My AI: Why personalized artificial intelligence could be the next big – Fast Company

In this podcast, Julianne Pepitone sits down with Rob Pulciani, Executive Vice President of AI and Machine Learning Product at Capital One to talk about the AI algorithms already embedded in the customer experience today and what deeper personalization of those tools will look like in the future.

JULIANNE PEPITONE

On the company side of things, Im curious what kind of guardrails have to be in place, to ensure data security and privacy, as you said it needs to be handled responsibly. So are those conversations happening now, and what do you think is required to keep this safe, and beneficial for everyone?

ROB PULCIANI

So, first off its worth noting that machine learning can never come to life without data, and access to that data, and being able to understand that data. So data transformation in terms of our data ecosystem at Capital One has been a journey that weve been on for a while now, in order to, you know, give those personalized experiences to our millions of customers. And as we think about guardrails for privacy, its really important that we keep track of the real value that were delivering to our customers and maintaining high standards for our user privacy, transparency, and security. We need to make sure that were getting the proper permissions from consumers, and theyre fully aware of the value trade off. I think thats the most important aspect: making sure that the value is there, and making sure that customers understand how their datas being used, and that theyre in control of it.

Link:

My AI: Why personalized artificial intelligence could be the next big - Fast Company