Daily Archives: June 20, 2023

Immune health has been one of the largest dietary supplement categories for years, with huge sales spikes in 2020. Despite the global pandemic having mostly settled down, the category continues to grow in market value, according to Euromonitor data. However, the share of new supplement launches with immunity claims also continues to grow and was reported by Mintel to surpass 27% in 2022. In the sea of new product launches addressing immunity, how can companies stand out?

Tip 1: Invest in Ingredients

One of the ways to stand out is with added-value ingredients. Often, these are proprietary, branded ingredients with advanced delivery systems (e.g., microencapsulation) and/or clinical proof of efficacy. Featuring well-known and well-studied ingredients is a strategy utilized even by pharma giants these days. Bayer, for instance, launched an immunity supplement based on the proprietary prebiotic carrot fiber BeniCaros in 2022. Bausch + Lomb formulated its 2022 ImmuneDuo product with a proprietary North American ginseng extract called CVT-E002. And CVS launched a product based on the branded postbiotic ingredient Immuse in 2021. Nature Made also harnessed the reputation of a well-known biotic for its 2022 Wellblends product line, whose immune and respiratory SKU includes the branded postbiotic ingredient EpiCor.

Tip 2: Combine Benefits

Brands can also gain distinction by offering very specific product benefits or by combining multiple benefits. An example of the first is quick-start immunity, seen in LifeSeasons Clinical Immunity product, which received a NEXTY award. And in terms of combining health benefits, popular examples include immunity + sleep (employed by Nature Mades Wellblends in 2022) or immunity + energy (employed by Domps Bioritmon Immuno Defend in 2022).

FMCG Gurus data from December 2022 suggest that 80% of consumers value multifunctional claims on food, drink, and supplements that are positioned around supporting the immune system. However, for a product to stand out in the market, the classic all-in-one multivitamin will not suffice. Instead, a fresher spin like day + night immunity, or pre + pro + postbiotic, holds better promise for success. For example, Garden of Life launched a pre + pro + postbiotic product addressing immune health in 2022. A side benefit of such multifunctional products is a perceived higher value for money, which consumers find more than welcome these days.

Tip 3: Entice with Delivery Form

Launching a product in an unconventional delivery format will also help immune health products stand out in 2023. According to Mintel, tablets and capsules represented nearly 60% of new supplement launches with immune health claims in 2023 and now compete against gummies/chewables, liquids, and powders.

Tip 4: Keep Kids in Mind

Addressing children with your next immunity launch may also present a promising market opportunity. According to Nutrition Business Journal, the adult supplements category grew by 7.5% in 2021, while the childrens supplements category grew a whopping 18.5%. A recent example of a successful launch in childrens immunity is KinderMed, a line of liquid medications and supplements for children cofounded by actress Jessica Biel.

Tip 5: Go Beyond the Supplement

Last but not least, a way to stand out in the immune health supplement category in 2023 is to offer adjacent products such as self-testing devices or apps. Hologram Sciences, for example, offers a vitamin D test kit with its d.velop supplement, and Ritual leverages social medialike components in its app to boost consumption of its multivitamin products.

Long-Term Strategy

There are many ways to differentiate a brand in the market: leveraging unique ingredients, touting multifunctional benefits, leveraging unconventional delivery formats, tapping into the growing childrens supplements category, and offering adjacent products. A common denominator across all these strategies is that they add value to products in one way or anotherand this, as we know, is an evergreen recipe for long-term success.

About the author:

Matev Ambroi is marketing and PR director at PharmaLinea Ltd. (Ljubljana, Slovenia). He has an academic background in biochemistry with a specialty in protein biochemistry. Following his research position at Stockholm University and development position at Novartis, Ambroi applied his knowledge in the food supplement industry, leading marketing at PharmaLinea.

Excerpt from:

How can companies stand out in the immune health category in 2023? - Nutritional Outlook

Kemin Industries (Des Moines, IA) announced that the European Food Safety Authority (EFSA) issued a positive opinion on the safety of Kemins BetaVia Pure as a supplement and food ingredient in the European Union. In addition, EFSA has granted BetaVia Pure five years of exclusivity in the European market, Kemin reports.

BetaVia Pure is an algae-based, 95% beta-1,3-glucan (paramylon) ingredient derived from Euglena gracilis that supports immune and gut health. According to Kemins press release, BetaVia Pure is the highest-purity beta-glucan currently available on the market. It adds: The EFSA opinion confirms that BetaVia Pure is considered safe when used in food supplements for ages one and older; in foods for total diet replacement for weight control; and as a food ingredient added to a number of food products for the general population.

Kemins original BetaVia ingredient had already received a positive opinion from EFSA. Receiving the second EFSA positive opinion on BetaVianow with BetaVia Pureallows us to bring our full algae beta-1,3-glucan product line to the European market, said Chris Sadewasser, global product manager for Kemin Human Nutrition and Health, in the press release. This critical recognition is the result of EFSAs meticulous evaluation of the data from Kemins dossier, which demonstrates the safety of our BetaVia ingredient in its more concentrated form, BetaVia Pure.

The BetaVia postbiotic ingredients derived from Euglena gracilis algae have been shown to prime key immune cells, protect intestinal barrier integrity, and positively shape the microbiome, Kemin says. They also hold regulatory approval in the U.S., Brazil, Japan, China, and other countries.

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Kemin's BetaVia Pure immune and gut health ingredient gains ... - Nutritional Outlook

June 20, 2023 by Asia Food Journal

Courtesy of Steadfast Nutrition

The brand expects about 40% growth by launching these products

India: Indias leading sports and wellness nutrition brand Steadfast Nutrition expanded its portfolio by launching four supplements, Nitromax, Ashwagandha, Apple Cider Vinegar, and L-Carnitine, in the performance nutrition, wellness, and effervescent range in a glittering ceremony at the International Health, Sports, and Fitness Festival, Asias biggest health and fitness expo.

Steadfast Nutrition founder Aman Puri says Nitromax, a formulation of several ingredients to enhance athletic performance, will be the leader in the sports nutrition segment since it contains a whopping six ingredients (Whey protein, creatine monohydrate, arginine, taurine, Vitamin B complex, and green tea extract) that work in synergy with each other to improve muscle strength, fuel muscle gain, and recovery, fight inflammation, boost metabolism and burn fat. The brand expects about 40 percent growth by launching these products. Steadfast Nutrition is one of the few brands with a diverse and unique range of ingredients in one supplement. With the launch of these products, the brand aims to capture a bigger slice of the nutraceutical market.

Steadfast Nutrition has kept its promise to athletes and individuals by launching new supplements that can improve their athletic performance and optimise their health, respectively. Nitromax and L-Carnitine belong to the performance nutrition range; Ashwagandha is a wellness product. It is an adaptogenic herb that reduces stress and anxiety and improves sleep quality; Stead Apple Cider Vinegar with pomegranate extract belongs to the effervescent range, the new buzzword in the nutraceutical industry. It helps lose weight, manages blood sugar and cholesterol levels, and boosts digestion; L-Carnitine converts fat to energy, boosting energy levels and helping in weight loss. We expect 40 percent growth with the launch of these products, Aman Puri said.

Sports nutrition includes post-workout supplements (whey protein and amino acids) and pre-workout ones (energy drinks and bars, carbohydrates, and minerals). Protein supplements lead the market, with a share of 70 percent in overall consumption. Nitromax is unique since its a combination of whey protein, creatine, and L-Arginine, which are effective and powerful nutrients to increase muscle strength in their own right. The effervescent range, to which Apple Cider Vinegar belongs, is the new buzzword in the nutraceutical industry. Effervescent tablets dissolve easily in water and are more bioavailable than their solid counterparts. Apple Cider Vinegar is much sought after as a weight management supplement and offers numerous other health benefits. Ashwagandha has become increasingly popular among people as a supplement due to unhealthy lifestyles brought on by the modern age, where people find it difficult to manage stress and have poor quality of sleep. Steadfast Nutrition aims to address these common health problems by launching these two supplements.

The Indian nutraceutical market lies in the unorganised sector and has a market share of 5000 cr, of which the sports nutrition segment is valued at 1300 cr, with a year-on-year growth of about 25 percent. Foreign brands dominate about 80 percent of the market. The scenario is changing, with at least 50 national-level and hundreds of regional-level brands entering the market each year. Steadfast Nutrition, which calls itself Proudly Indian, aims to remove the dependence on foreign brands in the market.

Asked about the future of the nutraceutical industry and its growth potential, Aman Puri said, The nutraceutical industry has shown steep growth year-on-year. However, its unorganised and has yet to reach its full potential. The future of nutraceuticals is promising as the awareness and availability of supplements are on the rise. The industry will grow about 600 times soon since the government is pushing to improvise the manufacturing infrastructure in the country.

Steadfast Nutrition, Indias fastest-growing sports and wellness nutrition brand, has carved a niche since it entered the market in 2017. It has a diverse sports and wellness nutrition range that caters to the needs of people from all walks of life and varied age groups. The brand prides itself on its organ-friendly and rigorously-tested supplements. In the last six years, the brand has developed over 30 supplements in its nutrition portfolio and is the only brand in India with 11 unique protein formulations. Steadfast Nutritions wellness range helps people improve their health and well-being.

Athletes fuelled by Steadfast Nutrition have brought glory to the country in several national and international championships, including the Olympics. The company has tried to get more and more sports into the mainstream by sponsoring the countrys biggest bodybuilding, MMA, and bodybuilding championships in the last few years. It aims to make bodybuilding a steroid-and risk-free sport by championing the need for top-quality, rigorously-tested sports nutrition supplements.

Over 1,000 nutraceutical and fitness brands have showcased their products at the IHFF, boosting Indias fitness industry. Over 1.5 lakh spectators will throng the festival across three days. Professional Athletes, fitness Influencers, international brands, and distributors have converged at New Delhis Pragati Maidan for the mega event.

Steadfast Nutrition is a premium sports and wellness nutrition company introduced with the aim of offering high-quality supplements to professional athletes and fitness enthusiasts. The brand aims to revolutionize the world of sports nutrition in India with the objective of introducing high-quality supplements and following a unique vision of serving people of all age groups. With several lab tests and a dedication to offering the best, the brand strives to develop the best and deliver superior products to the customers doorstep.

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Steadfast Nutrition expands its portfolio with four supplements - Asia Food Journal

British bodybuilder Martyn Ford transformed himself into one of the freakiest mass monsters in the world. Having started relatively frail for his size, he spent years working hard in the training room to achieve his present physique. In a recent interview with Escape Fitness, Ford revealed the food sources he likes to consume when on a diet and when hes eating 10,000 calories to bulk up at 360 pounds.

Social media fitness influencer Martyn Ford grew up playing professional cricket before finding his passion for bodybuilding. He rose to prominence for his humongous physique with unreal muscle mass, size, and overall muscularity. Standing at 6 ft 8 inches, Fords extreme package amassed him a huge following of 4.5 million on Instagram and earned him the opportunity to get on the silver screen. He made headlines for his antagonistic role in his acting debut in the film Boyka: Undisputed (2016) alongside fellow Brit Scott Adkins.

Ford sparked a heated rivalry with internet sensation Sajad Gharibi, popularly known as the Iranian Hulk over the last two years. The pair traded verbal jabs online and were scheduled to settle their differences in a boxing match in April 2022. During the build-up to the outing, Ford shoved Gharibi to the ground with ease after the latter failed his attempt in a face-off. Gharibi later opened up about his mental health challenges that stemmed from the fact he got disowned by his family due to the incident.

Given Gharibis admission to suicidal thoughts, the organizers pulled the plug on the bout and Ford added the discrepancy between Gharibis online image and real-life factored in as well. Nevertheless, Ford pulled off an incredible body transformation, losing nearly 60 pounds in preparations for the scrapped contest.

Martyn Ford continued to train boxing and left the fans stunned with an insanely jacked physique update following the cancelation. Despite calls from Gharibi to proceed with the match, Ford decided against it as he was concerned about his opponents mental health in case the outcome would not be in his favor.

The Nightmare began training in MMA in hopes of competing under the Polish MMA promotion KSW in May 2022. He showed off his giant physique in a workout update a month later. He was even eyeing a boxing fight with legendary strongman Hafthor Bjornsson but faced issues in making the showdown come to fruition.

In a recent YouTube video, Martyn Ford revealed his preferred food sources to fit into his diet, which can go up to 10,000 calories to add muscle to his 360-pound frame.

My appetite is ridiculous and Im very carb-sensitive so like sweet potato, oats, rice. I could do three or four thousand calories in a meal easily if I am not careful, said Ford.

A typical not training for anything day would be oats and eggs for breakfast, rice cakes, cottage cheese, fruit, Greek yogurt snacks, nuts, snacks, and then sweet potato, salmon, steak, rice, potato chips but made myslef in the oven. Just generally that kind of food is where Im staying at. About eight meals a day easily. When Im growing I can easily go up to eight meals a day, Ill wake up starving and eat twice in the night.

Im still doing 4,500 calories dieting so its nice because its normal whereas when Im bulking, if I want to put some size on, Im up to eight, nine, 10,000 calories, which is hard work when its good food.

Ford listed the staple supplements he likes to utilize in addition to whole food.

The big ones that Id always lean on to will be glutamines, creatines, aminos, if Im bulking Ill have a carb drink intra, post, and then isolate whey. But again, only after workout I would never replace food if I dont need to with a protein shake. [Greens supplement] as well.

Martyn Ford opened up on using steroids to achieve fitness goals in July 2022. While he believed there were benefits that can be derived from taking gear, he argued there was a major downside as well if one used substances from the black market and without proper research. Then, he teamed up with former UFC middleweight champion Michael Bisping for a brutal chest workout last September.

Ford showed off his monstrous package while crushing an intense training session last month.

Its fascinating to get insight into the diet and supplementation of the man who boasts one of the craziest physiques in the world. His latest offering could benefit others who may be on a similar path to get some gains.

Published: 18 June, 2023 | 12:11 PM EDT

Excerpt from:

Martyn Ford Reveals Food & Supplements of 10000 Calorie Diet for ... - Fitness Volt

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If you are pregnant, breastfeeding, or taking medications, consult with your doctor before starting a supplement routine. It is always optimal to consult with a health care provider when considering what supplements are right for you.

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Nutrition & Longevity Experts Love This Metabolism Supplement ... - mindbodygreen

Ric Flair has been a mainstay of professional wrestling for decades and has a legacy spanning generations. Although he no longer competes regularly, his impact is palpable to this day. In a recent Mens Health video, Flair revealed the diet, training, and supplements he takes to stay jacked in his 70s.

Ric Flair is widely considered to be one of the greatest professional wrestlers of all time. Having started his pro career in 1972, Flair enjoyed a highly decorated tenure of over 50 years. He made his debut under the AWA (American Wrestling Association), where he got to compete with fellow legends like Dusty Rhodes, Andre the Giant, and Chris Taylor. He won his first championship in a tag team match after joining Jim Crockett Promotions in the National Wrestling Alliance in 1974.

In 1981, Flairs celebrity status skyrocketed largely due to his brash persona and heel character. He attacked many of the promotions fan favorites with his infamous team called The Four Horsemen. He spent about a decade performing at shows in All Japan Pro Wrestling during his stint in the organization as well.

Flair made his way to the World Wrestling Federation (WWF) in 1991. He secured the WWF Championship by coming out on top of the 1992 Royal Rumble. After two years under the banner, Flair made a comeback to the WCW. He later claimed the World Heavyweight and International World Heavyweight Championships.

Following his return to the WWF/WWE in 2001, Flair delivered some action-packed performances against the likes of The Undertaker, Hollywood Hulk Hogan, Eddie Guerrero, Triple H, and Stone Cold Steve Austin. He experienced a late-career resurgence in 2012 and has since performed sporadically in the wrestling ring with his final outing happening in July 2022.

In June 2017, Ric Flair made headlines for a horrific hand injury as a result of a brawl with a Dub-Nation member following the Cleveland Cavs loss in Game 2 of the NBA Finals.

Flair picked up a string of injuries from his days of performing in the ring. He needed to undergo surgery after getting admitted to the intensive care unit in Aug. 2017. Given his contributions to the sport, messages of support poured in from members of the community.

The Nature Boy got rushed to the hospital after a major health scare in May 2019. His son-in-law later revealed the situation wasnt as concerning as it had first been reported. Flair issued an optimistic statement to his fans a week later.

In a recent YouTube video, Ric Flair revealed the diet and supplements he utilizes to stay jacked at the age of 74.

He started off by showing the items in his fridge and then laid out his daily food intake.

Lean beef, chicken, a lot of fresh fruit, salads, prepared salads, all very healthy. I do drink a lot of water.

Mushroom food is the hottest thing in the world.

Favorite meat: Salmon

He laid out how his eating habits have changed over the years and how he stays on track while traveling.

When I was wrestling everyday I could eat anything I wanted because I was wrestling up to an hour every night, said Flair. I used to live by the rule for every pound of body weight you want to have a gram of protein. Thats hard to do. Youd have to eat 20 chicken breasts, two dozen raw eggs a day in the blender. I ate a lot more carbs than I do now. I dont eat much bread unless its wheat bread. I love pasta but I eat very little pasta and the result of my surgeries I gotta go watch what I eat spicy food will kill me.

Its hard [traveling] especially with airline food but most hotels are there will have chicken stuff like that. A lot of sauce on my food to this point it can be generically healthy but I have to have a sauce on it. My go to sauce is barbecue. My go to comfort food is marinara sauce, tons of meatballs, and angel hair pasta.

[I hate] pastry. I dont eat desserts, never have.

Ric Flair shared the supplements he takes along with testosterone, presumably TRT (testosterone replacement therapy).

Vitamin B12, I take tri aminos, and 1 cc of test a week. 400 is normal for a guy my age I keep it at a thousand.

Ric Flair gave fans a look into his training protocol and health goals.

I train three to four days a week and if Im training hard I do 500 free squats, try to do 200 push-ups, sets of 100 crunches, and the airdyne bike which I think is one of the most difficult pieces of cardio equipment, 5,000 meters in 10 minutes.

Just stay in the best shape I can possibly be and to stay motivated. My goal right now is I want to do 10,000 meters on [the airdyne bike] and I want to bench press 225 by Feb. 25th, 24. I want to make sure that as each year goes by that I can do what I did when I was 23.

My last match live I got in kind of shape, in better shape than Ive ever been in my life 500 free squats, running, pushing the sled, pulling, working on strengthening my neck, insane cardio stuff.

For me it was a religion. If I didnt workout I didnt feel good. I did 500 free squats everyday, 250 push-ups every day. I would do sets between everything I did when I was doing benches, inclines, pulldowns.

I dont lift heavy weights anymore because I grow out of my clothes and Im taking supplements that people might take normally. If I lift weights heavy I grow. I try to keep my weight at 220 or under.

I hate running. Id rather beat my brains out for 20 minutes than play around for 30.As you get older, you have to get your second win no matter how much you warm up until you get your second wind you got to see your way through it.

Ric Flair left the fans stunned with a workout update showing off his impressive physique in June 2022. He crushed an intense training session in preparation for his planned final outing in the ring.

Flair opened up on his experience of surviving a deadly plane crash two months ago. The accident resulted in his back being broken in three places and the death of a passenger onboard. Despite being told hed never wrestle again, he persevered and continued to follow his passion.

His latest offering provides insight into how a wrestling legend keeps fit in his later years and will certainly inspire fans to lead a healthy lifestyle.

RELATED: WWEs Cody Rhodes Tore Pectoral Muscle Before Epic Performance at Hell in a Cell Main Event

Published: 17 June, 2023 | 4:33 PM EDT

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Ric Flair Reveals Diet, Training & Supplements to Stay Jacked at 74 ... - Fitness Volt