Daily Archives: May 11, 2022

Achilles, Lister spin 2003 trance classic into modern rave bliss on ‘As The Rush Comes’ – Dancing Astronaut – Dancing Astronaut

Posted: May 11, 2022 at 12:06 pm

Nearly 20 years after its original release, As The Rush Comes by Motorcycle, more recently known as Gabriel & Dresden, gets a true modern makeover. The new release sees rising Australian talents Achilles and Lister apply their new-age production prowess to Motorcycles original, translating the iconic 2003 cut to a contemporary hit.

The new single gives the next generation of ravers a window into the uplifting beats and dreamy soundscapes of yesteryear. With fresh and spine-tingling vocals from Jesse Lee Thetford, As The Rush Comes lands smack dab in the intersection between classic trance and future rave inspirations, promising to please everyone from veteran listeners to up-and-coming ravers.

Having already found support from the likes of Tisto, Armin van Buuren, Hardwell, and Afrojack, Achilles and Lister are among the most exciting fresh acts in todays rave scene. Their new release, As The Rush Comes, is out now on digital streaming platforms.

Featured image: Press

Tags: achilles, afrojack, Armin Van Buuren, as the ruch comes, Gabriel & Dresden, Hardwell, jesse lee thetford, lister, motorcycle, tiesto

Categories: Music

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Achilles, Lister spin 2003 trance classic into modern rave bliss on 'As The Rush Comes' - Dancing Astronaut - Dancing Astronaut

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Dance Legend Ferry Corsten Launches Global What The F Tour With Exclusive NFT Drop – The Music Essentials

Posted: at 12:06 pm

Dance legend Ferry Corsten is to mark his groundbreaking new What The F live tour with an exclusive drop on RCRDSHP entitled Ferry Corsten presents What the F.

It includes a limited edition NFT of the keyboard he used right at the start of his career on some of his biggest hits which will be available for all his fans to grab, plus an exclusive new track, edits of huge remixes of his most timeless tracks by some legendary names in the dance world as well as virtual tour merch for meta-ravers, backstage moments from the kick-off of the show and much more. It lands on May 25th when What the F takes over his weekly show Resonation Radio on A State of Trance with various studio guests.

By any measure, Ferry Corsten is an electronic dance music titan. Ever since his debut album Out of the Blue under his trance music alias System F in 1999 topped the UK singles charts, he has been defining and redefining electronic dance music around the world.

To prove this, Ferry was recently knighted by the Dutch king for his contribution to the countrys music industry, an honour only two other Dutchman DJs have ever received. Over more than 20 years he has remixed everyone from U2 to Duran Duran to Justin Bieber, and has made widescreen and cinematic albums like 2017s Blueprint, soundtracks to movie thrillers like Dont Go and has headed up his charity project UNITY while collaborating with fellow legends like Paul Oakenfold, BT, Ilan Bluestone, and Sander van Doorn.

As the longest-serving Dutch DJ in the annual DJ Mag Top 100 poll over the last decade, he is no stranger to the worlds biggest stages from Tomorrowland to EDC Las Vegas and Creamfields. His Resonation Radio show is also an influential outlet for new music and constant proof of Ferrys dedication to pushing electronic music forward. Most recently, his piano house single Timeout with Dustin Husain on Flashover Recordings/Armada has proved the latest in a long line of classic tunes from the great Dutchman.

His all-encompassing What the F live tour kicked off at Londons Ministry of Sound on May 6th and heads all over North and South America in June and August for phase one, with phase two to follow soon. It is a career-spanning spectacle that finds Ferry playing open to close, from the first to the last record under all his different acclaimed aliases. Every tune will be one of Ferrys own, with numerous hits taken from his vast back catalog of over 150 tracks. Some of this music will be remixed, rehashed, and reinvented to make for an all-new and thrilling experience for this dance pioneer.

On top of all the exclusive collectibles are potential rewards from purchasing, collecting and completing sets of packs. Among them are guest list and/or backstage access to all What the F shows, free merchandise, and for NFT fans and music super fans alike, the Grand prize which is a one of a kind (mythical) NFT digital audio tape (DAT) of Ferry Corsten: Out of the Blue, the story behind his classic Out of the Blue, which was originally going to come under Ferrys own name but instead established System F as one of dance musics most iconic alias and topped global charts while becoming one of dance musics biggest hits.

This first-ever Ferry Corsten drop on RCRDSHP is full of absolute treasure for fans and offers a unique chance to own some real trance history. In unison with the groundbreaking new What The F Tour, it reminds us just why the dance legend is so revered around the world.

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Dance Legend Ferry Corsten Launches Global What The F Tour With Exclusive NFT Drop - The Music Essentials

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Jono Grant of Above & Beyond and Darren Tate unveil new project ‘JODA’ – EARMILK – EARMILK

Posted: at 12:06 pm

Jono Grant, one-third of the iconic progressive trance trio Above & Beyond has announced a new musical project in-tandem with longtime friend and musical collaborator Darren Tate. Entitled JODA, the joint-effort hones in on core foundational elements of dance music, with a focus on vintage synths and authentic sounds of progressive trance.

The first single "We Found Ourselves" is out now via Anjunabeats and proves to be a refreshing dose of classic, yet innovative sounds that set the stage for more music to come from the freshly minted project.Jono Grant is one-third of Above & Beyond who, over the course of a two-decade career, have established themselves as one of the biggest electronic groups in the world. Eight studio albums (including one as vocal trance group OceanLab and two acoustic reworks), 17 compilation albums, a film score, and nearing 100 singles speak to output as varied as it is prodigious. Their label Anjunabeats is home to a bustling community of artists with over twenty years of catalog.

As a classically trained musician, songwriter, producer, and hitmaker, Darren Tate is an OG Top of the Pops-botherer. In the early Noughties, at the outset of his career, he appeared on the show three times, once with Angelic, his collaboration with Judge Jules and the latters wife, performing classic trance banger Its My Turn, then twice under the name Jurgen Vries.

The two musicians have history that spans a musical relationship of two decades.In 2003, the pair managed to sync their schedules to work on a couple of tracks, "Let The Light Shine In" and "Nocturnal Creatures", stumbling upon an organic chemistry. As the pairs respective careers subsequently took them off around the world in opposite directions, reconnecting to work together further posed challenging.

Then in 2019 Tate returned to his trance roots and signed to Anjunabeats for his DT8 Project releases. Around the same time, Above & Beyond received an offer to score an environmental documentary, 'The Last Glaciers'

I'm musical, but I've never done a score before, which would be quite an undertaking. And I knew Darren was massively experienced at doing that, and I've always admired what he does in his film work. So my first thought was: why don't we do it with Darren?, shares Jono.

Jono and Darren found themselves composing together again, resulting in strong mutual affinities for new music resulting in the newly minted JODA.Working in Tates studio in suburban north London, and A&Bs south London HQ, the pair were in a creative bubble during the early days of the pandemic, with their partnership proving fruitful.

Watch this space for more from JODA across spring and summer 2022. "We Find Ourselves" is out now on Anjunabeats.

Connect with JODA: Website | Facebook | Instagram | Spotify | Twitter

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Jono Grant of Above & Beyond and Darren Tate unveil new project 'JODA' - EARMILK - EARMILK

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Above & Beyond announce new record label Reflections – We Rave You

Posted: at 12:06 pm

Above & Beyond launch new record label ReflectionsAbove & Beyond are launching a brand new record label. Accompanying the Anjunabeats and Anjunadeep counterparts, the new label is called Reflections. The third Anjuna record label is our new downtempo and ambient imprint called Reflections, and we are delighted to share it with you. Reflections is born from all those moments in between the dancefloors. the trance trio state.

Where Anjunabeats is for the classic, uplifting trance and progressive sound and Anjunadeep focuses on deeper, house tunes (helmed by James Grant), Reflections is a place for those moments of tranquility, the tracks where a dancefloor filler moment isnt the focus point. Ambient, downtempo and alternative, it will be a place where fans can get to love new artists as part of the Anjuna roster, and who well be sure to see on event lineups of theirs in the future. Promising a mix of familiar faces and fresh names, it will be interesting to see who releases on this label, and what new artists well get to love.

Speaking about the label, James Grant says:

Reflections feels like a pretty intuitive thing for us. This is a genre that we have a history in, and one we belong in. If you look back on what weve done, on the Above and Beyond albums, theres always been two or three standout downtempo tracks that have connected really well. Whats significant about this is that in all the time weve been doing this, there have been a lot of moments where someone suggested setting up a new label. Weve always resisted because we wanted to focus on supporting the artists we have. So we only had two frontline labels: Anjunabeats and Anjunadeep. Reflections is our third frontline label.he beautiful thing is, a lot of our artists were already either making stuff like this, or are fully capable of making great music like this. Weve got a ready-made artist base to start from. Weve always focused on emotional, soulful and melodic dance music, so with Reflections, you could probably just remove the dance part here.

So when can we hear the first lot of new music from Reflections? Excitingly, Above & Beyond themselves are kicking it all off on May 16, with not one, but two new tracks titled Morning In Deira / Time Heals which you can pre-save here. The label also has three playlists called Sleep, Focus and Relax, and a new 24/7 radio stream on their YouTube channel, which all will give fans an indicator as to whats to come from the label.

Image credit: press

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Joel Eel’s Heart Works Harder Than Most on ‘Love Infinity’ – Exclaim!

Posted: at 12:06 pm

Published May 11, 2022

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In 2020, the producer born Chol Eul was diagnosed with a heart disease called atrial fibrillation, a condition that can manifest in rapid heart palpitations, chest pain, shortness of breath and a heart rate of 203 BPM (faster than trance music, a press release points out). It was also a red flag that demanded intense isolation and multiple trips to the emergency room at the height of uncertainty surrounding the coronavirus pandemic.

But on his new album Love Infinity, Eul sounds as enchanted as he was alienated by the hand he was dealt, generating spaces that range from brutal and desolate, to fertile and connective.Animating that tension, there's a new penchant for vaporous synthesizer tones that could soar through city skylines, but beats still land with crunchy distortion bearing the rough tactility and populist physicality of arcade fighting games; the industrial compulsions that have long defined Eul's EBM are not so much diminished as they are sublimated and given a new organic quality, pumping and pulsing like a portrait of the body as overworked factory.

Where Eul's voice featured prominently on 2018's Performing a Crime and infused that record with an austere, goth-punk energy, the more prominent voices on Love Infinity are the softly affected contributions of guests. The producer has spoken of his attempts to undermine EBM's masculinity on previous releases, and appearances from the likes of Toronto producer/DJ Kayla Domenica and Seoul's Leevisa further that project, Eul deploying them in ways that reinforce the record's conceptual grounding.

Musically inspired by the social media phenomenon where users will mass document the collective experience of a particularly striking sunset, "Screen Resolution" features Domenica delivering both sides of a spoken dialogue between "Heaven" and "Earth." To which character each line in the exchange belongs is ambiguous to the ear, but captioning in the accompanying video clarifies things, playing into the track's title. Eul's hardware plays up the harmony between the celestial and the earthly, extended synth notes radiating networked golden hour warmth and solace, while deep, throbbing bass drums ground it all in the rhythm of daily life.

The album's title track is cast in another amber glow, Leevisa delivering an impressionistic portrait of human dependence and withdrawal: "Scotch, turn, gin / Sherry cask, turn, gin / Bourbon, Olmeca," she coos in Korean throughout the track, spirits rolling off the tongue, "Cinnamon orange finish." Later in the track, the image of the sun returns, this time an idol of disconnection: "I open my eyes / To see a bright sun in the distance / Shines between us / Never to imagine / The two of us endlessly walking together."

Whether galvanizing or punishing, moments of daylight are interspersed with nocturnal scenes throughout the album, conveying a rapid passing of time. "Life Vessel" sounds like an aural time-lapse of public transit, while the shimmering club euphoria of "Fragrance Unity" feels like it's gliding through a fishbowl of apartment light lens flares.

Drifting mechanically from job to apartment and back again, Love Infinity's characters seek refuge in temporary gratification, pawing idly through Instagram or pacing the liquor store for chemical gratification. But the album goes beyond that depressive hedonism to console a loneliness that feels just as specific as it does universal, Eul's overworked heart beating not just for himself, but the world around him, too.

Again and again, Love Infinity takes an atmosphere of hustle and time scarcity and meets it with abundance, literally slowing things down to regroup. In one track's title, he even hints the solution might be programmed into the problem "Saturation Clarity." The first of a two-part suite, "Hybrid Human Pt. I" rolls with the sensory overload of a punching bag pugilism, and its other half emerges from it with a sense of relaxed flexibility. "Ten Thousand Years" borrows its name from an ancient Chinese blessing of long life once reserved for emperors, but has since trickled into mundane vernacular throughout the East Asian cultural sphere. It sets sampled speech floating around monotonous, booming kicks, tweeting synthesizers and twisty patches to dizzying effect; as sonic metaphor, it's a psychedelic account of the way information's spread diffuses hegemonic power.

For all the moments of darkness, Love Infinity is about hope. However difficult they are to predict, the rhythms are just patterns. They can be manipulated, overcome. For Eul, they will be. They have to be.(Perpetual Care)

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Plugins & Gear used by Matt Faxx | The Essential Vol. 1 Catalog – We Rave You

Posted: at 12:06 pm

David Ciekanski built himself a solid foundation for his career as a DJ/Producer within just 7 years. The young and talented musician can be found within the realms of Progressive House and Trance, established at labels such as Armada, Anjuna Deep, Mau5trap, and Black Hole Recordings. His EP Circles/Aura Lusia, debut album Contrast, and singles such as Phantom gained Matt tons of exposure. The biggest artist within the dance scene such as Avicii, Pete Tong, Armin van Buuren, and Tisto have supported Matt on various different occasions. We recently caught up with Matt Faxx to gain insights into their music production process. Down below is the list of essential plugins & gear used by Matt Faxx.

| 20 Best VST Plugins & Instruments Click here to checkout

Q.1 Top favourite synth plugins / Kontakt libraries

Answer: Diva, Repro, Serum, Arturia CS80, Sylenth1 & more

1. u-he Diva: This is one of the synths I use the most, its perfect for basslines and lead synths. I usually do my own sounds in it, there are so many options that you can create anything.

2. U-he Repro 1 / 5: I grabbed those synths a year ago and I use them almost every time, mostly for bass and chords.

3. Serum: I always used it ever since it has been released, it permits me to create complex sounds and use them as fillers in my productions.

4. Arturia CS 80: I love the pads presets in this one.

5. Sylenth1: its one of my go-to since I started producing music back in 2010. I like to use it when I want some old-school sounds.

Q.2. Top favourite Effects/Mixing/Mastering Plugins

Answer: Fabfilter Pro Q3, Ableton Core Plugins& more

1. Fabfilter Pro Q3: Ive been using it for a couple of years now and I love how flexible it is. I like the dynamic EQing, it really saves you a mix.

2. Ableton Core Plugins (compressor, glue compressor, saturator): I love to use..

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Listen to HAAi team up with Jon Hopkins on new single Baby, Were Ascending – Far Out Magazine

Posted: at 12:06 pm

HAAi - Baby, Were Ascending (feat. Jon Hopkins)

HAAi has shared the title track from her upcoming debut album. The new single, Baby, Were Ascending, features legendary DJ and producer Jon Hopkins and can be streamed below.

Esteemed singer and producer HAAi (Teneil Throssell) will release the full debut studio album on May 27th via Mute Records. In the run-up to the exciting debut album, HAAi has previously released the previewing singles Purple Jelly Disc (feat. Obi Frankly) and Bodies of Water.

Discussing the new trance style collaboration with Jon Hopkins, HAAi said: This is a track I made with one of my dearest friends Jon Hopkins. Id been working on this particular trackalone for a while and got stuck with it I posted a clip on my Instagram one morning and Jon messagedme asking what it was and could we work on it together.

She continued: It started to evolve after a few weeks and becamesomething quite special and personal for us. Hope you enjoy listening as much as we did making it!

The single comes as a pulsating trance track that can be danced to but equally holds an element of severity and character that makes it enjoyable as an accompaniment to any time of day.

The new 13-track album will also feature collaborations with Alexis Taylor of Hot Chip on the track, Biggest Mood Ever, and also with model and activist Kai-Isaiah Jamal on Human Sound.

In a recent interview, HAAi discussed her recent openness to creative collaboration. One of the main reasons I had never invited anyone in before was the fear of someone saying, Youre not doing this yourself, she said. As a non-male artist, that happens more often, so I was like, if Im doing everything from start to finish on my music, I can always back myself up. But I had to really get over that, take a bit more ownership but also give some of it up.

Elsewhere in the interview, HAAi explained that the process of creating a whole album had expanded her scope. Its taken so long for an album to exist, that now, having this body of work that Im so proud of, thats so reflective of me at its core, theres a little bit more self-assuredness that I didnt have before. It can be really hard to describe what you are [without that].

Listen to HAAi and Jon Hopkins brand new collaboration, Baby, Were Ascending, below.

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Live Report: Night one of The Road to The Great Escape with Malaki, Lucy McWilliams and Wallice – hotpress.com

Posted: at 12:06 pm

Malaki, Lucy McWilliams and Wallice were among the highlights of the first night of The Road To The Great Escape on Monday night.

The first night of The Road to The Great Escape kicked off on Monday evening featuring performances from Wallice, Lucy McWilliams, and Malaki in The Grand Social, Dublin.

Right on schedule, on the stroke of eight, a wave of indie-rock erupted in the tent-like venue. A cohesive, eclectic scene created by Wallice and her band took to the stage, sporting metallic cowboy boots, a chestnut-brown mullet, crimped platinum hair, and a ruby red drum set.

He calls me a wannabe cowboy, said 22-year-old, Punching Bag singer, pointing to her Texan bassist to the left, because Im from California ."

Watching Wallice on stage was like being transported to an intimate, garage-studio rehearsal in her hometown of Los Angeles. The American sensation was undoubtedly comfortable with her bandmates, as they fed off of each other's energy throughout the set. Most memorable for this 19-year-old reviewer was her coming-of-age-angst anthem and final song for the night, 23, which wittingly conveys the melange of feelings that come with growing up and being afraid of what your future will look like.

Next up was Lucy McWilliams, on the keys at nine oclock sharp. Without saying a word the Dublin singer-songwriter took a seat in front of the audience and began playing away at the piano, leading the crowd into a trance that they would remain in for the next thirty minutes.

We love you, Lucy! exclaimed someone in the crowd.

Soft and airy, McWilliams voice provided a cool, dream-like quality that left everyone hanging onto her every word. During the 2020 track, Runaway, audience members decided to take part, singing her words back to her and bobbing their heads back and forth every time the chorus came around.

More powerful yet was the final song, her newly released demo version of The Woman In Me prompting myself and Im sure any other new listener to follow her on every streaming platform right then and there.

Continuing to impress, the night went on with Dublin rapper, Malaki, for the final set. High energy would be an understatement. This performance by the 'Chrysalis' musician was electrifying.

Grand Social, how are we feeling tonight?! shouted Malaki before leading the crowd in yet another swell of shrieks and whistles. Grand Social make some noise!

This performance by Malaki was like hearing poetry. The energy was cathartic and his presence exhilarating.

Every person in the room was bouncing up and down, singing together with Malaki. At first to the track, Scumbag, chanting Hes just another scumbag and later during 46a, shouting out the A! at the end of But I guess Im catchingfeelings on the 46A!

Closing the show on a high note was Malaki doing a split jump into the dance circle he had created in the centre of the audience.

A successful first night of The Road To The Great Escape to say the least...

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There Was More Than One Winning Outcome From ‘Infinity War’, Says Fan Theory – We Got This Covered

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In the wake of Doctor Strange in the Multiverse of Madness, fans have reignited old theories from the infamous 14,000,605 scenario from Avengers: Infinity War, and theyre now convinced Doctor Strange was lying.

The climactic realisation from Doctor Strange comes after he spends time in a Time Stone trance, working out just how many scenarios exist in which the Avengers can defeat Thanos with the one involving Thanos winning the initial battle, gaining all the stones, and completing the snap. The winning scenario then requires another five years to pass, Iron Man to work out time travel, and then do the sacrifice play to decimate Thanos and his army.

It all seems like a bit of a huge risk for Strange to entirely entrust upon the chaotic elements of chance. So perhaps this wasnt the only one but rather the only one where he still lives? This fan theory posed by jso adds a slight twist to the fairly ubiquitous claims from diehards, with it citing a moment from early in Doctor Strange 2.

During Christines wedding, her partner who is a massive Avengers fanboy asks Strange if there truly was just the one winning scenario to which the Master of the Mystic Arts hesitates to answer.

While this definitely adds some new layers to the Marvel canon, it can also be defused fairly easily by just thinking further about Stranges character and the logistics of him using the Time Stone.

As commenter /u/Killboypowerhed points out, the technicalites of the stone just dont work as easily as that.

Secondly, Strange has learnt the error of his egotistical ways by the time of Infinity War. His entire arc in his solo film is understanding the world does not revolve around him, and that time comes for everyone, despite how much you play with it.

Stranges arc since Endgame has also seen him question a lot of what he believed in, and wondering if the current 616 timeline is truly the happiest one for him, and constantly querying his own choices.

Regardless, its a fun theory that adds some new weight to the decisions in the two-part Avengers arc, and to the personality of Stephen Strange.

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Google I/O 2022: Google needs to invest more in support than surprises – The Verge

Posted: at 12:04 pm

There is more pressure than usual on Google to deliver surprises at I/O 2022. The company is expected to unveil its Pixel Watch, along with a more budget-friendly Pixel 6A, plus the latest slew of new Android 13 software and new features. Who knows? Maybe well see something else entirely.

The stakes are high, as always, for the new stuff to be good, and I dont really doubt Googles ability to impress with these new products. Its rare that Google doesnt have at least a handful of announcements (including a few pie-in-the-sky ones) that show extremely well. After all, what makes I/O fun to watch is that it is a mix of the tech thats within reach, along with some more far-flung stuff.

But what some of us at The Verge are most excited for couldnt sound duller by comparison. Instead of being surprised, we simply want to see if 2022 is the year Google figures out how to make its products relevant, for real people, for the long run. Releasing them is step one, but providing meaningful, long-term support behind these new products and the platforms that they operate on is something that Google still hasnt proven itself capable of even after all these years. Im not just talking about guaranteeing security and OS updates the boring stuff. I want to see Google go out on a limb for these gadgets and ideas like it has more than couch-cushion money to lose.

Follow-through has never been Googles strong suit. Many of its products have languished in ways that lend further credence to Googles infamous reputation for abandoning even its best ideas. There have been so many standout I/O announcements that seemed great but havent lived up to their potential, like Googles Assistant-powered Duplex service that can answer or place calls for you, which has been slow to gain traction even among people who could use it the most. Then there are ones that just straight up never materialized, like the ambitious Project Starline that Google claimed could provide a more realistic video chat experience, with depth sensors to make it look like the other person is sitting across the table.

Looking back on 2021, it failed to make good on the buzz it made on its marquee products. Its Stadia cloud game streaming platform was drastically scaled back in scope less than two years after Google became the first tech giant to go big with game streaming. Android 12 delivered underwhelming changes, and its Material You design widget rollout has been mediocre at best (it should be called Meh-terial you). The Pixel 6 had a buggy launch, which it still hasnt resolved with worthwhile updates. These were the phones that were supposed to signal to people okay, now were serious and prove the value of Googles custom Tensor processors. My Pixel 6 really isnt any more fun to use than my old Pixel 3.

The lack of Googles post-launch care has taken several different forms. My colleague Allison Johnson thought that the Pixel 5A was a safe but great midrange phone that more people should know about. But instead of going global with broad carrier support, as most manufacturers do these days with phones that theyre excited about, Google released the phone exclusively in the US and Japan and didnt partner with carriers to boost availability. Unless youre a Pixel superfan, its possible that this phones existence went under your radar entirely.

Given that approach, it seems as if Google wants to succeed with hardware on its own terms and to fail on its own terms, too. Perhaps this strategy stems from Google realizing that it likely wont ever be in the top spot for many tech hardware categories it participates in. Still, its strange to see this seemingly directionless strategy considering theres proof within Googles business (Google Photos, search, Chrome, Android, and Workspace, just to name a few) that investing heavily yields success.

If you want one representative example to watch out for, its smartwatches. If the biggest pre-I/O rumors are true, Google will unveil its first-ever flagship smartwatch, the Pixel Watch. Its an interesting time for the device to launch, as the bar couldnt be lower for Google to re-enter the smartwatch market after years of letting it evaporate. And I cant help but wonder what might have happened if Google hadnt left in the first place. It was yet another category that Google initially put some muscle behind until it didnt.

Google launched a dedicated smartwatch platform, Android Wear, in 2014 to compete with the Apple Watch. The company got the likes of Samsung, LG, Asus, Motorola, and more onboard to make hardware, each with an interesting spin on design, but each kind of crippled with the same ho-hum software, slow performance, and lousy battery life. Android Wear offered more in the way of options than Apple, but all of those options were, well, not good.

Google continued its software investment in the space, releasing a rebranded Wear OS with more features to turn a new leaf. But the best watches running Googles new software couldnt shake those first-gen issues loose even ones like the LG Watch Style and Sport, which were the flagships meant to carry Wear OS to new heights.

Googles support slowed down, with fewer major updates and even fewer must-have apps. While a few manufacturers like Fossil and Mobvoi have kept the proverbial torch lit (and, more recently, Samsung with its Wear OS 3-powered Galaxy Watch 4), the platform is not in a great place. So, theres a lot riding on Google being able to kickstart it again. But even if the company unveils a promising new product, its possible that Googles biggest chance of success with smartwatches is behind it, as almost all of its OEM partners (aside from Samsung) have given up. Still, I hope that Google provides a similar amount of support for the Pixel Watch as it does with its Pixel phones, for whatever thats worth.

Regardless of the product, be it hardware or software, this years announcements at I/O present an opportunity for Google to start again. Thats the best and worst thing about Googles strategy: it cant stop starting over. Despite some ever-present fixtures in its strategy, like Android, its search business, and Google Assistant, theres little to no logical throughline with its hardware and software. Its often exciting to see what the company does next, but Ive learned to doubt Googles ability to care about its latest products for six months (or even six weeks) after launch. I want to be proven wrong.

At I/O, well see the new products take the stage over. But Im eager as ever to see if Google recognizes that the initial impact of these gadgets matters less than the long-term support.

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