Staying ahead of the curve on Google’s Core Web Vitals – TechCrunch

Amir Glatt is the CTO and co-founder of Duda, a leading white-label web design platform for agencies, SaaS platforms and other web professionals that serve small businesses. Prior to co-founding Duda, Amir worked in SAP, the world's largest maker of business applications.

One year.

Thats how long Google gave developers to start implementing required changes to improve user experience. In early May 2020, Google published a modest post on one of its developer blogs introducing Core Web Vitals a set of metrics that will result in major changes to the way websites are ranked by the search engine. In May 2021, Google will officially add those Core Web Vitals to the various other page experience signals it analyzes when deciding how to rank websites.

The quest to improve a websites position in search results has spawned hundreds (if not thousands) of how-to articles over the years. Businesses that are scared about taking a hit to SEO from Googles new metrics have been pushing developers to optimize company websites. At the same time, developers have been frustrated because theres a lot that goes into user experience that isnt reflected in the Core Web Vitals. A lot of details have to be juggled.

But what about the startups, tech companies and small business owners who handle their own websites in-house? What about the agencies and enterprise platforms that manage or host hundreds or even thousands of websites for clients? While many are looking at the Core Web Vitals as a big hoop to jump through to please the search powers that be, others are seeing and seizing the opportunities that come along with this change.

Small businesses wondering Whats in it for me? should recognize that if all other things are equal, optimizing for the Core Web Vitals is going to be a significant tiebreaker between websites. If a companys site is ranking really well with these rigorous metrics, it will have an edge against competitors in searches when content and ranking are otherwise comparable.

Aside from improved SEO, small business websites optimizing for the new metrics will reap the rewards of an improved user experience for their site visitors. Internet users frequently complain about long wait times as pages are loading, or problems with an entire page shifting just as the user goes to click a specific button which results in them clicking the wrong button and causing further delays. For online retail websites, a poor user experience leads to lost revenue as users abandon shopping carts and never return to a site. Once the Core Web Vitals go into effect, companies that have made the efforts to provide smooth and speedy performance for visitors will win out against competitors that retain sluggish designs.

More here:

Staying ahead of the curve on Google's Core Web Vitals - TechCrunch