests here are not the same as those of Apple, Google, or Microsoft. Ive witnessed some memorably odd unplanned scenes at tech events, from Steve Jobs pleading with bloggers to turn off their Wi-Fi hot spots to director Michael Bay abandoning a Samsung CES launch in progress. When Google cofounder Larry Page took questions at one I/O, he mused about technologists needing safe spaces where they could test their inventions impact on society without consequence. The single most famous moment in any Bill Gates presentation might have been a scanner crashing Windows 98.
I love this sort of stuffnot because I take pleasure in other peoples pain but because its a reminder that humans are unpredictable and technology is oh-so-very fallible. But if I were one of the folks responsible for planning tech events, Id probably seize on every opportunity to eliminate surprises of any kind. Kudos, then, to Google, who will be broadcasting I/O live from Mountain Views Shoreline Amphitheatre. These days, that counts as working without a net.
If the tech industry never does bring back splashy in-person gatherings in great volume, I wont brood. Instead, Ill remind myself that the vast majority I ever attended werent all that scintillating. (There was only one Steve Jobs, after all.) And even those of us who are used to being one of the privileged few should acknowledge the democratizing effect of making events available to everybody who wants to experience them, in exactly the same form. Ultimately, its a positive development for the technology world.
See youmetaphorically, at leastat WWDC.
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Apple's WWDC will be a free stream. RIP, in-person events? - Fast Company
