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Daily Archives: September 22, 2021
Can We Call The Inspiration4 Crew Astronauts? – WMFE
Posted: September 22, 2021 at 3:04 am
The Inspiration4 crew takes a selfie from SpaceX's Crew Dragon capsule. Photo: Inspiration4
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The crew of Inspiration4 is safely here on the ground after spending three days in low Earth orbit.
It was the first all-civilian space mission, launching on SpaceX Falcon 9 rocket from Kennedy Space Center. Inside their Crew Dragon capsule, the crew flew higher than the International Space Station and Hubble Space Telescope.
But before they launched, the mission was gaining lots of buzz. A Netflix documentary followed the crew during training and people came to Floridas space coast to watch this historic mission launch off this planet.
Well hear from some of those people that came out to cheer Inspriation4 on and ask them what made them turn to the sky and watch these four launch into space.
Then, is the crew astronauts? Its a complex question. Well chat with a spaceflight historian Amy Foster and retired NASA astronaut Garrett Reisman about what it takes to be called an astronaut and if this crew meets the definition.
Looking back at Inspiration 4s launch, and the future of commercial astronauts thats ahead on Are We There Yet, here on WMFE Americas Space Station.
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Century of discoveries: Interconnected tale of UW’s most innovative research epiphanies – UW Badger Herald
Posted: at 3:02 am
The beginning of a legacy
The Babcock name is renowned among Union dwellers and ice cream enthusiasts, but far beyond frozen treats, Stephen Babcock represents the start of an enduring tradition of scientific innovation at the University of Wisconsin.
In 1890, Babcock, an agricultural chemist at UW, developed the Babcock butterfat test. This test, which measures the fat content of milk, allowed the dairy industry to differentiate prices based on quality, incentivizing farmers to invest in improvements of their product.
In addition to revolutionizing the dairy industry, Babcocks test set a precedent for UW researchers to be at the forefront of their fields and translate scientific discoveries into improvement of peoples lives.
Every major breakthrough at UW built off of previous research, and without that collaboration, some of the scientific worlds most significant developments would never have been realized. From the fundamental discovery of vitamins, to collecting images in outer space, and even to the pressing issues of COVID-19 research today, UW has been involved in every facet of the developments which are still affecting our lives today.
Vital vitamins
It was 1907 when E.V. McCollum joined the UW agricultural chemistry department. While working on a nutrition experiment designed by Babcock, he observed stark differences in the appearance and physiology of cows fed different diets. McCollum became driven to discover the unknown factor he hypothesized was causing discrepancies.
McCollums unconventional rat-based experiments were only tolerated by the university due to Babcocks approval of the project, but they yielded tremendous results. Working with graduate Marguerite Davis, McCollums studies resulted in the discovery of a fat-soluble nutrient, which would later be named vitamin A. McCollum and Davis also discovered the presence of a water-soluble nutrient, called vitamin B.
Professor Harry Steenbock, a former lab assistant of McCollum, continued UWs legacy of groundbreaking biochemical nutrition-related research through the 1920s. Steenbock was the first to determine increased sunlight led to calcium retention. He discovered shining food with UV light had the same effect.
Through McCollums work, society was introduced to the idea of vitamins and the importance of a balanced diet Steenbock took this research one step further. Through patenting and implementing his irradiation technique, Steenbock effectively eradicated rickets, a disease in children caused by a vitamin D deficiency that softened and distorted bones, as a widespread disease.
In the process of independently patenting his methods and receiving commercial offers for their use, Steenbock saw the need for a separate entity to manage patents of UWs novel products and use the revenue to fund future research. In 1925, the Wisconsin Alumni Research Foundation was founded.
Building a network
WARF was the worlds first technology transfer office, a center now common among universities, which helps take research developments and transfer them into the commercial marketplace. WARF aims to transfer ideas born on campus out into the world, said Kevin Walters, the public affairs analyst for WARF.
WARFs goal is to transfer ideas created on campus out into the world, Walters said. We want to be on the forefront of adapting, especially in such an uncertain time. With great challenges come great opportunities.
With catastrophically low share prices, the stock market crash of the 1930s was the ideal time to build an investment portfolio based on the royalties from Steenbocks patents, Walters said.
The key to WARFs funding is our investment portfolio, Walters said. With that we are able to give a consistent grant each year regardless of how much in royalties comes in.
Today, that portfolio has grown to $3.2 billion in funds, and over three billion dollars of grants have been awarded to UW through WARF.
WARFs largest investment to date came from biochemistry professor and former student of Steenbock himself Hector DeLuca. As the last graduate student to study under Steenbock, DeLuca recalled in an interview with The Badger Herald being very excited to receive an assistantship with him. DeLuca said Steenbocks work to enrich foods with vitamin D was legendary.
DeLuca arrived at UW in 1951 when he began his graduate studies. In that time, he developed nearly 2,000 patents for use of primarily vitamin D derivatives to treat various diseases.
DeLucas research provided therapies for osteoporosis, multiple sclerosis, rheumatoid arthritis and organ transplant rejection.
Walters said DeLucas invention Zemplar, an active form of vitamin D which is used to treat hormonal imbalance in patients with kidney failure, was WARFs largest investment. With three buildings named after him and a lifetime of dedicated work, DeLucas impact on UW research and campus can hardly be limited to any one development.
There are so many aspects to which Im very grateful I came here, DeLuca said of his time at UW. I couldnt have chosen a better place to come or person to work with.
UW and the Space Age
One of WARFs most vital scientific contributions on campus benefitted a very different field of research astronomy. Astronomy Professor Jim Lattis said UW built Pine Bluff Observatory in the midst of the 1950s to serve as a new site for research with more modern capabilities than the historic Washburn observatory, built in 1881. Pine Bluff was home to a plethora of key research developments and housed equipment for both the astronomy and physics departments.
In the field of astronomy, UWs most significant involvement was the Orbiting Astronomical Observatory 2. Launched in 1968, OAO-2 was in orbit for four years, during which time it helped collect data regarding a broad range of topics in space. Lattis said OAO-2 had two central contributors, the Smithsonian museums and UW. Researchers at UW spent decades developing photoelectric photometry instruments that could be adapted to use in space. Before their discovery, the only option available to collect images was photography.
OAO-2 was in a lot of ways the culmination of years of astronomical development, Lattis said. It was one of the reasons we were ever able to run the Hubble telescope, and it showed the possibility of operating an observatory in space.
The method of photometry was groundbreaking, as UW was one of the only locations studying the discipline at the time, Lattis said. UWs success with the instruments in OAO-2 would lead them to develop some of the original instruments for the Hubble telescope, which were also specialized photometry instruments.
Lattis said space research slowed since these 20th century projects, but UW is still involved in several telescope operations and many astrophysical research projects.
I think learning about astronomy is fundamental to answering some of these philosophical questions in life, like who are we and what is our place in the universe? Lattis said. One has to keep engaging in these things to keep a healthy society.
Lattis attributed the success of astronomy research during the Space Age to UWs willingness to take risks and fund novel projects. Lattis said the schools generally supportive attitude encourages researchers to pursue their interests.
The Biotron was another large investment in research advancement made by the university. The Biotron would prove to have immense payoffs and become a historic lab at UW. Dedicated in 1970, the Biotron allows researchers to recreate any terrestrial environment on earth by controlling temperature, lighting, humidity and plant-watering schedules.
The Biotrons unique capabilities allowed it to host several monumental research projects. In the realm of space research, NASA tested the Galileo probe at the Biotron before its launch. Food was first grown by LED lights in the Biotron in 1986. In the following months, astronauts in space used the same technique to grow their own food in space.
The chamber was also used to test products like Arctic drilling equipment and insulin pumps. Even the Babcock Dairy Stores cheese has been put to the test within the Biotrons walls.
After 50 years of housing research, the Biotron ended its role as a campus center March 31, 2021, however, its legacy and contributions to UW research will continue to be felt on campus for decades to come.
Medicinal breakthroughs
It is virtually impossible to mention research legacies at UW and not include a key medical development Warfarin. In 1933, School of Agriculture professor Karl Paul Link met with a distressed farmer whose livestock were inexplicably dying. After eight years of researching, Link was able to isolate a blood-thinning agent from the cows feed that was determined to be the cause of death.
The agent was patented by and named after WARF, and warfarin became one of the most widely prescribed blood thinners in the world. Today, warfarin is used to treat or prevent strokes, heart attacks or other blood clotting issues.
Another major medical innovation which emerged from UW was a surgical technique to remove skin cancer developed in the 1930s by Dr. Frederic Mohs. Mohs research, funded in part by WARF grants, led him to realize the value of using microscopy to treat skin cancer in order to ensure that cancerous cells not visible to the naked eye are removed.
Dr. Juliet Alyward of UW Health is an expert on Mohs surgery and has performed the procedure over 17,000 times. In 60% to 70% of skin cancer cases, Alyward said the spread of cancer cells is often much larger than the tumor that is immediately visible. Therefore, Alyward said a method beyond merely observing a tumor with the naked eye proves invaluable.
The procedure involves removing skin cancer using local anesthetic, then analyzing the removed tissue under a microscope. Multiple tissue removals can occur until the analysis shows the cancerous cells completely surrounded by healthy tissues, indicating the cancer has been entirely removed.
Mohs surgery continues to be a relevant practice for over almost 90 years, an impressive feat in a field as rapidly evolving as medicine. Alyward credits a remarkably high cure rate of 99% and high patient safety as factors for its endurance.
Monkeys and studying the mind
Harry Harlow conducted psychology research with rhesus monkeys from the 1930s to the 1970s, and his work, while controversial, is widely recognized to have changed societys understanding of mammalian development, especially regarding infant-mother relationships. Some of his most famous studies involved raising infant monkeys with either a wire or cloth mother, or completely socially isolating them in dark, sterile environments.
As a result of Harlows experiments, psychologists gained pivotal insights into human behavior the obvious detriment of being socially deprived demonstrates the value of social contact for emotional growth. Despite these outcomes, the studies have been heavily criticized for the developmental harm that resulted in the isolated monkeys.
Harlow alongside his wife and fellow psychologist Margaret Harlow helped to change the face of parenting to a more engaged, contact-heavy experience. Primate center outreach specialist, Jordana Lenon, said parenting was a hands-off endeavor, with parents setting children up with nannies instead, up until the 1950s.
Part of their legacy is that parents today are much more involved with their babies from birth, Lenon said. Frequently holding them, touching them, staying close by. Even babies smelling their parents, when combined with touch, promotes healthy brain development.
Harry Harlow was also the first director of the Wisconsin National Primate Research Center,then named the Wisconsin Regional Primate Center. He effectively founded primate research at UW, which grew to be one of the most influential research centers on campus.
The primate center facilitated major research breakthroughs, especially in the areas of stem cells and HIV treatments.
James Thomson was the head veterinary pathologist at the WNPRC in 1995, when he became the first in the world to successfully isolate and culture stem cells from a rhesus monkey embryo. Three years later he replicated the feat in a human embryo and made national headlines for the new field of research he had just unlocked. Since his discovery, multiple projects entered human clinical trials investigating treatments of diseases such as macular degeneration and Parkinsons.
One particular study from March of 2021 using rhesus monkeys showed implanting neurons developed from the monkeys own cells helped alleviate symptoms of Parkinsons disease by about 40%. Researchers are hopeful that after extensive clinical trials that are yet to be conducted, a similar process could potentially act as a Parkinsons treatment in human patients.
In the realm of HIV research, the WNPRC helped develop life-saving medications, new vaccine possibilities and gel designed to prevent HIV transmission from mothers to their newborns. Most recently, a study involving gene editing to prevent reception of the virus by the bodys cells suggested a treatment for HIV may be on the horizon.
Genes and vaccines: UW in the age of COVID-19 research
Early genetics work conducted at UW includes Howard Temins revolutionary discovery of reverse transcriptase in 1975, which earned him the Nobel Prize and was essential for understanding how retroviruses such as HIV hijack healthy cells. Without this understanding, the WNPRCs treatment research could not exist, because there would not be enough known about the virus mechanisms to intervene with them.
Prior to Temins work, Har Gobind Khorana uncovered the way in which genetic codes translate into amino acids in the 1960s. His discovery eventually led him to earn a Nobel Prize after he became the first known researcher to synthesize a gene. Both Khorana and Temins discoveries would prove to be vital in addressing the medical worlds most recent dilemma COVID-19.
Temins and Khoranas work with genetics paved the way for future researchers like Jon Wolff to work on delivering DNA or RNA into muscle cells. One of Wolffs most influential papers demonstrated that delivery of DNA or RNA into muscle could lead to the expression of proteins. This technology was part of the foundation in which the mRNA vaccines against SARS-CoV-2 were based.
Two of UWs own virologists, Yoshihiro Kawaoka and Gabriele Neumann, applied Wolffs work and developed a nasally-delivered COVID-19 vaccine that is currently in human trials. The technology regarding the vaccine was patented through WARF and involves genetic modification which likely wouldnt have been possible without the work of the UW researchers.
The WNPRC is currently working on COVID-19-related research as well. Lenon said the center built a coalition of scientists to help fight COVID-19. Working with the National Institute of Health, the coalition used primate models to study virus resistance, transmission routes and organs the virus attacks. Construction is also set to begin soon on a new UW Animal Bio-Safety Level 3 building that will allow researchers to study COVID-19 vaccines, treatments and transmission in a setting that cannot be safely done in a lower ABSL facility.
Lenon said WNPRC plans to continue researching pressing issues regarding COVID-19 including novel variants, and the mysterious long COVID-19, which involves patients experiencing prolonged symptoms of the virus months after testing positive.
Looking to the future
Lenon said the WNPRCs research efforts have been a collaboration with centers across campus and even other institutions.
Nothings done in a vacuum, Lenon said. Scientists from different areas and different disciplines collaborate to find new ways to treat and cure diseases, and I think thats amazing. What people dont always think about is that science takes time. Even all of the COVID-19 research that appeared to progress at lightning speed was based on decades of studying.
The same can be said for most breakthroughs at UW. Behind every new scientific discovery is a history of prior work each development building off of the next. Without Babcocks encouragement, McCollum would not have had access to the mechanism to discover vitamin A, and without Temin and Khoranas genetics work, the vaccines that now represent a solution to a global pandemic may not exist.
Even now there is an abundance of UW research in progress that elaborates on the discoveries of the past. DeLuca is continuing UWs renowned vitamin research, which may well be used to treat even more diseases in the future. Mohs surgery will likely continue to modernize, as Alyward listed multiple advancements in the works that would allow for even more precise removal of cancer cells. There is even an entire center dedicated to the stem cell research that was made possible by Thomsons work with the WNPRC, which has found possible treatments for burn injuries, blood disease and even blindness. These projects and many more currently in progress are taking past discoveries and translating that knowledge to the improvement of peoples lives.
With hundreds of projects in progress and WARFs consistent grant firmly in place, UWs research future looks promising, as it is a future built on a foundation of over a century of discovery.
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Century of discoveries: Interconnected tale of UW's most innovative research epiphanies - UW Badger Herald
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Dig it! Scottish archaeology project re-imagines artefacts | HeraldScotland – HeraldScotland
Posted: at 3:02 am
AT first glimpse it could be a strange and mountainous lunar landscape.
However, the striking image was not captured by an astronaut.
Artefacts dating to 4,500BC have been re-imagined for a series of photographs celebrating the treasures unearthed during archaeological digs across Scotland over the past year.
The mountain is flint flake, or waste material that was produced in the making of prehistoric stone implements.
The planetary sphere is a lead pellet, which could date to the 16th century. They have been transformed into Hubble Telescope-like space imagery by a Scots artist.
The photographs were taken earlierthis month when the public joined the Galloway Glens Landscape Partnership and the National Trust for Scotlandon the Threave Estate for a small archaeological excavation known as test pitting.
READ MORE: Rare Scottish Viking burial site begins to give up its secrets
Test-pitting is used to assess the archaeological potential of a site and artefacts from topsoil and subsoil deposits can sometimes be recovered.
Other photographs in the series were taken in East Lothian where volunteers helped unearth three early wooden railways on the route of Scotlands earliest railway.
The Tranent Waggonway in East Lothian was first constructed in 1722.
It was initially built for hauling coal from a pit at Tranent to Cockenzie and Port Seton for use as fuel in a process for making salt.
New archaeological excavations have revealed three wooden railways, each one laid immediately on top of the last.
The project team said there was not another site like it in railway archaeology.
On the Isle of Lismore in the Inner Hebrides, Comann Eachdraidh Lios Mor (the Lismore Historical Society) invited the public to help uncovermore of a 1,300-year-old cemetery linked to St Moluag, who is possibly Scotlands first patron saint.
Other finds included a flint thumbnail scraper of late Neolithic/Early Bronze Age date used to work wood and clean hides and a 13th century medieval lead spindle whorl used when spinning yarn.
The Threave Estate images were captured by Chris Dooks, an artist working in photography, field-recording and music who carries out residencies in Scotland and the rest of Europe.
READ MORE: The Glencoe house that sheds light on life for massacred MacDonald clan
They were commissioned as part of a series by the Dig It! project to celebrate the archaeological activity that took place across the country this summer.
Mr Dooks said: As a dark sky enthusiast, I was very excited by working in a part of Scotland close to my heart.
To be taken around the site by the professionals who were able to read the landscape was enlightening.
In one photograph, I re-imagined artefacts from different time periods, such as a spindle whorl and piece of flinty quartz, as Hubble Telescope-like imagery with meteorites, lunar vistas and a piece of lead-shot for a moon, while another became a study of abstract forms.
READ MORE: How amateur archaeologists discovered ancient Scots' love of hazelnuts
I also chose a huge piece of unidentified rust to capture the spiritof what an object looks like as soonas it comes out of the ground.
During the campaign, Dig It! shared updates from more than 20 fieldwork events across the country, most of which were open to the public as visitors or volunteers.
Dr Jeff Sanders FSAScot, project manager at the Society of Antiquaries of Scotlands Dig It! project, said: Archaeology is all about discovering Scotlands stories and these photographs tell tales of stepping into landscapes, uncovering traces of the past and reconstructing lost worlds from the smallest fragments.
Its an imaginative process drivenby people one that can be fun and boisterous or calm and contemplative so it was wonderful to see the public welcomed back to sites again this summer during the Scotland Digs 2021 campaign.
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Dig it! Scottish archaeology project re-imagines artefacts | HeraldScotland - HeraldScotland
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The US Obsession With Youth Vaping Looks Odd From Across the Atlantic – Filter
Posted: at 3:01 am
Two countries divided by a common language is a common saying misattributed to George Bernard Shaw. US and UK vocabulary differences are of perennial amusement: elevator, lift; sidewalk, pavement; gas, petrol; soccer, football. Brits say pants to mean underwear; Americans say it to mean what we call trousers.
A ubiquitous British slang word for a cigarette is also an offensive slur in the States. But if social media is anything to go by, the nicotine taboos run deeper than vocabulary.
Specifically, Ive noticed regular tweets from US-based accounts which express surprise, amusement or even disgust about older people vaping. Examples include: Seeing old people vaping will never not be funny to me, Anyone else cringe x 10 when they see old people vaping? and Old people vaping is just as shocking as babies smoking cigarettes.
British adults over 55 have a higher vaping rate than the youngest adults.
These are strange tweets indeed, considering the millions of lives, in every adult age group, that have been saved by these products. What could be going on in the US to make some people believe that vaping is only for the young?
In the UK, at any rate, weve welcomed vaping with open arms and lungs. Currently, 3.6 million of us vapeover 7 percent of the adult population. Two-thirds are ex-smokers, while under 5 percent have never smoked (the rest combine vaping and smoking, likely on a path to smoking less or quitting). And these numbers emphatically include those of us with a bit more life experience.
The latest survey of e-cigarette use amongst adults by the influential UK anti-smoking charity Action on Smoking and health (ASH) finds that the peak ages for current e-cigarette use in 2021 are among 35-44 year olds (10.1%) followed by 45-54 year olds (8.6%), and then 25-34 year olds (8.1%). The lowest vaping rates by age are 5% for young adults aged 18-24.
Adults over 55, the oldest age group, have a higher vaping rate (5.4 percent) than the youngest adults.
As for use by minors, ASH reports that more than 88 percent of 1117-year-olds have never tried or are unaware of e-cigarettes. Only 1.2 percent vape more than weekly. And only 0.7 percent of those who regularly vape were not former smokers.
Looking across the Pond, Brits see a panic-stricken and oppressive environment for vape shops and vapers.
Regulation of e-cigarettes is very liberal in the UK. The National Health Service hosts vape shops in its hospitals, runs a pilot program giving free vapes to smokers in emergency rooms, and recommends e-cigarettes for smokers who find them helpful during pregnancy. Vape shops freely do business in every High Street (translation: Main Street). And vaping products and accompanying liquids are sold in the health aisle in some supermarkets, alongside corn plasters and vitamin pills.
By contrast, looking across the Pond, Brits see a panic-stricken and oppressive environment for vape shops and vapers. Americans are bombarded with media telling them that there is an epidemic of youth vaping in their country. This conviction appears so entrenched that the Food and Drug Administration is currently in the process of regulating just about every flavored vaping product out of existence on the basis of protecting kids.
In truth, evidence shows that frequent youth use is about as rare in the US as it is in the UK. Yet it seems to serve the anti-vaping organizations agenda to prolong the mythwhile engaging in bizarre efforts to terrify kids that frequently end up backfiring.
In August, a seismic report by 15 world-renowned public health professors was sharply critical of the kind of public messaging that has dominated in the United States. They called anti-vaping messaging harmful, and worried that as public health groups, the media, policymakers, and the general public focus on youth vaping, vapings potential to help adults quit smoking too often gets lost.
It is surely this youth-obsessed outcry that prompts those shocked American reactions to older people vaping. And thats a real shame. Because older smokers deserve the chance to protect their health by switching as much as anyone else. They definitely dont deserve to be stigmatized and ridiculed for doing so.
From this side of the Atlantic, were baffled as to why US authorities, NGOs, media and others seem so willing to perpetuate such a counterproductive public health strategy, wrongly telling their public that youth vaping is the only game in town. Were lucky enough to have experienced an approach that embraces vaping in a calm, orderly, and government-approved mannerperhaps just the way to attract older smokers without unduly intriguing youth.
Photograph by Sarah Johnson (Knighthoodstudio.com) via Flickr/Creative Commons 2.0
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The US Obsession With Youth Vaping Looks Odd From Across the Atlantic - Filter
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ECigIntelligence: The Vape Brands Submitting The Highest Numbers of PMTAs ECigIntelligence: The Vape Brands Submitting The Highest Numbers of PMTAs -…
Posted: at 3:01 am
US brand JD Nova Group is the company that submitted the most applications, at 4.68m submissions.
US brand JD Nova Group is the company that submitted the most applications, at 4.68m submissions. ECigIntelligence revealed that the companys president Jack Blaisdells LinkedIn profile, lists four subsidiaries for the company, including Vapolocity, a vape shop located in El Paso, Texas.
The second company that topped the list is the Texas-based Matrix Minds, with a total of 336,272 submissions. Owner Char Owen said that she has helped approximately 180 small companies file PMTAs by creating standard files that just had to be filled by the different companies. For small manufacturers that had no information technology staff, this was an impossible task, said Owen who has a background as a computer engineer.
With 120,399 submissions, Oklahomas Perfect Vape, holds the third position, while the forth and fifth down the list are Big Time Vapes and Imperial Vapors, with 96,950 and 65,382 submissions respectively.
Meanwhile the industry is growing concerned about the number of rejected applications. The first batch of rejections came in early August 2021, when the FDA announced that it would not even review the 4.5 million applications from the same company, JD Nova, on grounds that they did not include an adequate Environmental Assessment.
At the end of the same month, the agency issued marketing denial orders, or MDOs, for applications related to flavoured vaping products (55,000 from one company and 800 from another), saying that these failed to provide product-specific scientific evidence to demonstrate enough of a benefit to adult smokers that would overcome the risk posed to youth.
A recent blog on Competitive Enterprise Institutes website highlighted that the amount of applications received by the agency was way over the 25 applications a year the FDA initially expected. Perhaps that explains why the FDA now seems intent on coming up with excuses to issue sweeping denials and whittle that number down to a size it can handle, reads the blog.
However, it added, these rejections came as a shock to say the least, as over the last six years, the FDA has approved new tobacco products from three companies, for which it was happy to accept more general evidence about the product categorys appeal to adults and youth, as well as their general risks to public health. These approvals included eight varieties of Swedish Match North Americas snus, the heated tobacco product, IQOS, made by Philip Morris, and combustible cigarettes with reduced nicotine made by 22nd Century Group.
FDA Issues Warnings to Vape Brands Lacking PMTA
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Truth Initiative launches spoof vape brand to raise awareness of the dangers of vaping – Creative Review
Posted: at 3:01 am
The campaign, created by independent agency Mojo Supermarket, is part of the long-running anti-tobacco campaign Truth, and involved the creation of a brand identity, packaging and advertising to sell Depression Stick!, a new brand in the style of other products such as Juul, Vuse, blu, Logic and Njoy, the leading e-cigarette brands popular among young people.
The intention is to highlight how nicotine can contribute to mental health issues, and via a set of ads airing across the US, including on a Times Square billboard in New York, be the first e-cigarette company to honestly admit vaping nicotine can amplify feelings of depression and anxiety.
As well as the branding and ads, the campaign includes a series of documentary-style films where Craig, the fictional VP of marketing at Depression Stick!, tries to convince influencers, ad agencies and the manager of a gas station store to sell Depression Stick!
UK readers may be reminded of Chris Morris spoof drugs story Cake on Brass Eye, where figures from light entertainment including Noel Edmonds and Bernard Manning were shown in the hyperbolic news report. Here no influencers or ad creatives were fooled however, and instead they reject working on marketing the supposed new vape brand.
While the campaign and branding may be witty, the Truth Initiatives campaign contains a serious message and arrives with the release of a white paper from the organisation on the affects of nicotine use on mental health in young people.
Depression Stick! boldly highlights the marketing tactics Big Tobacco uses to lure young customers into life-long addiction and mess with their heads, said Robin Koval, CEO and president of Truth Initiative. The multi-platform campaign places the necessary spotlight on nicotines role in potentially heightening symptoms of depression and anxiety to give young people the facts they deserve to make informed decisions to live their best and healthiest lives.
Vaping has become so normalised in pop culture and many young people dont even see it as an issue, continues Mo Said, founder and CCO of Mojo Supermarket. With everything happening in the world young peoples number one concern is their mental health. We believe that if we could show the connection between vaping nicotine and anxiety and depression, theyd never look at a vape the same way again.
Credits:Creative Company: Mojo SupermarketProduction Company: division7Editorial: Mackcut
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Laguna Beach to revisit banning sales of tobacco and vape products – Los Angeles Times
Posted: at 3:01 am
The Laguna Beach City Council will revisit the conversation pertaining to a ban on the sale of tobacco and vaping products in the city when it meets on Tuesday.
Councilman George Weiss has brought an agenda bill that will lead to a discussion about the possibility of such a prohibition.
The council will be considering whether to have city staff bring an ordinance prohibiting the sale of those products in Laguna Beach and to provide an analysis of the potential impact.
Laguna Beach has looked at similar restrictions in the past. Smoking and vaping are already illegal in all public areas within the city limits, but the council looked at expanding those restrictions to include a stoppage in sales two years ago.
According to reporting by the Daily Pilot, the council was particularly concerned with the usage of flavored tobacco and vaping by school-aged children.
Weiss said that preventing the habit before it starts for Laguna Beachs next generation is also a primary concern for him, but he brought up several points, including fire safety and environmental impact.
I think the environmental side of this, now that weve removed plastics from the equation, for the most part, its time to move to something that is also an environmental issue, Weiss said.
Councilwoman Toni Iseman said she was glad that Weiss brought the subject back to council, and she expressed optimism that now might be a time for action.
Support on the council is one thing, and implementation is another, Iseman said in a phone interview on Saturday. I think its a time when we might be more willing to do something about it, to actually follow through.
Iseman appears to have had a change of heart since the council considered banning e-cigarettes in 2013.
I remember that night going over to the Lumberyard, and there was somebody sitting at the bar vaping, and I watched it, and we were clueless as to exactly what we were doing, Iseman added. This was before it was kind of evident of how bad it is.
Weiss agenda bill cites decreases in the likelihood that teens begin smoking or vaping and in the impact of secondhand smoke on the public as benefits of bringing a prohibition ordinance.
It also makes the claims that there would be less cigarette butts found in the community and contribute to efforts to lower fire risks.
The hybrid format remains in effect for council meetings in Laguna Beach. Members of the public who wish to address the council in person may enter council chambers to speak and then exit immediately.
The regular meeting, which begins at 5 p.m. on Tuesday, can also be viewed on Cox cable channel 852 or on Zoom at lagunabeachcity.zoom.us/j/91641723096.
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Truth’s New Vape Product Is Smooth, Satisfying And Depressing 09/22/2021 – MediaPost Communications
Posted: at 3:01 am
Theres a new vape product on the scene andits a real downer.
Depression Sticks are a new vape product that come just as research links vaping to amplified feelings of depression and anxiety. The introduction also follows lastweeks decision by the FDA to postpone ruling on vape products.
Depression Sticks arent realits a fake product invented by truth, the anti-tobacco initiativelaunched in 1998. The new initiative, via Mojo Supermarket, attempts to tell the truth about vaping while giving a salespitch.
National ads boast fruity flavors like Citrus Sadness and Dissapoint-mint and boast that the vapes Feel like anxiety, but TasteLike Cereal. The ads drive viewers to Depressionstick.com.
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One ad presents vaping as Smooth, satisfying, depressing,as upbeat music plays. The ad goes on to explain that Depression Sticks can amplify feelings of depression and anxiety.
The claim is based on research showing a link between vaping and depression. In particular, a 2019study in JAMA Network Open found that e-cigarette users had higher odds of reporting a history of clinical diagnosis of depression compared with participants who never used e-cigarettes.
Later research has also shown that the incidence of anxiety symptoms in late June 2020 was three times as high as those reported in the second quarter of 2019. Depression was four times ashigh.
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Stream It Or Skip It: ‘Move Fast & Vape Things’ On Hulu, A Documentary About The Rapid Rise And Collapse of Juul – Decider
Posted: at 3:01 am
Hulu and FX collab The New York Times Presentshas delivered some top-notch documentary content this year; from award-winning investigative installmentThe Killing of Breonna Taylor andheadline-making Framing Britney Spearsto eye-opening examinations likeThe Teenager Who Hacked TwitterandWho Gets to Be An Influencer?, the series has never shied away from diving deep into a variety of subjects.Move Fast & Vape Things, now streaming on Hulu, chronicles the rise and fall of e-cigarette maker Juul.
The Gist: What if there was a way to eradicate cigarettes? To stop losing loved ones to lung cancer caused by smoking? Youd want to be a part of that, right? Thats exactly what James Monsees and Adam Bowen dreamed about when they devised the idea for Juul (then Plume), a compact e-cigarette they hoped would help adult smokers quit combustible cigarettes. What began as a well-intentioned Stanford project soon became a buzzy Silicon Valley startup that reached farther than anyone could have anticipated. With its fruity flavors and sleek design, Juul appealed to not only adult smokers and millennials, but high schoolers and middle schoolers, too. And thats where the trouble begins.
With the help of former employees, FDA officials, journalists, and a young woman whose life was dramatically impacted by getting addicted when she was only a sophomore in high school, Move Fast & Vape Thingstells the story of how a company with good intentions became swallowed up by greed and arrogance. Some 3 million children in the United States use e-cigarettes, and that is largely in part due to the rate Juul spread throughout high school and middle school populations thats a 78% and 48% increase in just a year, respectively. Today, Juul has effectively stepped away from their original mission, one that included standing up to Big Tobacco (Marlboro parent company Altria now owns a large chunk of the company), and some 2,000 lawsuits have been filed against Juul for their role in the youth e-cigarette epidemic.Move Fast & Vape Thingsexamines just how quickly good intentions can be vaporized.
What Movies Will It Remind You Of?:Move Fast & Vape Thingswill likely remind you of other installments ofThe New York Times Presents, and it may also bring to mind the films of Alex Gibney (includingThe Inventor: Out for Blood in Silicon ValleyandThe Crime of the Century), as well as the Netflix series Dirty Money.
Performance Worth Watching: I was deeply moved by Jackie, the teenager who became addicted to vaping and now is suffering long-term health consequences as a result. Its gutting to watch her recount her story and how the Juul took over her life, consuming her during school hours and dominating her social life. Its impossible not to get misty towards the end of the doc when she says she used to feel bad that her parents had to know her, but now has formed an incredibly close relationship with them since quitting nicotine. Jackie and her mother really bring a lot of heart to Move Fast & Vape Things.
Memorable Dialogue: Ryan Woodring, a former marketing director from Juul, offers some of the best insight in the film. Watching him realize that what hes doing doesnt align with his ethics anymore is one of the standout moments in the doc: Am I dumb? Are we a dumb company? Or even worse, oh, shit, are we an evil company? If those are my options, I dont like either of them.
Sex and Skin: None.
Our Take:Clocking in at just around an hour long, its pretty breathtaking (no pun intended) just how muchMove Fast & Vape Thingsis able to pack in without things feeling rushed.The New York Times Presentshas been willing to ask all kinds of questions (even the uncomfortable ones) in its various installments thus far, andMove Fast & Vape Thingsis no exception; we get to see who benefited from Juuls rapid rise, who has profound regret about their role in it all, and whose lives have been dramatically impacted by the effects of these e-cigarettes.
By including stories equal parts political, emotional, and ethical,Move Fast & Vape Thingsdoes something uniquely interesting. We get a glimpse of the e-cigarette industry as a whole and the history of devices like these, were able to fully grasp the good intentions of two young men who wanted to see smoking change, and were able to see the more interpersonal picture of what childhood addiction can do to an individual (and to a family). Its great storytelling, one that will likely make you angry and aghast.
The filmmakers have assembled a great cast of talking heads, from the aforementioned Jackie Franklin and her family and former marketing director Ryan Woodring to New York Times journalists and former FDA commissioner Scott Gottlieb. All of these perspectives make for a well-rounded examination of a crisis still in full swing, one that feels unresolved by the end but is wholly compelling all the same. There couldnt be a better time for these kinds of accessible, investigative stories, andThe New York Times Presentscontinues to knock it out of the park with each unique installment.
Our Call:STREAM IT.The New York Times Presentsdelivers another winner withMove Fast & Vape Things, a fascinating examination of how good intentions can go up in smoke (or vapor).
Jade Budowski is a freelance writer with a knack for ruining punchlines, hogging the mic at karaoke, and thirst-tweeting. Follow her on Twitter: @jadebudowski.
StreamMove Fast & Vape Thingson Hulu
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The perfect way to wick your resistance coil – Vaping Post
Posted: at 3:01 am
Substantial savings on your resistance coil budget
One of the easiest money-saving tips consists of making your own resistance coils. Indeed, the resistance coils that generally go with clearomizers can easily cost between 1$ and 4$ per unit. Given that you need to change your resistance coils regularly when they are clogged up, so as not to affect the taste of your e-cigarette e-liquids, and also to limit the unnecessary production of potentially toxic substances, your vaping budget can soon increase every week. Here is how to make you own resistance coils.
First of all, you need a rebuildable atomizer. Indeed, this type of atomizer allows you to change the resistance coil as you see fit. However, there is a learning curve with this type of gear. Its not complicated by any means, but, using trial and error, you should manage it over time. The principle is based on two parameters: the resistance wire and the wick.
Without going into detail, the most commonly used resistance wire would be Kanthal. Other types of metal can be used, particularly for temperature control. However, we will get back to that in a future article.
To make your resistance coil, you will need some cutting pliers and a shaft of about 2 mm (such as a screwdriver for example, or coilers, which are shafts designed specifically for vaping). By winding the resistance wire around the shaft, you will create a coil consisting of around 3 to 6 windings according to the desired ohm value and the thickness of your wire. The steps are as follows:
For the wick, cotton is mainly used. Take care not to use the cotton that you usually find in makeup removal products. It is preferable to source this cotton in specialist e-cigarette stores. The more absorbent the cotton, the better the vaping experience will be. Once again, you will need to change your resistance coil or your cotton wick quite regularly to obtain consistent vaping quality. You will note that some e-liquids clog resistance coils up more than others. Its up to you to adjust the flavour concentration if you make your own liquids (DIY), or to select products that meet your quality requirements. As a general rule, the sweeter the liquid, the more it will tend to clog up the resistance coil.
You can decide to make your own resistance coils for more than just budget reasons. The enjoyment you get out of making your set-ups allows you to tailor your vaping experience to your exact needs and produce unique sensations.
The choice is yours!
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