Google appears to escalate in its battle with streaming giant Roku – Akron Beacon Journal

Theres little telling how messy the situation will get between Roku and Google as it pertains to YouTube TV, but the tech behemoth is certainly trying its best to work around the current impasse between the two.

Its been a week since users have been unable to download YouTube TV on Roku devices, while YouTube has still been available.

More: Roku: Google yanks YouTube TV live TV streaming service from platform

In a way to appease current YouTube TV subscribers, a change within the YouTube app, beginning with the one for Roku devices, will allow its customers to access YouTube TV in the coming days and weeks, according to an email sent to YouTube TV customers. Google said that its still negotiating with Roku regarding carriage of the YouTube TV app.

"Were still working to come to an agreement with Roku to ensure continued access to the YouTube TV app for our mutual customers," read the email. "As of right now, existing YouTube TV members still have access to the YouTube TV app on Roku devices."

So whats the big deal?

Ultimately, consumers will see.But it appears on its surface to be an escalation of sorts. For those who still want to subscribe to YouTube TV (and that can be done at the website), but could not get the app for Roku prior, it provides a backdoor to being able to use the service on Roku devices.Google said it will ultimately come to the YouTube app on all platforms.

George M. Thomas dabbles in movies and television for the Beacon Journal. Reach him at gthomas@thebeaconjournal.com. Follow him on Twitter @ByGeorgeThomas

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Google appears to escalate in its battle with streaming giant Roku - Akron Beacon Journal