Kiszla: Why its best for Broncos and everybody who loves them for Bowlen family to get out of the football business – The Denver Post

Mr. B has been dead and gone for two years now, and the way the Broncos were are misty, watercolor memories that arent coming back.

The NFL is no longer a mom-and-pop business. So when the Broncos look to the future, searching for a new owner, lets hope the team doesnt get mired in sentimentality for the past.

While it would be cool if Brittany Bowlen moved into her late fathers office and took over operation of the Broncos, whats probably best for this team and a town that adores it so much? New money. New ideas. New direction.

Sell the Broncos to Amazon mogul Jeff Bezos. Please.

As a team that has failed to make the NFL playoffs for five long years reconvenes for training camp, CEO Joe Ellis knows the Broncos simply cannot go on this way. The losing on the field must end, as well as hang-wringing over ownership.

Denver is not going to win the Super Bowl this season, regardless of whether Drew Lock or Teddy Bridgewater is the starting quarterback. The only real intrigue will be if the team can play well enough for coach Vic Fangio to retain his job. While frustrating to admit, it feels as if the Broncos are marking time, waiting for big changes in 2022, when the NFL has mandated a transition of power to a new proprietor of our civic treasure.

The bickering between the Bowlen kids has mercifully reached a ceasefire instead of escalating into an an all-out war in the courtroom. But its hard to conceive how Brittany can cobble together unanimous support from her siblings and take over day-to-day operation of a business thats been in the family since her late father Pat bought the team for $71 million way back in 1984.

The Broncos have grown too big for the Bowlen family. There are at least five billion reasons that it makes sense to sell them to Bezos, the business magnate and astronaut wannabe who was born in Albuquerque, on the outskirts of Broncos Country, in 1964.

Heres guessing Bezos would gladly pay $5 billion to add the Broncos to a portfolio that includes everything from an old-school newspaper to cutting-edge spacecraft.

While Ellis emphasized this week that the Broncos are currently not for sale, it would be the hottest property in Denvers sizzling real estate market. Heres betting the team would be gobbled up within two weeks after team trustees gave up on their dream of Brittany running the operation and opened the bidding process.

Selling the team to Bezos would be good for the Broncos and everybody who loves them. After divvying up a check for $5 billion, the bickering Bowlen kids could all buy private islands in the sun and go their separate ways. Raising the country-club fees for members of the NFL ownership fraternity to record heights would make everybody from Jerry Jones to Robert Kraft grin from ear to ear.

But, most important is how Bezos, the richest man who ever lived, could radically transform the team and the town.

While Bezos probably cant deliver quarterback Aaron Rodgers to Colorado in two days via Amazon Prime, we would never have to hear him cry poverty, the way Rockies owner Dick Monfort constantly does at 20th and Blake. Any football player or coach contemplating a possible move to Denver would be attracted by ownership with unlimited resources.

The football stadium Bowlen coerced taxpayers to build him opened in 2001, and has quickly aged in an era when sports facilities have become the centerpiece for entertainment districts and urban renewal. Want a dome that could attract a Super Bowl or Final Four to Colorado? Bezos could get that done as soon as he put his mind to it.

The next owner of the Broncos?

Sorry, Brittany. Times change. And its time for the Bowlen family to get out of the football business.

This is a decision that has to be made on the basis of big dollars and common sense.

Sell the team to Bezos. ASAP.

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Kiszla: Why its best for Broncos and everybody who loves them for Bowlen family to get out of the football business - The Denver Post