Daily Archives: July 14, 2021

VR Content Revenue Grew by 30% in 2020, Becoming Medias Fastest-growing Market – Road to VR

Posted: July 14, 2021 at 1:47 pm

Virtual reality gained impressive ground in 2020, a recent PwC study finds. Global VR content revenues reportedly increased by around 30% year-over-year, beating out film, traditional video games, and music.

As reported by Protocol, VRs global content revenue is estimated to be around $1.8 billion, or 31.7% more than in 2019making it the fastest-growing media segment last year. All major entertainment and media types were taken into account, including the worst performers in 2020: traditional print and broadcast television.

The study,which provides projections out to 2025, comes from PricewaterhouseCoopers (PwC), one of the worlds largest professional services network alongside Big Four firms Deloitte, Ernst & Young, and KPMG.

Theyre impressive numbers, however PwC maintains consumer adoption of VR was slower than expected, which has made the industry increase its focus on the enterprise and commercial sector. Some media types are also expected to take a temporary hit in the near-term due to a return to normalcy after the COVID-19 pandemic, however PwC projects that VR will still be the fastest-rising entertainment and media segment between now and 2025, with revenues projected to rise at a 30.3% compound annual growth rate (CAGR) to $6.9 billion.

PwC says one of the biggest drivers of VR content revenue growth in 2020 was games, and its likely to stay that way moving forward.The study projects VR video is also on the move upwards though, estimating that its global revenue of $615 million in 2020 will expand to $1.4 billion by 2025.

All things considered, thats pretty small in the grand scheme of things. For comparison, PwC says subscription video on-demand accounts for around $50 billion in 2020; as Protocol notes,PC and casual gaming is expected balloon to $194.7 billion in annual revenue by 2025.

PwC also provides a breakdown of headset type, and how they may grow in adoption in the future. Mobile VR headsets, which require smartphones to drive graphics, are well on their way out as standalone and home VR headsets continue as preferred VR devices. That last category likely includes both PC VR headsets (Valves Index, HTC Vive, etc) and console headsets (PlayStation VR).

Like Facebook, PwC seems to have a lot of confidence it the growth potential of standalone VR headsets in the coming years. If it wasnt already apparent, that may give developers some indication on where things are headed, and which platforms might be worth targeting to capture the largest potential install base.

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VR Content Revenue Grew by 30% in 2020, Becoming Medias Fastest-growing Market - Road to VR

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Virtual Reality in Manufacturing Industry to Reach $14,887.0 million by 2026 Exclusive Report Covering Pre and Post COVID-19 Market Analysis and…

Posted: at 1:47 pm

List of the Companies Profiled in the Market: Groove Jones LLC, NVIDIA Corporation, WorldViz, EON Reality Inc, Samsung, Sony, Microsoft, Virtuix, NextVR Inc., Magic Leap Inc., Facebook Technologies, LLC, HTC Corporation, Google, Unity Technologies

Pune, India, July 13, 2021 (GLOBE NEWSWIRE) -- The global virtual reality in manufacturing industry size is projected to witness substantial growth owing to the increasing trend of digitalization accepted across almost all commercial sectors worldwide. There is a rise in demand for advanced solutions in the manufacturing sector for optimizing any chances of uncertainty or error and this propelled the installation of virtual reality solutions in most of the production companies worldwide. A recently published report by Fortune Business Insights titled, Virtual Reality in Manufacturing Industry Share, Trends & Industry Analysis, By Component (Hardware, Software, Content), By Application (Product Design and Development, Safety and Training, Maintenance and Repair, and Communication & Collaboration), and Regional Forecast, 2019-2026, states that the market value was USD 924.7 million in 2018 and is expected to rise at a CAGR of 39.2% to reach USD 14,887.0 million by the end of 2026.

This Report Answers the Questions Below:

Which strategies are applied by significant players to intensify market competition?

How will the market witness growth in the coming years with changing consumer preferences for industrial robots?

Which region is likely to dominate the market in terms of revenue?

What is the competitive landscape of the market?

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An Overview of the Impact of COVID-19 on this Market:

The emergence of COVID-19 has brought the world to a standstill. We understand that this health crisis has brought an unprecedented impact on businesses across industries. However, this too shall pass. Rising support from governments and several companies can help in the fight against this highly contagious disease. There are some industries that are struggling and some are thriving. Overall, almost every sector is anticipated to be impacted by the pandemic.

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We are taking continuous efforts to help your business sustain and grow during COVID-19 pandemics. Based on our experience and expertise, we will offer you an impact analysis of coronavirus outbreak across industries to help you prepare for the future.

Drivers & Restraints-

Rising Demand for Minimizing Operational Cost will Aid in Expansion of Market

Manufacturers across all sectors are increasingly demanding quality control, increasing automation, minimized operational cost, and predictive maintenance. This propels the demand for Visual Reality applications in production companies. To cite an instance, VR skylight platform and VR smart glasses are used by Boeing for guiding technicians with their viewfinder, thus helping the company to lessen their wiring construction time by 25%. Such innovative technologies applied to ease manufacturing processes are likely to positively contribute to the virtual reality in manufacturing industry growth in the forthcoming years.

Additionally, massive investments in advanced solutions for virtual reality technology by economically established companies will also add impetus to the market.

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Segment-

Product Design and Development Segment to Witness Significant Growth Owing to Problem Recognition and Solving Abilities in Initial Stages of Production

In terms of application, the product design and development segment earned a 28.8% share on account of its seamless ability to replicate product design or prototype in its primary stage. Engineers can easily save the overall production cost and time by identifying and fixing any issue in its initial stage. Thus, this segment will witness significant growth in the coming years.

Regional Analysis-

Presence of Established IT Infrastructure May Help North America to Continue Dominance

Regionally, North America earned the highest virtual reality in manufacturing industry share in 2018 with a revenue of 359.5 million and is likely to continue dominating the market in the years to follow. This is owing to the presence of well-established IT infrastructure, further attributed to the early adoption of advanced technologies in the region. On the other side, Asia Pacific is likely to rise robustly as manufacturing is one of the prominent businesses in nations such as India, Japan, and China that demand advanced manufacturing solutions. This will further propel the demand for virtual reality applications across all manufacturing companies across the region.

Competitive Landscape-

Collaborative Efforts and Innovative Product Launches will Intensify Competition

Companies functioning in this market are engaging in collaborative efforts and new product launches to expand their portfolio during the forecast period. Below are a couple of the latest key industry developments:

November 2016 Autodesk and HTC entered into a joint venture to form a cloud-based design engine for combining the HTC vive and Forge platforms to provide VR experience to their customers. The main aim is to revolutionize the method with which designers create, form models, and collaborate for an immersive VR experience.

May 2015 The release of EON World Builder (TM) beta was announced by EON Reality Inc. This builder allows the users to create, upload, build, and share any design of their choice. This application is present in the EON Experience VR Library and is accessible on android or IOS phones.

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Fortune Business Insights lists the names of significant players in Virtual Reality in Manufacturing Industry. These include:

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Have a Look at Related Research Insights:

Virtual Reality (VR) in Healthcare Market Size, Share & Industry Analysis, By Component (Hardware, Software, and Content), By Application (Pain Management, Education and Training, Surgery, Patient Care Management, Rehabilitation and Therapy Procedures and Post-Traumatic Stress Disorder (PTSD)), and Regional Forecast, 2019-2026

Virtual Reality in Aerospace and Defense Market Size, Share & Industry Analysis, By Component (Hardware, Software, and Content), By Application (Training, Maintenance Assistance, Design and Manufacturing, Passengers Entertainment), and Regional Forecast, 2019-2026

Virtual Reality in Education Market Size, Share & Industry Analysis, By Component (Hardware, Software, Content), By Application (K-12, Higher Education, and Vocational Training), and Regional Forecast, 2019-2026

Virtual Reality in Gaming Market Size, Share & Industry Analysis, By Component (Hardware, Software, and Content), By Device (Mobile, Console/PC, and Standalone), and Regional Forecast, 2019-2026

Virtual Reality Market Size, Share & Industry Analysis, By Offering (Hardware, Software), By Technology (Nonimmersive, Semi-Immersive), By Industry Vertical (Gaming & Entertainment Media, Healthcare, Education, Automotive, Aerospace & Defense, Manufacturing), By Application (Training & Simulation, Educational, Attraction, Research & Development) and Regional Forecast, 2019 - 2026

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Virtual Reality in Manufacturing Industry to Reach $14,887.0 million by 2026 Exclusive Report Covering Pre and Post COVID-19 Market Analysis and...

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College of Art and Design’s renovation kicks into high gear – RIT University News Services

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The renovation of RITs College of Art and Designincluding key areas within the internationally recognized School of Photographic Arts and Sciences (SPAS)is moving at a brisk pace during the hot summer months, with a key focus inside Gannett Hall.

The project is part of a five-year masterplan that has already begun to renovate, rejuvenate, and transform spaces to meet the growing demands for a college that serves as the universitys creative hub at the intersection of technology, art, and design.

The expansion and reconfiguration of SPAS facilities was made possible by a $3.5 million gift to the school in 2019 by Chance Wright 18 (advertising photography), 19 (MBA), and his mother, Pamela Mars Wrightthe largest single gift ever made to the college.

The gift is part ofTransforming RIT: The Campaign for Greatness, which is RITs $1 billion fundraising effort, the largest in university history. This blended campaign seeks support from a variety of investors, including alumni and friends, government and corporate partners, and research foundations and agencies.

The transformative work inside Gannett Hall will include the addition of multiple collaborative student spaces and workspaces designed to create an even stronger connection between the college and MAGIC Spell StudiosRITs world-class digital media research and production facility connected to the college.

This connection is more than just a physical hallway connecting the two; it is a pathway connecting our dynamic photography program with the cutting-edge thinking and practice taking place inside MAGIC, said Todd Jokl, dean of the College of Art and Design.

Jokl pointed to virtual production (VP)which blends filmmaking, computational photography, and real-time game engine rendering to produce in-camera visual effects similar to those seen in the groundbreaking work on Disneys The Mandalorianas just one example of the growing learning opportunities for photography and other college students inside MAGIC Spell.

VP is not just for movies, but also part of the future to areas like advertising photo and it also points to RITs progressive view of how photography, imaging, and generated experiences are converging, he added.

Therese Mulligan, who recently stepped down as school director of SPAS, noted that the renovation will do more than change the physical environment in which students learn and hone their skills it will create new opportunities for students, faculty, and the school as a whole to create, collaborate, and explore photographys new frontier.

The redesign of all these spaces was done with input from students, faculty, and staff, Mulligan added. Our students were a major voice in discussing their needs, especially for the student lounge, which draws students not only from the photo school but throughout the university.

Some of the renovation plans key areas include the expansion of RITs photo equipment cagestocked full of the latest gear for RIT students and without peer in other photo programs, Mulligan observedand an open and inviting new lounge for students and teams to work, study, and collaborate.

Additional areas will include the reimagining of the Electronic Still Photography (ESP) lab into larger student and faculty workspaces. The newly redesigned space will include a lab not only for the processing of still images but a new area dedicated to moving media editing and presentation, Mulligan said.

A soundproof audio room for the capture of interviews also will be incorporated into the plans, along with a new space dedicated to the introduction of virtual reality (VR) and augmented reality (AR), college officials noted.

The project is expected to be completed by the fall.

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Walmart will be bringing Symbotic robots to 25 distribution centers – TechCrunch

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Ask anyone who runs a fulfillment/warehouse robotics company what companies top motivation is for embracing automation and theyll probably cite labor shortages or shipping speeds. The looming truth of the matter boils down to one word: Amazon. And while its true that smaller businesses are feeling the worst crunch, no one is immune to the online retailers dominance. Not even Walmart.

Today, the fellow retail giant announced its latest robotics partnership, teaming with Massachusetts-based automation company Symbotic. The two announced today an extension of their relationship that will bring robotics to 25 regional Walmart distribution centers. The company says the rollout will take several years to complete.

The deal follows a 2017 pilot that brought Symbotics autonomous robotics platform to Walmarts Brooksville, Florida distribution center in a bid to increase freight sorting, stocking and unloading.

The digital transformation happening today, alongside evolving customer habits, is reshaping the retail industry, Walmarts Joe Metzger said in a release. To serve customers now, and in the future, our business must provide the right tools and training to our associates so they can deliver the items our customers want, when they want them, with unmatched convenience. Were investing in our supply chain at an unprecedented scale in order to optimize that process end-to-end.

Walmart has been aggressive about piloting robots over the last several years, in hopes of expediting some of its processes. As weve noted before, however, its results have, thus far, been uneven. Most notable is the case of Bossa Nova Robotics. The startup was thrown for a loop when Walmart ended its contract with the inventory robotics maker. Thats what pilots are for, of course, but that likely doesnt dull the sting for the smaller company.

Symbotic has a significantly stronger track record, however. The company lists among its partners one of Walmarts biggest competitors: Target. And while Walmart could be exploring the possibility of acquiring its own startups ( la Amazon, which built its robotics wing atop its acquisition of Kiva Systems), it seems like existing ties could make such a deal a large hurdle.

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The Industrial Robotics Market is expected to grow by USD 2.51 billion during 2021-2025, progressing at a CAGR of almost 11% during the forecast…

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Industrial Robotics Market in Europe 2021-2025. The analyst has been monitoring the industrial robotics market in Europe and it is poised to grow by USD 2. 51 billion during 2021-2025, progressing at a CAGR of almost 11% during the forecast period.

New York, July 14, 2021 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Industrial Robotics Market in Europe 2021-2025" - https://www.reportlinker.com/p05891139/?utm_source=GNW Our report on the industrial robotics market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The market is driven by rising industrial automation, rising demand for collaborative robots across industries, and increasing demand from Central and Southeast Europe. In addition, rising industrial automation is anticipated to boost the growth of the market as well.The industrial robotics market in Europe analysis includes the end-user segment and geographic landscape.

The industrial robotics market in Europe is segmented as below:By End-user Automotive Industrial machinery Electrical and electronics Food and beverage Others

By Geographical Landscape Germany Italy France Spain Rest of Europe

This study identifies the technical advances in smart robots as one of the prime reasons driving the industrial robotics market growth in Europe during the next few years. Also, advances in vision systems and increasing investments in Europes robotic industry by venture capitalists will lead to sizable demand in the market.

The analyst presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on industrial robotics market in Europe covers the following areas: Industrial robotics market sizing in Europe Industrial robotics market forecast in Europe Industrial robotics market industry analysis in Europe

This robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading industrial robotics market vendors in Europe that include ABB Ltd., b+m surface systems GmbH, Comau Spa, DENSO Corp., FANUC Corp., KUKA AG, OMRON Corp., Staubli International AG, Teradyne Inc., and Yaskawa Electric Corp. Also, the industrial robotics market in Europe analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The analyst presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavios market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.Read the full report: https://www.reportlinker.com/p05891139/?utm_source=GNW

About ReportlinkerReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.

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The Industrial Robotics Market is expected to grow by USD 2.51 billion during 2021-2025, progressing at a CAGR of almost 11% during the forecast...

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Robotics At its Next Level Featuring a Robot That Can Eat Trash – Analytics Insight

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The world of robotics has changed our lives in exceptional ways. From cooking, reading, customer service to assisting the healthcare industry, robotics has paved the way which is beyond excellence. Now it has stepped towards another level of innovation, a step towards cleaning oceans. Considering the vastness of our oceans, it covers more than 70% of the Earths surface. To preserve the ocean, robotics brought Jellyfishbot, a robot that eats trash.

The picturesque port at Cassis, southern France, has discovered the perfect solution to plastic bags, discarded beverage bottles, and even food wrappers, floating in the water among the boats in the marina. The solution is a bright yellow-colored remote-controlled electric powered boat that dodges around the harbor pulling the trash into a net that it trails behind its twin hulls. This robotic boat is called Jellyfishbot. It is about the size of a suitcase which enables it to get into the corners and small tapered spaces which are difficult for the cleaner with nets to reach. The Jellyfishbot is now operating in around 15 French ports and also has been exported to countries including Japan, Norway, and Singapore.

The boat has the power to go anywhere. The boat is created by IADYS. Looking into this, San Diego non-profit Clear Blue Sea is developing a proto-type trash-collecting robot called FRED. A marine technology firm based in the Netherlands, RanMarine, has also developed a robot called the Waste Shark which has been established to clean up garbage in Rotterdam harbor.

The boat has a radio-controlled guidance which is of 400 m (1300 ft) range with a dimension of 0.7 x 0.7 x 0.5 m (2.3 x 2,3 x 1.6 ft) weighing 18 kg (40 lbs). The battery level of the boat can be read via smartphone applications like Bluetooth. It is waterproof and robust. It can be easily handled by one person and has high cleaning performance.

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Moley Robotics: Innovating the Future of Cooking – Analytics Insight

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Remember the Harry Potter world, where kitchens used to make dinner by themselves; well, it is not an imagination anymore. Moley Robotics has brought in a game-changing revolution in the cooking industry, with its first-ever Robotic Kitchen that can automatically cook your food in no time. Moley cookware and utensils were designed together with a leading Italian appliances handicraft company. Key features of this set-up include ergonomic thermoresistant handles, mirror-polished stainless steel, an inner aluminum layer, and a magnetic outside stainless steel layer, which makes the cookware adaptive to any hob. Meanwhile, exceptional design makes the cookware worthy of being used at the table as well.

Moley Robotics was founded in 2014 by London-based computer scientist, robotics, and healthcare innovator Dr. Mark Oleynik, who has created the worlds first fully automated robotic kitchen unit. Moley Robotic Kitchen is a 3D cooking platform that allows the management of different cooking techniques (e.g., frying, steaming, boiling, baking, and adding ingredients on time to assemble the whole complicated dish from raw ingredients to achieve the highest quality result) and dish preparation stages in parallel and sequentially.

The need for RoboChef was identified in 2013 when Mark detected a gap in the current robotics market to radically change the volume of service, economics, and carbon footprint. Since then the company has had a long innovative journey from concept generation through system design, software, and hardware systems development to product launch in December 2020 during the only offline exhibition in Dubai.

Mark Oleynik, Ph.D., Founder/CEO/Interim CTO is an accomplished Ph.D. mathematician, computer scientist, and proven trailblazer. Mark has a truly exceptional vision for Moley Robotics. He has managed to patent robotic methods and manipulations in 12 countries and design patents and trademarks in 9 countries. He has invented a new system of robotic application not only in residential/commercial cooking environments but in other instrumental environments, where a system consisting of one and more integrated robotic arms can operate in all environments to complete multi-stage parallel and sequential process files.

Moley Robotics is solving the problems of households seeking higher standards of nutrition but having less time and willingness to cook. Restaurant delivery helps only partially, however, it does not keep the freshness and quality of the meal. People need an automated solution for cooking in their kitchen. At the same time, restaurants and other commercial kitchens struggle from staff turnover, increasing labor cost and human mistakes as well as increasing hygiene kitchen standards. Commercial kitchens need an automated solution for cooking and replacing part of human labor. There are many institutions and locations where top-quality chefs wont work: hospitals, night shifts/breakfast service in hotels, senior houses, penitentiary, dark kitchens. The company has joined partnership with SCHUNK and Universal Robots.

The main challenge through the journey of Moley Robotics is price optimization. According to Mark, the robotics market is high-margin and low-volume, and there are no applications that are currently implemented into the mass market. The companys strategy is to gradually increase the range of products that it develops, which will allow them to decrease the price and enter the mass market, cascading from the highest price segment to medium into low through the pyramid of demand.

Moley Robotics won the Best of the Best award during CES Asia in 2015. It has the strongest and oldest patent portfolio from 2014 with 8 granted patents as well as the first and only robotic kitchen in the world to be able to cook a whole dish from fresh ingredients. It is famous for its unique robotic hand developed and produced with SCHUNK, the world-leading robotic manufacturer. It has a cloud-based library of robotic recipes from world-class chefs along with the high-end design of the residential version. Moley Robotics integrated multiple recipe types and variations capabilities in one machine.

Moley Robotics has finalized the platform integration into residential kitchens, which allows the creation of a wide functional map of the integrated kitchen, meeting the household requirements. The next stage is to increase the kitchen system performance and reliability, which will allow it to be used in commercial applications, where high productivity of food preparation based on the renowned chefs various recipes is required. In the future, the company plans to integrate the platform into other environments: laboratory application, biotech, chemical, highly hazardous environment, medical, etc.

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Federal money plans, Osborne theater, Walton robotics lab up for consideration Thursday – Yahoo News

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Jul. 14Cobb Schools Superintendent Chris Ragsdale will unveil plans on Thursday for the first phase of $160 million in federal money to come to the school district.

While Ragsdale said specific categories where money will be used will be presented during the meeting, the superintendent previously told the MDJ about 20% of the $160 million from the American Rescue Plan must be used to combat learning loss from extended online learning during the pandemic.

He said Thursday's discussion will focus on what he called the "first phase" of the money, the $104 million. He declined to give more details until his presentation to the board.

The school board is also expected to consider construction contracts for a $13.1 million performing arts center at Osborne High School and a $300,000 robotics lab at Walton High School.

Both projects would be paid for under the current cycle of the county's 1% sales tax for education.

The Osborne High School Performing Arts Center is expected to be complete in July 2022, according to the board's agenda item listing the contract with Carroll Daniel Construction of Gainesville.

The new 23,731-square-foot theater will seat 750 people, including a stage and associated support spaces, according to district officials. The project also covers the renovation of the existing 5,530-square-foot auditorium into a "black box theater" and two additional instructional units.

Osborne High School's main school building recently received a rebuild. The new, four-story $30 million Osborne opened its doors in August. The Osborne campus's rebuild is being completed in phases, said Ragsdale, and construction has now moved into the performing arts center phase.

Walton's $307,007 robotics lab would be built by Prime Contractors, Inc., of Powder Springs, and is expected to be complete in November, according to the school district.

That project, Ragsdale said, will give the robotics team at the high school its home back.

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"That is a new building. They were currently using, I believe, the old East Cobb Middle, because they had to relocate during the construction phase of Walton," he said. "So this will prepare them and provide them a place on campus."

The project covers the renovation of the existing 7,579-square-foot practice gymnasium into the robotics lab, inclusive of a practice field and associated shop areas.

Ragsdale said both the Osborne and Walton projects are "a great example of how Ed-SPLOST provides so much for our district."

In other business, the board is expected to consider:

An $887,050 track resurfacing at McEachern High School, to be paid for with money from the McEachern Endowment Fund;

A resolution calling for a special election on Nov. 2 to be held for a 1% special sales tax for education (Ed-SPLOST VI) that would begin collections in January 2024;

A contract with the Cobb County Board of Elections and Registration for Ed-SPLOST VI election services. The district would pay for the costs attributed to its Ed-SPLOST election, which the agenda lists as "to be determined";

Adopting a resolution establishing the same millage rate as last year, at 18.9 mills. The adoption of that millage would increase the district's property tax revenues by about $32.2 million over last fiscal year.

Follow Thomas Hartwell on Twitter at twitter.com/MDJThomas.

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Pittsburg State University is hosting their annual Robotics and Construction Camp – KSNF/KODE – FourStatesHomepage.com

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PITTSBURG, KS Pittsburg State University is giving kids the chance to hone their STEM skills for the next couple of weeks.

All part of the universitys annual Robotics and Construction Camp.

All classes are being held inside the Kansas Technology Center, and involve area kids between the ages of 9 and 14.

The two-week camp kicked off today.

We believe that the reason why students get so much out of this is because were using a basic system through LEGO that theyre able to grasp onto and yet were able to use it in a way that we can actually do what we like to call Edu-tainment or I like to call Learning Through Play. Says Norman Philipp, PSU College of Technology.

Each day consists of a morning session where the focus is robotics.

The kids then learn about construction during the afternoons.

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We Dont Need Another Michelangelo: In Italy, Its Robots Turn to Sculpt – The New York Times

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CARRARA, Italy For centuries, the massive marble quarries above the Tuscan town of Carrara have yielded the raw material for the polished masterpieces of Italian sculptors like Michelangelo, Canova, Bernini and, most recently, ABB2.

Carving with pinpoint precision, and at least some of the artistic flair of its more celebrated (and human) predecessors, ABB2, a 13-foot, zinc-alloy robotic arm, extended its spinning wrist and diamond-coated finger toward a gleaming piece of white marble.

Slowly and steadily, ABB2 milled the slab of stone, leaving the contours of soft cabbage leaves for a sculpture designed and commissioned by a renowned American artist.

ABB2 is hardly a lone robotic genius, toiling away in anthropomorphic solitude. Just a few meters away, in a facility humming with robots, Quantek2 was rubbing away on another marble block, executing a statue envisioned by a British artist who had contracted out the manual labor to a robotic hand.

Since at least the Renaissance, the creative output of Italys artistic workshops has been among the countrys best-known and most valued exports. The founders and employees of this robotics lab believe that embracing advanced technology is the only way to ensure the country stays at the artistic forefront.

We dont need another Michelangelo, said Michele Basaldella, 38, a technician who calls himself the robots brain. We already had one.

One thing that hasnt changed in hundreds of years is artists sensitivity about who gets credit for their work. In Florentine workshops, many artisans worked in obscurity, with a sculpture or painting created by many getting just one masters signature.

Now, it is Carraras robots who work anonymously. Many of the artists who employ them demand that their identities be kept secret.

Artists want to perpetuate this idea that they are still chiseling with a hammer, said Giacomo Massari, one of the founders of Robotor, the company that owns the sculpting robots. It makes me laugh.

Standing amid the quarry dust, and wearing sunglasses to block the glare bouncing off the tons of marble transported down from the nearby Apennine Mountains, Mr. Massari, 37, argued that abandoning traditional handmade techniques was the only way to allow Italian marble sculpture to survive and thrive.

Carraras prosperity has long depended on the appeal of its marble to artists.

During the towns Renaissance boom years, Michelangelo roamed the surrounding quarries for weeks to find the perfect piece of marble for his Piet masterpiece.

In the 18th century, Carraras marble was transformed into scores of neo-Classical statues, and dozens of ateliers opened up here.

But among Modern and contemporary artists, Carraras marble fell out of favor, the translucent, gray-veined stone becoming more the stuff of bathroom floors, kitchen counters and funerary monuments.

Mr. Massari said that many artists had dismissed marble as a medium because of the months or even years it took to complete a single statue by hand.

And fewer young people in Carrara were up for the crushing work of chiseling stone, not to mention the dust-eating and all the other health risks that came with it. Canova is said to have deformed his sternum by bending his chest on a hammer for hours.

At a warehouse down the mountain, where technicians were testing a gigantic new robot, Mr. Massari pointed at a reproduction of Psyche Revived by Cupids Kiss, a masterpiece of neo-Classical sculpture. Canova took five years to make this, he said, we took 270 hours.

Mr. Massari and his partner initially bought their robots from local technology companies. But as clients including, among those who can be named, global stars like Jeff Koons, Zaha Hadid and Vanessa Beecroft gave them what Mr. Massari called increasingly crazy commissions, they started producing their own machines with homemade software and German parts.

Mr. Basaldella, the technician, said many of his former art school classmates were excellent sculptors but did not stand out, because manual dexterity is not new or in demand. But robots can achieve groundbreaking results if they are built with an artistic sensitivity, he said, sitting in a control room where he inspected a 3-D marble block scanned into his computer.

I think our robots are a work of art, he said.

He has even grown fond of some of his collaborators. He is doing everything he can to save one of the labs first, very tired models from the scrapyard.

OK, it doesnt talk, it does not have a soul, he said, but you get attached.

The robots are fast and precise, but not perfect. When one dug a deep crack from the forehead to the knee of a Sleeping Hermaphrodite reproduction for the American sculptor Barry X Ball, Mr. Basaldella almost fainted. The best-known version of this ancient sculpture sleeps at the Louvre on a marble mattress carved by Bernini.

While Mr. Basaldella cares enough about his robots that he started drawing up a horoscope for one, not everyone around Carrara shows the same level of empathy.

If Michelangelo saw the robots, he would tear out his hair, said Michele Monfroni, 49, in his workshop in the mountains near Carrara, where he sculpts Hercules reproductions, cherubs and the occasional police crest by hand. Robots are business, sculpture is passion.

Mr. Monfroni picked up his first hammer at 7 and virtually never put it down, refusing to employ machines, convinced that pulling a statue out of a marble block from scratch with ones hands is what defines sculpture.

Far from saving the countrys artistic legacy, he said, Italian art risks losing its international appeal if it drops its handmade tradition.

He approached a life-size marble portrait of a topless woman a present from the models husband for their poolside and started smoothing her cheek with a pumice stone. Sculpture is something you have inside, he said. If you use a robot, you also become a machine yourself.

Marco Ciampolini, an art historian and the director of a local museum, does not consider the use of robots a total break from the past, since many of historys greatest artists, including Michelangelo, delegated a big part of their work.

The idea of the artist working alone is a romantic concept created in the 19th century, he said. He added that while he welcomed technological advances that facilitate the sculptors job, he still thought a human touch was necessary to preserve artistic value.

Only a human knows when to stop, he said.

In the Robotor workshop, Mr. Massari said he didnt disagree with that assessment. The human touch, he said, represents just 1 percent of the work, but is essential.

In a nearby room, a dozen young, human sculptors were bent over some of the robots unfinished statues including one designed by the mischievous Italian artist Maurizio Cattelan refining the last details and fixing the inevitable imperfections left even by an intelligent machine.

The good thing about robots is that they cannot do everything, said Emanuele Soldati, 26, a former sculpture student, as he smoothed some details of a marble cabbage.

In three to four years they will be able to, replied a colleague, Lorenzo Perrucci, 23, as he traced holes in a marble sea sponge. And I will do something else. Maybe program a robot.

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We Dont Need Another Michelangelo: In Italy, Its Robots Turn to Sculpt - The New York Times

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