European Commissions Proposed Regulation on Artificial Intelligence: Conducting a Conformity Assessment in the Context of AI. Say What? – JD Supra

Introduction

The European Commission (EC) on April 21, 2021, proposed a regulation establishing a framework and rules (Proposed Regulation) for trustworthy Artificial Intelligence (AI) systems. As discussed in our previous OnPoints here and here, the Proposed Regulation aims to take a proportionate, risk-based regulatory approach by distinguishing between harmful AI practices, which are prohibited, and other AI uses that carry risk, but are permitted. These uses are the focus of the Proposed Regulation: high-risk AI systems can only be placed on the EU market or put into service if, among other requirements, a conformity assessment is conducted prior to doing so.

This OnPoint: (i) summarizes the requirements for conducting a conformity assessment, including unique considerations that apply to data driven algorithms and outputs that typically have not applied to physical systems and projects under EU product safety legislation; (ii) discusses the potential impacts of this new requirement on the market and how it will fit within the existing sectoral safety legislation framework in the EU; and (iii) identifies some strategic considerations, including in the context of product liability litigation, for providers and other impacted parties.

The Proposed Regulations conformity assessment requirement has its origins in EU product safety legislation. Under EU law, a conformity assessment is a process carried out to demonstrate whether specific consumer protection and product integrity requirements are fulfilled, and if not, what if any remedial measures can be implemented to satisfy such requirements. Unsafe products, or those that otherwise do not comply with applicable standards, may not make their way to the EU market. The scope of conformity assessment required differs under various directives according to the type of product and the perceived level of risk it presents, varying from self-assessment to risk assessment by a suitably qualified independent third party referred to as a Notified Body (whose accreditation may vary between Member States). An analogous concept in the U.S. is the authority of the Food and Drug Administration to require that manufacturers of medical devices follow certain regulatory procedures to market a new product in the U.S. market. The procedures required depend, among other factors, on the potential for devices to harm U.S. consumers.

As suggested, in the EU, conformity assessments are customarily intended for physical products, such as machinery, toys, medical devices and personal protective equipment. Examples of conformity assessments for physical products include sampling, testing, inspecting and evaluating a product. It remains to be seen how the conformity assessments under the Proposed Regulation will work in practice when applied to more amorphous components of AI such as software code and data assets. We anticipate, however, that the focus will be on testing such systems for bias and discriminatory/disparate impacts. Factors should include ensuring that representative data are included in the models and that outcomes avoid amplifying or perpetuating existing bias or otherwise unintentionally producing discriminatory impacts, particularly where traditionally underserved populations are targeted by AI models to correct inequities (e.g., an AI model might assign credit scores to certain demographic groups that result in targeted ads for higher interest rates than advertised to other market segments).

The Proposed Regulation provides for two different types of conformity assessments depending on the type of high-risk AI system at issue:

While the Proposed Regulation allows for a presumption of conformity for certain data quality requirements (where high-risk AI systems have been trained and tested on data concerning the specific settings within which they are intended to be used) and cybersecurity requirements (where the system has been certified or a statement of conformity issued under a cybersecurity scheme),2 providers are not absolved of their obligation to carry out a conformity assessment for the remainder of the requirements.

The specific conformity assessment to be conducted for high-risk AI systems depends on the category and type of AI at issue:

High-risk AI systems must undergo new assessments whenever they are substantially modified, regardless of whether the modified system will continue to be used by the current user or is intended to be more widely distributed. In any event, a new assessment is required every 5 years for AI systems required to conduct Notified Body Assessments.

Many questions remain about how the conduct of conformity assessments will function in practice, including how the requirement will work in conjunction with UK and EU anti-discrimination legislation (i.e., the UK Equality Act 2010) and existing sectoral safety legislation, including:

Supply Chain Impact and Division of Liability: The burdens of performing a conformity assessment will be shared among stakeholders. Prior to placing a high-risk AI system on the market, importers and distributors of such systems will be required to ensure that the correct conformity assessment was conducted by the provider of the system. Parties in the AI ecosystem may try to contract around liability issues and place the burden on parties elsewhere in the supply chain to meet conformity assessment requirements.

Costs of Compliance (and non-compliance): While the Proposed Regulation declares that the intent of the conformity assessment approach [is] to minimize the burden for economic operators [i.e. stakeholders], some commentators have expressed concern that an unintended consequence will be to force providers to conduct duplicative assessments where they are already subject to existing EU product legislation and other legal frameworks.5 Conducting a conformity assessment may also result in increased business and operational costs to businesses, such as legal fees. Companies will want to educate the EU Parliament and Council about these impacts during the legislative process through lobbying and informally, for example during conferences typically attended by industry and regulators, and in thought leadership.

In addition to the cost of conducting a conformity assessment, penalties for noncompliance will be hefty the Proposed Regulation tasks EU Member States with enforcement and imposes a three-tier fine regime similar to the GDPR: the higher of up to 2% of annual worldwide turnover or 10 million for incorrect, incomplete or misleading information to notified supervisory or other public authorities; up to 4% of annual global turnover or 20 million for non-compliant AI systems; or up to 6% of annual global turnover or 30 million for violations of the prohibitions on unacceptable AI systems and governance obligations.

Extraterritorial Reach: Like the GDPR, the Proposed Regulation is intended to have global reach and applies to: (i) providers that offer AI in the EEA, regardless of whether the provider is located in or outside the EEA; (ii) users of AI in the EEA; and (iii) providers and users of AI where the providers or users are located outside of the EEA but the AI outputs are used in the EEA. Prong (iii) could raise potential compliance headaches for providers of high-risk AI systems located outside of the EEA, who may not always be aware of or able to determine where the outputs of their AI systems are used. This may also cause providers located outside of the EEA to conduct a cost-benefit analysis before introducing their product to market in the EEA, though such providers will likely already be familiar with conformity assessments under existing EU law.

Data Use: In conducting the conformity assessment providers will need to address data privacy considerations involving the personal data used to create, train, validate and test AI models, including the GDPRs restrictions on automated decision-making, through corresponding data subject rights. As noted, this focus does not appear to be contemplated by existing product legislation, the focus of which was the integrity of physical products introduced into the EU market.

For AI conformity assessments, data sets must meet certain quality criteria. For example, the data sets must be relevant, representative and inclusive, free of errors and complete. The characteristics or elements that are specific to the geographical, behavioral, or functional setting in which the AI system is intended to operate should be considered. As noted, providers of high-risk AI systems should identify the risk of inherent bias in the data sets and outputs. The use of race, ethnicity, trade union membership, and similar demographic characteristics (or proxies) (including the use of data of only one of these groups) could result in legal, ethical and brand harm. AI fairness in credit scoring, targeted advertising, recruitment, benefits qualifications and criminal sentencing is currently being examined by regulators in the U.S. and other countries, as well as by industry trade groups, individual companies, nonprofit think tanks and academic researchers. Market trends and practices are currently nascent and evolving.

Bolstering of Producer Defenses Under the EU Product Liability Regime: Many see the EU as the next frontier for mass consumer claims. The EU has finally taken steps via EU Directive 2020/1828 on Representative Action (Directive) to enhance and standardise collective redress procedures throughout the Member States. The provisions of that Directive must be implemented no later than mid-2023. Class action activity in the EU was already showing a substantial increase and the Directive will only enhance that development. The EU Product Liability framework is often said to be strict liability reflecting Directive 85/374/EEC however, importantly, under certain limited exceptions, producers can escape liability including by asserting a state of the art defence (i.e., the state of scientific or technical knowledge at the time the product was put into circulation could not detect the defect). At least as far as this applies to an AI component, the new requirements on conformity assessments detailed above, particularly those undertaken by a notified body, may provide producers with a stronger evidential basis for asserting that defence.

While the Proposed Regulation is currently being addressed in the tripartite process, we anticipate that its core requirements will be implemented. In order to futureproof the development and use of this valuable technology, companies will want to consider the following measures to prepare.

Footnotes

1) The Proposed Regulation provides for the establishment of notified bodies within an EU member state. Notified bodies will be required to perform the third-party conformity assessment activities, including testing, certification and inspection of AI systems. In order to become a notified body, an organization must submit an application for notification to the notifying authority of the EU member state in which they are established.

2) Pursuant to Regulation (EU) 2019/881.

3) Harmonised standard is defined in the Proposed Regulation as a European standard as defined in Article 2(1)(c) of Regulation (EU) No 1025/2012. Common specifications is defined as a document, other than a standard, containing technical solutions providing a means to, comply with certain requirements and obligations established under the Proposed Regulation.

4) The other high-risk AI systems identified in the Proposed Regulation relate to law enforcement, migration, asylum and border control management, and administration of justice and democratic processes.

5) For example, MedTech Europe submitted a response to the Proposed Regulation arguing that it would require manufacturers to undertake duplicative certification / conformity assessment, via two Notified Bodies, and maintain two sets of technical documentation, should misalignments between [the Proposed Regulation] and MDR/IVDR not be resolved. Available at: https://www.medtecheurope.org/wp-content/uploads/2021/08/medtech-europe-response-to-the-open-public-consultation-on-the-proposal-for-an-artificial-intelligence-act-6-august-2021-1.pdf.

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European Commissions Proposed Regulation on Artificial Intelligence: Conducting a Conformity Assessment in the Context of AI. Say What? - JD Supra