Cristiano Ronaldo Signs Recovery Technology Deal With Therabody – SportTechie

Boost Mobile Makes Fantasy Bet With DraftKings Partnership

Boost Mobile is partnering with DraftKings to offer its customers exclusive fantasy sports contests and sports betting promotions. The partnership is the first of its kind between a wireless carrier and sportsbook, and it will kick off with a $100,000 fantasy contest around the NBA Finals.

The contest, exclusive to Boost customers, will ask users to log into the DraftKings app and predict the amount of total points scored in the upcoming NBA Finals. Customers will also be able to visit Boost Mobile retail stores and pay cash to place bets with DraftKings, if theyre located in one of the 14 states where DraftKings currently offers sports betting.

Were trying to cut beyond voice, text and data and offer sports entertainment. We want to offer a differentiation of value to customers that an AT&T or Verizon are too corporate to do, says Stephen Stokols, EVP at Boost Mobile, whose parent company Dish Network partnered with DraftKings in March to add DraftKings betting and fantasy apps to Sling TV, the streaming service owned by Dish.

Stokols says that Boost Mobile plans to offer other promotions such as giving users who pay their phone bills on time a $5 credit to place a bet or join a fantasy contest on DraftKings. Boost Mobile customers will also receive DraftKings credits in exchange for left-over wireless data they didnt use. Outside of DraftKings, Boost plans to offer its own fantasy contests on the Boost Mobile app.

[Betting integration] is going to texting as well, Stokols says. You wont even have to open an app but you can get text messages that you reply to. Is LeBron James going to hit the next free throw? Reply Y to bet a buck, he envisions.

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Cristiano Ronaldo Signs Recovery Technology Deal With Therabody - SportTechie