SkinBioTherapeutics to launch psoriasis targeting food supplement on October 29 – Proactive Investors UK

AxisBiotix-Ps was described as delivering "tremendous results" for sufferers of the skin condition during a study conducted earlier this year

(, ) said the soft launch of its probiotic food supplement developed to help alleviate the effects of the skin condition psoriasis will take place on October 29, which is also World Psoriasis Day.

Initially, AxisBiotix-Ps will be marketed on a subscription basis and priced per sachet in the US at US$2.00, in the UK 1.50, and in Europe 1.80 and sold in boxes of 28.

Results from a study of self-identified psoriasis sufferers revealed the probiotic helped alleviate itchiness and irritability in around three-quarters of the cases.

The overall positive response from participants who identified as having psoriasis to AxisBiotix-Ps was tremendous, and we are very grateful for their continued interest and subsequent support, including their moving written and video testimonials, said chief executive Stuart Ashman.

"The soft launch aspect of the commercial strategy is a key element. Given the incurable and severe nature of psoriasis and its significant impact on people's lives, we have always said that we would initially release AxisBiotix-Ps on a controlled basis to ensure our distribution systems are robust. We want to ensure a continuous supply to our customers at all times."

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SkinBioTherapeutics to launch psoriasis targeting food supplement on October 29 - Proactive Investors UK