Daily Archives: January 5, 2022

Why the online Right flirt with the Taliban – UnHerd

Posted: January 5, 2022 at 9:01 am

In the weeks following its capture of Afghanistan, sympathy for the Taliban emerged from an unlikely corner of the internet: the online far-Right. In awe of the Islamist terrorist organisations martial spirit and revolt against liberalism, a number of online dissidents took to framing the Taliban fighters as heroes on social media. From caricaturing them as Chads (alpha males) to sharing images of other Islamist groups with captions like Wahabi boy summer (a play on the nationalist white boy summer slogan), many of the memes notoriously associated with fringe digital subcultures were suddenly absorbed into discussion around terrorism including by Taliban members themselves.

This use of far-Right tropes in particular, the Chad vs Wojak dichotomy is telling of the two groups mutual mourning over modern degeneracy and the decline of the West. But this alliance also throws a spoke in the wheel the conventional narrative surrounding Islam and the Right.

After all, in both fringe and mainstream conservative discourses, Islam is loathed as a prime culprit driving societal decline. Whether it takes the form of European white nationalist groups such as Generation Identity blaming Muslim immigration for the great replacement or a Right-wing newspaper columnists deeming it a threat to our liberal values, hostility towards Islam seems to be a defining feature on the modern Right. No less ambiguous is Islamists own hostility towards the Right as the vanguard of the Western culture that they oppose; for both parties, a convergence with one another would seem paradoxical.

Islamism and the Left, on the other hand, appear to make far more intuitive allies. Most recently, it has been suggested that some Islamists may be actively co-opting wokeness andcamouflaging their agenda in the language of diversity and inclusion. But well outside the sphere of extremism, the so-called Islamo-Leftist alliance is a well-established source of analysis. A number of mainstream trends reveal the extent of a relationship between Islam and the Left, from the crossover of Muslim and Leftist causes among student activists to the fact that Western Muslims statistically tend to vote for Left-wing parties.

Yet this alliance is not without its own tensions: the modern Left has an uneasy relationship with traditional religion, and struggles to incorporate moral absolutism, spiritual hierarchies, and the submission to a Divine order that is integral to Islam. In other words, while the modern Left seeks to break down grand narratives, Islam is a grand narrative, and one imbued with a profound metaphysical potency at that.

This is not to overlook the fact that there have been numerous attempts to systematically converge Islamic and Leftist political philosophy. Most prominently in the 20th century, movements such as the Islamic socialism of the Iranian Revolution or the Somali Revolutionary Socialist Party sought to achieve their political aims through means which were, or at least strived to be, theologically sincere. It is also notable that this kind of Leftism, which was closer to orthodox Marxism, was more sympathetic to grand narratives than its contemporary forms where postmodern currents prevail (leaving aside the overtly anti-religious sentiments of Marx himself, that is).

Today, attempts by Western Leftists to form alliances with Muslims often overlook religious narratives: unsurprisingly, Islamic theological and intellectual traditions do not take centre stage in secular activism. Though modern Leftists committed to showing solidarity with minority groups may represent the identities of Muslims, they struggle to represent the values of Muslims. Incorporating their traditional beliefs would involve revising their own secular (and ironically, modern Western) biases, which, despite efforts to decolonise the mind, they are often reluctant to do.

In effect, the modern Lefts concern with religion boils down to identity politics; an impetus, perhaps, for practising Muslims to gravitate to the other side of the ideological spectrum. But religion is also relegated to identity politics on the modern Right, where the term culturally Christian is commonplace. Self-styled anti-woke commentators may invoke Christianity in their paeans for a return to tradition, but this often gives precedence to the cultural and aesthetic residues of the religion over its metaphysical and moral precepts. As far as ideology is concerned, more faith is placed in the axioms of the European Enlightenment individual liberty, free speech and, ironically, secularism than those of traditional Christianity, now reduced to little more than a signifier of Western heritage.

It follows that the Rights contempt towards Islam does not come so much from a theological defence of Christianity, but a cultural one. Likewise, the Lefts representation of Muslims, owing to its own secular biases, also ends up reducing Islam to a cultural entity. In effect, theological and metaphysical considerations have been rendered obsolete on both the Left and the Right when it comes to religion.

This points, among other things, to a major shift within the Right: traditionally, it was the Right that served to uphold religious principles, including moral absolutism, spiritual hierarchies and, in a way, submission to a Divine order. But fixated as it now is on individual liberty, free speech and secularism, the modern Right overlooks this. And in relocating its origins to the European Enlightenment, it forgets that the conservative tradition was itself born out of a hesitation towards the Enlightenment.

Roger Scruton one of the last philosophers to defend conservatism as a counterweight to the Enlightenment, rather than a full embrace of it saw it necessary for politics to have a metaphysical dimension. Following Edmund Burke, Michael Oakeshott and Matthew Arnold, he remained true to the origins of British conservatism as a reaction against the excesses of liberalism and secularism. This conservatism was, he wrote, a defence of tradition against calls for popular religion and high culture against the materialist doctrine of progress.

With this in mind, the notion of an alliance between Islam and the Right begins to make sense. Islam poses many of the same challenges to Enlightenment liberalism as the English conservative tradition once did, with both traditions recognising the social and spiritual dangers of modern materialism. Islam, in a sense, fulfils Scrutons definition of metaphysical conservatism as a defence of sacred things against desecration. But today, the modern Right is more concerned with defending free speech against wokeness, individual liberties against collectivism, and freedom against censorship than sacred things against desecration.

What does this tell us about the alleged alliance between Islam and the far-Right? Since the mainstream Right has become indifferent towards traditional values, their ideological debris has drifted downstream to be claimed by fringe subcultures. But these fragments, severed from their original contexts, have been misappropriated to suit hateful ideologies that are just as unmoored from religious virtues. Defences of gender roles, the family and community, for example, are often articulated through crude biological reductionism rather than spiritual concerns. Whether its the blood and soil paganism of Neo-Nazis or the New Atheism of hardline rationalists, much of todays far-Right is just as materialistic and hostile towards traditional religion.

The fact that many look for or encounter traditional ideas in these extremist subcultures is telling of the fact that these ideas are severely underrepresented in political discourse. This was once a role fulfilled by the Right. Yet modern conservatisms embrace of liberalism and secularism, despite originating as a counterweight to these Enlightenment ideologies, excludes those wishing to defend the sacred. Without representation of such concerns, dissidents will continue to drift to extremes even if it means promoting a group as nefarious as the Taliban.

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Proposed School Board resolution would denounce behavior, not hate groups – Palm Coast Observer

Posted: at 9:01 am

The Flagler County School Board will vote on a proclamation that board member Cheryl Massaro drafted to denounce hate group protests at board meetings.

But the edited resolution will be missing two words: hate groups.

Massaro presented her resolution at an agenda workshop on Jan. 4. Board member Colleen Conklin, who had supported such a resolution, did not attend the workshop.

Massaro suggested a proclamation at a Dec. 7 workshop in response to the November board meeting when adult protesters seeking to ban the book, All Boys Arent Blue, clashed with high school student protesters outside of the Government Services Building.

Im very concerned about actions that took place outside our building, caused by members of certain hate groups especially when its targeting our students, Massaro said at the Dec. 7 workshop.

She read a draft to the board at the Jan. 4 meeting, denouncing intimidating actions, slurs, name calling or threats of violence toward Flagler County School district students and staff.

I dont want to be subjective. I would denounce poor behavior against our students.

JILL WOOLBRIGHT

Her four-sentence draft specifically denounced hate groups. Board member Jill Woolbright asked her to modify the text to denounce the behavior without using the term,hate group.

Woolbright said she had a conversation with a representative from the Sheriffs Office, who told her that no members of any known hate groups were identified at the November protests. She also referred to a list by the Southern Poverty Law Center identifying statewide hate groups in Florida and hate groups located in nearby counties, but none based in Flagler County.

I witnessed poor behavior from all groups in our community, Woolbright said. Slurs, name calling, name calling from the podium addressing the dais.

Massaro said video showed protesters wearing clothing that displayed names of two extremist groups, Three Percenters and Proud Boys.

Woolbright said the term,hate group, is subjective.

I dont want to be subjective, Woolbright said. I would denounce poor behavior against our students.

School Board member Janet McDonald appeared to be against the resolution, saying the Sheriffs Office and not the School Board should determine whether behavior goes over the line.

I think there is antagonistic behavior on lots of parts, McDonald said. Its their free speech. We dont have to like it or approve of it, but they have the right to their opinions.

Massaro removed "hate groups" from her draft. The resolution is expected to be on the Jan. 18 board meeting agenda.

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Judge: Forbush lawsuit against the city of Sparks can proceed – ThisisReno

Posted: at 9:01 am

The Sparks Police officer suing the City of Sparks for being disciplined after posting caustic tweets about leftists, protesters and Black Lives Matter in 2020 got a court victory in late December.

Officer George Forbush sued Sparks after his tweets were determined by the city to have violated city policies. Forbush sued after being put on unpaid leave for four days and told he had to attend diversity training.

His tweets prompted community outrage in the wake of George Floyds murder at the hands of Minneapolis police and the May 30, 2020, downtown Reno riot.

Forbush suggested protesters and those suspected of crimes should be executed, assaulted and punished by police.

His comments were documented in the lawsuit.

In response to a video depicting individuals at a Black Lives Matter march breaking the window of a car and beating the driver, Plaintiff commented: I have six AR-15 rifles. I always thought having an AR-15 or AK-47 pistol was pointless because of lack of shouldering but now Im going to build a couple AR pistols just for BLM, Antifa or active shooters who cross my path and cant maintain social distancing.'

That was one of many tweets showing support for violence by police against citizens. Forbush was disciplined for violating city policy, including all private, personal, off-duty social media activity and speech.

He remains a police officer but is challenging city policies by saying he posted his opinions on his own time. The city tried to get the case dismissed in favor of arbitration, citing Sparks collective bargaining agreement with its officers.

Federal Judge Miranda Du disagreed in what is shaping up to be a free speech case.

Because Plaintiff asserts claims arising under the Constitution, laws, or treaties of the United States, the Court finds that it does have federal question jurisdiction, Du wrote. Defendants argument that a binding arbitration agreement alters the Courts authority to hear federal statutory claims is unpersuasive.

Bob Conrad is publisher, editor and co-founder of This Is Reno. He has served in communications positions for various state agencies and earned a doctorate from the University of Nevada, Reno in 2011, where he completed a dissertation on social media, journalism and crisis communications. In addition to managing This Is Reno, he holds a part-time appointment for the Mineral County University of Nevada Extension office.

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Top 10 Automation trends and Predictions to Lookout for in 2022 – Analytics Insight

Posted: at 8:58 am

Automation is the key to reinventing a business. The global pandemic has shaken every possible sector and this has made an increase in technology adoption even more evident. What follows is the prediction that 2022 will witness the rise of automation in every possible aspect of business operation. On that note, lets find out what are the top 10 automation trends and predictions to look out for in 2022.

No wonder the outbreak of the pandemic has changed a lot of things. Organizations are relying on automation to prevent business processes from collapsing. Automation has served as an excellent medium of ensuring business continuity. As we are yet to bounce back to normal, we are bound to see an increased automation adoption in 2022 and beyond.

Augmented reality has always found its way into new use cases. For the coming year, one can expect AR to be integrated even more into sales. A strong reason as to why this automation trend would continue is because the new normal has transformed the way we collaborate and learn.

It has been observed that a few companies are getting the return they expected from automation. One major reason for this is that the processes arent monitored. Process intelligence is that type of automation that does the guesswork out of staffing needs, budgeting, SLA projections, and much more. As businesses aim to transform every process suitable for automation, process intelligence will become a necessity.

Robotic process automation (RPA) is a comprehensive approach to automation development. From data identification to allocation, robots are capable of doing everything which is why they can contribute to a majority of automation at the workplace. Considering the fact that RPA can contribute to an increase in employee productivity by taking on redundant tasks, it is highly likely that 2022 witness increased adoption of the same.

Automation in the form of virtual assistants and smart technologies can help in automating mechanical tasks. This further empowers the workforce to direct their energies towards more complex tasks. As the employees are required to strengthen their adaptability, leadership, and critical thinking skills, automation would serve the purpose here. This automation trend stands a negligible chance to fail.

Hyper-automation is an excellent platform that brings integration, management, monitoring, and DevOps together. Its ability to enable businesses in automating end-to-end workflows managing complex support across different platforms is definitely worth a mention. It is because of this very reason that the coming years can see more adoption of hyper-automation.

The need for gathering, analysing, processing, and storing data locally in real-time has paved the way for edge automation. As edge automation platforms are designed to run continuously without the need for specialized onsite or remote IT support, the coming years would see organizations relying on them heavily.

The relationship between employee and customer experience is interconnected. When employees feel empowered, they offer better services to the customers. Customers are not willing to settle for low-quality service. Quite evidently, automation has made it a lot easier to deliver seamless, instinctive, and personalized services. As customer service continues to be a priority, one cannot deny how crucial automation is thus justifying why this automation trend is likely to continue in 2022 and beyond.

A majority of organizations have taken on sustainability mandates. Also, with sustainability becoming a priority at the global level, automation turns out to be an excellent medium in understanding organization operations and making the appropriate interventions.

It is very much likely that companies in the coming year will implement the highest levels of automation technologies to perform repetitive work and menial tasks. These tasks that were earlier taken up by employees will now result in freeing up employees to focus on more integral tasks as a result of collaborative automation.

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The Worldwide Automation Testing Industry is Expected to Reach $49.9 Billion by 2026 – PRNewswire

Posted: at 8:58 am

DUBLIN, Jan. 4, 2022 /PRNewswire/ -- The "Automation Testing Market by Component (Testing Types (Static Testing and Dynamic Testing) and Services), Endpoint Interface (Mobile, Web, Desktop, and Embedded Software), Organization Size, Vertical, and Region - Global Forecast to 2026" report has been added to ResearchAndMarkets.com's offering.

The global automation testing market is expected to grow from USD 20.7 billion in 2021 to USD 49.9 billion by 2026, at a CAGR of 19.2% during the forecast period.

By Component, the services to record a larger market share during the forecast period

In the Automation Testing Market by Component, the services segment is expected to record a larger market share during the forecast period. Services are offered under seven types: advisory and consulting, planning and development, support and maintenance, documentation and training, implementation, management, and other services. The other services consist of ROI analysis, framework, service virtualization, and assessment services. These services enhance enterprises' SDLC. The advisory and consulting services help to enhance automated testing tools and infrastructure across the product delivery life cycle. Automation testing services are largely offered to the developers, end-users, and organizations. Managed services help enterprises to outsource the responsibility for maintaining and anticipating the need of processes and functions to improve operations and reduce expenses.

By Dynamic Testing, the functional testing segment to grow at the higher CAGR during the forecast period

In the Automation Testing market by Dynamic Testing, the functional testing segment is expected to grow at a higher CAGR during the forecast period. Functional testing is executed to check that all the software features meet the functional specifications, and it is performed by executing the functional test cases. Functional testing provides input, verifies the output, and compares the actual and expected results. The main aim of functional testing is to make sure that a system works as intended by validating the results. Functional testing is a type of black-box testing. There are mainly two techniques used to perform functionality testing, namely, based on requirements and based on business scenarios. In testing based on requirements, all the functional requirements are considered as a base for conducting the tests. Whereas in testing based on business scenario information about how the system will be perceived from a business process perspective is considered to perform the tests.

By Verticals, the BFSI segment to hold the larger market size during the forecast period

By Verticals, BFSI is expected to hold the larger market size. BFSI is the banking, financial services, and insurance sector. It represents a major portion of the world economy comprising all Banking, Insurance, and Non-Banking Financial Institutions. The latter is known as the NBFCs. The BFSI industry largely refers to financial service firms such as Broking and Asset Management. The digital transformation efforts in the vertical are particularly focused on improvising customer experience, which can be further catered through automation of QA and testing.

Several organizations are experimenting with analytics, AI, and ML to optimize the automation of QA and test activities. The need to automate redundant tasks and give control to the end customers is expected to drive the market over the next few years. The major focus is on quick automation, auto decisioning, data security, instant scalability. The recent trends of Robotic Process Automation (RPA), AI, and ML, and their use in software testing drive the demand for automation testing.

By Region, Asia Pacific to grow at the highest CAGR during the forecast period

Asia Pacific is expected to grow at the highest CAGR in the global automation testing market during the forecast period. APAC is the most promising region as it has major economies, such as Australia, Japan, Singapore, China, New Zealand, and Hong Kong, which offer significant growth opportunities for automation testing vendors. This region comprises major economies like India, and China which has a very large customer base.

The governments are taking initiatives for rapid adoption of new technologies like AI and ML, automation, IoT, mobile and web-based applications, cloud-based services, and other technologies. Due to the adoption of remote work culture by organizations, there is an ever-increasing need for cloud-based solutions and IoT devices to minimize the effect of the ongoing COVID-19 pandemic, which is expected to drive the growth of the automation testing market in the region. The increasing government initiatives, growing requirements for quick computing, virtualized environments, analytics, security, digitalization, and high-volume networking, and rising overall internet speed and responsiveness are the major factors driving the automation testing market growth in this region.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights4.1 Attractive Opportunities in the Global Automation Testing Market4.2 Market Share, by Component4.3 Market Share, by Endpoint Interface4.4 Market Share, by Vertical4.5 Market Investment Scenario (2021-2026)

5 Market Overview and Industry Trends5.1 Market Overview5.2 Market Dynamics5.2.1 Drivers5.2.1.1 Rapid Adoption for Advanced Technologies5.2.1.2 Scalable and Adaptable Delivery Models5.2.2 Restraints5.2.2.1 Stringent Government Rules and Regulations5.2.3 Opportunities5.2.3.1 Increasing Adoption of Mobile and Web-Based Applications5.2.4 Challenges5.2.4.1 Data Security Concerns5.2.4.2 Lack of Skilled Professionals5.2.5 COVID-19 Impact on Market Dynamics5.2.6 Cumulative Growth Analysis5.2.6.1 Drivers and Opportunities5.2.6.2 Restraints and Challenges5.2.6.3 Cumulative Growth Impact5.3 Regulatory Landscape5.4 Use Cases5.5 Value Chain Analysis5.6 Ecosystem5.7 Pricing Analysis5.8 Technology Analysis5.8.1 Artificial Intelligence AI)5.8.2 Internet of Things (IoT)5.8.3 Big Data Analytics5.9 Patent Analysis5.10 Trends and Disruptions Impacting Buyer'S5.11 Porter'S Five Forces Analysis5.11.1 Threat of New Entrants5.11.2 Threat of Substitutes5.11.3 Bargaining Power of Buyers5.11.4 Bargaining Power of Suppliers5.11.5 Competitive Rivalry

6 Automation Testing Market, by Component6.1 Introduction6.1.1 Component: Market Drivers6.1.2 Component: COVID-19 Impact6.2 Testing Type6.3 Services

7 Automation Testing Market, by Testing Type7.1 Introduction7.1.1 Testing Type: Market Drivers7.1.2 Testing Type: COVID-19 Impact7.2 Static Testing7.3 Dynamic Testing

8 Automation Testing Market, by Dynamic Testing8.1 Introduction8.1.1 Dynamic Testing: Market Drivers8.1.2 Dynamic Testing: COVID-19 Impact8.2 Functional Testing8.3 Non-Functional Testing8.4 Application Programming Interface Testing8.5 Security Testing8.6 Performance Testing8.7 Compatibility Testing8.8 Compliance Testing8.9 Usability Testing

9 Automation Testing Market, by Service9.1 Introduction9.1.1 Service: Market Drivers9.1.2 Service: COVID-19 Impact9.2 Advisory and Consulting Services9.3 Planning and Development Services9.3.1 Support and Maintenance9.3.2 Documentation and Training9.3.3 Implementation9.3.4 Managed Services9.3.5 Others

10 Automation Testing Market, by Endpoint Interface10.1 Introduction10.1.1 Endpoint Interface: Market Drivers10.1.2 Endpoint Interface: COVID-19 Impact10.2 Mobile10.3 Web10.4 Desktop10.5 Embedded Software

11 Automation Testing Market, by Organization Size11.1 Introduction11.1.1 Organization Size: Market Drivers11.1.2 Organization Size: COVID-19 Impact11.2 Small and Medium-Sized Enterprises11.3 Large Enterprises

12 Automation Testing Market, by Vertical12.1 Introduction12.1.1 Vertical: Market Drivers12.1.2 Vertical: COVID-19 Impact12.2 Banking, Financial Services, and Insurance12.3 Automotive12.4 Defense and Aerospace12.5 Healthcare and Lifesciences12.6 Retail12.7 Telecom and It12.8 Manufacturing12.9 Logistics and Transportation12.10 Energy and Utilities12.11 Media and Entertainment12.12 Other Verticals

13 Automation Testing Market, by Region

14 Competitive Landscape14.1 Overview14.2 Market Structure14.3 Historical Revenue Analysis14.4 Market Evaluation Framework14.5 Revenue Analysis of Leading Players14.6 Ranking of Key Players14.7 Company Evaluation Matrix14.7.1 Company Evaluation Matrix Methodology and Definitions14.7.2 Star14.7.3 Emerging Leader14.7.4 Pervasive14.7.5 Participant14.8 Product Portfolio Analysis of Major Players14.9 Competitive Scenario14.9.1 New Service/Product Launches14.9.2 Deals14.10 Startup/SME Evaluation Matrix14.10.1 Progressive Companies14.10.2 Responsive Companies14.10.3 Dynamic Companies14.10.4 Starting Blocks

15 Company Profiles15.1 Major Players15.1.1 IBM15.1.2 Accenture15.1.3 Micro FocUS15.1.4 Capgemini15.1.5 Microsoft15.1.6 Broadcom15.1.7 Tricentis15.1.8 Smartbear15.1.9 Parasoft15.1.10 Cigniti Technologies15.1.11 Keysight Technologies15.1.12 Sauce Labs15.2 Other Players15.2.1 Ranorex15.2.2 Applitools15.2.3 Afour Technologies15.2.4 Invensis15.2.5 Qa Mentor15.2.6 Testim.Io15.2.7 Codoid15.2.8 Mobisoft Infotech15.2.9 Infostretch15.2.10 Thinksys15.2.11 Astegic15.2.12 Cygnet Infotech15.2.13 Qualitykiosk Technologies15.2.14 Qasource15.2.15 Froglogic15.2.16 Worksoft15.2.17 Prodperfect

16 Adjacent Markets

17 Appendix

For more information about this report visit https://www.researchandmarkets.com/r/j3qb00

Media Contact:

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South Indian Bank wins UiPath Automation award for work on robotics – Business Standard

Posted: at 8:58 am

Kerala-based lender South Indian Bank (SIB) has won the UiPath Automation Excellence Awards 2021 for best automation under crisis for business continuity.

The company said that the award was bestowed upon the bank for its exceptional use of robotic process automation capabilities under difficult times for solving severe operational constraints, thereby ensuring business continuity.

The UiPath Automation Excellence Awards aim to recognise the changemakers of automation. In the 2021 Edition of the UiPath Automation Excellence Awards, the individuals and organizations across India and South Asia (Sri Lanka, Bangladesh and Nepal), who have solved some of the greatest challenges through transformative automation projects were recognised.

South Indian Bank has been at the forefront of the adoption of robotic process automation with a robust ecosystem in place, with a vision to automate complex and mundane processes. The bank was awarded the UiPath Automation Excellence Award for tackling a situation, strategically using Robotic Process Automation. During the implementation of a critical compliance-related change in the core banking and supporting application, a crisis was averted by successfully automating the end-to-end process within a short span of two days, ensuring compliance and saving costs in purchasing services from external entities.

Commenting on the achievement, Chief Information Officer Sony A said, We at South Indian Bank firmly believe that automation and innovation are the key levers that will power our organizations digital journey. As a testimony of our efforts, we have won the 2020 UiPath Automation Excellence Award for reimagining customer journeys using RPA. It gives me immense pleasure that we have continued the momentum and has now been recognised as the winner of the 2021 Automation Awards too. The RPA team played a very crucial role in the project and helped the Bank stay compliant to regulatory norms.

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Increase startup earnings by automating your lead nurturing process – Latest Digital Transformation Trends | Cloud News – Wire19

Posted: at 8:58 am

It is difficult to talk about marketing strategies without discussing the benefits of automation and the vital part it plays for startups. Marketers dont have unlimited time or resources to spend on repetitive tasks, but automation can provide a 24-hour service that saves time and money.

In general, there are two prevailing opinions about automation: its ineffective because it removes the human aspect of sales or that its too effective and will lead to unemployment.

Automation is as ineffective as you make it, same with any software. Whether youre using a recruiting software or a CMS, you can make each connection unique by customizing messages or follow-ups based on keywords. Remember: proper configuration will produce the right results.

Whats more, automation cant solve all your problems. Your customers want to speak to a human, not a robot, but considering cold emailing has a low conversion rate, taking a shotgun approach can help with the initial connection. Once a prospect responds, shift to human mode.

There are several lead nurturing tactics on the Internet, like creating targeted content, but not all of them are automation-friendly. The following automation tactics work regardless of the industry.

Out of all the platforms you could use to nurture leads, LinkedIn is among the best. LinkedIn is where professionals do business, so you already have a demographic to sell to. With Facebook or Instagram, theres no guarantee that who youre speaking to needs your services.

There are other reasons to focus on the LinkedIn Inbox, including:

With automation, you can spend even less time and money finding convertible leads.

Just because you should focus on LinkedIn, it doesnt mean you shouldnt branch out to Facebook, Twitter, or Instagram, especially if your customers are on these platforms. Since automation saves you time by streamlining your workflow, you can do the following:

Since you can apply all of these techniques across platforms, youll inevitably scale in half the time. With reporting across channels and an aligned sales and marketing team, startups will continue to see high conversion rates without needing to staff a 24/h department.

A great lead nurturing campaign may include attending a webinar, downloading case studies, requesting more information about a product or service, or reading premium content. Enticing your customers with a reward improves your campaigns likelihood of success.

Automation plays a large part in this because you need to consistently monitor your engagement, marketing attribution reports, and inbox or email open rates. However, all the data in the world wont convert leads unless you answer quickly. Automation can also help with this.

In the land of convenience, 82% of consumers expect an immediate response to their sales questions, while 90% expect an immediate answer for a customer service question.

The percentage of consumers who define immediate as 10 minutes or less belong to:

If businesses dont react quickly, theyll lose money. Even having a robot explain that theyll get back to the customers question is more effective than leaving them on read.

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Electronic Drives and Controls Achieves Core Ignition Certification by Inductive Automation – WFMZ Allentown

Posted: at 8:58 am

PARSIPPANY, N.J., Jan. 4, 2022 /PRNewswire-PRWeb/ -- EDC has Electronic Drives and Controls, Inc. (EDC), a leading control system integrator and field service company for industrial automation and drive technology, today announced Zack Fischer has achieved the Core Level Certification for Ignition 8.0 in the Inductive University program by Inductive Automation.

"We are excited about adding this platform to our capabilities. Ignition fits certain applications better than some of the more traditional tools we have used," said Chuck Dillard, vice president, Systems Group at Electronic Drives and Controls. "The software is easily scalable, so we have the ability to right-size the software for the application. We look forward to implementing this technology to benefit new and existing clients."

Ignition by Inductive Automation is an industrial server software platform that can communicate with both SQL databases and equipment on the plant floor. With the extensive library of compatible brands and models, Ignition makes a great hub to connect production and IT.

To receive his certification, Zack had to pass both the Core Certification Test. The Core Test covers the basics of Ignition, including UDTs, alarming, historical data logging, and templates. The current certification level is for Ignition 8.0 and will update with each new version of Ignition.

About Electronic Drives and Controls, Inc.

Founded in 1968, Electronic Drives and Controls, Inc. (EDC) is a CSIA Certified control system integrator with a large field service team specializing in AC and DC drives, PLCs and factory automation. Family owned and operated for 50 years, EDC's team of engineers and technicians has great depth of experience integrating new control systems and breathing life into older equipment. EDC has the engineering capability to design, build, start-up and service projects from the sophisticated to the simple and the service support team on call 24/7/365 to keep it all running at peak efficiency from day 1 and for years to come. In addition to the company's certification as a Siemens Solution Partner and a Rockwell Automation Recognized System Integrator, EDC is a factory authorized/factory trained service center for over 40 drive brands.

Media Contact

Georgia Whalen, Electronic Drives and Controls, 978-697-2664, gwhalen@rivergatemarketing.com

SOURCE Electronic Drives and Controls

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Electronic Drives and Controls Achieves Core Ignition Certification by Inductive Automation - WFMZ Allentown

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What Is Automation? – Fossbytes

Posted: at 8:58 am

Automation is the process of executing a task with minimal or zero human involvement, using various kinds of technology. From the mechanical arms of an automobile factory to AI moderation of online content, many tasks that previously required manual effort have now been automated.

Organizations employ various equipment, including electronic, hydraulic, mechanical, pneumatic, etc. It is a combination of these different kinds of equipment in many cases. Moreover, this automation revolves around algorithms that work on pre-defined scenarios.

Transitioning from manual to automated work improves accuracy, speed, quality, and efficiency. Additionally, it also saves labor costs and reduces waste generation.

Its worth remembering that automation provides these benefits after displacing humans. This results in a spike in unemployment in the professions where these machines make their way. However, at the same time, it also produces new jobs, usually in the technology sector.

Interestingly, according to the World Banks 2019 report, automation-induced unemployment and newly created jobs ultimately maintain an economic balance. As the year passes and technology advances, well see automation entering more fields and professions while shaping up new professions.

The automobile industry heavily uses automation. Many factories employ robotic arms to assemble vehicles when it comes to manufacturing. Certain cars offer AI-supported features such as autonomous parking and auto-pilot driving on the consumer end.

In finance, it pays to automate tasks previously done by humans. The increased speed, efficiency, and accuracy offered by automation are crucial for a companys finances. Dedicated software and systems handle everything in this fast-paced industry, from book-keeping to expense management.

The industry that spawned the e-commerce term indeed uses a lot of automation. Online retailers such as Amazon rely heavily on automating the process of sales and transactions via their website. Even retailers in brick-and-mortar stores use software to track product stocks, record transactions, etc.

Thats all the basics of automation you need to know. If you are interested in learning more tech terms like this one, check out our Short Bytes section.

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What Is Automation? - Fossbytes

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Cause of fire at JR Automation being investigated, fire chief says – Grand Haven Tribune

Posted: at 8:58 am

A fire at JR Automation north of Holland is believed to have started near the air ventilation system, but an investigation to determine the exact cause of the fire is underway, Olive Township Fire Division Chief Duane Wolters told The Sentinel.

The fire began at around 3:30 p.m. Monday, with crews clearing the scene at around 11 p.m.

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Cause of fire at JR Automation being investigated, fire chief says - Grand Haven Tribune

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