The Alcohol and Drug Foundation – Alcohol and Drug Foundation

Australian surveys show vaping by young people has increased.16, 17

Young people who vape nicotine are exposed to a toxic chemical that can harm adolescent brain development (the brain continues to develop until the age of 25) and lead to dependance.2

There is also some evidence that vaping nicotine is associated with later tobacco use among teenagers.20-24

The advertising and promotion of vaping products is illegal in Australia.

However, companies can use other strategies to target youth.

Social media has been found to play a role as both an information source and as a means of exposure to e-cigarette advertising in Australia.25

Companies are also glamourising their products to seem cool or fun and creating flavours that appeal to young people.26

There have been a number of studies which have found that e-cigarette flavours which give off the perception of sweetness (such as candy or fruit flavoured) may make buying and trying e-cigarettes more appealing among young people.27-29

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The Alcohol and Drug Foundation - Alcohol and Drug Foundation