Daily Archives: April 15, 2022

They are embedded in Twitter feeds, between Snapchat stories, sharing a television screen while Cade Cunningham attempts a free-throw. Advertisements for sports gambling companies are saturated throughout the media.

Advertising for companies like FanDuel, DraftKings and BetMGM is still in its infancy despite the prevalence of these ads. Local TV advertising spots cost sports gambling companies $10.7 million in the United States in the beginning of 2019. This has risen to $154 million in 2021 and is expected to surpass $550 million by 2024.

Dr. Teresa Mastin is a professor and chairperson in Michigan States Department of Advertising and Public Relations. She said that it is important to view ads of gambling companies in the same context of ads for tobacco or alcohol. Addiction is a major component for the consumers of these products. Gambling is no different.

What they are focusing on is the exciting parts, said Mastin. The people who have an issue with addiction are the ones who are most likely to see these ads and the ones who will struggle the most.

Although Mastin said there are obvious flaws in this practice of focusing on the highlights of gambling, she doesnt foresee much changing in the future for gambling advertisements.

There is a lot of money to be made so that means it is unlikely that there will be changes anytime soon, she said. It is important for young people to understand that what they are seeing. We need to help people contextualize what the advertisement is really for and make sure they know that the odds are not in their favor.

Julio Garza is part of the demographic that sports gambling companies are trying to reach with their advertisements. Garza is 21, and a senior at Eastern Michigan University.

I do believe that I am a part of the target audience for these advertisements because of the combination of how often I see these advertisements on social media, how often I sports bet, and I know so many people my age that do sports bet, said Garza.

Garza said he noticed a recent ad for MGM Casino and Sportsbook while he was viewing his friends Snapchat stories.

The first thing that came to mind about this ad was the extremely large font saying NEW USERS SPECIAL OFFER. Also, another thing that I noticed was Jamie Foxx was endorsing the ad. It seems most casinos and sportsbooks have a celebrity endorser that they use to promote new users to sign up and receive some type of risk-free bet or an incentive for free play bonus money, he said.

BMC Public Health conducted a study from 2015-2020 on the rapid emergence of gambling advertising. The study focused on the content, delivery and structural features incorporated within emerging gambling advertising.

The study concluded that as sports gambling becomes legal in more and more states, the intensity of the advertising increases. This results in more advertisements that are interactive than most other forms of advertising. Promotional content is incorporated into the ads and presented directly to the viewer. Garza notices these ads regularly and they tend to be very enticing to him.

I feel that when I get the promotions in my email or see it on social media that it's a too good to be true type of feeling and I don't want to miss out on what I could win, Garza said.

Taliah Martinez is a junior at Michigan State studying creative advertising. She likened ads for sports gambling companies to more interactive versions of most tobacco and alcohol ads. Martinez said that when she notices these ads, they remind her of less annoying pop-up ads because of the mediums they are shown on.

If Martinez were to change something about how sports gambling ads work, it would be to make them more self explanatory. She says that she notices these ads and notices that they can be enticing. However, because she is not very familiar with sports betting, Martinez is not inclined to click on these ads.

Gambling ads are a new frontier. Advertisers will adapt as sports gambling continues to become legalized in more states. Currently, the top gambling companies are the ones pumping out most of the ads by a wide margin. For example, the top five gambling companies run 90% of the gambling ads in Michigan.

These figures will change drastically as the gambling industry continues to grow. These companies are taking advantage of this ripe situation in ways that are similar to other markets like alcohol and tobacco.

The rest is here:

The big business of sports gambling is Indeed taking over TV and social media ad game - WKAR

The Gambling Commission is to lay down tougher rules for the industry in Great Britain after becoming exasperated by the ongoing failure of online casinos and bookmakers to protect vulnerable people and addicts.

In a major shift in emphasis, the regulator will start giving operators direct instructions on how to ensure tconsumers are not harmed, taking a prescriptive approach, instead of leaving it up to them to decide how to do so.

The Gambling Commission chief executive, Andrew Rhodes, said the regulator had been forced to act because firms were not doing enough, despite the imminent threat of a government review of gambling laws that could lead to stricter regulation.

William Hill recently revealed it had set aside 15m to cover potential costs arising from a review of its licence by the Gambling Commission. If the regulator were to fine the bookmaker that much, it would be the highest penalty ever levied against a British operator.

Online casino 888, which is in the process of buying William Hill, was fined 9.4m last month over multiple failings that led to customers racking up huge losses during the depths of the Covid pandemic.

Rhodes said the regulators more prescriptive approach would leave firms in no doubt about what they need to do to avoid facing more penalties, the volume of which has risen significantly in recent years.

Time and time again our enforcement cases show that some operators are still not doing enough to prevent gambling harm, said Rhodes.

These new rules, developed following an extensive consultation, make our expectations even more explicit.

We expect operators to identify and tackle gambling harms with fast, proportionate and effective action and we will not hesitate to take tough action on operators who fail to do so.

Under the new rules, bookies and online casinos will be required to monitor a specific range of indicators that a customer is suffering harm due to their gambling, flag worrying signs and take action quickly.

They will also have to put in place measures to stop themselves marketing bonus offers for customers deemed to be at risk of gambling disorder.

The commission will expect them to provide regular evidence of their progress. It plans to issue guidance on how to comply in June, before the rules come into effect on 12 September.

A spokesperson for the Betting and Gaming Council, the industry lobby group, said: We believe enhanced spending checks should be used online to identify those showing signs of problem gambling and to focus in on those at risk, so swift interventions can take place.

But it is essential this is targeted so we dont interfere with the personal freedoms of the vast majority of people who gamble safely and responsibly, as research shows that 90% of people do not comply with requests for information.

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Gambling firms in Great Britain to face tougher rules on preventing harm - The Guardian

Introduction

On 5 April, the Committee for Advertising Practice (CAP) released new rules designed to protect young people and vulnerable audiences from advertising for gambling products. Advertisers have until 1 October 2022 to comply with the change to the CAP Code (the New Rules). This timing is significant as it is during the build-up to the FIFA World Cup in Qatar an event which traditionally sees a heavy spend on marketing to attract gambling customers.

The New Rules

Currently, rule 16.3.12 prohibits an ad from being likely to be of particular appeal to children or young persons, especially by reflecting or being associated with youth culture (emphasis added). The New Rules strengthen the language used, stating an ad must not be likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture (emphasis added). Similar changes have been made to the Broadcast Advertising Code (BCAP Code).

The New Rules build on the existing rules surrounding the targeting and scheduling of ads and requirements that celebrities and anyone playing a significant role in a gambling ad must be 25 years old or over.

Expected Impact

The strong appeal test means that any content which has a strong appeal to under-18s is prohibited, regardless of how it is viewed by adults. Therefore, the New Rules will restrict the range of personalities gambling ads can feature. For example, sportspeople well-known to under-18s appearing in gambling-related ads would likely fall foul of the New Rules.

CAP admits that evaluating the appeal of a marketing communication can be subjective. Consequently, CAP has released guidance indicating what forms they consider strong appeal to take, including:

When applying this guidance, one might consider that the subject matter of the bet e.g. football or esports is likely to be popular with under-18s. However, the New Rules which expressly state that: Where appropriate steps have been taken to limit the potential for an advertisement to appeal strongly to under-18s, this rule does not prevent the advertising of gambling products associated with activities that are themselves of strong appeal to under-18s (for instance, certain sports or playing video games). The guidance gives some examples of what those appropriate steps might be.

A targeting exemption is also applicable if the advertiser is able to verify the age of an audience and exclude under-18s from seeing it. It is unlikely that self-verification will be sufficient to meet this requirement. For example, the ruling in LC International Ltd t/a Gala Spins held that self-reporting your age was insufficient to ensure under-18s did not see the ad, due to the risk of misreporting age.

Conclusion

Shahriar Coupal, Director of CAP, has heralded these changes as a new era for gambling ads. The New Rules could also have an impact on the sponsorship of sport by gambling companies. Whilst the ASAs remit does not extend to sponsorship itself, it does cover advertisements issued as a result of a sponsorship arrangement. If gambling operators who sponsor sports teams can no longer use imagery of players from the teams or competitions they are sponsoring for UK-facing advertising, then this could be a material factor for gambling sponsors who are seeking to appeal to UK audiences. The CAP Code does not, however, apply to advertising which is not visible in the UK.

Of course, as gambling operators and sports organisations will be aware, there remains a possibility that the ongoing Gambling Act Review could have a much broader impact on gambling advertising and on sports sponsorship in the UK than the New Rules.

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CAP Code: Celebrities and Gambling - Lexology

Trent Baalke may risk it all on Travon Walker.Image: Getty Images

Perhaps fittingly for the Jacksonville Jaguars, the 2022 Draft will be held amid the backdrop of casinos on the Las Vegas strip. The NFL Drafts is always a high-stakes poker table. Even with rookie wage scale contracts, drafting the wrong guy is a multi-million dollar mistake. Theres a reason why the same losing gamblers plunge into debt and disciplined gamblers typically win. Bad gamblers make more risky bets on propositions where the house has the edge.

One glorious upside to the 2022 NFL Draft lacking a premier superstar at the top pile of prospects is that we get to watch some of the NFLs worst general managers try to discern talent. Picking prospects is as much about talent evaluation as risk assessment. Jags General Manager Trent Baalke has approximately two more weeks to decide who hell select with the first overall pick.

It appears the casino energy has activated their worst inclinations and the Jaguars might be ready to risk it all on the slim odds that Georgia defensive end Travon Walker is the defensive game-changer they need. Last week, Jaguars cornerback Shaq Griffin made a persuasive case to activate the engine drive on the Travon Walker hype. Baalke may have been listening.

The presumption for weeks has been that the Jags would address their defensive line woes by drafting Michigans Aidan Hutchinson with the first pick. However, history suggests that Baalke will reach for Walker, the combine champ. In 2011, as GM of the 49ers, Baalke drafted Aldon Smith with the seventh pick, and he took DeForest Buckner seventh in 2016 after a monstrous combine. That history ignores that Aldon Smith was a proven pass rusher at Missouri while Buckner was the Pac-12 Defensive Player of the Year. Whatever Baalkes instincts are telling him, he should do the opposite.

Selecting Walker No. 1 feels like Baalke putting up the Jags mortgage on a risky futures bet. What are they thinking? Sure, theres a chance Walker can prove Baalke right, but why reach so far with the first pick when there are options with better odds available? Only nine Jacksonville first-rounders have made it to a second contract with the Jaguars, and the last player to re-up was Blake Bortles.

Last April, Baalke selected Trevor Lawrence with one of the easiest first overall picks in recent memory, then followed that by making the inexplicable decision to draft his Clemson teammate Travis Etienne with the 25th pick. Picking a first round running back is a moronic draft strategy, but even more so when you factor in the presence of 2019 undrafted free agent gem James Robinson in the backfield.

Like Jake Locker and many others before him, Walker is this years unicorn whose production pales in comparison to his exploding hype. There have been flashes, but the No.1 pick is for the cant-miss superstars. In Walkers breakout season, he totaled 37 tackles and six sacks in 15 games on national championship-winning defense. Can he be that guy on the worst team in the NFL?

Walkers chase down tackle of Alabamas Agiye Hall in the National Championship game is the clip that scouts have been salivating over. On Alabamas final possession of the first half, Bryce Young connected with Hall for a short gain. However, after Georgia cornerback Kelee Ringo whiffed on the tackle, Hall sprinted up an open lane with a blocker in front. Walker, who was near the line of scrimmage after Halls catch, raced up the field to wrap up the Tides freshman receiver and saved a touchdown. Walkers measurements of 6-foot-5, 271 pounds, coupled with a 6.89 in the 3-cone drill and a 4.51 40-yard dash, is a buffet of physical skills.

However, in three seasons, hes recorded only 9.5 sacks. Last April, Pro Football Focus rated Jacksonville the 29th worst team at drafting first round picks since 2010. In drafts like this, the mystery becomes an allure.

Baalke already made this mistake before, in 2020, when the Jags selected LSU pass rusher KLavon Chaisson. Theres a bit more leeway to miss on the 20th pick in their defense. One of the few picks Jacksonville has hit on was Jalen Ramsey, whom they traded to the Los Angeles Rams. Theres no excuse here.

In a draft where Kayvon Thibodeaux and Aidan Hutchinson are the top two pass rushers, a franchise that needs to stop the bleeding shouldnt be chasing long odds. If they want to gamble, take a shot at injured Michigan edge rusher David Ojabo in the second round.

Theres more at stake for Baalke than just the season. Baalkes reputation is in tatters right now. He overpaid a slew of veterans in free agency in the largest spending spree in league history. Reportedly, Tampa Bay Buccaneers offensive coordinator Byron Leftwich was interested in the Jags head coaching job if Baalke was removed from his post. His career is on the line. But Baalke has a gambling problemmetaphorically speaking. After the last decade of bad bets, doubling down and continuously swinging for the fences with these get-rich-quick gambles is the worst possible move for a franchise in search of stability.

Link:

The Jacksonville Jaguars have a gambling problem - Deadspin

GamCare has reported an uptick in the number of females accessing gambling support across the UK, in addition to detailed an increase in the understanding of such harms.

An evaluation report of the charitys training sessions for professionals found that 85 per cent of participants improved their understanding of gambling harms, including how to identify women in need of support.

The review, produced by inFocus Consulting, discovered that the GamCare training programme saw 97 per cent of participants understand how problem gambling impacts women they work with after receiving training.

Furthermore, it also reports that 96 per cent of professionals reported improved confidence in their ability to signpost and refer women to gambling support services.

GamCares Womens Programme, which delivered training to 918 organisation across the UK during this past year, works toward creating systemic change across policy, research and treatment to address the under-representation of women seeking support and accessing treatment, throughout England, Scotland and Wales

Dr Damian Hatton, Managing Director and Senior Evaluator at inFocus Consulting, stated: It has been a great pleasure to work with such a dedicated group of professionals, who are clearly committed to the advancement of gambling related support and services for women, which has been historically overlooked.

We are excited to see how the insights from the evaluation can be put to best use in the coming months and years.

GamCare also says that it has witnessed a six per cent increase in the number of women accessing gambling support in the UK, with the programme intending to continue building in order to increase awareness.

The initiative will also look to raise awareness among healthcare professionals, as well as looking to build stronger relationships with departments of the NHS and other healthcare service providers.

Anna Hemmings, Chief Executive of GamCare, commented: At GamCare, we know that stigma and shame are a key barrier to women disclosing concerns, either about their own gambling or someone close to them.

The Womens Programme works to reduce stigma, which affects women at risk of experiencing gambling harms, to better understand and break down the barriers they face when seeking treatment.

Over the next year, we want to continue to raise awareness of how gambling harm affects women and to signpost the gambling support services available for women.

Originally posted here:

GamCare reports increase in the understand of gambling related harms - Casino Beats

By RJ YoungFOX Sports Writer

As the inaugural United States Football League gets under way, I am breaking down one thing I look forward to seeing from each of the four Week 1 matchups.

Here is a breakdown of Sunday's contest between Kevin Sumlin's Houston Gamblers and Jeff Fisher's Michigan Panthers, which will be played on Sunday at 12 p.m. ET on NBC/Peacock.

(For the rest of the Week 1 matchups, go here.)

Houston Gamblers: How versatile and explosive are the Gamblers?

With a Mean Machine look, Kevin Sumlins Gamblers have perhaps the best uniforms in the USFL. And they appear to have the skill and talent to match.

At the end of their scrimmage at Protective Stadium last week, Michigan Panthers coach Jeff Fisher stopped to admire Gamblers players who were running gassers at the end of practice. He nodded, knowing that his Panthers open the season against them.

Among the players Im most looking forward to watching not just on the Gamblers but in the entire league is former Florida running back Mark Thompson, who was a JUCO All-American and is best compared to Derrick Henry in style, size and physicality.

Couple Thompsons traits with Sumlins offense which has a reputation for scoring and scoring quickly and the Gamblers can become dynamic in a hurry. Sumlin selected QB Clayton Thorson with Houstons first pick, and it would not shock me to see Sumlin give him as many opportunities as possible to throw the ball to Thompson and former Kansas State wide receiver Isaiah Zuber, among others.

In Sumlins evaluation, Thompsons versatility is what made him a must-have for the Gamblers.

"A lot of these guys, their versatility moved them up in our eyes from a draft perspective to be able to do things and not just be a positional player," he said. "And obviously, with a guy like him, he's got value all over the field and on special teams. So we're excited about him and another number of other guys just like that."

Clayton Thorson and Mark Thompson bring versatility to Gamblers' offense

Gamblers head coach Kevin Sumlin explains why he drafted former Northwestern QB Clayton Thorson and former Florida RB Mark Thompson, noting Thorsons mobility, leadership and experience and Thompsons versatility.

Michigan Panthers: Is Shea Patterson the best QB in the league?

Fishers Panthers might have the best quarterback room in the USFL, with former Michigan standout Shea Patterson and former NFL first-round selection Paxton Lynch. Im interested to see just when and how Lynch plays this season, though Fisher has been adamant that he needs time to acclimate and develop.

Patterson, the No. 1 pick in the 2022 USFL Draft, is likely to start for a Panthers team that many believe has a chance to win the league championship, with former college stars on both sides of the ball, including former Indiana running back Stevie Scott III and Iowa State defensive end JaQuan Bailey.

"In these situations, you do your background checks, and you call people," Fisher said. "You call coaches, and oh my gosh, Coach [Jim] Harbaugh couldn't say enough great things about [Patterson]. And what a fan favorite we've come to realize he is. You get caught up in college football, and you lose kind of track of who the quarterbacks are. But man, that reception when it was released that he was going to be a Panther was really pretty cool."

Fisher, the best known of the USFL's coaches, will toe the sideline for the first time in six years. With a younger coaching staff and players hungry to succeed, he told me he feels energized and joyful about beginning the Panthers season on Sunday against Kevin Sumlins Gamblers.

Shea Patterson and Paxton Lynch bring different sets of skills to Panthers

Jeff Fisher reveals what impresses him about the Michigan Panthers' two QBs, including Shea Patterson's dedication and passion for the game and Paxton Lynch's ability to use his legs.

RJ Young is a national college football writer and analyst for FOX Sports and the host of the podcast "The No. 1 Ranked Show with RJ Young." Follow him on Twitter at @RJ_Young, and subscribe to "The RJ Young Show" on YouTube. He is not on a StepMill.

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USFL 2022: What to watch for in Gamblers vs. Panthers - FOX Sports

Introduction Ethereum Gambling

Online gambling using crypto is at the cutting edge of internet gambling today. And there is a host of worldwide crypto gamblers who take a major interest in playing these crypto gambling games. Apart from bitcoin, all leading and startup crypto casino operators are now readily accepting some new types of crypto currencies, for example, Ethereum (ETH), as an up-and-coming deposit and cash-out method.

As a matter of fact, a good number of crypto online casinos are fast accepting Ethereum for players as a great option for deposit and withdrawal of funds. It is expected that is the near future a variety of improved Ethereum casinos will turn up in the market.

When it comes to converting your ETH into a preferred crypto currency, for example, bitcoin, thankfully, as a result of various exchanges such as Poloniex, ShapeShift, BitStamp, and Kraken, the process is as easy as a walk in the park. Surprisingly yet factually, a few of these exchange sources are able to convert your crypto currency into Dollar, Euro, etc.

A seemingly attractive and ideal ETH gambling site may not essentially be perfect for you in terms of your location, financial budget, and other specific reasons.

You should consider a few salient factors as mentioned below to make your experience as delightful and memorable as possible:

One of the key aspects to consider is whether the top Ethereum gambling sites you want to choose are reputable. On the other hand, if you are on the fence about the reputation of a website, make sure to read some popular ETH gambling site reviews. It will help you mightily in jumping to a prudent conclusion.

Most players, most generally beginners, often overlook the aspect of country prohibition, albeit, in any case, this is the most salient aspect you need to inevitably.

This is seriously not a mistake if you choose licensed gambling sites accepting Ethereum because most of the sites will not allow you to register, let single-handedly add funds if you hail from a country where its service is forbidden.

Considering what is said above, it easily follows that you should choose Ethereum gambling sites that allow punters to play from your country.

Search for some well-thought-of ETH gambling websites that can return your money even if they come to know you are not legally allowed to gamble.

In general, the regular online casino sites that accept Ethereum are most likely to convert ETH into fiat at the time you make a deposit.

Anytime, you want to withdraw your deposited money, your fiat is converted into Ethereum, although everything depends on the withdrawal terms of the gambling website you have chosen.

At long last, you have to defray fees for each transaction, and you are stuck with fiat currency on the website instead of Ethereum.

When it comes to the methods of depositing and withdrawing your funds, they all vary from website to website.

The wise thing you should do is to choose a website that enables you to deposit and withdraw using a variety of payment methods.

Ethereum is a digital currency that moves fast, and so are the gambling sites accepting it.

There are some online casino sites that accept Ethereum to carry out withdrawals right away; in the meantime, there are other sites that can take hours or even days.

In general, consider choosing a website that processes faster withdrawal to your satisfaction.

In general, Ethereum gambling websites provide you with tantalizing bonuses after you sign up for them.

With a view to helping maximize your funds, the word of recommendation is to find Ethereum gambling companies having a terrific VIP program and good promotions.

In fact, all leading ETH gambling websites offer high quality services; suffice to say, they also offer plenty of tantalizing promotions.

These promotions apart from adding great fun and excitement to a game also add a good amount of funds towards the end of the month.

As a playing customer at an Ethereum casino, you might have a few or many questions to ask. Moreover, there are times when existing players are on the fence and need help sporadically.

Therefore, it is worth considering choosing casino sites facilitating responsive communication by dint of various effective methods, for example, live chats, emails, and telephone.

To conclude, Ethereum casino sites are the thing for crypto gamblers, as they have everything to offer them. If you choose the right Ethereum casino, you will be able to derive great benefits from availing terrific bonus deals whilst playing different types of gambling games there.Last but not least, keep in mind to gamble responsibly and check your bonus wagering needs without fail.

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Why Is It So Important to Select the Best Ethereum Gambling site? - NameCoinNews