Monthly Archives: April 2021

CEOs are hugely expensive why not automate them? – New Statesman

Posted: April 29, 2021 at 12:41 pm

Over the next two weeks, the boards of BAE Systems, AstraZeneca, Glencore, Flutter Entertainment and the London Stock Exchange all face the possibility of shareholder revolts over executive pay at their forthcoming annual general meetings (AGMs). As the AGM season begins, there is a particular focus on pay.

Executive pay is often the most contentious item at an AGM, but this year is clearly exceptional. The people running companies that have been severely impacted by Covid-19 cant be blamed for the devastation of their revenues by the pandemic, but they also cant take credit for the government stimulus that has kept them afloat. Last week, for example, nearly 40 per cent of shareholders in the estate agentsFoxtons voted againstits chief executive officer, Nicholas Budden, receiving a bonus of just under 1m; Foxtons has received about 7m in direct government assistanceand is benefiting from the governments continued inflation of the housing market. The person who has done most to ensure Foxtonsongoing good fortune is not Nicholas Budden but Rishi Sunak.

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Under the Enterprise and Regulatory Reform Act, executive pay is voted on at least every three years, and this process forces shareholders and the public to confront how much the people at the top take home. Tim Steiner, the highest-paid CEO in the FTSE 100, was paid 58.7m in 2019 for running Ocado, which is 2,605 times the median income of his employees for that year, while the average FTSE100 CEO makes more than 15,000 a day.

As the High Pay Centres annual assessment of CEO pay points out, a top-heavy wage bill extends beyond the CEO, and could be unsustainable for any company this year. When one considers high earners beyond the CEO, says the report, there is actually quite significant potential for companies to safeguard jobs and incomes by asking higher-paid staff to make sacrifices.

In the longer term, as companies commit to greater automation of many roles, it's pertinent to ask whether a company needs a CEO at all.

A few weeks ago Christine Carrillo, an American tech CEO, raised this question herself when she tweeted a spectacularly tone-deaf appreciation of her executive assistant, whose work allows Carrillo to write [and] surf every day as well as cook dinner and read every night. In Carrillos unusually frank description of the work her EA does most of her emails, most of the work on fundraising, playbooks, operations, recruitment, research, updating investors, invoicing and so much more she guessed that this unnamed worker saves me 60% of time.

Predictably, a horde arrived to point out that if someone else is doing 60 per cent of Carrillos job, they should be paid 50 per cent more than her. But as Carrillo with a frankly breathtaking lack of self-awareness informed another commenter, her EA is based in the Philippines. The main (and often the only) reason to outsource a role is to pay less for it.

If a role can be outsourced, it can be automated. But while companies are racing to automate entry- and mid-level roles, senior executives and decision makers show much less interest in automating themselves.

There's a good argument for automating from the top rather than from the bottom. As we know from the annotated copy of Thinking, Fast and Slow that sits (I assume) on every CEOs Isamu Noguchi nightstand, human decision-making is the product of irrational biases and assumptions. This is one of the reasons strategy is so difficult, and roles that involve strategic decision-making are so well paid. But the difficulty of making genuinely rational strategic decisions, and the cost of the people who do so, are also good reasons to hand this work over to software.

Automating jobs can be risky, especially in public-facing roles. After Microsoft sacked a large team of journalists last year in order to replace them with AI, it almost immediately had to contend with the PR disaster of the softwares failure to distinguish between two women of colour. Amazon had to abandon its AI recruitment tool after it learned to discriminate against women. And when GPT-3, one of the most advanced AI language models, was used as a medical chatbot last year, it responded to a (simulated) patient presenting with suicidal ideation by telling them to kill themselves.

What links these examples is that they were all attempts to automate the kind of work that happens without being scrutinised by lots of other people in a company. Top-level strategic decisions are different. They are usually debated before theyre put into practice unless, and this is just another reason to automate them, employees feel they cant speak up for fear of incurring the CEOs displeasure.

Where automated management or decision intelligence, as Google and IBM call it has been deployed, its produced impressive results. Hong Kongs mass transit system put software in charge of scheduling its maintenance in 2004, and enjoys a reputation as one of the worlds most punctual and best-run metros.

Clearly, chief execs didnt get where they are today by volunteering to clear out their corner offices and hand over their caviar spittoons to robots. But management is a very large variable cost that only seems to increase Persimmon's bonus scheme paid out half a billion pounds to 150 execs in a single year while technology moves in the other direction, becoming cheaper and more reliable over time.

It is often asked whether CEO pay is fair or ethical. But company owners and investors should be asking if their top management could be done well by a machine and if so, why is it so expensive?

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CEOs are hugely expensive why not automate them? - New Statesman

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How AI and automation drive better customer service – ComputerWeekly.com

Posted: at 12:41 pm

Firms in all industries see artificial intelligence (AI) and automation as a means to improve operational quality and customer experience (CX), reduce costs and increase margins. Customer service is a good place to employ such technology as its both a major expenditure and a driver of customer experience. AI and automation can help at every step of the customer service journey.

For instance, conversational AI or chatbots are appealing to organisations looking to offer customer service outside of business hours without requiring extra staff. By removing repetitive, low-value tasks from customer service agents, automation lets them focus on where their human touch adds the most value.

This is how hotel chain Hyatt uses a virtual assistant for parts of its reservations journey, taking away the mindless draining tasks such as authenticating customers or gathering their travel dates and destination before transferring the call with all the relevant context to an agent who can focus on the emotional component of the selling. Finally, the ability of the agent to connect to the customer is a fundamental driver of call quality.

As artificial intelligence and automation technologymatures and becomes more affordable, its tempting to rush to deploy it, but this can result in common pitfalls that prevent a business from reaching the impact they expected or worse, that hurt the customer experience.

This can happen if there is a lack of insight into the end-to-end customer service journey. A customer service journey involves multiple digital and non-digital channels, as customers typically try to self-serve before reaching out to a customer service representative. CX professionals who target specific moments or touchpoints in the journey without a clear and complete picture fight a losing battle.

Suppliers of automation and AI services say their main challenge with customers is managing expectations about what technology can and cannot do Forrester

If call centres are overwhelmed because customers cant find the information theyre looking for on the company website, the first action should be to fix the website rather than deploying a chatbot to answer those requests.

Misjudging technology capabilities is another problem organisations can encounter. Suppliers that operate in the automation and AI market agree that their main challenge with customers is managing expectations about what technology can and cannot do. The best return on investment comes from high-volume, simple use cases that can be answered without the need to hand over the interaction to a human agent.

But when companies get it wrong, they create frustrating experiences for customers. Conversational AI or chatbots that lock customers into dialogues, redirecting them from one unhelpful tool to another, are a common illustration of such misjudgment.

It is also worth noting that these technologies should not be considered as replacements for humans. The Covid-19 pandemic accelerated the rate at which machines took on human jobs. Workforce reduction is still considered a potential benefit of AI, but while AI is transforming customer service, it wont replace human agents. Human representatives are necessary for highly emotional or complex cases where customers seek human interaction.

To reap the benefits of AI and automation, you must identify their right place and role in your customer service journey. Forrester breaks this down into six steps.

The starting point is to map out the service blueprint of your customer service.

Opportunities for AI and automation often reside in the backstage of the experience. Start mapping the visible part of the customer service journey, including before and after interacting with an agent. Then add the invisible layers of the experience the technology and processes that enable or hinder steps of the journey. Once you have a complete service blueprint, highlight pain points for all actors that are part of it.

Forresters second tip is to apply the five whys technique, which iteratively drills down into a problem to identify the root cause. Use the five whys technique to perform a deep root-cause analysis of your pain points and assess if you really need artificial intelligence or automation.

Prioritise opportunities that benefit customers and employees for each opportunity identified, evaluate who will benefit and then prioritise those that benefit both employees and customers Forrester

A UK police force, for instance, used service design to discover that a large number of 999 calls were mere requests for information and were hindering call handlers from helping citizens truly in need. Additional research showed that fragmented processes and workarounds for existing blockers were reducing efficiency and visibility of the process for citizens. The solutions focused on better access to information rather than automation.

Forresters third tip is to prioritise opportunities that benefit both customers and employees. For each opportunity identified, evaluate who will benefit and then prioritise those that benefit both employees and customers.

One company that tried this approach is BT, which used AI to improve customer service by focusing its field engineers on the right job at the right time. Instead of using the workforce management system to assign jobs only to local engineers, the company used fuzzy logic to enable field engineers to cross regional borders, resulting in better service, increased productivity, reduced travel costs and improvements in employee well-being.

The fourth recommendation is to identify the right technology. The termscover such a broad range of capabilities that the help of a subject matter expert might be needed to define whats right for a particular company, depending on its existing systems and use cases. However, theres one technology thats fundamental for the contact centre speech recognition.

Dutch telco KPN, for instance, used speech recognition to reduce its average hold time by 30 seconds per call and increased its net promoter score by 17 points. The customer begins by stating in their own words why they are calling. AI authenticates the caller, recognises their intent, and automatically answers or routes them to the right agent. When it does so, it pulls out the customers details and call history and transcribes their own words so the agent immediately has the right context.

Next is to make emotional connections beyond empathy part of the requirements of the AI and automation project. Subtle changes in words can improve customer experience by creating a positive emotional connection with customers. Content strategists know that what you say and how you say it can be a powerful differentiator. AI can generate emotionally engaging content, but you need to ensure its emotional capabilities.

For example, the team building Capital Ones AI assistant, Eno, focused on developing its emotional intelligence. As a result, the bank saw customers sending Eno gratitude messages after using it as if they had experienced a positive interaction with a real person.

Forresters final recommendation is to align success metrics for the end-to-end journey. Finding the right metrics to measure the return on investment of automation and AI requires a careful assessment. Avoid isolated metrics. Rather, define a set of journey-level quality metrics to measure impact correctly.

One story of woe is that of a telecoms company which had focused on reducing call times in its service centre when onboarding new fibre network customers. But when the firm partnered with McKinsey & Company to analyse journey data, it found that reducing call times caused more follow-up technician visits. This cost the firm between 10 and 20 times what it had saved by shortening call times.

This article is based on an excerpt of the Forrester report, How AI and automation drive better customer service experiences.Karine Cardona-Smits is a senior analyst at Forrester. Ian Jacobs is a principal analyst at Forrester.

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Impact Of Covid 19 On Automation and Control Sensors Market 2020 Industry Challenges, Business Overview And Forecast Research Study 2026 The Courier…

Posted: at 12:41 pm

This report contains market size and forecasts of Automation and Control Sensors in global, including the following market information:Global Automation and Control Sensors Market Revenue, 2016-2021, 2022-2027, ($ millions)Global Automation and Control Sensors Market Sales, 2016-2021, 2022-2027, (K Units)Global top five Automation and Control Sensors companies in 2020 (%)

The global Automation and Control Sensors market was valued at xx million in 2020 and is projected to reach US$ xx million by 2027, at a CAGR of xx% during the forecast period.Research has surveyed the Automation and Control Sensors manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.

Download PDF Sample of Automation and Control Sensors Market report @ https://www.themarketinsights.com/request-sample/131394

Total Market by Segment:Global Automation and Control Sensors Market, By Type, 2016-2021, 2022-2027 ($ Millions) & (K Units)Global Automation and Control Sensors Market Segment Percentages, By Type, 2020 (%)Speed SensorsVibration SensorsPressure SensorsHumidity SensorsPosition SensorsTemperature SensorsOthers

Global Automation and Control Sensors Market, By Application, 2016-2021, 2022-2027 ($ Millions) & (K Units)Global Automation and Control Sensors Market Segment Percentages, By Application, 2020 (%)AutomotiveAerospaceFoodMachineryOthers

Global Automation and Control Sensors Market, By Region and Country, 2016-2021, 2022-2027 ($ Millions) & (K Units)Global Automation and Control Sensors Market Segment Percentages, By Region and Country, 2020 (%)North AmericaUSCanadaMexicoEuropeGermanyFranceU.K.ItalyRussiaNordic CountriesBeneluxRest of EuropeAsiaChinaJapanSouth KoreaSoutheast AsiaIndiaRest of AsiaSouth AmericaBrazilArgentinaRest of South AmericaMiddle East & AfricaTurkeyIsraelSaudi ArabiaUAERest of Middle East & Africa

Report Customization available as per requirements Request Customization@ https://www.themarketinsights.com/request-customization/131394

Competitor AnalysisThe report also provides analysis of leading market participants including:Key companies Automation and Control Sensors revenues in global market, 2016-2021 (Estimated), ($ millions)Key companies Automation and Control Sensors revenues share in global market, 2020 (%)Key companies Automation and Control Sensors sales in global market, 2016-2021 (Estimated), (K Units)Key companies Automation and Control Sensors sales share in global market, 2020 (%)

Further, the report presents profiles of competitors in the market, key players include:CognexBaluffBaumer GroupIfm Electronic GmbhKeyenceRockwell AutomationDaihen CorporationInfineon TechnologiesATI Industrial AutomationSick AgHoneywell International Inc.DatalogicTexas InstrumentsTDKSensopartTE Connectivity

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Table of ContentChapter One: Introduction to Research & Analysis Reports

Chapter Two: Global Automation and Control Sensors Overall Market Size

Chapter Three: Company Landscape

Chapter Four: Sights by Product

Chapter Five: Sights by Application

Chapter Six: Sights by Region

Chapter Seven: Manufacturers & Brands Profiles

Chapter Eight: Global Automation and Control Sensors Production Capacity, Analysis8.1 Global Automation and Control Sensors Production Capacity, 2016-2027

8.2 Automation and Control Sensors Production Capacity of Key Manufacturers in Global Market

8.3 Global Automation and Control Sensors Production by Region

Chapter Nine: Key Market Trends, Opportunity, Drivers and Restraints9.1 Market Opportunities & Trends

9.2 Market Drivers

9.3 Market Restraints

Chapter Ten: Automation and Control Sensors Supply Chain Analysis10.1 Automation and Control Sensors Industry Value Chain

10.2 Automation and Control Sensors Upstream Market

10.3 Automation and Control Sensors Downstream and Clients

10.4 Marketing Channels Analysis

10.4.1 Marketing Channels

10.4.2 Automation and Control Sensors Distributors and Sales Agents in Global

Chapter Eleven: Conclusion

Chapter Twelve: Appendix12.1 Note

12.2 Examples of Clients

12.3 Disclaimer

List of Table and FigureTable 1. Key Players of Automation and Control Sensors in Global Market

Table 2. Top Automation and Control Sensors Players in Global Market, Ranking by Revenue (2019)

Table 3. Global Automation and Control Sensors Revenue by Companies, (US$, Mn), 2016-2021

Table 4. Global Automation and Control Sensors Revenue Share by Companies, 2016-2021

Table 5. Global Automation and Control Sensors Sales by Companies, (K Units), 2016-2021

Table 6. Global Automation and Control Sensors Sales Share by Companies, 2016-2021

Table 7. Key Manufacturers Automation and Control Sensors Price (2016-2021) & (US$/Unit)

Table 8. Global Manufacturers Automation and Control Sensors Product Type

Table 9. List of Global Tier 1 Automation and Control Sensors Companies, Revenue (US$, Mn) in 2020 and Market Share

Table 10. List of Global Tier 2 and Tier 3 Automation and Control Sensors Companies, Revenue (US$, Mn) in 2020 and Market Share

Table 11. By Type Global Automation and Control Sensors Revenue, (US$, Mn), 2021 VS 2027

Table 12. By Type Global Automation and Control Sensors Revenue (US$, Mn), 2016-2021

Table 13. By Type Global Automation and Control Sensors Revenue (US$, Mn), 2022-2027

Table 14. By Type Global Automation and Control Sensors Sales (K Units), 2016-2021

Table 15. By Type Global Automation and Control Sensors Sales (K Units), 2022-2027

Table 16. By Application Global Automation and Control Sensors Revenue, (US$, Mn), 2021 VS 2027

Table 17. By Application Global Automation and Control Sensors Revenue (US$, Mn), 2016-2021

Table 18. By Application Global Automation and Control Sensors Revenue (US$, Mn), 2022-2027

Table 19. By Application Global Automation and Control Sensors Sales (K Units), 2016-2021

Table 20. By Application Global Automation and Control Sensors Sales (K Units), 2022-2027

Table 21. By Region Global Automation and Control Sensors Revenue, (US$, Mn), 2021 VS 2027

Table 22. By Region Global Automation and Control Sensors Revenue (US$, Mn), 2016-2021

Table 23. By Region Global Automation and Control Sensors Revenue (US$, Mn), 2022-2027

Table 24. By Region Global Automation and Control Sensors Sales (K Units), 2016-2021 continued

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Automation will be the biggest differentiator in the insurance industry – ETCIO.com

Posted: at 12:41 pm

By Saurabh Tiwari

The year 2020 has been a landmark year. It was a year that saw a small virus transform almost every sector of the economy. Most of the financial institutions had to undergo digital transformation because people's propensity to do online transactions grew rapidly. The insurance sector has been no exception as most insurers had to digitally transform their businesses at a much faster pace as lockdowns dramatically changed consumer habits, their needs and expectations, and how they consume services.

This has, however, been a boon for the sector as there had been a long-standing agreement for years that digitisation, and specifically automation, is the differentiator that the insurance industry needs in the evolving digital world.

The industry would see a major shift not only in the way insurers reach out to prospective consumers to sell their products and services, but also a much more seamless and automated processes to ensure a seamless consumer experience right from purchasing and renewing policies, reviewing claims and handling grievances.

Albeit in a nascent stage, many of these changes are already making their mark in the insurance industry. In time to come, we would see more applications of emerging modern technologies in the insurance sector, like software robotics, machine learning, artificial intelligence and cognitive solutions to automate the entire consumer experience while improving profit margins for insurance companies.

In a bid to make the most of first-mover advantage, many insurers have implemented automation strategies already in areas like claims processing and consumer onboarding. The intention is to speed up operations, differentiating their products from their competitors and also provide seamless services to their consumers.

The biggest benefit of automation in the insurance industry is AI-enabled claim processing which reduces the turnaround time drastically from weeks to hours and even minutes. In some cases, it has even been reduced to seconds like in the case of New York-based insurance startup Lemonade which established the record of paying out the claim in just three seconds, the fastest claim settlement in the history of the insurance industry. This may seem like an exception today, but there is no doubt that this would become the norm over the next decade or so. In terms of customer service, automation has already proved to be a game-changer with highly sophisticated chatbots addressing most of the queries of the consumers without any human intervention required.

These chatbots are expected to become even smarter in the coming years and address an even wider range of queries from customers and provide them final resolution instantly. This not only reduces the human resource cost for the insurance company, thereby improving their profit margins, but it also ensures round the clock support with absolutely no waiting time for the customers.

Another area where automation is likely to play an even bigger role going forward is the underwriting process, which involves gathering data from multiple sources and then analysing it to determine risk. Through this underwriting process, the scope of coverage and premium is determined for the policyholder. The process, which used to take several days, has already been automated to a great extent by leveraging digital technologies and one can now get a premium quotation instantly by providing their basic information.

Through a combination of big data analytics and artificial intelligence, this process would become even more sophisticated in the coming years. The data from different sources would automatically be collected, and the claims history and health history of the prospective policyholder automatically analysed, to arrive at a personalised quote for each individual. This would also mean fairer premiums, and hence more faith in the insurance industry.

Since the type and level of risk which needs to be covered by the insurer is different for different individuals based on their age, medical history and lifestyle habits, automation of this risk assessment would rule out any possibility of human error, and even human bias, thus making it possible to determine ones vulnerability to specific ailments and accurately measure the risk.

So those who eat healthy, exercise daily, get regular medical check-ups and maintain an overall healthy lifestyle would be able to lock in a lower premium than, say, one who has a family history of serious ailments smoke or just has a sedentary lifestyle. Some insurers have taken small steps in this direction where they offer discounts to those who achieve specific health goals like walking a specific number of steps over a given period of time. This, of course, is just the beginning.

The author is CTO, Policybazaar.com.

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Rockwell Automation names Precast FZCO as first ever authorized software distribution partner in Middle East – Tahawul Tech

Posted: at 12:41 pm

Rockwell Automation, the worlds largest company dedicated to industrial automation and digital transformation, announced that it will be partnering with Precast FZCO, a leading provider of industrial automation solutions in the Middle East. With this agreement, Precast FZCO is now authorized to distribute Rockwell Automations software solutions in the region.

Aligned with Rockwell Automations strategy to support companies globally on their digital transformation journeys, Precast FZCO will now be able to provide its customers with the latest technologies.The Rockwell Automation and Precast FZCO teams will work closely together to bring greater value to customers in the Middle East.

Susana Gonzalez, EMEA President at Rockwell Automation, said:Weare very pleased to have Precast joining us as our first-ever authorized software master distribution partner in the Middle East. Thisis an important milestone, and we believe it will bring great value to our customers and help us bring The Connected Enterprise value proposition. With this partnership, we will strengthen our overall position, continue driving digital strength in the Middle East and accelerate our growth in the software solutions business.

Congratulating on this agreement, Sebastien Grau, Regional Vice President Sales for Middle East, Turkey and Africa at Rockwell Automation, said, This partnership is a significant leap forward for both Rockwell Automation and Precast FZCO in the industrial sector. This collaboration will help us as a company to better serve our customers, ensuring that they have the software solutions they need. By combining Rockwell Automations extensive expertise and portfolio of industrial solutions with Precast FZCOs leading-edge simulation solutions, we will make it easier for companies to get access to innovative software that will allow them to achieve their desired business goals.

Serving Industrial Automation to the entire Middle East, Turkey, and African region for the past 13 years, Precast FZCO operates from five office locations in UAE, Turkey, Lebanon, Egypt, and Saudi Arabia. Representing more than 1,200 experienced local and international clients, Precast is well-established for providing the latest innovation and hardware, as well as software solutions, to many sectors in the automation industry. Now a member of Rockwell Automations PartnerNetwork, Precast FZCO will provide Rockwell Automations software solutions across several industrial automation sectors.

We are excited to become an Authorized Distributor of Rockwell Automations software solutions in the Middle East, said Kamal Diab, Owner and Managing Director of Precast FZCO.Precast FZCO has been committed to serving clients in the region for over a decade withthe highest value, enabling them to achieve optimized production.This partnership with Rockwell Automation is an important step for us, as it will open our doors to several exciting new opportunities through Rockwell Automations leading solutions. We will move forward together. Together we will bring about positive change!

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Nintex accelerating digital business transformations with new process maps and automation templates – iTWire

Posted: at 12:41 pm

Nintex Chief Product Officer Neal Gottsacker

Offering free, downloadable business solution templates for nearly all industry and department use cases, they are available within the Nintex Solution Accelerator Gallery and integrated with Nintex Workflow Cloud.

Nintex has announced it is helping organisations accelerate their digital business transformation initiatives with pre-built configurable process maps, workflow and forms automation, as well as robotic process automation templates.

Downloadable business solution templates from Nintex span common use cases, industries, and departments and are available in the Nintex Solution Accelerator Gallery and integrated with Nintex Workflow Cloud.

The free Nintex process maps and automation templates are available here.

Nintex Chief Product Officer Neal Gottsacker (pictured)said: Our pre-built and easily-configurable digital business solution templates are designed to save every organisation valuable time while accelerating how fast processes can be documented and automated.

Every process map and automation template is built to meet specific business process scenarios across departments and industries like government, financial services, manufacturing, and more.

With nearly 290 templates and more than 15,000 template downloads, Nintex says its Solution Accelerator Gallery is a free online resource to help organisations of all sizes accelerate digital transformation with a best-practice approach to process mapping and automation.

The gallery is easily searchable with filters which makes it fast to find an ideal template for a business process to be documented, reengineered or automated.

Filters include:

Nintex tells us its Workflow Cloud customers can also quickly access every Nintex Solution Accelerator Gallery template from within their Nintex Workflow Cloud tenant via integrated links to the gallery.

This helps organisations quickly auto-import their Nintex tenant details into relevant templates to efficiently deploy solutions even faster.

Popular Nintex templates include employee onboarding process maps and workflow templates, as well as process maps for invoice processing, workflow templates for work from home agreements, and templates to quickly convert SharePoint 2010/2013 workflows."

Naturally, Nintex invites everyone to experience the power and ease of Nintex Workflow Cloud and the seamless integration to templates in the Nintex Solution Accelerator Gallery with a personalised demo you can request here.

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Is ‘greenwash’ the new ‘fake news’? | Greenbiz – GreenBiz

Posted: at 12:41 pm

Greenwashing is back with a vengeance.

At least, thats my take from the firehose of news feeds that cross my inbox each day. And while the term is hardly new it was coined 35 years ago by a New York environmentalist in an essay about the hotel industrys efforts to promote towel reuse as a means of green virtue signaling it seems to have entered a new phase.

"Greenwash" may well be the new "fake news."

What do I mean by that? Just as fake news became a reflexive shorthand for some people (and one person in particular) to dismiss any media coverage that did not comport with their (sometimes warped) worldview, "greenwash" similarly has become shorthand for any corporate activity, big or small, that is perceived by critics to be insufficient, or that doesn't comport with someone's worldview.

At some point, if everything companies do or claim is dubbed greenwash, it becomes more reflective of the accusers than the accused.

Just as there are inaccurate, dishonest or misleading media stories worthy of the "fake news" moniker, there are corporate sustainability claims that arent as significant or impactful as theyre made out to be. Theres no shortage of vague and misleading green marketing claims and a few that are outright misleading. Those companies are worthy of being named and shamed.

But most green claims these days arent patently false or misleading. Far from it. Much of whats criticized asgreenwash seems to boil down to a difference of opinion about how far and how fast companies should be changing, as Ive maintained for years and years. And whether a big company with legacy problems ever can be viewed asa good actor.

Thus, anything thats seen as too little or too late or that sounds too good to be true must be, ipso facto, greenwash. Consider two recent stories:

Im not going to litigate either of these. I can see both sides, and each has a valid point. But both criticisms seem a needless distraction for companies trying new ways to engage environmentally and health-minded consumers and to jumpstart new value chains and business models. Are some of these efforts ham-handed? Probably. But I posit that theyre more sloppy than sinister, the result of well-intentioned companies doing imperfect things.

Probably like the overwhelming majority of companies out there.

Nonetheless, journalists, activists and self-styled critics are quick to pounce whenever a large company makes an effort. If its an ambitious or audacious effort, those critics are quick to point out all of the other things the company in question isnt yet doing right. That conveniently sweeps all of that companys sustainability initiatives into the same bucket: greenwash.

But all that is old business.

Whats new and newsworthy are the regulatory efforts to rein in so-called greenwashers in the financial sector. Over the past few months, the European Union and the U.S. government each have taken aim at banks and investment firms touting some sustainable investment vehicles mutual funds, sustainability-linked loans, ETFs and the like. Media coverage of these efforts more often than not refers to them as anti-greenwashing initiatives.

For example:

Another arena where "greenwashing" is showing up is carbon accounting, a murky and nerdy set of rules gaining critical importance in a world where companies, governments and others are committing to net-zero emissions, and where products are beginning to be labeled with their carbon content. Regulators and nongovernmental organizations are being called in to establish norms for how to do these things.

In the meantime, well-intentioned companies showing the way may face a big challenge: Can they successfully traverse the terrain without being labeled with the G-word? It won't be easy.

Scrutiny of sustainability claims is important and necessary. Marketers that make false or misleading representations need to be policed and held accountable. As sustainability-linked financial products and services and carbon labeling become key parts of the corporate sustainability toolkit, we'll need to clamp down on those stretching the truth.

Whether all of these things rise to the level of "greenwash" is another matter. Yes, marketers jumping on a green bandwagon can be prone to make exuberantly vague and unverifiable claims thats been going on for decades and they deserve closer scrutiny. But are they fraudulent? Not so much.

The problem I have with critics knee-jerk charges of corporate greenwash is that they lump together the worst actors with the companies that are simply trying to find their way through the green marketing thicket. Should purveyors of personal care products or grocery items making overzealous claims be tarred with the same brush as investment firms that place countless millions of other peoples money into insufficiently defined green investments?

And in a world where a climate crisis looms larger every day, and where biodiversity and social-equity crises are on the near horizon, should we really be lambasting companies small-bore marketing claims as if the world hinged on their accuracy?

At some point, if everything companies do or claim is dubbed greenwash, it becomes more reflective of the accusers than the accused.

It becomes, in a phrase, fake news.

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Nations Imbeciles Lose Their Minds Over Fake News Biden Is Taking Their Red Meat Away – Vanity Fair

Posted: at 12:41 pm

Last Thursday, President Joe Biden pledged at a virtual climate summit that the United States will cut its greenhouse gas emissions by 50%52%, from their 2005 levels, by 2030. Among the efforts cited by Biden and the White House that will help the country meet such a target were cutting-edge tools to make American soil the next frontier in carbon innovation, retrofitting buildings, and improving vehicle efficiency. At no time during his speech, before his speech, or after his speech, did the president make any mention, direct or indirect, of requiring Americans to change their diets. Nor did the West Wing, or anyone employed by the U.S. government, say one single thing about mandating that anyone stop eating anything. Not! One! Single! Thing! You might be wondering why were taking such pains to note the absence of Biden saying, again, literally anything about forcing people to stop eating certain foods, and the reason is because in the days since his pledge, numerous Republican members of Congress, Fox News hosts, and Donald Trump Jr. have lost their minds over the extremely fake news that Biden is going to pass a law saying they can only eat four pounds of red meat a year.

As CNN fact-checker Daniel Dale notes, the origins of this not-at-all-real story appear to have begun, ironically, with an article by the British tabloid The Daily Mail, which, per CNN, baselessly connected Bidens climate proposal to a 2020 academic paper estimating how greenhouse gas emissions would be affected if Americans, in theory, change their diets in a variety of ways, one of them being reducing their consumption of red meat to four pounds a year. Crucially, the paper was (1) published before Biden won the Democratic nomination (2) does not mention Biden at all (3) has never been publicly mentioned by Biden and (4) says nothing about the government imposing dietary limits. In other words, it could have been about Miley Cyruss quarantine mullet and The Daily Mail would have linked it to Bidens climate proposal. And people like Don Jr., Lauren Boebert, Marjorie Taylor Greene, and Larry Kudlow would still have had an epic meltdown over the fake news because they collectively make up Americas biggest imbeciles.

Per CNN:

Joe Biden's climate plan includes cutting 90% of red meat from our diets by 2030. They want to limit us to about four pounds a year. Why doesnt Joe stay out of my kitchen? Colorado Rep. Lauren Boebertwroteon Twitter on Saturday. No fewer than five Fox News or Fox Business personalities told versions of the scare story on the air since Friday morning. For example, Fox News host Jesse WatterssaidSaturday that Americans are going to have to cut their red meat consumption by 90% in order to reduce emissions to hit Bidens target. That means youre only allowed to eat four pounds of red meat a year. That adds up to a burger a month. Thats it.

In a particularly odd moment on Twitter on Sunday, two Republican governors,Greg Abbott of TexasandBrad Little of Idaho, tweeted their opposition to the Biden red meat policy that doesnt existand cited a Fox News graphic that listed the supposed elements of the nonexistent policy.

Others chiming in to proudly display how easily duped they are included Taylor Greene:

Rep. Madison Cawthorn:

Right-wing radio host Todd Starnes:

And, of course, Donald Trumps not very bright son, who should probably have his arteries checked sooner rather than later:

Perhaps the biggest WTF moment though came from Kudlow, the 45th presidents former National Economic Council director, who, in his haste to jump on the not-real news seemed to suggest that, at present, most beer people drink is meat-based:

Speaking of stupid, he said on his show over the weekend, America has to, get this, America has to stop eating meat, stop eating poultry, fish, seafood, eggs, dairy, and animal-based fats. Okay, you got that? No burgers on July Fourth. No steaks on the barbie. So get ready. You can throw back a plant-based beer with your grilled brussels sprouts and wave your American flag.

As many have since noted, most beer, at present, is plant based, so its not clear what Kudlow has been drinking or, for that matter, smoking. (On the other hand, Kudlow has been famously wrong about everything for most of his career, so theres that.)

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Automation Adds to Job Security Concerns: 68% of Workers Say They Would Train for a New Career – The Ritz Herald

Posted: at 12:41 pm

More than two-thirds of workers are willing to retrain for new jobs as they look toward the aftermath of the pandemic, according to a new study by Boston Consulting Group (BCG) and The Network. The interest in developing new skills is highest among those in the early- and midcareer phases.

A new report based on the study, Decoding Global Reskilling and Career Paths, is being released. Its the third in a series of publications that BCG and The Network have issued about the pandemics impact on peoples work preferences and careers.

The economic uncertainty touched off by the pandemic comes at a time when workers in just about every field already have some level of concern about being replaced by technology. Forty-one percent of workers globally have become more concerned about automation during the pandemic, according to the survey. The increased concern is especially common among people who work at financial institutions or at insurance or telecommunications companies.

The pandemic and the increasing speed of technological disruption have prompted people to question their chosen career paths, said Rainer Strack, one of the authors of the study and a senior partner at BCG. Almost seven in ten people say they are open to retraining that would allow them to switch to completely different job roles. This level of flexibility could help employers and governments that are worried about preparing their workforces for the future.

Retraining willingness68% globallyis highest among workers who have fared worst during the pandemic or have the most concern about automation. This includes workers in service-sector, customer service, and sales roles. Almost three-quarters of the people in these jobs say they would retrain for something new. Those in job roles seen as less vulnerablehealth and medicine, social work, and science and researchgenerally arent as ready to switch careers.

There are some geographic differences in the willingness to retrain as well. People in developing economies, including many in Africa, are the most enthusiastic, with as many as three-quarters saying they would retrain to prepare themselves for a new job. Europeans and Americans have the lowest level of willingness, the study shows, but even in those geographies the proportion of people who say they would retrain is generally above 50%.

More than a third of people worldwide have been laid off or forced to work fewer hours during the COVID-19 crisis, according to the survey. The economic fallout has been worst for the young and least educated. Almost half of those under 20, and an equal proportion of people with only a high school degree, have lost income during the pandemic.

The pandemic is another reminder after the 2008 financial crisisthat there are always going to be events that threaten economies and require workers to adjust, said Kate Kavanagh, a co-managing director of The Network and a co-author of the report. Workers have come to accept that their only real job security lies in their adaptability, which sometimes means shifting roles or even careers.

A Move Toward More Stable Fields

The study shows a high level of realism in peoples attitudes about retraining. Most of the areas of retraining willingness involve moves into fields that, at least for the moment, seem less risky than the fields people are in today. Generally, the new fields that people say they would consider have similarities to their current jobs.

Digital and information technology top the list of potential next careers, probably because of the expanding opportunities in those areas and the generally high remuneration. For example, more than 20% of people currently working in artistic or creative jobs say they would retrain for a digital job, as do more than 20% of people currently working in consulting or media. Office and management jobs (such as marketing and human resources) are also seen as attractive next career steps, possibly because of the perceived ease of transitioning into those jobs for a variety of workers.

Workers have already been taking steps to upgrade their skills. The proportion of workers spending a few weeks or more on skill building each year has held steady, at about two-thirds, since BCG and The Network last asked this question, in 2018.

The approach to learning has evolved, however. Forty-eight percent of people now use an online educational institution (such as a MOOC, or massive open online course) for learning, and 36% now use a mobile app. Both approaches still trail on-the-job training and independent study, todays most popular approaches to workplace learning, but in the era of the pandemic digital approaches have made inroads.

The data gathered for Decoding Global Reskilling and Career Paths provides insights into workers career expectations by gender, age, education level, and position in the job hierarchy.

A copy of the report can be downloaded here.

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Automation Adds to Job Security Concerns: 68% of Workers Say They Would Train for a New Career - The Ritz Herald

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Bynder’s 2021 State of Branding Report Finds that Marketers are Ready to Embrace Automation in Branding to Support Digital Experience – GlobeNewswire

Posted: at 12:41 pm

AMSTERDAM, April 29, 2021 (GLOBE NEWSWIRE) -- New research conducted by Bynder, the global leader in digital asset management, reveals a shift in perspective as a vast majority of marketers report they are increasingly willing to embrace technology and automation in new ways, especially as it relates to enhancing creativity and scaling content creation.

Brands undertook an immense amount of digital transformation in the span of a year. Half of the marketers surveyed reported that they accelerated digital transformation and digital experience initiatives in 2020, and an impressive 24% of respondents report they are already fully digital. However, nearly 10% still dont have any initiatives in place, and nearly 20% report that digital initiatives slowed or came to a standstill.

The rise in digital initiatives means success depends more than ever on brand story and a flawless digital experience powered by compelling, personalized content. At the same time, 8 in 10 marketers saw an increase in the demand for content as a result of the pandemic, and not a single respondent working in video, design, or a creative role reported a decline in demand at their organization. As content needs soar, its clear that marketers need new tools and processes to fuel the creative content necessary to power the digital experience.

According to the research, they are ready to turn to technology to solve these challenges. The vast majority of respondents (89%) believe technology will help creativity at their organizations, while also allowing them to maintain output. Further, only 1% of respondents reported that branding cannot be automated - a steep decline from 23% in 2020 - and 58% plan on implementing digital experience technologies.

Marketers have long embraced technology across most aspects of marketing. Weve seen it across email, programmatic advertising, and more. Yet, automation hasnt yet been broadly applied to upstream creative work, resulting in a content crunch that leaves brands struggling to keep up, said Andrew Hally, CMO at Bynder. While marketers were more reserved about automations potential impact on branding in the past, the acceleration of digital transformation wiped away any lingering doubts about the need to apply automation to creative processes. Marketers are now ready to tap its potential to meet the demand for growing volumes of content and achieve the agility required for digital marketing. With the right technology in place, their creative teams can stay focused on the higher value creative work needed for powerful brand storytelling.

The 2021 State of Branding Report also identified other key trends, summarized below:

Bynder commissioned independent market research specialist Vanson Bourne to undertake the research for this report. A total of 1,600 marketing and creative respondents, including senior/C-suite employees, were interviewed during January, February and March 2021, with representation in the US (600), the UK (400), Germany (225), France (225), and the Netherlands (150). The full report is now available for download here.

About BynderBynder is a global leader in digital asset management (DAM), providing brands with the most powerful and scalable SaaS solution enabling brands to delivering personalized digital experiences. Recognized for its intuitive user experience, Bynder helps more than 1.4M users across over 2100 organizations, including Spotify, Puma and Icelandair, provide the right, on-brand assets across the enterprise. Founded in 2013, Bynder has since grown to over 400 employees in seven offices around the globe, including the Netherlands, USA, Spain, UK and UAE. The company is backed by Insight Partners. For more information, visit http://www.bynder.com.

Media contactSamantha HirdByndersamantha.hird@bynder.com

Jackie BlundellRed Lorry Yellow Lorrybynder@rlyl.com

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Bynder's 2021 State of Branding Report Finds that Marketers are Ready to Embrace Automation in Branding to Support Digital Experience - GlobeNewswire

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