How To Join the Connected World With Data and AI – CDOTrends

The past year demonstrated the power of digital to overcome the challenges seen in the physical world. When customer relationships were threatened by pandemic restrictions, many firms stepped outside their comfort zones to respond with new virtual experiences, services, and conveniences to maintain or grow those vital customer relationships.

Could that response have been faster? For many organizations, the answer is yes. If there was one key learning for data and analytic professionals in the past year, its that our data and AI foundations werent as ready for this challenge as they could have been. Nearly every client conversation I have today focuses on the acceleration of investment and modernization or the deployment of new operating model plans.

Were also seeing an unprecedented number of client questions about embedding data and AI into event-driven and real-time capabilities. Connecting with customers at scale is increasingly about personalization, intelligent automation, and in-moment adaptation based on where the customer is. For many organizations, thats led to the realization that a cloud data and data science platform to build models is only one part of the puzzle. Data and AI need to be at the edge of business in the applications, mobile devices, and machines where customers engage and interact with the business. This is the new world of connected intelligence, and its not just for the big tech companies its the required state for any modern enterprise.

Its time to envision AI as more than a churn model, chatbot, and language processor. Organizations embracing connected intelligence use AI to bridge business silos and generate holistic experiences where all touchpoints and channels capture, share and combine intelligence. Having a clear framework to orient the data and AI operating model with technology is the right way to move forward.

With all of this in mind, here is what business, technology, and analytic leaders can expect as they push ahead with connected intelligence strategies:

The original article by Michele Goetz, vice president and principal analyst at Forrester, is here.

The views and opinions expressed in this article are those of the author and do not necessarily reflect those of CDOTrends.Image credit: iStockphoto/Thomas-Soellner

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How To Join the Connected World With Data and AI - CDOTrends