At age 14, Norwegian native,Marie Ulven, better known asgirl in red, began cutting through all the internet noise and clutter and uploading her own music to YouTube. By the time she turned 18, the singer started seeing glimmers of success with her 2018, bedroom pop-inspired track I wanna be your girlfriend.
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Now 1.69 million YouTube subscribers later, girl in red is at the precipice of Alt Queen stardom as fans await the release of her debut albumif i could make it go quietand as they consume the singers newest single Serotonin.
At first, Ulven tells RADIO.COM, I think Ive just been really lucky, but then quickly pivots to explain, At the end of the day maybe I havent been lucky, at the end of the day Im not trying to be a social persona I kind of just want to live off music.
The artist who was clad in a perfectly over-sized sweatshirt and a Spiderman beanie conveys that authenticity is the name of her game and that her ability to be candid and so forward in her music stems from wanting to write lyrics that lay it all out on the table. I dont really connect with lyrics that I dont feel have some sense of honesty in them, notes girl in red.
In Maries lyrics, listeners are given the chance to understand the inner workings of the singers mind whether she is singing about her own mental health experiences or yearning for everything from true love to late-night hook-ups. When she approaches a new song the artist says, I think like when I write a song Im usually over it, like whatever Im writing about because then its a lot easier to look at it from like oh okay that was the entire situation' and also have a better perspective of how I am now its easier to reflect on things when theyre done.
Serotonin which serves as a masterful introduction to what fans can expect fromif I could make it go quiet, is also a blossoming of thoughts pouring right out of Ulvens brain and into our ears. The track personifies the artists ability to get up close and personal with her listeners and weave the nitty-gritty details of her mental health experiences into a big, bold, and beautiful song jammed packed with twists and turns.
Technically, this song has been in the works for Marie since she was 12-years-old. My dad was in a car accident when I was 12 and that like f*****d me up completely, and that like triggered so much s*** for me, girl in red begins to explain. That has stuck around pretty much up until now and I went to therapy and I learned a lot about intrusive thoughts and OCD and I learned that a thought is just a thought. And I think learning when your mind makes you think or what your mind makes you think you want to do isnt necessarily always real.
Coming to terms with understanding intrusive thoughts allowed Ulven to realize that she was not alone in her mental health tribulations, and coming to terms with how to navigate those thoughts brought us to what we now hear on Serotonin. While she cant completely pinpoint the moment where she decided to process her intrusive thoughts lyrically, Marie shares, it sort of like poured out of me last summer. The first rap part that I call it, just came out of me really quickly, and then the second one took a little bit longer to get out because obviously I wanted something that meant a lot to me.
While Marie can be credited with the melody and lyrics that feel like we are getting a tour of her brain,FINNEASstepped in to assist Ulven on the production of the song. The two collaborated to build a fitting sonic feeling after girl in red felt a little bit stuck I had the rap part, and I had the chorus but I felt like I needed a new head and a set of fresh ears.
We sent it to FINNEAS and he was really excited when he heard the song and he seemed genuinely stoked about the rap part. After back and forth between the two artists and various zoom calls Ulven landed on what we hear now.
In the future, if girl in red collaborates with any artists going forward, whether FINNEAS or some of her favorite musicians likePhoebe BridgersorTaylor Swiftshe wants it to be in person. A lot of energy gets lost in translation, notes the Rue singer. However, at this point, Marie enjoys working alone. With grace and honesty, just as she conveys in her music, Ulven says, right now Im not sure if Im in the right headspace for like duets and stuff, or like those types of collabs. But I definitely want to get there and be able to let someone in, like in that part of making a song. when it's other people writing and singing thats like something different.
With three singles already out forif i could make it go quiet, girl in red is gearing up for the debut of her first studio album, and quite frankly at this point in time, this feels like the next natural step in her musical progression. Ive been working on this album for a long time now, and it couldnt come out sooner in my opinion, Im just really really stoked for it to come out because I think its like my best work so far, Marie ecstatically affirms.
For Ulven, when listeners take in the new album, she wants fans to exhume their own experiences from her feelings that are spun into melodic stories.if i could make it go quietis a body of work that demonstrates that Marie has grown as a musician.
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The name of the album comes from lyrics on one of the upcoming tracks. I just feel like its such a statement sentence because its like if I could make it go quiet but then its like this album full of stuff, and things and things I want to say, muses girl in red. She continues to tell us, that the last track on the LP, which is called it would feel like this, serves as an answer to her big initial declaration, if i could make it go quiet.
girl in reds debut album arrives everywhere on April 30th.
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