More than 1.5 billion users log in and watch videos on YouTube each month.
Thats one important reason why crafting videos for your audience on YouTube can be a very rewarding experience for your small business or nonprofit.
Another is that by sharing videos that inspire, educate, or entertain, you can build a community and get more people talking about your business.
But before you can start using YouTube to your advantage, you first need to learn the basics.
In this post, well walk you through the steps you need to follow to upload a video to YouTube, and introduce you to some valuable features YouTube has to offer.
Take a look at the infographic below from our friends at Venngage Infographic Maker for a quick visual rundown!
The first thing you will want to do is to log in to YouTube. To do this, youll need to set up a Google account if you do not already have one. Your Google account can be used for YouTube, Google My Business, Gmail, and any other YouTube platforms.
Not sure where to start with marketing? Thats why we created The Download.
The Download is the ultimate practical, step-by-step guide to online marketing. In this free guide, well show you how people find you online and how to set yourself up for success to meet your business or nonprofit goals.
Get The Download: Making Sense of Online Marketing
After logging in to YouTube, choose the upload arrow button near the upper right hand corner of the page. From there you will be taken to the Upload page.
Different types of videos should have different types of privacy on your YouTube channel.
Its important to set the privacy before uploading videos you do not want available to the public or visible on your channel.
Heres a breakdown of what each privacy setting means:
Once you choose your privacy, click the big arrow button and select the video you want to upload from your files, or simply drag and drop the file.
Tip: HD videos are best for your channel. You want to upload a video with dimensions that are either 19201080 or 1280720. Having a crisp, clear video gives people the impression that you are professional and that your content should be taken seriously.
While the video uploads to your channel, you can see its progress on a status bar. Once uploaded, the video then has to process. You can see the progress for that in the status bar as well.
Your title is the most important piece of information you will provide about your video.
You want to make sure the title of your video is relevant and you should keep in mind what people might be searching for. You dont want the title to be vague or difficult for someone to figure out what your video is about.
The title is what Google values the most when ranking your video in the search results page.
Its also important to add descriptions and tags to your videos. You want to include keywords in your description that will help your video get ranked higher in search results. The more relevant information you can provide to YouTube in your description the better they will be able to rank it.
Tip: While your video is uploading, if you have the privacy set to Public, you can check off the Facebook and Twitter buttons to automatically share your video on those networks when the upload is complete.
YouTube generates three choices of thumbnail images for you. The thumbnail image will be seen on your channel, playlists, suggested video previews, and also anywhere your video is embedded.
If you do not like any of the YouTube generated choices, you can create your own image to use. The recommended size for these images is 1280720 pixels. Be creative with your thumbnail image; it should convey what your video is about and look professional.
To upload a custom thumbnail click the Custom thumbnail button.
Now that you have uploaded your video, you can go to its dedicated YouTube page. Your video now has its own URL, where users can like, comment, and share your video.
From the videos page you can also access settings, enhancements, audio, annotations, and closed captions. You can also view the video analytics or go to your channel video manager from this page as well.
This page also serves as a jump off for social sharing (across thirteen platforms). It provides the code to embed your video and an option to email the video to someone directly from the videos page.
Tip: Want to make your Youtube channel look professional? Update your Youtube channel banner using a Youtube banner maker.
There are a few things you can do to get the most out of your video, like adding annotations, encouraging users to subscribe to your channel, linking your Google account to your YouTube channel, and more.
Youll also want to dive into the analytics for each of your videos to find out what type of content your audience is responding to the most. You can learn a lot about your audience from the numbers they generate on YouTube.
Remember, YouTube is a social channel and your videos should reflect that. Dont scare people away from your small business or nonprofit by just trying to sell to them on YouTube. Instead, provide them with engaging content that will make them want to come back for more!
Editors Note: This post has been updated for relevance and accuracy.
See the rest here:
How to Upload a Video to Youtube from Start to Finish
- Mind uploading won't lead to immortality - Life 2.0 ... [Last Updated On: June 10th, 2016] [Originally Added On: June 10th, 2016]
- Mind uploading won't lead to immortality - Life 2.0 ... [Last Updated On: June 12th, 2016] [Originally Added On: June 12th, 2016]
- Mind uploading in fiction - Wikipedia, the free encyclopedia [Last Updated On: June 12th, 2016] [Originally Added On: June 12th, 2016]
- Mind Uploading [Last Updated On: June 21st, 2016] [Originally Added On: June 21st, 2016]
- Trasferimento della mente - Wikipedia [Last Updated On: June 28th, 2016] [Originally Added On: June 28th, 2016]
- Mind Uploading FAQs [Last Updated On: June 30th, 2016] [Originally Added On: June 30th, 2016]
- Mind uploading - RationalWiki [Last Updated On: June 30th, 2016] [Originally Added On: June 30th, 2016]
- Brain Uploading - TV Tropes [Last Updated On: July 1st, 2016] [Originally Added On: July 1st, 2016]
- Carboncopies.org Foundation [Last Updated On: July 1st, 2016] [Originally Added On: July 1st, 2016]
- The History of SIM, Whole Brain Emulation and Mind Uploading [Last Updated On: July 31st, 2016] [Originally Added On: July 31st, 2016]
- What are the Benefits of Mind Uploading? - Lifeboat [Last Updated On: November 12th, 2016] [Originally Added On: November 12th, 2016]
- 2100 Technology | Timeline | 22nd Century | Future ... [Last Updated On: November 21st, 2016] [Originally Added On: November 21st, 2016]
- Unsterblichkeit Wikipedia [Last Updated On: November 23rd, 2016] [Originally Added On: November 23rd, 2016]
- Mind uploading - Transhumanism Wiki - Wikia [Last Updated On: December 2nd, 2016] [Originally Added On: December 2nd, 2016]
- Make Money from Images, Documents and Photos Uploading [Last Updated On: December 7th, 2016] [Originally Added On: December 7th, 2016]
- Immortal but Damned to Hell on Earth - The Atlantic [Last Updated On: January 29th, 2017] [Originally Added On: January 29th, 2017]
- Faultlines, black holes and glaciers: mapping uncharted territories - The Guardian [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- How to keep your children safe online as it's revealed half of six-year-olds use the internet - Mirror.co.uk [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Yetunde Olasiyan: Between Having a Voice & the Need to Show Off on Social Media - Bella Naija [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- How a WiFi Pilot Program Is Helping Students in the Rio Grande Valley - Texas Public Radio [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Looking for a New Job? 4 Ways to Job Search Discreetly - U.S. News & World Report (blog) [Last Updated On: February 7th, 2017] [Originally Added On: February 7th, 2017]
- Khloe Kardashian narrowly avoids a wardrobe malfunction in sexy underwear photo - OK! Magazine [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- How a WiFi Pilot Program Is Helping Students in the Rio Grande Valley - KWBU [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- Connectivity in a digital world - Iowa City Press Citizen [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- Does Your Vision for Your Life Cause You to Look Up...or Down? - Huffington Post [Last Updated On: February 9th, 2017] [Originally Added On: February 9th, 2017]
- How to improve your LinkedIn profile - ArabianBusiness.com [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- How a WiFi Pilot Program Is Helping Students in the Rio Grande Valley - KUT [Last Updated On: February 10th, 2017] [Originally Added On: February 10th, 2017]
- Deal: New customers can get Google Play Music and YouTube Red free for 4 months - Android Authority (blog) [Last Updated On: February 11th, 2017] [Originally Added On: February 11th, 2017]
- Procurious and SOPO Launch Innovative Online Community Platform for Government Procurement Professionals - PR Newswire UK (press release) [Last Updated On: February 13th, 2017] [Originally Added On: February 13th, 2017]
- Breaking Down Global Silos (Part 2): Lessons Learned from Conflict - Spend Matters [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Robbie Williams' wife Ayda proves she's the best ever as she completely overshares with hilarious birthday card to him - The Sun [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Morality and Murder Collide in Two New Horror Movies - Film School Rejects [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Jefferson schools urged to use cable TV station - Daily Union [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Olly Murs sings Happy Birthday to Robbie Williams with full backing band in sweet video - The Sun [Last Updated On: February 14th, 2017] [Originally Added On: February 14th, 2017]
- Eric Adler Is Living The Dream With The New England Patriots - Cape Cod Chronicle [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- Squash review: Drop and compress your way to smaller image files in a flash - Macworld [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- It's time to get tech-savvy with The Mind Lab by Unitec! - Scoop.co.nz [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- Tennyson soundtracks movies for your mind with Like What - Straight.com [Last Updated On: February 15th, 2017] [Originally Added On: February 15th, 2017]
- Fake news, who benefits? - Shelbyville Times-Gazette (blog) [Last Updated On: February 17th, 2017] [Originally Added On: February 17th, 2017]
- Crazy Videos on YouTube That No One Can Explain - Thrillist [Last Updated On: February 18th, 2017] [Originally Added On: February 18th, 2017]
- Barbie becomes a hologram version of herself - TechCrunch [Last Updated On: February 18th, 2017] [Originally Added On: February 18th, 2017]
- The Owl at the Window review: They the living - Irish Times [Last Updated On: February 18th, 2017] [Originally Added On: February 18th, 2017]
- Tax Software: The Basics Work, but Peace of Mind Costs Extra - New York Times [Last Updated On: February 18th, 2017] [Originally Added On: February 18th, 2017]
- How To Run A Rogue Government Twitter Account With An Anonymous Email Address And A Burner Phone - UPROXX [Last Updated On: February 20th, 2017] [Originally Added On: February 20th, 2017]
- The three reasons YouTubers keep imploding, from a YouTuber - Polygon [Last Updated On: February 22nd, 2017] [Originally Added On: February 22nd, 2017]
- SnailBlitz 2017: Citizen Scientists Wanted - NBC Southern California [Last Updated On: February 22nd, 2017] [Originally Added On: February 22nd, 2017]
- Breakdown In Immigration Screening: The Devil Is In The Details - Daily Caller [Last Updated On: February 22nd, 2017] [Originally Added On: February 22nd, 2017]
- Appealing Social Security Decisions Online - Danbury News Times [Last Updated On: February 26th, 2017] [Originally Added On: February 26th, 2017]
- Nikon D5600 Review: Hoping to Make Photo Transfers a Snap - Huffington Post [Last Updated On: February 26th, 2017] [Originally Added On: February 26th, 2017]
- How to file your social security appeal online - KARE [Last Updated On: February 28th, 2017] [Originally Added On: February 28th, 2017]
- Comparison: 3 Platforms Paying You in Bitcoin for Uploading Images - Nigeria Today [Last Updated On: February 28th, 2017] [Originally Added On: February 28th, 2017]
- How to file your social security appeal online - WZZM13.com [Last Updated On: February 28th, 2017] [Originally Added On: February 28th, 2017]
- How To File Your Social Security Appeal Online - WFMYNews2.com [Last Updated On: March 1st, 2017] [Originally Added On: March 1st, 2017]
- B2B processes get smarter in the cloud - TechTarget [Last Updated On: March 2nd, 2017] [Originally Added On: March 2nd, 2017]
- Data limits are the worsthere's how to stay under yours - Popular Science [Last Updated On: March 2nd, 2017] [Originally Added On: March 2nd, 2017]
- Overcome problems with public cloud storage providers - TechTarget [Last Updated On: March 4th, 2017] [Originally Added On: March 4th, 2017]
- From AI to Anxiety Relief, The Brain Needs a Body - Big Think [Last Updated On: March 4th, 2017] [Originally Added On: March 4th, 2017]
- The Modest Problem of Death: On Mark O'Connell's To Be a Machine - lareviewofbooks [Last Updated On: March 4th, 2017] [Originally Added On: March 4th, 2017]
- Mind the gap: burn and destroy mission in Bengal fields leaves a few questions - Hindustan Times [Last Updated On: March 5th, 2017] [Originally Added On: March 5th, 2017]
- A man with vitiligo who was called 'zebra' by bullies has defied their cruel comments by becoming a model - The Sun [Last Updated On: March 8th, 2017] [Originally Added On: March 8th, 2017]
- Cam Site Launches iTunes-Like Marketplace Of Oral Sex For Women - AskMen [Last Updated On: March 10th, 2017] [Originally Added On: March 10th, 2017]
- Everything new in Stellaris: Utopia, one of Paradox's biggest game ... - PC Gamer [Last Updated On: March 10th, 2017] [Originally Added On: March 10th, 2017]
- Paytm to continue free uploading of money - Business Standard [Last Updated On: March 11th, 2017] [Originally Added On: March 11th, 2017]
- Paytm to continue free uploading of money | Free Press Journal - Free Press Journal [Last Updated On: March 11th, 2017] [Originally Added On: March 11th, 2017]
- How to upload photos to Instagram from a PC: Upload your favourite images to Instagram on Windows 10 without a ... - PC Advisor [Last Updated On: March 17th, 2017] [Originally Added On: March 17th, 2017]
- 2017 Foresight Fellows Announced in Molecular Machines, Space, Longevity, Artificial Intelligence - Benzinga [Last Updated On: March 17th, 2017] [Originally Added On: March 17th, 2017]
- Best Practices for 2017 SEO Audits [PODCAST] - Search Engine Journal [Last Updated On: March 23rd, 2017] [Originally Added On: March 23rd, 2017]
- Science to Beat the Death: 200 300 years old human in the Future! - Sri Lanka Guardian [Last Updated On: March 23rd, 2017] [Originally Added On: March 23rd, 2017]
- Microsoft's Windows 10 Creators Update lives up to its name - Engadget [Last Updated On: March 29th, 2017] [Originally Added On: March 29th, 2017]
- Film reviews: Ghost In The Shell and other releases - Herald Scotland [Last Updated On: April 2nd, 2017] [Originally Added On: April 2nd, 2017]
- Death of a Dystopian - The New Yorker [Last Updated On: April 3rd, 2017] [Originally Added On: April 3rd, 2017]
- Stealth Rick and Morty premiere a delightful surprise - Marquette Wire [Last Updated On: April 3rd, 2017] [Originally Added On: April 3rd, 2017]
- Severe Weather Risk on Wednesday - WEAR [Last Updated On: April 5th, 2017] [Originally Added On: April 5th, 2017]
- Showtime docu-series sees the 'Dark' side of tech - LA Daily News [Last Updated On: April 5th, 2017] [Originally Added On: April 5th, 2017]
- Report It - Maui Now [Last Updated On: April 7th, 2017] [Originally Added On: April 7th, 2017]
- The perils and false rewards of parenting in the era of 'digi-discipline' - Minnesota Public Radio News [Last Updated On: April 7th, 2017] [Originally Added On: April 7th, 2017]
- Elon Musk: Australian man pens desperate letter to download his brain - NEWS.com.au [Last Updated On: April 7th, 2017] [Originally Added On: April 7th, 2017]
- Police body cameras part of Dothan's new integrated system - Dothan Eagle [Last Updated On: April 10th, 2017] [Originally Added On: April 10th, 2017]
- This Is the Dawn of Brain Tech, But How Far Can It Go? - Singularity Hub [Last Updated On: April 12th, 2017] [Originally Added On: April 12th, 2017]
- 7 easy ways to make your iPhone videos look pro - CNET [Last Updated On: April 13th, 2017] [Originally Added On: April 13th, 2017]