Lidl commits to low prices forever with futuristic Christmas ad – The Grocer

Lidl has become the latest retailer to unveil its Christmas advert.

The discounters ad depicts Christmas dinner in the present day and in a various futuristic universes, where the Chrsitmas turkey is carved by lasers and living on the moon is the equivalent of moving to Spain, in a nod to its commitment to always maintain low prices.

Viewers are also treated to a preview of Lidls new 2021 Christmas jumper, which is worn by one of the characters throughout the two-minute film.

The ad will air for the first time during ITVs Coronation Street commercial break tonight (5 November).

After a challenging couple of years, the nation wants to look forward, not back, which is why weve set our light-hearted ad decades in the future, said Lidl marketing director Claire Farrant.

Given our commitment to always be Big on quality, Lidl on price this year we wanted our Christmas advert to show that we really do mean always, no matter what the future has in store for us!

Products featured in the advert includeits Deluxe Pigs in Blankets, Crmant de Loire (8.49), a Vegan Garland and a full festive spread with a free-range British turkey.

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Lidl commits to low prices forever with futuristic Christmas ad - The Grocer