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Monthly Archives: April 2024
Senate bill aims to bring more private sector participation to federal AI innovation – Nextgov/FCW
Posted: April 20, 2024 at 9:20 am
A cohort of bipartisan senators introduced new artificial intelligence-focused legislation Thursday, which aims to consolidate U.S. leadership in emerging technologies through enhanced private sector collaboration.
The Future of AI Innovation Act, cosponsored by Sens. Todd Young, R-Ind, Maria Cantwell, D-Wash., Marsha Blackburn, R-Tenn., and John Hickenlooper, D-Colo., responds to the larger global race to lead in new AI and emerging technologies, like quantum computing systems and applied biosciences.
Key provisions in the text would allocate more federal support to the National Institutes of Standards and Technology for standards development in critical tech fields; launch an AI testbed competition helmed jointly by NIST and the Department of Energys National Laboratories; and ask leadership within the Department of Commerce, State Department and White House Office of Science and Technology Policy to form more international alliances focused on developing a consensus on AI standards.
The bill also asks for participation in AI scientific and technological advancement from the Government Accountability Office and the National Science Foundation to identify hindrances to AI application across the federal government and to further spearhead initiatives for private sector collaboration, respectively.
The Future of AI Innovation Act is critical to maintaining American leadership in the global race to advance AI, Young said in a press release. This bipartisan bill will create important partnerships between government, the private sector, and academia to establish voluntary standards and best practices that will ensure a fertile environment for AI innovation while accounting for potential risks.
Establishing a series of common standards to guide the international development of AI is crucial within the bill, a task that NIST has been prioritizing among the litany of policy mandates handed down to the agency. The Future of AI Innovation Act expands these and also tasks the NSF and Energy to contribute by performing benchmarking and capability evaluations within testbed environments.
Bringing more private sector participation into these endeavors also features in the Biden administrations tech policy goals, with other federal agencies like the Department of Defense planning to foster stronger private sector ties within their research and development agendas.
Our bill ensures the United States will lead on AI for decades to come. It promotes public-private collaboration to drive innovation and competitiveness, Cantwell said in a statement. The NIST AI Safety Institute, testbeds at our national labs, and the grand challenge prizes will bring together private sector and government experts to develop standards, create new assessment tools, and overcome existing barriers. It will lay a strong foundation for Americas evolving AI tech economy for years to come.
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Bitcoin Halving: A History of Economics Shift & Financial Independence – Crypto Times
Posted: at 9:19 am
Bitcoin Halving, a much-anticipated event in the crypto ecosystem, is being monitored closely by crypto enthusiasts across the globe as the price of the super volatile currency Bitcoin (BTC) is expected to set new benchmarks.
A short history of halving has shown us that the price of BTC and other cryptocurrencies have grown exponentially in a short time post the halving event. Trade analysts say that the halving events have the potential to disrupt markets, surge or plunge digital currencies and bring a shift in the economics of the crypto ecosystem.
In this article, we look at the history of halving and how the events unfolded to take BTC to newer heights through bullish sentiments and innovations.
Halving is a programmed event where the reward for mining BTC gets slashed by 50% for every new block created by the miners. As per the algorithm developed by makers of BTC and blockchain technology, a total of 21 million BTCs could ever be generated and the fee for generating BTCs and creating blocks gets reduced by %)% every time a total of 2,10,000 blocks are formed, which usually takes four years. Such a mechanism was introduced to remain intact the scarce value of BTC through controlled demand and supply.
Since its launch in 2009, Bitcoin has experienced three halving events, occurring approximately every four years. The first was in 2012, followed by 2016, 2020, and the upcoming in 2024.
The first Bitcoin halving took place after the network had confirmed 210,000 blocks, resulting in miners rewards being reduced from 50 to 25 BTC per block. At the moment of the halving, Bitcoin was priced at approximately $12 in the market. Following the halving, a bullish trend emerged, propelling Bitcoins price to $1,000 by the subsequent year.
The second Bitcoin halving occurred on July 9, 2016, at block 420,000, reducing the block reward to 12.5 BTC, coinciding with a market price of around $650. Following this event, Bitcoin witnessed another significant surge in value, with its price soaring to almost $20,000 within the subsequent 18 months, marking an extraordinary increase of 3,000%.
Following the third Bitcoin halving on May 11, 2020, occurring at block 630,000 and reducing the block reward to 6.25 BTC, the cryptocurrency demonstrated remarkable resilience amidst global economic uncertainty, with its price experiencing a surge. By April 2021, Bitcoin surpassed $69,000, reflecting an impressive 690% increase from its pre-halving value, which was approximately $9,000.
The upcoming fourth halving of Bitcoin is expected to occur on 19th April 2024, marked by the 840,000th block and a reward reduced to 3.125 BTC. At the current trading price of approximately $70,000, there is anticipation for a substantial surge in value post-halving.
Although the exact price surge is challenging to predict, historical patterns suggest a significant upward momentum, potentially propelling Bitcoin to new highs, with projections ranging from surpassing $100,000 to reaching $200,000 in the subsequent years, fueled by increasing institutional adoption and mainstream acceptance.
Based on the historical data available, there appears to be a diminishing rate of increase in Bitcoins price following each halving event, with the growth rate reducing by a factor of approximately 3.5 to 3.9 compared to the previous halving cycle.
Applying this observed pattern, one might infer that for the 2024 halving, Bitcoins price could potentially experience an uptick of around 200% from its trough.
However, its essential to recognize that past performance is not indicative of future results, and various factors can influence Bitcoins price dynamics, including market sentiment, adoption trends, regulatory developments, and macroeconomic conditions.
Presently, the circulating supply of Bitcoins exceeds 19 million, leaving less than 2 million BTC to be mined before reaching the maximum cap of 21 million. Nevertheless, due to the mechanism of Bitcoin halving, the process of mining these remaining 2 million Bitcoins will extend over approximately a century.
The final Bitcoin halving is projected to occur in the year 2140, coinciding with the completion of the mining of the entire 21 million BTC supply.
As we near Bitcoins fourth halving, the crypto community is on the edge, eagerly waiting for the changes it will bring. With each halving, Bitcoin solidifies its status as the digital equivalent of gold, its limited supply mirroring that of precious metals.
History shows us that after these events, Bitcoin often experiences dramatic price increases, challenging traditional market rules. But beyond its financial gains, Bitcoin represents something more profound: a decentralized ideal, offering financial freedom in an uncertain world.
As we look ahead to the post-2024 halving landscape, one thing is clear: Bitcoins story is just beginning. Its a testament to human innovation, a revolutionary force capable of reshaping economies, empowering individuals, and transforming our understanding of money itself.
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Pagani’s New Utopia Is an Ode to Old-School Hypercars With a V-12 and Manual Transmission – Yahoo Canada Shine On
Posted: at 9:19 am
Paganis peers may be moving towards electrification, but the Italian marque has no intention of changing lanes anytime soon.
The automaker unveiled its latest hypercar, the Utopia, on Monday. The companys third distinct model isnt equipped with an electrified powertrain. Instead, it features the same kind of internal combustion engine thats been in all the brands vehiclesa monstrously powerful V-12.
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Paganis latest shares a name with Thomas Mores 1516 book Utopia. The slim tome was the philosopher and statesmans attempt to imagine an ideal world, where people lived together in peace and harmony. The automotive Utopia is theboutique automakers founder Horacio Paganis attempt to design and build the ideal hypercar. To that end, he surveyed some of his most valued customers to find out what they felt was missing from their vehicles. Three things kept coming up: simplicity, lightness and pleasure of driving.
And based on what weve seen so far, it seems like the brand was listening. The Utopia doesnt look wildly dissimilar from its predecessors, the Zonda and Huayra, but its easily the brands most streamlined effort yet. It still looks like a futuristic racecar, with its bubble cockpit and giant fenders, but theres a smoothnessand an attendant lack of ornamentationthat sets it apart. These subtle changes result in a car thats more elegant and aerodynamic than the brands past offerings.
Butterfly doors open to reveal a cabin that is as bold as its lightweight carbon-fiber exterior. Theres a nice retro-futuristic feel to the space, with the brand opting for individual analog gauges and dials rather than a massive touchscreen infotainment display atop the center stackthough there is a digital display in the drivers cockpit next to the speedometer. The steering wheel has also been fashioned from a single aluminum block.
Powering the Utopia is an AMG-sourced 6.0-liter twin-turbocharged V-12. The beastly mill can be mated to either a 7-speed manual or 7-speed automated manual transmission. Whichever gearbox you opt for, itll deliver 852 horses and 811 ft lbs of twist to the rear wheels. All that grunt rides on a set of striking alloy wheels21 inches on the front axles, 22 inches on the rearthat have turbine vanes that help cool the brakes. We dont know what kind of numbers youll be able to put up in the car just yet, but the automaker says its powerplant is clean enough to meet even Californias stringent emission standards.
The hypercar also features a monocoque chassis made from Carbo-Titanium, a unique mixture of composite and high-strength metal that was developed by Pagani, as well as front and rear subframes made from chrome alloy. Its also equipped with a quad exhaust, a double-wishbone suspension and carbon ceramic brakes with six-piston calipers in the front and four-piston calipers in the back. Pagani has done everything it can to reduce excess weight wherever possible, resulting in a car that tips the scales at just 2,822 pounds.
Pagani plans to build just 99 examples of the Utopia. The automaker hasnt announced a price or timetable for the vehicle, but Car and Driver reports that the entire production run is already spoken for. We imagine at least a couple of those vehicles will end up on the auction block at some point in the not-so-distant future. Just be prepared to spend well into six figures for one.
Clickhereto see all of the photos of the Pagani Utopia.
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Curious About Brain Optimization? Thesis Nootropics May Be Your In – The Edge
Posted: at 9:18 am
Thesiss thesis (sorry, I had to) is that you are capable of more. But as co-founder and CEO Dan Freed says on the back of the box the pills come in, people thought I was lazy, stupid, or unmotivated. I knew there was more in me. Freed and his brand propose that the solution to this conundrum many of us face may be nootropics, which are substances that aim to improve cognitive performance.
New users are funneled through a quiz that determines the best nootropic blends for themeach named for the feeling theyre meant to evoke, e.g. confidence, clarity, creativity. Boxes come with four blends, each of which should last one week, with auto-renewing deliveries shipping at $79 a month. (Note: you can buy Thesis for just one month, but it will cost $119).
Youre meant to take notes on how each blend makes you feel and, after youve completed your first box, adjust which blends you receive going forward.
Nootropics are medicinal substances (some pharmaceutical, some natural) that take aim at improving brain performancememory, creativity, motivation, mood, as well as anxiety reduction and sleep improvement.
While most have heard of popular nootropics like caffeine, creatine, or nicotine, most over-the-counter nootropic supplementslike Thesisare formulated largely with herbs, vitamins, minerals, and other natural compounds that are known to benefit the brain.
Each Thesis blend contains different ingredients, many of which are supported by solid research. Here are a handful.
Lions mane: Mushrooms that contain hericenones and erinacines, which can stimulate nerve growth and may offer potential cognitive benefits (1). In addition to thinking capacity, these mushrooms may lower the risk of age-related brain diseases, like Alzheimers disease (2).
Alpha-GPC: May increase your levels of a neurotransmitter called acetylcholine, which facilitates memory and learning, and plays an important role in cognitive function (3).
L-Theanine: An amino acid that can positively affect mood. Studies have found L-theanine may be a beneficial nootropic for mood and mental health. It may also help ease anxiety and stress levels (4).
Ashwagandha: An ancient herb taken for thousands of years, ashwagandha is an adaptogen that has been found to reduce cortisolstresslevels in humans, which can have a number of powerful knock-on effects on the brain (5).
DHA (Omega-3): This omega-3 fatty acid plays a role in supporting cognitive function and promoting growth and maintenance of brain cells. Research suggests that DHA may improve memory, learning, and overall cognitive performance (6).
Synapsa: This patented extract of Water Hyssop boasts nootropic benefits such as enhanced memory and cognitive function (7). Research shows that taking Synapsa regularly may improve your information processing speed, increase your attention span and enhance your memory (8).
Ginkgo Biloba: Ginkgo Biloba has antioxidant properties, which are associated with cerebral blood flow and neuroprotection (9). Studies suggest that this nootropic may boost memory, mental clarity, and overall cognitive function (10).
Theacrine: This natural plant compound acts as a mild stimulant, without the tolerance build-up and jitters associated with caffeine (11). Theacrine may boost energy, mental clarity, and focus.
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This coffee is amazing rave fans of London Nootropics Zen blend now 15% off… – The Sun
Posted: at 9:18 am
ALTHOUGH many of us love to indulge in a daily coffee, it's no secret that some of the side effects of regular caffeine consumption can get pretty nasty.
But London Nootropics, which previously featured on the BBC show Dragon's Den, has an 'amazing' natural alternative getting rave reviews and it's 15% off with our special discount code.
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Save 15% off London Nootropics with codeSUN15
The Zen 2.0 Coffee is an upgraded London Nootropics blend designed to bring calm and clarity to your day.
The brand-new Zen 2.0 Coffee formula features Ashwagandha and L-theanine, a dynamic duo that works to support your nervous system.
The wonder ingredients help regulate your stress response and promote a sense of tranquillity, adding a harmonious balance to your daily routine.
London Nootropics is offering shoppers a 15% discount on the Zen 2.0 coffee using code SUN15 at checkout, bringing the price down to 12.75.
The new coffee recipe has garnered over 300 five-star reviews online, with fans praising the 'out of this world' taste and positive effects.
One happy reviewer shared: "It is smooth with no bitter taste and no awful aftertaste like most coffees. It also does not leave you with a jittery feeling either.
Adding: "I also drink this without milk, as it doesn't need anything in it.I could not recommend this coffee enough, I have already ordered two more boxes."
Another shopper wrote: "This coffee is amazing! It's quickly become part of my weekday routine as it really helps my drive and focus at work."
Another happy customer gushed about the amazing taste of the coffee, noting: "The coffees I had were zen and mojo the taste is out of this world.
"I really believe they are starting to help my fibromyalgia and helping me relax at night!"
Another fan shared: "I discovered London Nootropics whilst watching Dragon's Den and I am not disappointed.
"Zen coffee has an unusual flavour which is not unpleasant but on the first sip I picked up chocolate notes and as I'm not a fan of flavoured coffee (which I realise this isn't) I wasn't sure.
"However on the second cup I was hooked."
London Nootropics Zen Coffee is a perfect solution for anyone seeking a natural way to stay energised and balanced throughout the day.
The barista-style coffee is made with L-theanine, KSM-66 organic ashwagandha root extract and natural flavouring.
Research shows L-theanine can mitigate the heart rate acceleration often associated with caffeine consumption. It has been shown to help counter the negative impact caffeine can have on sleep.
KSM-66 organic ashwagandha is another wonder ingredient that is an adaptogen that can help combat stress and anxiety while boosting cognitive function and memory.
Shop the Zen blend at London Nootropics and save 15% off with code SUN15.
Sun Vouchers is your one-stop shop for every deal and discount code currently available from your favourite online retailers. Dont click buy until youve checked Sun Vouchers for a discount code to apply to your basket.
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What science reveals about adaptogens, probiotics, nootropics and CBD in rising functional drink trends – The Northlines
Posted: at 9:18 am
As consumers increasingly seek beverages offering more than just hydration, a wave of so-called functional drinks containing trendy plant-based extracts and herbs has taken the market by storm. With claims of boosting wellness, mood and mental performance, these drinks promise more than your average glass of juice. But what does the latest research really reveal about the emerging super-ingredients driving this rapidly growing industry?
Adaptogens dubbed nature's response regulators are among the most buzzworthy additions, with American ginseng, ashwagandha and eleuthero commonly featured. Studies show these herb-derived compounds may help the body cope with stress and fatigue. Caffeinated compounds also continue gaining popularity for their nootropic or brain-boosting properties. Bacopa monnieri, gotu kola and lion's mane are among the plant-based extracts under scientific investigation for their impact on thinking and memory.
Prebiotics and probiotics also remain staples, aimed at optimizing the trillions of gut microbes linked to whole-body wellness. Research continues exploring how balancing the microbiome through foods like yogurt and supplements influences mood, pain and fatigue. While theory supports their role in gastrointestinal and immune health, more work is still needed.
CBD has likewise joined the blend, drawn from its relaxing and pain-relieving qualities without the high of THC. Early evidence hints at CBD's therapeutic potential for issues like anxiety and insomnia, but determining safe, effective doses requires further exploration.
Overall, many functional drink ingredients hold promise based on centuries of traditional use and growing scientific understanding. However, more research at larger scales is required before conclusions can be drawn on their specific health impacts. Quality clinical studies will bring much needed clarity and establish proper dosing for maximizing benefits and minimizing risks of these rising superfood trends.
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Canyon Endurace CF SLX 8 AXS Aero All in the name of speed and distance? – GRAN FONDO Cycling Magazine
Posted: at 9:18 am
The Canyon Endurace CF SLX 8 AXS Aero features that classic Canyon look, with added comfort, and a super-clean monocoque cockpit. Its also got a convenient tool roll integrated into the top tube. Can this combination outperform the all-road competition, and does it live up to its Endurace name?
This bike was tested as part of the 2024 all-road shootout you can find an overview of the test field here: 2024 all-road shootout The four hottest all-road bikes head to head.
The Endurace has a very long tradition in Canyons portfolio. The first model was launched as far back as 2016. Even then, the focus was on long distances, for what used to be called marathon. Either way, the Canyon Endurace is and has always been a bike for long days in the saddle. Also on board since 2016: the now iconic Canyon S15 seat post. And, as hard as it is to believe, they even had models with rim brakes and mechanical shifting back then! But how does the current version fare, priced at 5,499, featuring an integrated tool roll, weighing 8.30 kg, and available exclusively with a wireless drivetrain and disc brake?
High-tech performance meets modern flair in the Canyon Endurace CF SLX 8 AXS Aero. Thats according to some. To others, it looks like a cold, functional engineering design. In any case, the new Endurace has an edgy, rocket-ship look that isnt necessarily aggressive but definitely hints at performance. The structured surface on the fork, seat stays, and seat tube isnt just eye-catching, it also offers aero gains, according to Canyon. Unfortunately, the Desert Grey colour isnt exactly a feast for the eyes. It looks quite vintage and gives the bike a 1996 Opel Astra vibe. Of course, this is a matter of taste, though we feel that it detracts from the bikes otherwise modern look. Fortunately, there are other colours to choose from. Be that as it may, pairing the bronze shimmer with tan-wall tires is a definite no-go! With aero in the name, the Canyon Endurace CF SLX 8 AXS Aero isnt complete without aero details. These include elongated tubing profiles, a cut-out for the rear wheel, and flat faces. The one-piece handlebar and stem unit also matches the bikes aero ambitions.
The spec of the Canyon Endurace CF SLX 8 AXS Aero leans more toward road cycling, especially compared to the other three all-road bikes on test. The deep profile rims, svelte look, and 30/32 mm front and rear tires are clearly at home on the asphalt. However, there is clearance for 35 mm tires, which would cater to gravel road excursions. A knock-block steering limiter prevents the handlebar from damaging the frame. Youve got a 12-speed SRAM Force AXS groupset paired with a 1033 t cassette and 46/33 t crankset ensuring rapid shifting, as well as a power metre. The gearing suits the build and offers sufficient range, provided you dont leave the road. The DT Swiss ERC 1400 DICUT wheelset is an excellent choice, featuring 35 mm deep profile rims with a relatively wide 22 mm internal width, which is in line with the current trend of increasing tire widths. Canyon also include a chainstay protector, which makes perfect sense, despite the road-oriented build. The Canyon S15 VCLS 2.0 CF seat post also matches the bikes looks while offering added comfort.
5,499
Fork Canyon FK0129 CF Disc Seatpost Canyon S15 VCLS 2.0 CF 27.2 mm Brakes SRAM Force AXS HRD 160 mm Drivetrain SRAM Force AXS 12s 2 x 12 Chainring 46/33T Stem Canyon CP0018 Aerocockpit 100 mm Handlebar Canyon CP0018 Aerocockpit 410 mm Wheelset DT Swiss ERC 1400 Dicut 12 x 100/12 x 142 mm Through Axle Tires Schwalbe Pro One TLE 700 x 32c 30 32 Cranks SRAM Force AXS Powermeter 46/33 172.5 mm Cassette SRAM XG 1270 10-33T
Size 3XS 2XS XS S M L XL 2XL
very compact geometry road setup through and through tool kit in the top tube supremely comfortable
Once youve swung your leg over the saddle and are rolling along, the Canyon Endurace CF SLX 8 AXS Aero will soon have you in a compact and comfortable riding position. Its rather aggressive, nevertheless. As such, the name EnduRace suits the bike perfectly in this respect. In contrast to the comfort-oriented Specialized Roubaix, it feels significantly more like it wants to race, which is further underlined by the handling. The bike is stiff and responsive, resulting in a very direct power transfer. It feels super lively upon acceleration as well as on the climbs, raring to go at every opportunity. Add to that the agile and direct steering, letting you control the Canyon Endurace CF SLX 8 AXS Aero with pin-point precision. This combination lets you summit mountains and hills in no time, and ride down even quicker. The hardest part is reigning in your enthusiasm and not pedalling all out all the time. Its a completely different riding experience, especially compared to the more comfortable FOCUS PARALANE 8.9.
The seat post and cockpit on the Canyon Endurace CF SLX 8 AXS Aero compensate for what the stiff frame lacks in terms of compliance. In fact, the Canyon S15 VCLS 2.0 CF seat post made the Endurace by far the most comfortable bike on test, at least at the rear. It takes the sting out of all road conditions, no matter how rough or poorly maintained. The Continental GP5000 tires offer plenty of grip and excellent rolling characteristics on asphalt, though youll want to avoid gravel and dirt roads with this setup. A second wheelset with grippier 35 mm tires, like the Schwalbe G One RS, could make the Endurace significantly more versatile. Lets address the tool roll in the top tube. On the one hand, its extremely convenient and easy to reach, but on the other hand, it is always in your field of view. The tool set includes all the essentials, made up of eight bits, one ratchet, tire levers, a CO cartridge, and Dynaplug, available for an additional 14.95. The set comes to 192 g. Unfortunately, it can be a bit fiddly to use, and the flap got jammed several times during our test. The plastic closure is more reminiscent of a battery compartment on a childrens toy than a premium bike. Overall, its a good idea, but the execution leaves room for improvement.
We cant think of a better name for this bike than Endurace!
The Canyon Endurace CF SLX 8 AXS Aero is a fast endurance bike for winding and fast descents. Its ideal for those who like to ride long AND fast, and predominantly on asphalt. However, with a second set of 35 mm gravel tires, you could turn the Endurace into a gravel racer. It doesnt invite you to cruise along and take in the sights, but rather to churn out watts and eat up kilometres. Group rides, all-day epics, and long-distance events are where its most comfortable.
Tuning tip: Black tires and an Opel Astra in the matching colour
Canyon Endurace CS SLX 8 AXS Aero
Size: 3XS 2XS XS S M L XL 2XL Weight: 8,3 Price: 5,499
The Canyon Endurace CF SLX 8 AXS Aero certainly lives up to its name. It combines race-oriented elements with long distance comfort. Its a bike that makes you want to ride long distances at a fast pace. However, this build is aimed more at asphalt. Before venturing off onto dirt roads, you will need to swap out the tires on the Endurace and max out the 35 mm tire clearance. With the Canyon Endurace CF SLX 8, all-road actually means road, and EnduRace.
For more information visit canyon.com
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Words: Martin Staffa Photos: Jan Richter
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The Reign of Girls Generation’s YoonA in Endorsements: The CF Queen – allkpop
Posted: at 9:18 am
Im Yoon-ah, popularly known as YoonA, is a renowned South Korean actress and a member of the globally acclaimed girl group Girls Generation, or SNSD. In the South Korean entertainment industry, YoonA emerges as a star and an icon.
While YoonA's talents shone on stage and screen, it was her prowess in commercial endorsements that truly set her apart. Even before her official Girls' Generationdebut, she appeared in CFs. From the outset of her career, she demonstrated a natural ability to embody diverse brand images, seamlessly transitioning from cute and bubbly to sophisticated and glamorous as the occasion demanded. Her undeniable influence in the world of commercial endorsements earned her the well-deserved title of "CF Queen."
YoonA has done numerous endorsements as a member of Girls Generation, and her individual CF count is nearly 40. Some of the notable brands she endorsed are SK Telecom, Cartier Jewelry, Michael Kors, Qeelin, S-Oil, Everlands Caribbean Bay, Lee Jeans, Pandora, Ragnarok Mobile, Este Lauder, etc.
YoonA's influence transcends the border of South Korea, and she was appointed as a global ambassador for reputable brands like Miu Miu, Korea Tourism Organization, CROCS, EIDER, INNISFREE, etc.
Despite the ever-changing landscape of the entertainment industry, YoonA has remained a consistent presence in the advertising world, maintaining her relevance and desirability year after year.
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The Reign of Girls Generation's YoonA in Endorsements: The CF Queen - allkpop
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Lowe’s Teams Up with Lionel Messi, Inter Miami CF and CONMEBOL Copa Amrica 2024 USA to Win Over Ftbol … – Inter Miami CF
Posted: at 9:18 am
To capture the hearts and minds of consumers through a shared love for ftbol, Lowes is delivering a hat trick for ftbol fans. Lowes is partnering with the best ftbol player in the world, Lionel Messi, Major League Soccer Club Inter Miami CF and the upcoming CONMEBOL Copa Amrica 2024 USA.
Through a multiyear agreement, Messi also becomes a member of Lowes Home Team, making him the first ftbol player to join the lineup of top NFL and NBA athletes who have helped improve communities around the country since 2020.
Lionel Messi is the GOAT of the assist, said Jen Wilson, Lowe's senior vice president of enterprise brand and marketing. Partnering with him is the perfect reflection of Lowes shared passion for assisting our customers, whether for their business or home.
To kick off his first season, Lowes and Messi will assist Lowes loyalty customers with extra perks. Starting today, all loyalty members will receive 100 points to get them closer to their next reward through Lowes new loyalty program for homeowners, MyLowes Rewards, and Lowes MVPs Pro Rewards for Pros. MyLowes Rewards members must claim points on their account dashboard by May 18.*
Ftbol, much like home improvement, is all about teamwork and the assistance between people, Messi said. I am happy to partner with Lowes, a brand that understands the importance of collaboration and helping people succeed.
Inter Miami has quickly become the focal point of ftbol in North America. The new partnership between Lowes and Inter Miami will drive engagement with ftbol fans with signage and in-stadium activations, community programming, ticket hospitality, player appearances at Lowes locations throughout the Miami market and more.
Inter Miami has worked towards becoming a global reference point of ftbol, so that when people think of ftbol, they think of Inter Miami, said Inter Miami CF Chief Business Officer, Xavier Asensi. Our partnership with Lowes is another proof point of attaining this ambition. We are excited to partner with Lowes, an organization that matches our goal to continue to set the benchmark for the sport and deliver for our ftbol family.
Lowes will also team up with CONMEBOL Copa Amrica 2024 USA, which returns to the United States with Argentina defending its crown beginning June 20. Lowes has a series of exciting initiatives to celebrate the magic of Messi:
To celebrate ftbols rich culture and community, we wanted to partner with an athlete and ftbol affiliations that resonate deeply with our customers, said Gerardo Soto, Lowe's vice president of brand marketing and sports partnerships. These new partnerships provide an opportunity to build trust and credibility with a broader customer base through the athletes and sporting events that matter to them.
The partnerships add to Lowes existing collaboration with Charlotte FC, Lowes hometown Major League Soccer club. As the Official Home Improvement Partner of Inter Miami CF and CONMEBOL Copa Amrica 2024 USA, Lowes will enhance the ftbol experience for fans while bringing them closer to the excitement of Messi's gameplay.
For more information about Lowes partnerships and upcoming ftbol initiatives, visit Lowes.com/hometeam.
* Loyalty Programs subject to Terms & Conditions. Visit Lowes.com/Terms for details. Subject to change.
**All Bonus Points will expire on December 31, 2024, unless extended by Lowes. Reward Center items may vary. Visit Lowes.com/terms for full details.
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Porosome treatment targeting CFTR shows promise in CF models – Cystic Fibrosis News Today
Posted: at 9:18 am
A novel treatment strategy for cystic fibrosis (CF) thats based on a cellular structure called the porosome showed promise in cell and animal models of CF caused by the common F508del mutation.
In the cell model, this approach was more potent than tezacaftor and ivacaftor, which are CFTR modulators used in approved CF therapies,according to data presented by Porosome Therapeutics, the company developing the approach.
Findings were showcased at the April summit of the American Physiological Society in Long Beach, California, in the poster Cystic fibrosis rescued using a reprogrammed porosome secretory machinery.
These new results mark a major breakthrough in our efforts to find a path to a cure, not only for CF but for a wide range of debilitating diseases and chronic conditions, Guillermo Marmol, president and CEO of Porosome Therapeutics, said in a press release sent to Cystic Fibrosis News Today. Marmol noted that the company is focused on bringing this approach into clinical testing in people.
We are diligently conducting further studies to comprehensively assess the safety, stability, and optimal dosage of this approach, said Bhanu P. Jena, PhD, the companys founder and chairman.
CF is caused by mutations in the gene that encodes the CFTR protein. This protein normally helps regulate the flow of chloride ions across the cell membrane. Problems in the workings of CFTR lead to the production of abnormally thick, sticky mucus, which builds in organs to drive most disease symptoms.
The porosome is a complex of dozens of proteins, including CFTR, that work together to regulate the movement of molecules out of cells. The therapeutic approach described here basically involves taking porosomes from cells with healthy CFTR protein and transplanting them into CF cells.
Reconstitution of functional porosomes having normal CFTR, therefore holds great promise in treating CF with all different types of CFTR mutations, the researchers wrote.
Researchers first tested this approach in a cell model of CF caused by the most common CF-causing mutation, F508del. As in CF patients, cells in this particular model characteristically secrete lower-than-normal levels of certain mucus proteins, including MUC5B and MUC5AC.
The porosome-based treatment increased secretion of these mucus proteins from CF cells. Notably, the porosome therapy had a significantly more potent effect on mucus protein secretion compared to tezacaftor and ivacaftor, which in CFTR modulators work by boosting the functionality of the faulty CFTR protein.
These findings indicate that porosome-reconstitution therapy is a powerful approach, the researchers wrote.
Scientists next tested the porosome-based treatment in a mouse model of CF caused by the F508del mutation.
In these experiments, they evaluated the effect of the treatment on CFTR function using a well-established measure called the nasal potential difference, which records the small electrical charge that occurs in the airway lining inside the nose. Results indicated that the porosome therapy normalized CFTR function.
Porosomes obtained from functional [healthy] human bronchial epithelial cells were used to treat the nasal passages of CF-affected mice. Remarkably, within 24 hours of treatment, this reconstitution of the porosome rescued chloride secretion in the nasal passage, Jena said.
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Porosome treatment targeting CFTR shows promise in CF models - Cystic Fibrosis News Today
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