Increase startup earnings by automating your lead nurturing process – Latest Digital Transformation Trends | Cloud News – Wire19

It is difficult to talk about marketing strategies without discussing the benefits of automation and the vital part it plays for startups. Marketers dont have unlimited time or resources to spend on repetitive tasks, but automation can provide a 24-hour service that saves time and money.

In general, there are two prevailing opinions about automation: its ineffective because it removes the human aspect of sales or that its too effective and will lead to unemployment.

Automation is as ineffective as you make it, same with any software. Whether youre using a recruiting software or a CMS, you can make each connection unique by customizing messages or follow-ups based on keywords. Remember: proper configuration will produce the right results.

Whats more, automation cant solve all your problems. Your customers want to speak to a human, not a robot, but considering cold emailing has a low conversion rate, taking a shotgun approach can help with the initial connection. Once a prospect responds, shift to human mode.

There are several lead nurturing tactics on the Internet, like creating targeted content, but not all of them are automation-friendly. The following automation tactics work regardless of the industry.

Out of all the platforms you could use to nurture leads, LinkedIn is among the best. LinkedIn is where professionals do business, so you already have a demographic to sell to. With Facebook or Instagram, theres no guarantee that who youre speaking to needs your services.

There are other reasons to focus on the LinkedIn Inbox, including:

With automation, you can spend even less time and money finding convertible leads.

Just because you should focus on LinkedIn, it doesnt mean you shouldnt branch out to Facebook, Twitter, or Instagram, especially if your customers are on these platforms. Since automation saves you time by streamlining your workflow, you can do the following:

Since you can apply all of these techniques across platforms, youll inevitably scale in half the time. With reporting across channels and an aligned sales and marketing team, startups will continue to see high conversion rates without needing to staff a 24/h department.

A great lead nurturing campaign may include attending a webinar, downloading case studies, requesting more information about a product or service, or reading premium content. Enticing your customers with a reward improves your campaigns likelihood of success.

Automation plays a large part in this because you need to consistently monitor your engagement, marketing attribution reports, and inbox or email open rates. However, all the data in the world wont convert leads unless you answer quickly. Automation can also help with this.

In the land of convenience, 82% of consumers expect an immediate response to their sales questions, while 90% expect an immediate answer for a customer service question.

The percentage of consumers who define immediate as 10 minutes or less belong to:

If businesses dont react quickly, theyll lose money. Even having a robot explain that theyll get back to the customers question is more effective than leaving them on read.

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Increase startup earnings by automating your lead nurturing process - Latest Digital Transformation Trends | Cloud News - Wire19