Daily Archives: July 29, 2022

Japanese craft brewery and tech company to simulate making beer on Moon and Mars – SoraNews24

Posted: July 29, 2022 at 5:44 pm

Get ready for some out-of-this world beer.

The advent of space colonization may not be so far away, so its important to consider what life outside of Earth might be like. Normally, when posed with the choice of living on the Moon or Mars, the first question that springs to mind is: Is the beer any good?

That is exactly what two Japanese companies have set out to discover by cultivating brewers yeast where no one has cultivated brewers yeast before. First, theres Derailleur Brew Works in Osakas Nishinari area. Actually, Derailleur is a part of Cyclo, a company that provides welfare and employment services to people in the famously impoverished part of Japan where theyre based.

Since it started in 2018, Derailleur has created over 100 types of craft beer, but are now preparing to create varieties that the world has never seen.

Given its role in converting sugar into alcohol, its fair to say that yeast is a significant factor in the overall flavor of a beer. But how does gravity effect these microorganisms? We dont really know, but Derailleur is going to find out with the help of DigitalBlast.

DigitalBlast is the Tokyo-based company that created the AMAZ gravity generator. This machine can be set to simulate a desired gravitational pull using its own centrifugal force. To do this it must first be installed in the microgravity environment of the ISS, a step scheduled for 2024.

AMAZ

It is hoped that AMAZ will be used by research organizations to test the effects of different gravities on plant life to determine their potential as crops when colonizing locations such as the lunar and Martian surface, but also as a tool for private companies as a way to create revenue for the space industry as a whole.

Derailleur is to be the first such private company to make use of AMAZ, and brewing yeast will be cultivated inside it under gravity equal to that of the Moon and Mars. The yeast will then be sent back to the base AREA 2470 (numbers which can be read as ni-shi-na-ri in Japanese) for brewing the first batch of what is tentatively named Uchu Beer (Space Beer).

Unfortunately, due to the huge technical steps involved, itll be some time before Uchu Beer hits the market. Heres hoping that it will lead to some great tasting beer, but even if not, its sure to be one small step for beer and one giant leap for beerkind.

Source: PR TimesTop image: Pakutaso 1, 2Insert images: PR Times Want to hear about SoraNews24s latest articles as soon as theyre published? Follow us on Facebook and Twitter!

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The Moon Archive Meant To Preserve Life On Earth – Twisted Sifter

Posted: at 5:44 pm

No one wants to think about an after Earth scenario, but the truth is that some high-up people in government and science actually are and if the situation arises, anyone who is left will certainly thank them for it.

Creating a seed vault on the moon would be considerably more challenging and complex than the one that was built and housed in Svalbard, but thats just what University of Arizona scientist Jekan Thanga is proposing.

He is the founder of SpaceTREx Lab and recently talked withPopular Mechanics about the library of genetic material hed like to see buried on the moon.

As a human civilization, were in a fragile state. Were not really that rigid or able to face all kinds of adversities, and Earths ecosystem is also very fragile.

For the past 2 years, he and his team have been developing a plan to select and cryogenically freeze cells from 6.7 million species, to allow reproduction and re-population after a cataclysmic event.

Theyve been considering where to place this genetic ark for even longer than that, studying the moons extensive network of over 200 lava tubes just beneath its rocky surface.

While Thanga doesnt advocate for human colonization of the moon (he says Mars is better), he has outlined some pretty complex plans for building a vast archive of human, plant, and animal genetic materialaccessible by elevator to robots and astronauts whenever they might need it.

It would be powered by a solar panel farm, and because the temperature would have to be kept far colder than the almost mild temperatures inside the moon tunnels.

His design calls for modular batteries that will attach to the cryo preservation modules to keep the lights on and maintain the right temperatures for the samples.

That is an incredible amount of work to pull off in a short amount of time, but Dr. Thanga sounds confident that with the right funding, it could be possible within 30 years. That said, it would take approximately250 rocket launches to carry 50 specimens each of the 6.7 million species his team wants to preserve on the lunar ark.

To put that into context, it took 40 launches to build out the International Space Station.

Thanga and his team have also been working on new technology to help with the problem of space junk, so maybe once the project to preserve all the species is off and running they can plan a way to save us from the asteroid too.

What do you think? Will they some day make a movie about the intrepid astronaut trainee and her snarky sidekick who braved the tunnels of the moon to restart all of life as we know it?

Im guessing yes but hopefully it wont yet be based on actual events.

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Fireside Chat With Everdome CEO Robert Gryn on the Nurturing of the Metaverse in a Hyperrealistic Format – Tech Times

Posted: at 5:44 pm

At the forefront of the future is the theoretical concept of the metaverse, an ever-expansive and digitally thriving space wherein all of the traditional internet-based forms of information coexist in a decentralized 3D space. As of right now, the metaverse remains a pipe dream. This pseudo-tech haven has captured many of the most influential minds in the technology space, most prominent among them being Facebook head Mark Zuckerberg and Epic Games CEO Tim Sweeney.

Yet another example isEverdomeCEO Robert Gryn, whose ideal metaverse looks as hyper-realistic as the real-world spaces we exist within today. Everdome, which incidentally leverages Sweeney's Unreal Engine 5 platform, is the place upon which advanced virtual reality technology and still-burgeoning Web3 concepts collide to deliver, as best as possible, a digital mirror of our own world - or, at least the Martian one for the time being.

(Photo : Everdome)

In early February, Everdome initiated itsthree-phase launch plantargeting the Martian planet as its first mainline destination. These three-tiered stages existed as almost sneak peeks for Everdome consumers, allowing explorers to first venture into the body of the digital spacecraft, actively participate in the launch sequence, then literally explore the red-hued, dust-filled planet via both VR headsets and browser-based interaction.

Related Article:Polygon's Newest Metaverse Project is Launching a Token

Since then, Everdome has made massive strides,partnering up alongside Alfa Romeo's F1 racing teamin March, as well as debuting a full-blown Martian city in May. Its future is only looking ever more expansive, especially now that Gryn has stepped down from his role as CEO of Metahero in order to focus all of his efforts on the trajectory of Everdome. I was fortunate enough to have a chat with Mr. Gryn in the lead-up to what is surely a fantastic culmination of 2022.

Robert Gryn:Everything is exciting about it because the metaverse is something we're only just beginning to explore. For nearly every business currently on the planet, you can go straight to Google and search for a 'How to' guide, but that isn't the case with the metaverse. We're entering uncharted waters as metaverse pioneers. There's no precedent, no structure in place that we have to follow. This allows for complete creative freedom for us to do whatever we like, which is a rare opportunity and a creator's dream.

(Photo : Everdome)

RG: Accessibility is going to be the name of the game in the coming years. In terms of Everdome, we're going to work on interoperability, which will open up the metaverse to more users and systems. We're also going to build user-friendly layers that will give more people the opportunity to experience and enjoy everything the metaverse has to offer, without the need to understand each aspect of the tech behind it - such as cryptocurrency, blockchain, wallet access and so on. Everdome is currently being developed as an English-first platform, but there may even be the potential to introduce Arabic in the future to increase accessibility in that sense.

On top of this, there's the opportunity to develop new user metrics and enhance engagement. With a deeper understanding of our users and how best to meet their metaverse needs, we can customise the platform in ways that will bring more enjoyment and add increased value to them and our partners.

RG: Everdome is going to be the most hyper-realistic metaverse when it is released. This in itself is going to create an entirely new metaverse experience for users and investors alike, because there simply hasn't been anything like this yet.

We consider ourselves to be a key creator or developer of the metaverse. Our aim is to deliver the most hyper-realistic metaverse configuration that the world has seen - and to continue testing and pushing boundaries for an ever-improving, deeply immersive and engaging experience.

While naturally we're committed to creating an environment and ecosystem that our users can enjoy, the continuous development of Everdome is part of something much bigger. What we're doing contributes towards the natural evolution of the metaverse and the way we communicate through technology as human beings in general.

RG: The role of CEO isn't something I necessarily associate myself with. I'm a founder, and as a founder there are many parts of the business that I am actively involved in. There's nothing that leads up to taking on the role of CEO - there's just the act of doing what needs to be done to get the Everdome metaverse up and running.

Everdome came about through my long-time interest in developing technologies, especially cryptocurrencies and, of course, the metaverse. I've had experience in the field in the past, as well as strong experience in building successful businesses in related fields - and when the time was right to launch this new venture, I was eager to jump in. The time is right for a hyper-realistic metaverse experience such as Everdome, which makes this a very exciting time.

RG: This might come as a surprise given recent news around cryptocurrencies, but I feel very positive about the market. Any new technology, asset, idea, whatever is going to come with an enormous amount of sentiment and opinions that go both ways - especially in the early days. And we are in the early days of cryptocurrency. People are still figuring it out. Some are attempting to lead the space as sources of knowledge, others are heavy investors, some are starting out, some are still dubious... and all of that is ok. There is always going to be two extremes with anything new - overt enthusiasm, and a natural sense of suspicion.

So yes, sentiment overall is down at the moment when it comes to cryptocurrencies, but it will rise again when the market picks up - which it will.

I do feel that there are some security issues that will need to be addressed as the crypto market matures and grows, but on the whole as an investment opportunity and in terms of speculating its future, I find cryptocurrency to be very exciting.

(Photo : Everdome)

RG: The ideal metaverse in my opinion is one that is based in reality, but that offers the opportunity to go beyond the laws of physics and the limitations of the real world. We can choose the rules and limits of our metaverse - we can have lower gravity for example, or even no gravity at all, or we can cross great geographical distances in the blink of an eye. Retaining an element of interconnectivity with the real world though is important, as it helps to merge both physical and metaverse environments even more seamlessly.

I also believe that the ideal metaverse will be one that is truly decentralized to offer the best possible experience to users, investors and creators alike, and I would like to see the 'perfect' metaverse be governed by its users.

RG: We'll shortly be opening our spaceport in Hatta, UAE, for users to enter the Everdome metaverse. This is the first of our three-phase Everdome roll-out, which gives our users the opportunity to explore a stunning spaceport in the beautiful Hajar Mountains. It's a truly immersive, breathtaking introduction not only to Everdome and the in-game mission, but to the true capabilities of the most hyper-realistic metaverse. Later this summer we'll hold a live rocket launch as the Everdome mission sets off on its journey to Mars. This will naturally be followed by landing on the Red Planet at the end of 2022, which will start the process of colonization - and that's where the real depth of the metaverse will come to life. We've already sold thousands of metaverse land plots that people can develop on our version of Mars, and we're working with several partners to build exciting elements for our users to explore and interact with. And, on that note, you can expect some more major partnership announcements from us in the coming months.

RG: In short? An engagement strategy and/or methodology. Because the metaverse is still a relatively new concept things like user engagement haven't been fully explored yet. There is a solid opportunity for someone to step in and explore how best to build user engagement within the metaverse, which will ultimately lead to an improved experience for everyone throughout the ecosystem.

(Photo : Everdome)

RG: It's important to remember that, as I just mentioned, the metaverse is still in its early stages. Right now it's very creator-focused, which means the essence of the metaverse revolves around six core concepts: ideation, opportunity, education, reach and adoption, engagement methodology, and monetisation strategies.

Everyone with a finger in the metaverse pie is invested deeply in discovering, better understanding, and further progress within each of those six concepts. In terms of ideation for example, we're looking at what can be done now versus six, 12, or even 36 months down the line. Opportunity at present is about finding the right partners to take on this journey with us, so that we can grow the strongest possible ecosystem. Education, reach and adoption go hand-in-hand; we need to ensure enough people know about and understand the metaverse to the point where they are excited to give it a try for themselves. Engagement methodology will help us to keep them interested, once players enter the metaverse. And, last but by no means least, monetisation is key to ensuring a sustainable metaverse ecosystem that will continue to grow and develop for many years to come.

Read Also:Dubai's Metaverse Strategy Is Set To Generate 40,000 Virtual Jobs, Strategy Proposed by Crown Prince of Dubai Sheikh Hamdan bin Mohammed

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NooCube Reviews: Does It Work? – The Daily World

Posted: at 5:41 pm

NooCube is a brain productivity supplement sold online through NooCube.com.

The supplement claims to enhance cognitive function, heighten concentration and focus, and improve memory and learning, among other benefits.

Is NooCube the right nootropic for you? Is it legit? Please keep reading to find out everything you need to know about NooCube and its benefits.

NooCube is a nutritional supplement containing a synergistic blend of nootropics. The supplement claims to help support and enhance focus, mental speed, and memory.

By taking two capsules of NooCube daily, you can give your brain the vitamins, amino acids, and other essential nutrients it needs to function.

NooCube is exclusively sold through Noocube.com, where its marketed as a brain productivity formula. The company has sold over 124,000 NooCube supplements to date, making it one of the internets best-selling nootropics.

NooCube contains nootropic ingredients. Nootropics are ingredients that support cognition, memory, learning, and other aspects of your brain. Many people take nootropics daily for various benefits.

Some consumers may already take nootropics daily. A multivitamin can be considered a nootropic because it contains B vitamins that enhance energy, for example. Some people consider coffee, green tea, and other popular beverages to be nootropics because they contain caffeine, L-theanine, and other natural ingredients linked to cognition.

NooCube contains vitamins, minerals, amino acids, and other nootropic ingredients linked to cognition in various ways. According to NooCube.com, the supplement could provide the following benefits:

Overall, NooCube claims to shift your brain into a higher gear, helping you maximize your brainpower. Its the supplement you need to keep up with a busy, modern world.

To use NooCube, just take two capsules. The supplement will purportedly start working in as little as 30 minutes, giving you increased mental clarity and enhanced focus. You may also notice faster reactions, clearer focus, and heightened awareness, among other benefits. You can be more productive and efficient. For all of these reasons and more, NooCube claims to be the best nootropic for ordinary use.

All nootropics claim to enhance cognition. Some nootropics contain the best ingredients at proven dosages. Other nootropics contain low dosages of unproven ingredients.

NooCube contains popular nootropic ingredients like Alpha GPC, Huperzine A, and bacopa monnieri. It also contains less common nootropic ingredients like cats claw, oat straw, and L-tyrosine.

Here are the ingredients in NooCube and how they work, according to NooCube.com:

Alpha GPC: Alpha glycerylphosphorylcholine (Alpha GPC) is one of the most popular nootropic ingredients in the supplement space today. Its believed to work by increasing levels of acetylcholine in the brain. Acetylcholine is a neurotransmitter, which means its one of the chemical messengers that helps your brain and body communicate with one another. It facilitates communication between brain cells. Today, studies show Alpha GPC is important for memory, learning, and concentration, with acetylcholine playing a significant role in memory formation and recall.

Huperzine A: Huperzine A is another popular nootropic ingredient. Extracted from a type of Chinese moss, Huperzine A works by inhibiting acetylcholinesterase (AChE). AChE breaks down acetylcholine, the learning neurotransmitter. Huperzine A could enhance learning and concentration by inhibiting this activity, creating a surplus of acetylcholine in your brain. According to NooCube.com, the Huperzine A in their formula can enhance cognitive function, improve memory, and improve mental clarity and concentration, among other benefits. Multiple studies have also studied the effects of Huperzine A specifically on patients with Alzheimers, finding a positive correlation between Huperzine A supplementation and Alzheimers symptoms.

Cats Claw: Cats claw extract is a vine that grows in the Amazon rainforest. It has neuroprotective benefits via its strong antioxidant levels. Although its not as popular or well-known as other nootropics in NooCube, a cats claw extract could provide your body with the antioxidants it needs to destroy free radicals and protect against cell damage. According to NooCube.com, one study found that cats claw could be used as possible prevention against Parkinsons disease.

Bacopa Monnieri: NooCube contains Bacopa monnieri, an Indian herb-rich with compounds called bacosides. These compounds promote new nerve growth and improve neuron communication within the brain, improving cognition function and performance in various ways. Bacopa monnieri has been used in traditional Indian and Chinese medicine for centuries. Today, studies show that Bacopa monnieri could impact cognitive function and help with age-related decline.

Oat Straw: NooCube contains oat straw, also known as Avena sativa. Oat straw is derived from wild green oats, and its been used as a traditional remedy since the Middle Ages. Today, studies show that oat straw works by boosting alpha-2 waves within the brain. Your brain creates alpha-2 waves during periods of wakefulness, suggesting that oat straw can help with focus and concentration. Other studies have shown oat straw helps with inflammation within artery walls, increasing blood flow to the brain and helping you feel more awake and alert.

Amino Acids (L-Theanine & L-Tyrosine): NooCube contains two popular amino acids found in cognitive supplements, including L-theanine and L-tyrosine. L-theanine is an amino acid best-known for being found naturally in green tea, where it helps nullify the negative side effects of caffeine (like jitters and anxiety). According to NooCube.com, L-theanine can help relieve stress while stimulating neurotransmitters in the brain, giving you a relaxed but alert feeling. L-tyrosine, meanwhile, may help improve cognitive performance by reducing the effects of stress and fatigue on performance, making it easier to stay focused.

B Vitamins: NooCube contains small doses of three B vitamins, including vitamin B1, vitamin B12, and biotin. B vitamins are crucial for mental and physical energy. If you arent getting your daily recommended dose of B vitamins, you could experience lagging energy levels. NooCube gives you 100% to 167% of each of these three B vitamins.

NooCube discloses the full list of ingredients and dosages upfront through NooCube.com. While other nootropic supplements use proprietary formulas to hide individual dosages, NooCube makes it easy to see exactly whats inside the formula.

Oddly, doses seem low compared to some of the studies cited on NooCube.com. The company cites one study showing that 800mg of oat straw extract was linked to significant cognitive benefits in a major clinical trial, for example. Yet, theres only 150mg of oat straw extract in NooCube.

The full list of ingredients and dosages in NooCube includes:

Other ingredients, including hydroxypropyl methylcellulose (to create the capsule), maltodextrin, dicalcium phosphate, silica, and magnesium stearate (as fillers, binders, and preservatives).

NooCube.com is filled with positive reviews from happy users. Generally, users agree that the supplement works as advertised to support cognition in various ways.

Here are some of the reviews shared through NooCube.com:

One accountant claims he uses NooCube to keep up with his job, working with numbers all day. He likes NooCube because its stimulant-free, helping his energy levels stay consistent throughout the day. After taking NooCube, that man claims he no longer feels exhausted or drained, and hes even been able to take on new work with no extra stress.

One personal assistant claims shes constantly on call and takes NooCube to keep up. Since she started taking NooCube, she can focus on each task without getting confused. Shes better at multitasking, and she stays productive and efficient throughout the day. NooCube has also made it easier for her to meet deadlines and complete tasks on time.

One customer claims she can speak in public more easily after taking NooCube. Before taking NooCube, she would stumble over her words and struggle with her speech. Since taking NooCube, she has found she can confidently express her ideas and get her point across more easily.

Other customers claim NooCube increased productivity and focus, fired up their brain, helps them think more clearly, and given them an edge in competitive tasks, among other benefits.

A psychologist cited on NooCube.com claims he started feeling the effects of NooCube from the very first day he took the supplement, claiming theres nothing else quite like it.

Overall most customers online claim to have had a positive experience with NooCube. Although few legitimate NooCube reviews outside of NooCube.com, most reviews on the official website agree that the supplement works as advertised.

NooCube has not been studied, nor has it completed clinical trials to verify it works as advertised. The company does not claim to have tested the ingredients in an independent lab to verify their purity and potency.

However, NooCube has a references page highlighting studies on individual ingredients within NooCube. Many of these ingredients have completed clinical trials to verify they work as advertised. Although NooCube seems to use much lower dosages than the dosages used in most studies, its possible some of the ingredients in NooCube could work in a small way.

The makers of NooCube cite one 2015 study where volunteers took 800mg of oat straw extract or a placebo daily for six days; they were asked to complete computerized tasks. Researchers found that participants taking oat straw extract completed time tasks faster and performed better in memory tasks. NooCube contains 150mg of oat straw concentrate per serving or around 20% of the dose used in this study.

In this 2013 study, researchers gave Alpha GPC to patients with Alzheimers Disease and studied the effects. After taking three servings of Alpha GPC daily, researchers found participants performed better on cognitive function tests. Other studies have linked Alpha GPC to similar benefits in patients with or without Alzheimers, and Alpha GPC continues to be one of the most-studied nootropics for overall cognition.

Huperzine A is another popular and well-known ingredient in NooCube. This 1999 study connected Huperzine A to cognitive performance, finding that it led to better performance on a Chinese language test. After giving participants Huperzine A and asking them to complete a test, researchers found significant improvements in the Huperzine A group.

Cats claw extract is one of the lesser-known ingredients in NooCube. In this study, researchers found that the cats claw extract was rich in antioxidants that destroyed free radicals within the body, which could help with inflammation. Many people take antioxidant supplements daily to support inflammation in the brain and overall cognition. Its possible cats claw has similar neuroprotective effects due to its rich antioxidant levels.

Bacopa monnieri has been used for centuries in Ayurvedic (ancient Indian) medicine. Bacopa monnieri has been used for centuries for health and wellness purposes, and multiple studies have validated the use of Bacopa monnieri for that reason. In this 2005 study, researchers gave participants 300mg of Bacopa monnieri extract or a placebo, then observed significant improvements in memory tests over a 12 week period. Researchers believe the active ingredients in Bacopa monnieri protect neurons in the body.

Overall, NooCube contains multiple science-backed ingredients that have been shown to support cognition, brain health, memory, focus, and concentration. Although NooCube contains much lower dosages of most active ingredients than other supplements and clinical trials, its possible NooCube could have a small effect on cognition in some people.

NooCube is priced at $59.99 per bottle, although the price drops when ordering multiple bottles.

You can exclusively order NooCube through NooCube.com, where pricing breaks down like this:

Each bottle contains a 30 day supply of NooCube (60 capsules). You take two capsules per day to support cognition.

NooCube is backed by a 67-day moneyback guarantee, although it only applies to unused and unopened bottles.

If you opened NooCube and did not like the supplements effects, or if you did not experience any cognitive benefits, you cannot obtain a refund on that bottle. You can only obtain a refund on your unopened and unused bottles (say, if you buy the 3 or 6 bottle package and only use the first bottle).

You can request a refund on unused and unopened bottles of NooCube within 67 days of receiving your order.

NooCube is a South Portland, Maine-based nutritional supplement brand. The brand is supplied and manufactured by Wolfson Brands Limited, a UK-based supplement company. Wolfson Brands makes NooCube in an FDA-approved facility.

You can contact the makers of NooCube via the following:

NooCube is a popular nootropic supplement sold online through NooCube.com. The supplement can support cognition using plant extracts, vitamins, minerals, and more.

By taking two capsules of NooCube daily, you can purportedly support multiple aspects of brain health, according to NooCube.com.

To learn more about NooCube or to buy the supplement online today, visit NooCube.com.

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Global Nootropics Market Report 2022: Market is Expected to Grow to $6.61 Billion in 2026 at a CAGR of 13 – Benzinga

Posted: at 5:41 pm

DUBLIN, July 25, 2022 /PRNewswire/ --The "Nootropics Global Market Report 2022" report has been added to ResearchAndMarkets.com's offering.

The global nootropics market is expected to grow from $3.36 billion in 2021 to $3.95 billion in 2022 at a compound annual growth rate (CAGR) of 17.5%. The nootropics market is expected to grow to $6.61 billion in 2026 at a CAGR of 13.7%.

Major players in the nootropics market are Accelerated Intelligence Inc., AlternaScript, HVMN, Mental Mojo LLC, Peak Nootropics, PureLife Bioscience Co. Ltd., Blue Brain Boost, NooCube, Mind Lab Pro, TruBrain, Neu Drinks, Superior Supplement Manufacturing, Equinox Nutraceuticals, and Natural Stacks.

The nootropics market consists of sales of nootropic solutions and services by entities (organizations, sole traders, and partnerships) that help to boost brain performance. Nootropics refer to memory-enhancing substances which having a stimulation effect. The nootropics include caffeine, creatine, vitamins, and minerals, which are used to increase memory, strength, or other cognitive functions. They may have some effects on memory, thinking, or other mental functions but do not treat the diseases.

The main types of drugs in nootropics are prescription nootropics and OTC nootropics. The prescription nootropics help to provide stimulant effects, counteracting the symptoms of medical conditions such as attention deficit hyperactivity disorder (ADHD), Alzheimer's disease, or narcolepsy. The various forms include capsules or tablets, powder, drinks, and others, and are distributed through several channels such as online, and offline. The nootropics are used in memory enhancement, mood, and depression, attention and focus, longevity and anti-aging, sleep and recovery, and anxiety.

North America was the largest region in the nootropics market in 2021. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nootropics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The nootropics market research report is one of a series of new reports that provides nootropics market statistics, including nootropics industry global market size, regional shares, competitors with a nootropics market share, detailed nootropics market segments, market trends and opportunities, and any further data you may need to thrive in the nootropics industry. This nootropics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The increasing expenditure on health and wellness is expected to propel the growth of the nootropics market going forward. Health and wellness are generally defined as a method that an individual respects to reach mental health and physical wellbeing. Mental and physical health involves diving deep into the health and wellness industry.

Nootropics are useful in maintaining an individual's health and wellness, as a result, if the demand for healthcare and wellness is increasing, so will the need for nootropics. For instance, according to Global Wellness Institute, a US-based non-profit organization, the global mental wellness market was valued at $122 billion in 2019 and grew by 7.2%, reaching $131 billion in 2020. Therefore, the increasing expenditure on healthcare and wellness drives the nootropics market.

The adoption of vegan nootropics is gaining popularity in the global nootropics market. Major companies operating in the nootropics market are going to new organic product innovations to meet consumer demand and sustain their position in the market.

In April 2021, Unilever Global, a UK-based company that manufactures nootropics acquired Onnit for an undisclosed amount. Through this acquisition, Onnit entirely sets Unilever in an increasing portfolio of advanced wellness and supplement brands that include olly, equilibria, liquid I.V., and SmartyPants Vitamins. Onnit is a US-based company operating in nootropics and a specialist in functional nutrition, fitness, mental, and emotional wellness needs.

The countries covered in the nootropics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Key Topics Covered:

1. Executive Summary

2. Nootropics Market Characteristics

3. Nootropics Market Trends And Strategies

4. Impact Of COVID-19 On Nootropics

5. Nootropics Market Size And Growth5.1. Global Nootropics Historic Market, 2015-2020, $ Billion5.1.1. Drivers Of The Market5.1.2. Restraints On The Market5.2. Global Nootropics Forecast Market, 2020-2025F, 2030F, $ Billion5.2.1. Drivers Of The Market5.2.2. Restraints On the Market

6. Nootropics Market Segmentation6.1. Global Nootropics Market, Segmentation By Drug Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

6.2. Global Nootropics Market, Segmentation By Form , Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

6.3. Global Nootropics Market, Segmentation By Distribution Channel, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

6.4. Global Nootropics Market, Segmentation By Application , Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

7. Nootropics Market Regional And Country Analysis7.1. Global Nootropics Market, Split By Region, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion7.2. Global Nootropics Market, Split By Country, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/kidght

Media Contact:

Research and MarketsLaura Wood, Senior Managerpress@researchandmarkets.com

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Global Nootropics Market Report 2022: Market is Expected to Grow to $6.61 Billion in 2026 at a CAGR of 13 - Benzinga

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This Week’s New Beverages: Black Adam-Themed Energy Drinks, Non-Alcoholic Aperitivos and Psychedelic Microdoses – BevNET.com

Posted: at 5:41 pm

In this weeks roundup of new products, ZOA Energy unveils limited-edition Black Adam cans, Figlia rolls out its first RTD offering and Psychedelic Water launches the first legal microdose product.

Figlia

Non-alcoholic aperitivo brand Figlia launched its first RTD offering, Fiore Frizzante. The drink is crafted with Figlias flagship zero-proof aperitivo, sparkling water and lemon. According to the brand, Fiore Frizzante doesnt mimic alcohol to ensure it isnt triggering for people struggling with alcohol or substance addiction. Fiore Frizzante is available for $36 per 6-pack of 8 oz. cans or $69 per 12-pack. For more information, visit drinkfiglia.com.

Four Sigmatic

California-based functional coffee maker Four Sigmatic unveiled its first cold brew product, Think Cold Brew Ground Coffee. The new offering combines 100% organic fair-trade arabica beans with functional mushrooms like Lions Mane and Chaga to support cognitive function and mental well-being. Think Cold Brew Coffee is available online for $16 per 12 oz. bag for members and $20 for non-members. For more information, visit foursigmatic.com.

Verve

Verve Coffee Roasters rolled out its new line of RTD Flash Brew Oatmilk Lattes. Available in three flavors The Original, Chocolate and Honey Lavender the lattes average 40 to 50 fewer calories per serving than its competitors, the brand claims. Verve Flash Brew Oatmilk Lattes are currently available in all 13 Verve cafes in California and will soon be available online and at retailers. For more information, visit vervecoffee.com.

ZOA

In conjunction with the release of the film Black Adam, ZOA Energy announced its limited-edition Black Adam can designs. The cans feature ZOA founder and film lead/producer Dwayne Johnson as DC Comics superhero Black Adam. The 16 oz. limited-edition cans first debuted at San Diego Comic Con and will be released to consumers in September. For more information, visit zoaenergy.com.

Aficionado

New Jersey-based coffee brand Aficionado launched a new canned drink line. Available in five varieties Cold Brew, Coffee Leaf, Cascara, Ginger Husk, and Blossom (elderflower, chamomile) the entire line features single-origin semi-washed Typica coffee grown in Peru. Cold Brew, Cascara and Ginger Husk are available online for $12 per single-flavor 4-pack. For more information, visit afficionadocoffee.com.

Ultima Replenisher

Ultima Replenisher unveiled the newest format addition to its line of water enhancers, the Tropical Variety Pouch. The new pouch includes Passionfruit (new), Blue Raspberry, Lemonade and Watermelon flavors. Ultima Tropical Variety Pouch 20-count stickpack is available on the brands website for $20.99 and will be available on Amazon in September. For more information, visit ultimareplenisher.com.

Psychedelic Water

Psychedelic Water unveiled the first-ever legal microdose product, Psychedelic Functional Microdose. The microshot combines functional mushrooms with nootropics to support focus and memory. Available in two flavors Orange + Peach + Ginger and Ume + Sakura the microshots are available online for $23.49 per 6-pack of 2.5 oz. bottles. For more information, visit psychedelicwater.com.

R7 Energy

R7 Energy splashed into the energy drink scene with its 3-SKU lineup. Available in three flavors Lightning Lemon Lime, Orbit Orange and Midnight Rush (grape) the drink features green coffee beans, L-theanine, L-carnitine, select B vitamins and electrolytes. R7 Energy is now available online for $35.88 per 12-pack of 12 oz. cans. For more information, visit drinkr7.com.

Orro

Orro expanded its lineup of plant-based mini meals with its newest flavor, Pineapple Upside Down Cake. The new offering, inspired by Tabitha Brown, packs 16 grams of protein in each 11.1 oz. carton. Orro Pineapple Upside Down Cake is available online and in-store for $34.19 per 12-pack. For more information, visit drinkorro.com.

Down to Earth

Down to Earth debuted revamped packaging for its line of iced teas. The new packaging features a large Iced Tea + Superfoods callout and food photography that depicts the ingredients inside the bottle. Available in five varieties Hibiscus Ginger Tea + Rose Hips, Peppermint Green Tea + Lemon Basil, Apple Cinnamon Tea + Chaga, Lavender Chamomile Tea + Ashwagandha and Ginger Lemon Tea + Turmeric the teas are now available in their revamped packaging online. For more information, visit drinkdowntoearth.com.

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This Week's New Beverages: Black Adam-Themed Energy Drinks, Non-Alcoholic Aperitivos and Psychedelic Microdoses - BevNET.com

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Liberal with the truth The Poll Bludger – The Poll Bludger

Posted: at 5:39 pm

A look back on what internal Liberal polling appeared to be saying ahead of the May election, and the related matter of the Katherine Deves controversy.

Last week I took a big picture look at how the main public pollsters performed in their immediate pre-election polling. Today I offer a necessarily incomplete account of the only partly knowable subject of internal party polling specifically that of the Liberal Party, and how it played out against the backdrop of bitter conflict over its strategy of the campaign of pursuing culturally conservative constituencies at a time when those under threat from the teal independents needed every socially liberal vote they could get.

Much of this story relates to the controversy surrounding Warringah candidate Katherine Deves, which Scott Morrison appeared to consider the key to unlocking enough Labor-held seats in the outer suburbs and regions to balance defeats in inner metropolitan seats, at least to the extent of allowing him to hold on to power in a minority government. The notion that this strategy might have been hitting its mark was not the exclusive preserve of Liberal Party optimists. Shortly after the controversy first emerged early in the campaign, Phillip Coorey of the Financial Review wrote that in the suburbs, the regions and the religious communities, the government and Labor believes the Deves issue is going gangbusters in Scott Morrisons favour, messy as it may be. A week later, Chris Uhlmann cited a Labor strategist in the Age/Herald who believed the issue was playing 90/10 in Deves favour in the suburbs and the regions. Cameron Milner, a former Queensland Labor state secretary now all too comfortable in a new perch on The Australians op-ed page, described the Liberals exploitation of the controversy as brilliant foghorn politics that would yield a bumper crop of Hanson and Palmer preferences.

When Deves recanted her initial apology for her comments a fortnight out from the election, Niki Savva in the Age/Herald cited a Liberal source saying this had been set up deliberately to resuscitate the issue. Complicating the notion of a divide between what Uhlmann called the inner-city bubble and mainstream opinion further afield, Lanai Scarr of The West Australian that some were even tipping Deves could pull off her own miracle win and insulate other conservative electorates nationally in the process, potentially saving the Liberals in such difficult contests as the Perth seat of Swan.

Needless to say, none of this looks terribly prescient now that the elections unknowns are known. The possibility that the Liberals were acting on faulty intelligence is intriguingly raised by a report from Peter van Onselen on Ten News four days out from the election, which related that Liberal polling had Katherine Deves trailing Zali Steggall by only 53-47 quite a lot closer than Steggalls eventual winning margin of 61-39. Lest it be thought that this was some kind of Liberal Party psyop, it formed part of a batch of polling that was otherwise disastrous for the Liberals, with two-party preferred scores inclusive of an uncommitted component showing them trailing 50-43 in Bennelong and 50-41 in Parramatta (worse than their actual losing margins) and 49-48 in Reid (better), with particularly large deficits among women.

This happened to be the second batch of Liberal seat polling that van Onselen had been able to report late in the campaign, the first of which emerged as a bone of contention post-election in the partys deepening culture war over the teal independent seats and whether they should be cut loose in favour of a more populist approach that took its cues from Donald Trump. This batch of polling had the Liberal primary vote at 43% in Kooyong, 37% in Goldstein and 44% in Higgins, which bore up quite well against respective final results of 42.7%, 40.4% and 40.7%. Shortly after the election, Sharri Markson of The Australian recorded the following reaction to the leak inside the Liberal camp:

Senior Liberal figures scratched their heads, wondering where it had originated. The precise numbers did not reflect what was emanating from the partys official poster, Crosby Textor. An internal probe discovered that Bragg had submitted expenses to the NSW Liberal division of about $35,000 to $40,000 to conduct his own alternative polling in many NSW seats. There is no suggestion that Bragg leaked the polling to van Onselen, which he denies. It was not in his interest to depress the prospects of candidates he was fighting hard to help win. Its not even clear whether the polling Bragg commissioned was the same polling broadcast on Ten. However, Morrisons team believed it was.

Bragg had circulated the polling he commissioned to many Liberals an action one source described as sloppy and the suggestion is a recipient subsequently leaked it to the media. Questioned about the research for this article, Bragg admits he commissioned alternate polling and is scathing about the way Liberal headquarters and Crosby Textor treat Liberal candidates, who he says are kept in the dark about how they are faring.

The Liberal Party and Crosby Textor treat the candidates like absolute shit and dont give them the information they need, Bragg says. The candidates, who are often members of parliament, all they are given is a phone briefing and if theyre lucky they might get a piece of paper. Crosby Textor omit key things like the favourability of the leader because theyre worried that will leak to the media. If you know the party leader is massively unpopular youll differentiate so you can hang onto the seat. But if youre not told that how are you supposed to know? Its conflicts galore.

Echoes of Braggs criticism were to be heard outside the tent from Kos Samaras, who as one of the principals of the Redbridge Group had provided polling and strategic advice to Climate 200 (with which, as per the disclosure notice at the bottom of this sites sidebar, I was involved myself):

Why did the teals win? Many reasons. But at the centre of the campaign was an absolute commitment to the data. There were no games with what the internal polling said. There were no favourites shown, whereby resources are sent into a seat, even though the polling painted a different picture (The Liberals) poured resouces into one seat, Kooyong, at the expense of others, even though their data was indeed showing a grim picture. That picture of course was never told, as the constant backgrounding into the media was akin to a story-telling session, skunk drunk, at a pub. The Liberal decision-making was riddled with bias and subjectivity, fuelled by an internal factional structure that made it impossible for data to be utilised correctly.

If early indications are anything to go by, the tension between the Liberal Partys determination to tack to the right on cultural issues and electoral imperatives to win the favour of more liberally minded voters could be set to play out again at the Victorian state election in November. Stay tuned.

William Bowe is a Perth-based election analyst and occasional teacher of political science. His blog, The Poll Bludger, has existed in one form or another since 2004, and is one of the most heavily trafficked websites on Australian politics.View all posts by William Bowe

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Liberal with the truth The Poll Bludger - The Poll Bludger

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The heartbreak of becoming a liberal in a conservative family – The Guardian

Posted: at 5:39 pm

In 2010, I knelt beside a family member as they cradled my laptop in their hands.

Wed just spent 17 agonizing minutes watching the WikiLeaks Collateral Murder video, which contained footage of the 2007 Baghdad airstrike during which US troops killed at least a dozen civilians, including two Reuters journalists, jeering as they opened fire.

Tears welled in the corner of their eyes. The horror of watching US armed forces fire upon innocent people, laughing even as they injured children in the process, struck hard.

For many, the Collateral Murder Video was a wake-up call. For others, like the person sitting next to me, it did the opposite.

Its not real, they said.

The words hit me like a slap.

It cant be real. I just I dont believe it.

Id brought up the video in a last-ditch effort to repair yet another relationship fractured by political differences. Instead of building a bridge, however, it highlighted the widening divide between my past and present.

I grew up in rural Indiana in a predominantly white, conservative bubble. I went to church three times a week and led prayer groups around my public school flagpole. I was desperately proud of my country, cheered when George W Bush won the 2000 election after voting for him in the middle school mock election, and viciously argued in his defense four years later when a classmate dared to criticize a sitting president.

In a high school bracketed with cows and cornfields, I found belonging in my beliefs. This is what I knew what my parents knew, what my friends knew, what my church knew and nothing could convince me otherwise.

It took attending a private Christian university less than an hour away to change everything. As a freshman, I eagerly signed the schools community life agreement, pledging to abstain from all vices (sex, gambling, alcohol) until after graduation. I agreed to a campus-wide ban on R-rated movies and non-choreographed dancing. I attended mandatory chapel twice a week, went to a local church on Sundays and, instead of chafing in the sheltered environment, I thrived.

Everything shouldve stayed the same, and for countless students it did. But after my first year, while my fellow students kept on finding answers, I started to find questions.

I had a British academic adviser who taught outside of the American perspective, and whose classes challenged the gleaming American idealism I held so dear. I learned about how the US carpet-bombed Cambodia during the Vietnam war, dropping over 2.7m tons of bombs on the country over an eight-year period, and was shocked to learn this paled in comparison to the combined 2m tons of bombs the Allies dropped during the second world war, even when factoring in the bombs dropped on Hiroshima and Nagasaki.

Next, I learned about the My Lai massacre, in which US soldiers raped, tortured and killed hundreds of innocent Vietnamese people while several orders to stop the killings were systematically ignored.

The more I learned, the more I realized that my Christian beliefs didnt line up with the so-called Christian nation in which I was raised. The Bible told me to care for the sick, hungry and poor, while my fellow Republicans raged against universal healthcare, food stamps, and argued poverty was the result of laziness. As the veil slipped away, I realized American exceptionalism wasnt some God-given duty to protect democracy around the world, but a delusion sold to the American people which fueled our military-industrial complex. And we were falling for it hook, line and sinker.

The more I tried to share what Id learned with my friends and family, the more they wrote me off as a lost cause. My parents joked that I had turned liberal, and couldnt wait for me to leave my conservative Christian college so things could go back to normal.

In person, the conversations I tried to have about religion and politics were stilted and brief. Online, they were vicious. Social media was particularly brutal, and the older members of my church were among the most bloodthirsty. No matter how delicately I tried to broach a conversation, share sources or ask questions our conversation ended in a bloodbath. Once the personal attacks started led by friends, church members and even the occasional family member I gave up.

After finishing my degree and moving to the UK to pursue a masters degree in history, I realized I couldnt keep the US on the pedestal Id placed it. Life in England solidified my changing perspectives. Not only were the people wildly different than the ones Id grown up with my friend group included both socialists and blue bloods running in the same circles even the Christians I met surprised me. Gone were the puritanical attitudes obsessed with the battle between sin and virtue, and in its place were some of the most welcoming and warm-hearted people Id ever met.

Returning to the US in late 2012 was a culture shock. I moved back in with my parents while applying for jobs only to realize that my idyllic home town didnt feel quite as safe as before. The open-mindedness Id encountered at university was replaced with vicious political discourse, where even a kind neighbor warned me to be the good kind of journalist, leaving me to realize that if I wasnt careful Id be labeled as the enemy.

It didnt matter that I grew up in the same zip code, attended the same schools, went to the same churches. A simple difference in opinion was enough to place a target on my back, and I knew I needed to get out. I took a job in marketing that moved me out of state and headed to Nashville, finding a tiny liberal pocket in the Bible belt, where I met countless others who shared a similar experience.

One woman, Marie*, reached out to me after reading a lengthy conversation I had with another Republican on Facebook. A pastors wife in a moderately sized congregation in a conservative state and a lifelong Republican, she felt shocked by the growing support for Donald Trump.

I feel like Trump is using Evangelical Christians, she wrote in her initial message. [But] I dont understand how a human can think these things are ok.

We reconnected recently, and she told me how she watched in shock as more and more people around her began to follow Trump with what she described as cultish fervor, with some going so far as to believe that only Republicans could be considered Christians. While she and her husband refused to express overtly political opinions from the pulpit, she described the anger she saw in some people as proof that something wasnt right.

With family, it was a whole lot harder cause we were all raised strongly Republican, she explained. So for any of us to break away from not totally agreeing 100% with a candidate, it was like I had gone to the other side.

In the end, she found herself asking many of the same questions I had, especially as she watched those closest to her, including her siblings and daughter, begin to espouse radically different ideas. It was heartbreaking to watch, she told me, and while she tried to remain optimistic, she said it felt as if the whole world was changing around her, and nothing made sense.

I was like, Where are these crazy comments coming from? This is not foundational, this is not Christian, she said. Why are people following Trump so blindly? What am I missing?

For casual observers like Marie and myself, it can be mind-boggling to watch someone disregard what you perceive as concrete evidence. Unfortunately, logic has little to do with it.

Most people assume that deeply held beliefs are held because they are logical, and that is often the assumptive flaw. Deeply held beliefs are often held for other reasons entirely, explains psychologist Julie Gurner. Things like strong emotional attachments, social or personal reasons, and group membership make people particularly resilient to changing beliefs.

A lot of this boils down to cognitive biases, the subconscious tendencies in human thinking and reasoning that influence our judgment, decision-making and even our behavior. Confirmation bias, for instance, is one of the heaviest hitters: our brains tend to seek information that supports our existing beliefs and ignore information that challenges them.

The internet made this phenomenon worse, something I watched first-hand as my friends and family members began using Facebook as a source of news. I tried serving as a friendly factchecker at first, happy to put my history degrees to work. Most people ignored me; the burden of proof seemed to disappear. If something got enough likes and sounded correct, it was all-too-easy to hit share.

Kristina Lerman, principal scientist at the University of Southern Californias Information Sciences Institute, says her research has identified what she calls a majority illusion which is what happens when social media distorts our observations of what people believe until we start to overestimate the popularity of information. In some conditions, this can even lead people to believe things are far more believed and accepted than they actually are.

This is what happened with my friends and family. I didnt own a television before last year, so I never watched mainstream or cable news networks, while my parents tuned into Fox News. As a millennial, I lived by the warning drilled into us from a young age dont believe everything you read online and grew frustrated when others seemed to ignore that same advice. I tried my best to receive most of my news from following local and international journalists on Twitter, but even that was tinted with bias. The more my social network grew and the more active it became the easier it was to get trapped in an echo chamber.

Its something Im still wary of, especially given the ever-increasing political divide. Misinformation rages on, and I dont want to fall into the same trap that Ive seen claim so many others.

I dont go to church any more, but I still lead every conversation with a conservative Christian with, I grew up in the church. Its a trick Ive learned over the years that reminds people that were not so very different while making it easier for the dialogue to progress from there. Ive slowly rebuilt my relationship with my parents although Im admittedly terrified of them reading this article and Im working up the courage to reach out to my brother after a particularly brutal argument about politics on Facebook disintegrated our relationship years ago.

I havent given up on nudging all of them back toward the centrist beliefs they used to hold. We still talk about politics from time to time, and I try to start every conversation with empathy. Instead of railing against the things that I think theyre doing or saying or believing, I take a deep breath and think about why.

Why do they hold this position? Why do they feel this way? Why are my beliefs different?

I remind myself that beliefs are heavily influenced by emotions, not just facts, and I try to connect the dots.

My relationship with my family is still rocky, but thanks to time and therapy its one Ive come to terms with. Ive learned to surround myself with my chosen family, people who share my beliefs while challenging me to stretch beyond my limits and grow, and this has made it easier for me to connect with my friends and relatives back home on my terms.

We might not have the same relationship we had before, and that relationship might not look the way either of us wish it did, but thats OK. Either way, I feel better knowing that Im still trying.

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The heartbreak of becoming a liberal in a conservative family - The Guardian

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Indigenous models of liberal arts should beware of ethnic chauvinism – Times Higher Education

Posted: at 5:39 pm

During a very interesting conversation I took part in at the recent Times Higher Education Forum on the Liberal Arts in Asia, Leonard K. Cheng, the president of Lingnan University Hong Kong, made the striking argument that liberal arts education must go beyond its traditional rootedness in Western liberal democracy. Non-Western models, particularly when relevant to local contexts, must blaze new trails, he suggested.

Lingnan University has taken a liberal arts approach since the 1990s, and, according to Godwins Global Liberal Education Inventory, Asia accounts for 37 per cent of liberal education initiatives outside the US, of which three-quarters are in China, India and Japan. Yuanpei College at Peking University, launched in 2001, is another example, as is Taiwans Tunghai University. But Chengs examples were Effat University in the United Arab Emirates, which models its vision on Arabic principles of reading and writing, and Soka University, which, although located in California, draws its inspiration from Japanese Buddhism.

Indeed, while for most people, the phrase liberal arts education invokes an American model, it is arguable that liberal arts long predates the establishment of the US. A 2016 article by Boston Colleges Kara Godwin and Philip Altbach cites three examples. One is Chinas Confucian tradition, which sought broad education in the making of a whole person. Another is the ancient Nalanda University, which used both Hindu and Buddhist traditions to nurture self-realisation in India. And a third is Al-Azhar University in Cairo, the oldest continuously operating university in the world, which drew not only on Islamic theology and sharia law, but philosophy, mathematics, astronomy and, from the 1870s , natural sciences, on the grounds that an educated individual needed a comprehensive range of knowledge.

China was also a modern pioneer. In the late 1990s, its government turned away from its specialised, Soviet-style system, particularly devoted to professional training in engineering and medicine, towards cultural quality education, or whole-person development. A large number of specialised colleges were developed into comprehensive universities with broad programmes incorporating previously ignored soft disciplines.

In response to Chengs argument about the need for non-Western sources of liberal education, however, I could not help but ask him about the dangers of ethnic chauvinism. My question arose out of my own experience of consulting on the liberal arts with the committee of Indias new National Education Policy, which also articulates a strategic vision to transform colleges of specialised training into multidisciplinary universities.

The policy, unveiled in 2020, is a vast and ambitious mixture of various sometimes contradictory aspirations. But as someone who primarily focuses on the liberal arts, it was startling to see the policy imagine an American model of multidisciplinary liberal education through what is unmistakably a rhetoric of Hindu nationalism.

Ancient Indian literary works, the policy states, such as Banabhattas Kadambari described a good education as knowledge of the 64 Kalaas or arts; and among these 64 arts were not only subjects, such as singing and painting, but also scientific fields, such as chemistry and mathematics, vocational fields, such as carpentry and clothes-making, professional fields, such as medicine and engineering, as well as soft skills such as communication, discussion, and debate. But the policys repeated invocation of ancient India cannot but be a refusal to acknowledge the countrys medieval period of Muslim rule, from around the end of the first millennium to the advent of British rule in the 18thcentury, which included periods of great prosperity, development and relative communal harmony.

One might say that the narrative of majority religion is primarily a rhetorical gloss on what is essentially modern, interdisciplinary liberal arts education. But the omission from the narrative of educational practices rooted in other cultural traditions not just Islam and Christianity, but also tribal and indigenous practices remains glaring to anyone who imagines India not as a Hindu nation but as one made by multiple traditions.

It may be hard to admit it, but the openness and flexibility of liberal arts practices get rather easily limited by various forms of parochialism and provincialism. I have experienced this, too, through my years of studying and teaching in the US, where the cultural canon at the heart of liberal arts curricula has petrified over the decades through the severe constrictions of white parochialism. And even while calls to decolonise the curriculum familiar to scholars of colonial and minority cultures since the 1960s become ever louder, ethnic and nationalistic chauvinism remains undefeated.

As shown by Asias pre-modern centres of religious education, such as Nalanda and Al-Azhar, the values we associate with a liberal arts education freedom, tolerance, plurality, openness are not exclusively rooted in Western liberal democracies or the European Enlightenment. And there is no doubt that institutions of liberal arts education must draw from models beyond the easily available American one. But as higher education policy in contemporary India makes equally clear, it is undeniable that the political ideology of governments will determine the manner in which local or indigenous models of liberal arts will be adopted.

In the end, what matters more than history is historiography: our documentation and presentation of history. And, whether we like it or not, educational policy will always try to foreground certain political and ideological interests.

Saikat Majumdar is professor of English and creative writing at Ashoka University. He thanks Harshita Tripathi for research assistance.

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Liberalism and the Morality of War – CounterPunch.org – CounterPunch

Posted: at 5:39 pm

Dont get it twisted, in terms of the progressive silence on the new Cold War. For nearly a century, commentators have closely associated liberalism with progressivism. For instance, in a 1931 piece in The New Republic, Edmund Wilson identifies the latter as that which which has generally become known as liberalism to contemporaries. Liberal philosophy also contains what its supporters would consider a benevolent nationalism, that is, a system to both export self-determination to indigenous peoples and produce abundance at home. This abundance would be spread out benignly enough, thanks to an American spirit strong enough to compel Capitalism to restrain itself. Of necessity, then, the liberal makes the moral assumption of an underlying harmony of interests, in which, in the phrase of C. Wright Mills, greed and ruthlessness are reconciled with justice and progress.

On the other hand, journalist Gerard Colby-Zilgalso identifying progressivism with corporate liberalismdefines the first as an instrument of conservatism, in the sense that it is the rationalization of the old order to meet the needs of the new monopolistic order. This radical view presupposes a psychological derivation of the idea of progress in terms of political ideology, as in Karl Polanyi: Hopethe vision of perfectibilitywas distilled out of the nightmare of population and wage laws, and was embodied in a concept of progress so inspiring that it appeared to justify the vast and painful dislocations to come. This interpretation locates a cynicism at the heart of the modern liberal project, a dark twin to its much-vaunted idealism, and would therefore read the original progressive rhetoric for empire as textbook delusions of grandeur. These delusions would be leveraged to crush indigenous initiatives toward self-sufficiency around the world while hiding behind platitudes of support for the self-determination of all peoples.

Consider that the archetypal elements of American Third World thuggery emerge fully formedlike Athena from the head of Zeusin the period 1898-1901, between the dust-up to the Spanish-American War and the defeat of the Filipino insurrection:

* The inevitably debunked pretext for a declaration of war

* American dismissal of natives capacity for self-governance

* Hints of treason against dissenters over American war dead

* The rhetoric of disinterested dedication to the regeneration of humanity

This last is suddenly flipped into barbaric atrocities once met with native resistance, which presumably does not feel the need to be regenerated. Thus, resonating across a whole century is the U.S. Senate Investigating Committee on the Philippiness conclusion on Aug 29, 1902 that the destruction of Filipino life during the war has been so frightful that it cannot be explained as the result of ordinary civilized warfare. Let us find other explanations, then.

The unexamined gargoyles that lay between what Henry Cabot Lodge called the world-redeeming work of our imperial race and his anticipation of a vast future trade and wealth and power through Chinas illimitable markets, lead us off the psychological grid, and here, rusticating, lurk those primordial American delusions of grandeur. Sen. Albert Beveridge, in an iconic speech on the Senate floor in 1900, reveals the basis for the expansionists rhetoric of historical mission:

It is racial. God has not been preparing the English-speaking and Teutonic peoples for a thousand years for nothing but vain and idle self-contemplation. He has made us the master organizers of the world to establish system where chaos reigns. He has given us the spirit of progress to overwhelm the forces of reaction. He has made us adepts at government that we may administer government among savage peoples. He has marked the American people as His chosen nation to finally lead in the regeneration of the world. This is the divine mission of America.

The delusions of grandeur at the root of the progressive campaign for an overseas empire presume an unquestioned morality of war which, of necessity, refuses to acknowledge a legitimate basis for dissent; a built-in, hermetically-sealed intolerance prefiguring the paranoia that would drive the moral repugnance of both the war hysteria and the Red Scare a generation later, and the Cold War beyond. In his speech, Beveridge draws the association, with subtle misdirection, between dissent and treason: The Filipinos do not understand free speech, he begins, explaining that when the anti- expansionist critique was revealed to the natives, their takeaway was that our President is in the minority or he would not permit what appears to them such treasonable [emphasis added] criticism.

The presumptionand, eventually, the paranoiaof a conspiracy lurking behind dissent, sinister and beholden to alien interests, is mere psychological projection. What is it that supporters of the wars of empire cant bear to hear? At the heart of the civilizing mission lies the necessity for the dispossession of others, a job made easier through the psychological mechanism of dehumanization. A grotesque distortion of the humanity of others. Those seeking to unmask the hypocrisy behind the platitudes mustanother necessitybe simply unhung traitors, as TR referred to the anti-imperialists of his day.

The disproportionate revenge meted out against Filipinos in the Balangiga Massacre of 1901, in which Gen. Jacoby Smith declared that he would accept no prisoners, like the gay moral imbecility of indiscriminate napalming of Koreans later documented by I.F. Stone, and, most famously, the atrocities at My Lai, for which, as Noam Chomsky reports, charges were dismissed on the grounds that this was merely a normal operation in which a village was destroyed and its population murderedthese supposedly rogue, yet persistent, atrocities suggest an inscrutable linkage between hypocrisy and slaughter.

Even before the outbreak of the First World War, the Nationalist Progressives at the New Republic viewed war as a regenerative crusade, and put indecisiveness or pacifism down to an abject moral failure, writes Randolph Bourne. Historian Jackson Lears observes that they considered the conflagration to be a great lab for social engineering; the ultimate marriage of management and morality. As he concludes, War permitted the realization of the management dream: an administrative state that would supervise and cooperate with Big Business.

Since World War I, modern liberals have displayed a natural ability to transpose universal moral ideals onto arguments that align unquestioningly with the war aims of the American empire. In 1917 Bourne remarks that these youngish war liberals acquiesced so naturally that it seemed as if the war and these men had been waiting for each other. In fact, they carried themselves with conspicuous unease when outside the patina of powerEdmund Wilson remarks that in the extreme illiberalism of the 1920s liberals felt increasingly conscious that no one was paying any attention to them.

Bourne was the first critic to note the moral squishiness of modern liberals. He perceived in real time the well-appointed critical abilities of liberals like Herbert Croly at TNR and eminent philosopher John Dewey vaporize in the face of the rising War Hysteria. Bournes disenchantment with the eminent liberals of his day crystallized into radical misgivings about the warp-speed mobilization of the American war machine not least because he was documenting the freshly-sprouted tentacles of the modern surveillance state.

A generation later TNR exhibited no hesitation whatever in differentiating between the airborne terror of the Allies and the Germans, its editors glibly announcing that the robot bomb [used by the Nazis to terrorize Britain] is far more savage than our saturation bombing of German cities. And according to historian Richard Pells, in The Liberal Mind in a Conservative Age, already by World War II the liberals at TNR were prepared to inflate even the most questionable operator [like Chiang Kai-shek] into a visionary leader as long as he attached himself to the Allies.

Subsequent wars, like those in Korea and Vietnam, contained important motifs directly related to the ambiguity between Americas moral conceits and her actual material ambitions. The liberal establishment was instrumental in developing, shaping, presenting and defending these war policies and somehow their cynicism and ambiguity managed to go over for a few generations as cold-blooded expertise.

The maintenance of tension was a prime objective of Trumans foreign policy, writes I.F. Stone, in The Hidden History of the Korean War. The peace talks were regarded by these leaders as a kind of diabolic plot against rearmament. The Establishment dreaded the consequences that peace would have on the economy, namely shutting off its inflationary narcotic. Essentially Truman wished to perpetuate a climate of fear in order to maintain rearmament and thus full employment by a pose of brinksmanship that would nevertheless try, as Stone describes it, to halt at measures short of [nuclear] war.

Stone reveals another aspect of the presidents indecision: Just as Truman opposed war but wasnt quite sure he wanted peace, so while crusading for democracy he wasnt quite sure he wanted to take the risk of permitting free elections if peace came. The palpable fear that the communists would win the elections led Truman to support the program of a man he ought to have despised, Syngman Rhee. This plan was based upon a naked gerrymandering that would have allowed the Southern regime to supervise the election, bringing the North under its jurisdiction. Subsequently, U.S. unwillingness to tolerate free elections would become widely recognized, infamously in Vietnam and literally all across Latin America.

When OnContact host Chris Hedges interviewed Professor of International Law Richard Falk regarding his experience with the power elite in the early days of the Vietnam War, Falk recalls that since it was important to the liberal sensibility of the day to reconcile foreign policy with international law, it became necessary for policymakers to stretch and manipulate its interpretation rather than to acknowledge that their geopolitical strategies transcended law. Dr. Falk goes on to comment that it was customary among his liberal Ivy League colleagues to sell their souls to centers of power, and he emphasizes their inability to resist being useful in these circles by remarking that they were waiting for the phone to ring.

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In 1957, I.F. Stone castigated American liberals for having abdicated their responsibility in dealing with military spending. A report by liberals in response to Eisenhowers proposed budget had treated the Pentagon as a sacred cow and produced statistics arguing that real military spending as a percentage of total national production had fallen by 31 percent. The report concluded by asking, wink-wink, whether we are risking our lives by these slashes. Stone concludes: It is a melancholy day for American liberalism when its leading spokesmen act as a sounding board for the military budget makers. Yet there they were. Today, we recognize the penchant of liberals to give more to presidents for defense budgets than they actually request as a ritual de lo habitual.

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