Macy’s Is Hawking Its Thanksgiving Parade Balloons as NFTs Because Nothing Matters Anymore – Futurism

You wouldn't tokenize a parade float. Parade Rainer

Macys announced ahead of this years Turkey Day that its releasing digital reproductions of some of its iconic Thanksgiving Parade floats as non-fungible tokens (NFTs) in the name of charity and, we presume, because nothing matters anymore.

First reported byBusiness Insider, this logical endpoint of all things crapitalism is being split up into three categories classic, rare, and ultra rare with 10 of the most unique floats being auctioned off on the Sweet NFT platform and 100 percent of the proceeds going to the Make-A-Wish Foundation.

The charitable aspect is, perhaps, the only redeeming quality of this publicity stunt. Macys is touting that, along with the Polygon blockchain-based Sweet platform, itsminted a special smart contract on each of its NFTs that will automatically donate 10 percent of every resold image to Make-A-Wish in perpetuity.

Along with the 10 ultra rare reproductions of past floats, Macys is also releasing an additional 9,500 NFTs on Thanksgiving Day for free, with the aforementioned reselling caveat.

AsBI reported, the Macys NFTs were designed by the Reometry digital agency, which is led by artists Seth Brown and REO, hence the name. In one sense, the way theyve gone about these designs showcasing not just floats that will be in this years 95th Macys Thanksgiving Parade but also past floats is a fairly interesting exploration of digital art.

Not that were praising this project or its artists too much.

Take, for example, this description from another REO NFT, the title of which Youll Never Find Someone Who Wont Hurt You contains a double negative as infuriating as its description:

This was inspired by a voice in my head during a monumental trip, the artist wrote. A very real truth I had been avoiding and needed to hear. When I posted it, it caused a deep conversation in the comment section of my instagram. Half of the people were like take this down its promoting hate and others completely understood what it really meant. Im excited for this piece to be my first on foundation.

The artist sold that NFT for the Ethereum equivalent of $6,500, and the REO-codesigned 1950s Spaceman float is bidding highest among the Macys NFTs at $5,200 and the bidding closes on November 30.

So if you want to spend thousands of dollars on a GIF of a Thanksgiving Parade float with a little person walking underneath who looks deceptively like a character from Nickelodeons mid-aughts classic Jimmy Neutrondesigned by an artist who ripped off the Be Here Now aesthetic,nows your chance.

More on NFTs: The US Government Says These NFTs Are Now Illegal

Even more NFT cringe:Watch Post Malone Buy An NFT While We Slowly Chart Our Descent Into Hell

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Macy's Is Hawking Its Thanksgiving Parade Balloons as NFTs Because Nothing Matters Anymore - Futurism