Ottawa’s Fullscript acquires Emerson Ecologics to bring integrative medicine to the mainstream – BetaKit – Canadian Startup News

The acquisition nearly doubles Fullscripts annual revenue and users.

Healthtech firm Fullscript has acquired New Hampshire, United States (US)-based Emerson Ecologics, a distributor of vitamins, supplements, and natural health products.

With the transaction, Fullscript nearly doubles its annual revenue and the number of people its platform supports. The company claims it now serves more than 70,000 healthcare professionals and over five million patients. The financial terms of the deal were not disclosed.

This acquisition is a giant step toward bringing integrative medicine into the mainstream.-Kyle Braatz, Fullscripts CEO

Emerson, which has been in the wellness industry since it was founded in 1980, has a customer base made up of naturopathic, chiropractic and medical doctors, licensed acupuncturists, nutritionists, and integrative practitioners.

This acquisition is a giant step toward bringing integrative medicine into the mainstream, said Fullscript CEO Kyle Braatz. It provides Fullscript with the scale and technology to arm practitioners with the tools they need to practice health promoting medicine.

Braatz was appointed as Fullscripts CEO last June, replacing Fran Towey who moved into the position of executive chair.

Launched in 2011, Fullscript offers supplement delivery and virtual care tools for integrative medicine practitioners and their patients. Integrative medicine is the integration of conventional medical care with complementary and alternative therapies like nutritional supplements.

Fullscripts software enables medicine practitioners to create virtual treatment plans, dispense supplements, and provide adherence tools and evidence-based resources to their patients.

RELATED: US private equity firms make $300 million CAD strategic investment in Fullscript

Fullscripts acquisition is fueled by a $300 million CAD strategic growth investment from American private equity firms HGGC and Snapdragon Capital Partners. When the deal was announced in November, Braatz said the financing would allow the company to make significant investments in people, technology, partnerships and acquisitions.

In 2018, Fullscript merged with Scottsdale, Arizona-based Natural Partners to become Natural Partners Fullscript. This consolidated Natural Partners nutritional supplement wholesale and fulfillment network with Fullscripts dispensing platform.

By completing its acquisition of Emerson, Fullscripts platform now provides access to additional key professional grade supplements and wellness brands, diagnostic testing, and an expanded distribution network.

Feature image from Sharon McCutcheon via Unsplash

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Ottawa's Fullscript acquires Emerson Ecologics to bring integrative medicine to the mainstream - BetaKit - Canadian Startup News