B2B Podcasts and Podcasting Tools: their Top Features – MarTech Series

Finding it hard to run your B2B podcasts? Worry not, we have you covered!

Dont bore people. Do not worry too much about replicating someone elses formula. Be original with the way you podcast. James Schramko

Being a podcaster, your primary focus should be to produce the best possible content to your listeners in an easy to consume manner. Are you already doing it right? If you already have a three-month calendar of topics to cover, guests to interview, and strategies for channel promotionyou also need a good podcast tool.

Dont be oblivious of the fact that covering the technical side of a B2B podcast is an important part of the entire process and delivery. Remember that you are competing with every podcast out there and one could agree that there are far too many in todays market. A poor-quality podcast listener experience will make it further difficult to popularize it.

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Here are a few of the top podcasting tools from around the world along with their most prominent features.

We start with Libsyn, which started with its podcast hosting much before podcasts went mainstream. It is indeed one of the original podcast hosts, and it proudly serves thousands of happy customers including celebrities, podcasts network, and media companies.

Some of the top features of the tool are:

Having helped more than 1,00,000 clients to start their podcast channel, Buzzsprout offers the easiest way to host, promote and track your podcast. Creating, uploading, and publishing podcasts through Buzzsprout is like a cakewalk. Some of the prominent features of the tool are:

Podbean is a well-known podcast channel for its unlimited podcasting options. Podcast makers flock to Podbean for its flexibility, unmetered bandwidth, and unlimited storage. It has been serving its clients for a decade, and they specialize in creating podcasts through limitless hosting.

Some of the other notable features of the tool are:

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Podcast.co is a relatively new company, but its friendly interface has made it popular among all. Since its inception in 2019, the tool has made quite an impression on marketers, and it has already become a go-to platform for professional podcasters.

Some of the notable features of the tool are:

Using Castos for your podcasts will open doors to audience growth. Not only the tool offers unlimited storage of podcasts, but it has other features like unmetered bandwidth, built-in audiogram, and brilliant transcription features. It is also a perfect solution for WordPress users.

Given the state of B2B marketing, Podcasts should be an integral part of any modern marketing campaign. Podcasts are critical for B2B marketers because:

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Building a successful podcast strategy requires skills, experience, and the right tools. What do you keep in mind when setting in place your podcast strategy?

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B2B Podcasts and Podcasting Tools: their Top Features - MarTech Series