Daily Archives: September 14, 2022

Over the last few years, Hudsonites and organizations have been teaming together with the common and universal goal of inspiring others to join them in following one rule the golden one.

A simple eleven words guide Hudsons Golden Rule initiative.

Do unto others as you would have them do unto you.

When Mayor Rich OConnor was in grade school, he was provided a ruler, along with his paper, pencils and desk. On it read the Golden Rule.

We knew the Golden Rule after the first week in first grade, OConnor said.

Each morning, as the school would stand to recite the Pledge of Allegiance, they would say the Golden Rule, too.

Though, he admits as a first grader he may not have understood the principal, by third grade he began to grasp the concept and it has stuck with him ever since.

The Golden Rule is a principle of all major religions, including Christianity, Islam, Judaism, Buddhism, Native American spirituality and secular ethics, reads the 40,000 bookmarks distributed around the city over the last few years as part of the Golden Rule initiative in the City of Hudson.

These, along with about 300 yard signs and 15,000 stickers are daily reminders of the principal.

The initiative began as a response to, most notably, the political tensions and polarization, happening not only in Hudson but across the country.

Hudson has been designated a Golden Rule City.

It appeared though that wasn't just going to go away, OConnor, one of the initiators of the movement, said. So we needed to do something.

Step one was to recognize that there was a problem. That was followed up by a plan to address it.

You cant just proclaim that were going to be a Golden Rule City and not put any meat on that, he said. We have to do something.

Rotary, Kiwanis, Lions, Boy Scouts, Youth Action, and the library are some of the many partners and organizations who jumped on board to float the Golden Rule around Hudson.

Everybodys in, OConnor said.

Larry Szyman, campus and community pastor at Faith Community Church and part of the Ministerial Association, took on a big role, helping lead the initiative.

Though reflected in many religions, the Golden Rule initiative isn't affiliated with a religious organization or political incentives.

Szyman explained that it is political in the sense that it has to do with the body politic, the people, but it isnt partisan.

The Golden Rule initiative is really about ourselves.

Its not a way to point fingers at our neighbors, but rather an invitation to contemplate our own actions, responses and relationships with others in our communities and beyond.

The Golden Rule cannot be coerced, its something that's got to be internalized, Szyman said.

There arent metrics for an initiative like this, but OConnor hopes it has had some part in creating a more welcoming and respectful community. A community that prioritizes listening and understanding those with different opinions than our own. One that finds ways to appreciate and acknowledge the importance of peaceful disagreement. A population that uses the Golden Rule as a personal reflection tool.

Its not about perfection, but rather about progress.

As a way to celebrate those values and the community of Hudson, the Golden Rule initiative is hosting its first ever Booyah.

Booyah is a thick stew, typically cooked in large quantities in a kettle outside. Believed to have European origins, Booyahs is a beloved practice in much of the upper Midwest.

Taking notes after North Hudson Pepper Fest hosted one last fall as a fundraiser, the City of Hudson will have its own on Oct. 1 and all are welcome, Hudsonite or not.

The cooking will begin in the wee hours of the morning, but the celebration will begin at 2 p.m. and continue until 6 p.m.

The free family event will feature the Booyah, which includes chicken, beef, pork, potatoes and vegetables, as well as games, activities and visits from Clifford the Big Red Dog, Pete the Cat, Cinderella and emergency vehicles.

Cost of the Booyah varies. Other available food will include hot dogs, baked goods, beer, soda and more.

Though the event is temporary, hopefully making an appearance once a year, the Golden Rule initiative is here to stay. At the moment, there are no plans of slowing down or ceasing celebrating the principal.

Yard signs are still available and often able to be found at community festivals and events, but can also be picked up from the mayor at City Hall, 505 Third St., or from the Hudson Area Public Library, 700 First St.

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"Everybody's in" on the Golden Rule | Local News | hudsonstarobserver.com - Hudson Star Observer

My journey has spanned both the brokerage side of the industry and the carrier side. Now Im on a new and unique journey in the world of technology as a start-up that serves carriers and brokerages, Riviezzo said.

The EVP, who began his insurance career as a broker with Marsh, is among a panel of insurance leaders speaking today on the importance of personal branding at theWomen in Insurance summit in New York. Reflecting on his own personal brand withInsurance Business, Riviezzo embraces the Golden Rule in building client relationships and trust.

Brokers are very close to the client and need to earn trust. Earningsomeones trust is never something you should assume. Trust is earned over time when you demonstrate integrity and transparency, he added.

As part of Brizas senior leadership team, Riviezzo owns the full customer lifecycle for Brizas carrier, brokerage, and technology partners, championing customers in decision-making across the organization. Before joining Briza in 2020, he spent over six years at AIG as director of the firms US client engagement practice.

Ive worked hard throughout my career to be accessible to my teammates, colleagues, customers, and clients. I try to provide an overabundance of transparency and honesty in my work. Hopefully, when you put that into the marketplace, that is reciprocated back to you, he said.

For Riviezzo, transparency goes a long way in helping promote that trust and fostering a healthy exchange between broker and client.

I always think about how I like to be sold to through very consultative, trusting, long-term relationships with people I have done business with outside of the industry, he shared withInsurance Business.

Its because Ive had a good experience that I become a repeat customer, and a lot of that experience is tied to someone treating me the way I would want to be treated.

Building a brand as an insurance professional takes not just years of hard work but also guidance from those who have seen and done more. Mentorship is key to getting to unlocking new opportunities, learning experiences, and networks.

Ive benefited from several mentors throughout my career who were exceedingly generous with their time and candid feedback about things I did well, things I could have improved upon, and opportunities that might have been outside my scope or purview, Riviezzo reflected.

With more experience under his belt, Riviezzo serves as a mentor for early-career professionals a role that he said he continues to grow in and finds more valuable over time.

I think a good mentor can often put things into perspective.A lot of life is like going to an art museum. Sometimes we stand too close to the art and need to take a quick step back to get the full picture and truly appreciate the artists intent. Mentors have that ability, explained Riviezzo.

Conversely, because Ive been the recipient of strong mentorship, Ive felt a strong desire to give that back and provide the next generation with the proper guidance and support to be successful.

He observed a certain amount of undue stress among younger professionals, who may feel pressured to raise their profile quickly to distinguish themselves in a competitive market. But Riviezzo counsels patience for the next generation of insurance leaders.

It takes years, sometimes decades, to fully mature and develop a personal brand. Its not something that comes from a box, that you can add water to and stir, and is instantaneous, he noted.

A personal brand comes after partners, customers, clients, colleagues, and friends see a repeated pattern of positive behavior that emanates from your work and the way you interact with others.

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How a Golden Rule helped one insurance leader with his brand - Insurance Business

For too long, the golden rule in travel marketing has been to shy away from guests in their golden years. It's time to put age before beauty in travel marketing and reprioritize accuracy over the aspirational.

Carley Thornell, Skift

The brawny, bearded and tattooed man in Extended Stay Americas ad titled Summer Adventure Awaits looks at first glance like a hipster beach boy. But give it a second look, and his crows feet reveal a man eligible for Medicare whos eager to catch the next wave instead of grabbing a walker.

Extended Stay America isnt the only hotel brand seeking to tap into the huge market of mature travelers, with 67 percent of Americans age 50 or older saying they had made travel plans for 2022. Courting that that large and lucrative demographic represents an opportunity for a sea change for marketers, who have typically written off mature consumers as fixed in their travel habits and brand preferences.

So a few bold brands are flipping the conventional script of travel advertising, and featuring more than just young couples and families. Heres how three brands are shining a spotlight on guests over age 50.

Each of Charlestowne Hotels properties employs a different strategy to attract older guests. The HarbourView Inn in Charleston, South Carolina launched a campaign featuring a video it believes showcase the feelings its guests have during their stays.

For this shoot we intentionally used more senior models to display how all types of guests are welcome at our properties, said Jennifer Jost, Charlestowne Hotels corporate director of marketing strategy. Boomers are eager and adamant travelers.

The HarbourView says it saw a 20 percent increase in online bookings for guests older than 65 after posting the video on Facebook and other targeted channels. But Jost believes that its important to look at further avenues to reach the demographic that accounts for 38 percent of the companys total revenue.

Weve found that Boomers are much more active on Bing than Google compared to other generations. (Bing) has a much return on ad spend than other avenues of search, Jost said.

Meanwhile, the Collector Luxury Inn & Gardens, another Charlestowne Hotels property, has launched an email campaign titled Grown Up Saving that offers special rates for weekday stays, the Collectors traditional downtime.

Extended Stay America unveiled a video titled Stay Awhile that features a couple in their early fifties staying in one of its properties. But while travel campaigns for an aging audience largely showcase couples enjoying their twilight years in a relaxed manner, Extended Stay selected the aforementioned surfer to appear prominent in its Summer Adventure Awaits ad.

Adventure and activity in seasonal leisure campaigns resonate well with any age group, said Kelly Polling, Extended Stays executive vice president and chief commercial officer.

Best Western takes the concept of an active older adult to a whole new level with marketing targeted to those who like to hit the road. The chain has a partnership with motorcycle manufacturer Harley Davidson that provides a 10 percent to members of Harley Owners Group. Best Western also enables AARP members to get a 15 percent discount.

We know touring motorcycle owners skew older, so we have content around that group, said Jay Hubbs, Best Westerns vice president of advertising, marketing, innovation and analytics, about the materials that have appeared in the companys Travel Zone blog and on TV ads.

People riding those tend to be unencumbered travelers, those that prefer to spend their time on the road, and are retired and dont have (younger) kids.

Best Western offers motorcycle enthusiasts amenities such as complimentary bike wipe-down towels and access to cleaning stations and reserved parking spaces.

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Hotels Cater to Travelers Over 50 With New Targeted Marketing - Skift Travel News

Prince William, Princess Kate, Prince Harry, and Meghan, Duchess of Sussex, reunited to greet mourners outside Windsor Castle on Saturday after the death of Queen Elizabeth IIand the internet is once again lousy with body language experts.

A picture may be worth a thousand words, but this one has sparked a thousand hot takes, depending on how one feels about each couple. Ive seen some admirers of the Duke and Duchess of Sussex emphasizing their hand-holding as evidence of their love, while accusing Prince William and Princess Kate of a disconnect based on the physical distance between them on Windsors Long Walk. Meanwhile, fans of the newly-minted Prince and Princess of Wales (and critics of Meghan) speculated that Prince William and Princess Kate are so secure in their relationship, they dont need physical touch to prove their bond.

The shot of the fleeting former Fab Four is a striking one: its the first image of them together since that infamously tense Commonwealth Day service at Westminster Abbey in March 2020, which also marked the Sussexes last engagement as senior royals. Their joint appearance, in all-black, was a solemn show of unity, however brief, between the beloved sons of Princess Diana and their high-wattage wives in the wake of their grandmothers death. To be fair, because the royals are ostensible silent film stars (as Tina Brown aptly puts it in The Palace Papers) who seldom speak in public, followers are left to engage in the time-honored tabloid tradition of analyzing their every move for clues into their psyche and love lives. What could possibly go wrong?

Comparing the brothers, their marriages, and their attitude to PDA has long been a flawed (albeit seemingly inevitable) exercise. Even before the Queen died last week and Prince William was elevated in the line of succession, he was always marked as a future king, and, as such, has maintained a more conservative public profile, including abiding by the unspoken royal rule against demonstrative shows of public affection. Recall that Prince William and Princess Kate kissed almost bashfully on the Buckingham Palace balcony on their wedding day, but were seen hugging in their 2010 black-and-white engagement photo, as well as in a series of shots in honor of their 10th anniversary last year. Meanwhile, Prince Harry, who remains sixth in line after stepping down from the inner sanctum of royalhood altogether, has enjoyed a bit more freedom in his public presentation, from the time he stuck his tongue out at the paparazzi as a boy. He has rejected the royal norm around limited PDA just as he has the golden rule of never complain, never explain. He and Meghan have been known to double hand-hold.

The royals, by design, are icons on which people can project whatever they please, but not every picture tells an epic story. How much of the couples public behavior is due to their roles within the firm, and how much is simply a product of their personalities, which are entwined with said roles (William, the more measured and reserved first child, and Harry, the wilder, more emotive baby of the family?) Its impossible to say for surehence, the breathless speculation.

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Is Royal PDA Really What It Seems? - Vogue

So, adieu Jean-Luc Godard. The titan of French cinema has died, aged 91, leaving behind a staggering legacy.

Godards free-wheeling, uncompromising film style kickstarted the French New Wave and its glorious, devil-may-care approach to storytelling.

Godard influenced generations of filmmakers, from Jim Jarmusch and Steven Soderbergh to Wong Kar-wai and Kelly Reichardt.

And he had a wonderful knack of summing up the essence of his cinema in short, sharp phrases:

A story should have a beginning, a middle and an end, but not necessarily in that order.

Or:

All you need to make a movie is a girl and a gun.

And my personal favourite:

Lets do what has not been done.

Born in Paris in 1930 to rich Franco-Swiss parents, Godard grew up in the rarefied world of politics, philosophy and literature. He dabbled with anthropology as a student, but his great love was cinema, and in particular American B-movies directed by Fritz Lang, Nicholas Ray and his idol Howard Hawks.

Drawn to the cinema clubs that flourished in Paris in the aftermath of the war, Godard made friends with fellow cinephiles Jacques Rivette, Eric Rohmer, Claude Chabrol and Franois Truffaut. Together, these five musketeers landed themselves jobs at a newly established film magazine Cahiers du cinma.

Godard would watch dozens of films a week, and his reviews were often highly critical of home-grown films made by directors he felt were out-of-touch with modern France.

In a scathing editorial in 1959, he wrote:

your camera movements are ugly because your subjects are bad, your casts act badly because your dialogue is worthless; in a word, you dont know how to create cinema because you no longer even know what it is.

To show them how to do it properly, he started making his own films.

What followed was a career of immense creativity that redefined the grammar of cinema. Conventional, invisible editing was replaced by abrupt jump cuts; smooth long shots alternated with unsettling montages and rapid close-ups; characters broke the fourth wall and directly addressed the audience.

These audacious innovations were all on display in his debut, Breathless (1960).

Read more: From Nazis to Netflix, the controversies and contradictions of Cannes

Breathless remains a kind of cinematic Year Zero, marking a point of rupture between everything that came before it (coherence, elegance, neatness) and everything that would follow (iconoclasm, irreverence, rule-breaking).

Watched today, it remains sparklingly modern: a jazz soundtrack to die for, Paris shot in luminous monochrome, and the effortless cool of Jean-Paul Belmondo and Jean Seberg.

The golden rule of cinema up to this point was that your heroes had to be doing something. Not so, says Godard.

Instead, in the films famous hotel scene, we spend 23 minutes watching Seberg and Belmondo shoot the breeze: nothing happens, but everything happens two lovers talking, smoking, play acting, being.

Godards work rate post-Breathless was astonishing: 25 films in seven years; three alone in 1963.

This was an artist brimming with ideas who shot guerrilla-style on the streets of Paris, becoming the most famous director in the world.

He crisscrossed genres, moving from crime film to science-fiction to Shakespeare adaptation. Hed leave in mistakes like actors forgetting their lines to remind viewers that all cinema was essentially fake.

Contempt (1963) is a glorious, technicolour moment of high modernist European cinema. Two or Three Things I Know About Her (1967) sees a remarkable close-up of swirling coffee, complete with Godards whispered voice-over.

Read more: Agns Varda, a pioneering artist who saw the extraordinary in the ordinary

He pivoted in the late 1960s into political and militant cinema, addressing the Vietnam War, the May 1968 student riots and radical Marxism in his work.

He continued to innovate: his later films embraced video, 3D and digital technology.

Histoire(s) du cinma (1998) a four-hour video project that reflects on the history of cinema took ten years to produce, and is now considered his greatest achievement.

Godard was awarded an honorary Oscar in 2010, but famously did not attend the ceremony.

As a young man, Godard had tremendous reverence for the American studio system. By 2010, he had fully distanced himself from the Hollywood machine, excoriating it as the worst kind of rampant commercialism.

Every film is the result of the society that produced it. Thats why the American cinema is so bad now. It reflects an unhealthy society, he once said.

Godards DNA continues to flow through contemporary cinema, from Martin Scorseses Casino (1995) to Greta Gerwigs Frances Ha (2012). Quentin Tarantino called his production house A Band Apart in homage to Godards 1964 film Bande part.

Godards final film, The Image Book (2018), was a fitting legacy to this career of formal daring: a collage of iPhone footage, old movies clips, paintings and photographs, narrated by himself. The voice was raspy. The hands frail. But the intellect as sharp as ever.

We will not see his like again.

My much-loved quote from Breathless is when a character is asked what his greatest ambition is. His response: to become immortaland then die.

Well, Jean-Luc, you certainly did that.

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Jean-Luc Godard has died. He redefined what film is, and leaves a staggering legacy - The Conversation

Published: 9/13/2022 9:04:43 AM

Modified: 9/13/2022 9:00:47 AM

As a Christian and a retired military officer, I fear for American democracy. Our nation was founded on principles of equality and justice for all citizens. It has taken us over 240 years to move closer to those aspirations in recognizing who is a voting citizen and who gets justice. Weve had plenty of missteps along our journey, but as the Rev. Martin Luther King, Jr. stated the arc of the moral universe is long, but it bends toward justice.

Unfortunately, the evil slavery created is still with us, and the prejudice and bigotry it fomented in America has extended this evil to all non-Caucasian races. Regrettably, many fail to see or refuse to consider the truth about America. In fact, it is our differences, when working together, that enable us to achieve greatness. This is the secret to Americas success. Take, for example, the three Black women performing mathematical calculations for the NASA Mercury 7 program that enabled America to send John Glenn into space to orbit the earth. This is simply one of countless examples of people of mixed races and cultures working together to accomplish greatness.

It is time America to reaffirm the principles on which our nation was founded and respect each other for our differences and not fear one another. Americans have proven repeatedly that by working together we can accomplish greatness. If we simply accept that God loves all his creation, maybe we can live by the Golden Rule and make our aspirations real for everyone.

James Poplin

Jaffrey

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Letter: Working together makes America great - Monadnock Ledger Transcript

Disabled students seek solidarity and safe spaces in their collegiate experience. Photo by Grace Hensley.

JACK WILLIAMS | STAFF REPORTER | jrwilliams@butler.edu

According to the CDC, 26% of adults in the United States experience a disability, and six in 10 adults in the U.S. experience a chronic disease. Butler students experience a diverse array of conditions, including chronic illness and hidden disabilities. According to the Invisible Disability Project, a hidden disability is any physical, mental, or emotional impairment that goes largely unnoticed. These types of conditions impact areas of education and social life that may not be apparent to outside observers.

The student experience

Hidden disabilities and chronic illnesses can greatly impact how well collegiate classrooms work for students.

Andie Kalemba, a sophomore exploratory studies major, experiences Fanconi Anemia FA hearing loss and a speech disability. FA is a rare and serious inherited blood disorder that leads to bone marrow failure, according to St. Jude Childrens Research Hospital. Kalemba feels that her professors have been supportive.

Right off the bat [professors] know your name, Kalemba said. After class, they always come up to me privately and ask if Im able to hear everything.

Kalemba has an Individualized Education Plan, or IEP, which helps ensure that accommodations like professors using microphones or closed captions for assigned videos are available. Kalemba says there have also been frustrating experiences when professors dont take the time to listen and assume she is less capable.

Sometimes I would answer a question, and [a professor] would say, No, thats wrong, Kalemba said. Then somebody else said the exact same thing, and they were correct. Its frustrating, you know? If theres something you cant understand, you can ask me to repeat it.

Advice to students with disabilities or chronic illness

For Carys Durbin, a sophomore multilingual and software engineering double major, it is important to speak up about ones experiences. Durbin experiences the neurodivergencies of OCD, autism and ADHD, as well as the physical illnesses lupus and rheumatoid arthritis.

For advice, I would say just to not be ashamed of [disability], Durbin said. As more and more people speak up about their experiences, it does more good in the world to bring about the change that needs to be brought about.

That change, just like disabilities, is not one-size-fits-all. Creating an environment where people feel secure in speaking up is central to creating a world that is equitably accessible.

Anna Lucy, a sophomore in the master of professional accounting program, hopes that awareness is raised about disabilities. She experiences ADHD and other mental health disabilities, as well as a chronic gastrointestinal condition.

I feel like a lot of people do suffer in silence, Lucy said. I think my biggest advice would be with any type of disability that you can always ask for help.

The Student Disability Services (SDS) office at Butler is there to provide accommodations to students that register with the office.

Advice to other students

Hidden disabilities and chronic illnesses are not standard conversation starters. Due to this, it can be easy for those not experiencing them to remain uneducated or dismiss these issues. It is important to avoid the human tendency to assume that ones own experience is shared by all. This includes not dismissing someones sickness.

Just because you cannot see that I am sick, does not mean I am not sick, Lucy said.

Lucys gastrointestinal disability can result in missed classes and last-minute cancellations. Her experience of disability is not abstract but rooted in daily life, and the obstacles she works through are often non-apparent to an outside observer.

In a similar vein, one of Durbins hopes is that people will extend others the grace they would want for themselves. They describe their autism as a different method of processing the world that neurotypical people may not understand. To Durbin, their mannerisms dont feel different from the standard but are the natural way to interact with the world.

You dont have to try and push yourself trying to fit into those standards just because youre different, said Durbin.

The lens people with invisible disabilities see the world through is just as valid as anyone elses. The advice they give is applicable not only in the arena of hidden disability and chronic illness, but in every part of life.

You never know what a person is going through, says Durbin. So practice the golden rule.

Some resources for those experiencing disability or chronic illness are Student Disability Services, the Efroymson Diversity Center, Butler Advocates for Autism, and Bulldogs for Universal Design.

Related

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Chronic illness and hidden disability on campus - The Butler Collegian

Why do you run? Is it to carve out some much-needed me time, keep on top of your fitness levels or something entirely different and unique to you?

Everyone has their own reasons for lacing up, including Nikes expert run coaches.

So we asked the knowledgable athletes for the motivations that keep them running, plus the myths they want to bust about breaking a sweat and smashing goals.

For many fitness obsessives, running can be viewed simply as a necessary chore to improve their overall health which is how East London-based athlete Dora Atim came to discover her passion. The Nike coach crossed paths with running through her love for boxing, after her coach advised her to take up the sport to improve her fitness. At first, the idea of running was a bit boring. I was very judgy, but it was more because of my own confidence, Dora shares. But, with time, the coach pushed through her hard journey and began breaking through small milestones.

As for keeping motivated, the coach recommends being consistent and accepting that youll have good days and bad days. Your motivation is going to dip in and out [but] just try to stay consistent, Dora advises.

Running doesnt always boil down to experience, either. Dora stresses the importance of taking things slow and getting the right equipment to get started: You dont need to go on a long run just run around the block or run to your local bakery. Alongside her beginners tip, she advises newbies to invest and prioritise their sportswear, particularly shoes and sports bras for women. Ive been wearing Nike Pegasus throughout my running journey. Ive always stuck with Pegasus or the Nike invincible runs those are my staples. The Nike Alpha bras are super-amazing if you need that proper support. Those are the best because you can pretty much do all variety of runs in them.

Growing up, Lloyd would be inspired watching his older sister compete in athletic competitions. Motivated from a young age, it shaped his life and career as a trainer. As a Nike coach, Lloyd encourages first-time sportspeople to take their time with progress. Your journey as a runner is special to you, he emphasises. You may meet a runner that succumbs to loads of injuries, but that story is not yours.

Running, for Lloyd, has long served as a helpful outlet that supports a healthier mindset. Running keeps me in shape, it keeps me trim and feeling healthy, which is really important as we grow older, Lloyd explains. When I get to that [older] age, I still want to be mobile. I dont just want to retire and do nothing. The sport has also helped the Nike coach through some difficult moments too. I've had tough times running [has] really dragged me out of those and kept me in a routine.

The reliability and confidence of a run helps kickstart Lloyds day, which is why hes keen to share the positive message of the sport. What you get out of it is what you put into it, he reveals. But if youre not too sold on, well, the fitness part, Lloyd reaffirms that running can hold greater rewards than feeling good. Theres everything that comes with it. Its the friends you can make and the communities you can be a part of. Running has really transformed my life and I dont know where Id be without it.

Based in Berlin, Andi first got into running at a young age after taking up Modern Pentathlon, which includes swimming, shooting, horse riding, fencing and running. Since then, the athlete has been switching between sports but has remained committed to her love of running. The motivation to stick with running stemmed from the euphoric feeling brought on by the exercise: I often get a runners high and I love that feeling, so yeah, thats why I got back into running.

So, as you gear up for tackling your next (or first) run, Andi wants you to keep one golden rule in mind wearing good kit. The Nike coach reminds us that while getting the right gadgets falls down to what kind of runner you are, there is always a need for appropriate trainers, a classic hoodie and a running vest. A really good running vest, in which you can store essentials, like a phone, keys or snack really helped me, Andi shares. On the topic of trainers, the German coach reveals her favourite go-to shoe is the Nike Invincible, which has dropped a new series Nike ZoomX Flyknit Invincible 2 which is perfectly suited to both new and experienced runners.

From taking part in daily runs to helping train others, qualified physiotherapist and Nike coach Manni believes the sport is appealing because its effects are unique to each runner. Running can seem quite daunting and a bit of a challenge, but it can enhance your day. What I find is that it helps you get into a different state. It can elevate your whole life experience, Manni says.

Now, its time to debunk some myths the belief that you need to know absolutely everything before you kick off a run, for Manni, simply isnt true. Instead, the coach likens running progress to a video game: Youre trying to go through the different phases and different levels to reach a new goal. And as you seek to hit these new milestones, Manni encourages sportspeople to invest in good kit, including a waterproof jacket and the all-round shoe: Nike Pegasus 39, which is adaptable to many different environments and terrains.

The positive relationship between running and improved mental health has been scientifically shown. A study from JAMA Psychology revealed that small bursts of exercise can improve mood and health, and Manni agrees. One of the benefits of running is the big positive effect on my mental state and wellbeing. It helps you grind and focus into a flow state that keeps you motivated.

Get to grips with running in Nikes newly launched Nike Zoom Pegasus 39 and Nike ZoomX Flyknit Invincible 2 series running shoes

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'Why I run' 4 runners share the reasons they keep moving - Women's Health UK