HOP WTR Leans Into the Positive Power of "No" With "Up To No Good" Campaign – BevNET.com

LOS ANGELES HOP WTR the non-alcoholic sparkling hop water crafted with crisp, bold hops and mood-boosting ingredients has launched its first-ever brand campaign, Up To No Good. The campaign showcases the positive power of No while spotlighting how HOP WTRs Nos (no alcohol, no calories, no carbs, no sugar, no gluten, no GMOs) help consumers live life to the fullest.

Along with the hashtag mantra #GetUpToNoGood, HOP WTR will be rolling out the year-long campaign via a compelling longer form video, social strategies and consumer communications starting today. The overarching narrative features early morning risers, outdoor adventures and emotionally present moments with friends and family all while showcasing how HOP WTR can support a variety of key usage occasions.

Like the moving consumer trends toward sober curiosity and improved relationships with alcohol, HOP WTR does not see No as a knee jerk or binary action. Rather, with their campaign they encourage using No as a way to prioritize needs, set healthy boundaries and give yourself space and time.

The word No is typically regarded as restrictive or punitive. In actuality, its a quite liberating tool when applied to support and protect our better interests, notes Lily Badger, Vice President of Marketing for HOP WTR. Saying No is a declaration of self-care. Its permission to live your life boldly and on your own terms.

Launched in Los Angeles in August 2020, HOP WTR has seen 500% year-over-year growth with its roster of non-alcoholic sparkling hop waters available in: Classic, Mango, Blood Orange and (recently introduced) Lime. In addition to featuring all of the best assortments of Nos (no alcohol, no calories, no carbs, no sugar, no gluten, no GMOs), HOP WTR says Yes to a proprietary blend of stress-busting hops, adaptogens (ashwagandha) and nootropics (L-Theanine) that delivers healthy benefits while offering a taste experience thats light, crisp and satisfying.

HOP WTR is available nationwide at HOPWTR.com, goPuff, Amazon and Thrive Market. HOP WTR can also be found at Erewhon, BevMo! and select Ralphs, Wegmans, HEB and HyVee locations. For more information, please visit HOPWTR.com and follow on Instagram @HOPWTR.

About HOP WTR

HOP WTR is a non-alcoholic sparkling hop water crafted with crisp, bold hops and mood-boosting ingredients. Our proprietary blend of stress-busting hops, adaptogens (ashwagandha) and nootropics (L-Theanine) makes our brew burst with healthy benefits while tasting crisp, light, and satisfying. With no calories, carbs, sugar or gluten, HOP WTR is The Healthy Way to Hops.

For More Information:https://www.youtube.com/watch?v=UWt4aKmP7KY

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HOP WTR Leans Into the Positive Power of "No" With "Up To No Good" Campaign - BevNET.com