Kmart may launch whiteware brand in New Zealand stores – Stuff.co.nz

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Kmart is releasing whiteware in Australia. Theres a chance it will come to NZ eventually too.

Retail giant Kmart is launching its own range of whiteware but New Zealand shoppers shouldnt get too excited about the prospect of new washing machines, dryers, dishwashers and fridges just yet.

The appliances are the Kmart brand Anko, and will be released as an online exclusive to Victoria, New South Wales, Queensland, Western Australia and South Australia customers on February 17, a Kmart spokeswoman said.

A silver fridge will cost A$449 (NZ$528.08), a 60cm dishwasher is A$399, a 7kg dryer A$349 and an 8kg top-load washing machine costs A$419.

Maia Hart

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But while there isnt hope for local shoppers yet, there is a chance the range will arrive in Kiwi stores in future.

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We are looking to explore this in the future for New Zealand, the spokeswoman said.

She said Kmart saw a gap in the market for affordable appliances, and would release them as part of its latest living range.

The new white goods range was seen as a gap in the market, a Kmart spokeswoman said.

The range is offered as an online exclusive to provide customers with the convenience of having the products delivered straight to their door, she said.

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Kmart may launch whiteware brand in New Zealand stores - Stuff.co.nz