New Portion-Controlled Packaging Introduced To Cadbury Range – Namnews

Mondelz International has launched a portion control packaging format for its Cadbury Duos range.

The new Twist Wrap features a portion control mechanism, allowing consumers to twist to seal and save half for later.

Described as a first for a chocolate brand in the UK, the new packaging is made using a memory technology solution, meaning the wrapper stays twisted by a single twist, which Cadbury says preserves fresh flavour, texture and shape.

The new bars will start to appear from the end of January, with the packaging to be rolled out across five members of the Cadbury Duos portfolio: Cadbury Wispa, Cadbury Wispa Gold, Cadbury Boost, Cadbury Double Decker, and Cadbury Dairy Milk.

The innovation is part of Mondelz Internationals commitment to helping promote healthier snacking, with a focus on portion control seen as an effective way of supporting people in balancing their calorie intake.

Kelly Lawrence, Brand Manager for Cadbury at Mondelz International, said: Following good results during concept testing, were excited to announce the new packaging this year, allowing shoppers to indulge in a sweet treat then easily reseal and save the remainder of the product for later.

Weve put a lot of time and investment into portionable packaging as a way of empowering consumers to snack in a more mindful way, and we are excited to see what shoppers think.

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New Portion-Controlled Packaging Introduced To Cadbury Range - Namnews