Daily Archives: September 4, 2020

During recent weeks and months CasinoBeats has cast the net far and wide to delve into the world of slots streaming, with affiliates taking their place in the discussions most recently.

In the latest edition casino and sportsbook affiliate program 7StarsPartners, which operates 15 brands under three licences, takes up the conversation to give its insights into the conversation.

Widely acknowledged as arguably the biggest influencers in the gambling community by many throughout the exchanges, the ability to receive feedback, particularly harsh, can be crucial in improving future games and making them more relevant and more successful.

7StarsPartners affiliate program works with well-known streamers from across the industry, giving us an audience which covers every corner of the globe. Its also helping enhance our influence in dynamic markets such as Finland, Norway, Germany, Poland, and across many parts of Asia, Mary Ivanova, affiliate director at 7StarsPartners, begins by touching upon the direct effect the rise of streamers has on the group.

Working with streamers has definitely increased our volume of traffic, but has [also] rapidly enhanced our brand awareness. Our relationship with streamers not only helps with acquisition but is great for customer retention too.

We are working on providing the most innovative solutions for streamers

Adding that working directly alongside a streamer could be a distinct possibility at an, as yet, undetermined time in the future: We are always open to new and fresh ideas and are not afraid to accept new challenges, so maybe one day we will onboard a rising star in the streaming community who will be dedicated to 7StarsPartners brands. Im sure this would be as much fun and entertainment for us as it would be for our customers.

However, when utilising streamers and their ever growing platform, what techniques can be utilised to ensure differentiation, a key operational facet across the gaming ecosystem: We are working on providing the most innovative solutions for streamers such as unique bonuses with free spins, promo-codes, and exclusive rights on our latest product promotions, Ivanova says.

For example, for the Nordic market, we recently launched the innovative new brand, Frumzi. Streamers are hugely popular in the region and have proven great entertainment for users and with single registration, along with instant depositing and withdrawal tools, its greatly influenced player acquisition.

With numerous popular streamers promoting our projects weve reached a variety of different players across countless thriving markets.

As the streaming community as a whole continues to rise, the collaboration between igaming and streaming has also never been more intertwined and is one which grows closer by the week and month.

In the light of such increases in popularity, Ivanova changes tack to look at what else companies could, or perhaps should, be doing to advertise to a new generation of tech savvy players: With every new brand launch, we add new and unique features which make our products as attractive to customers as possible.

We aim to keep users interested from the moment they register until the end of the gaming experience, as this is what creates fans rather than customers. This focus has worked effectively on all our brands and our growing number of visitors on projects such as Wazamba and Nomini have shown how effectively our model works.

Our relationship with streamers not only helps with acquisition but is great for customer retention too

Before returning to the top at hand and address what she believes that future holds for streaming both in the current climate and beyond: Streamings popularity continues to grow, and we consistently see new faces on Twitch and YouTube.

Forward-thinking companies understand that streamers are one of the best ways to ensure entertainment for casino players, and this interaction in turn helps the promotion of our products.

Due to the COVID-19 lockdown many players are seeking interaction, and that need for a fun and exciting connection means that entertaining streamers will always be popular.

To conclude,Ivanova turns attention to marketing techniques and the potential effects of the imposition of added restrictions driven by the ongoing coronavirus pandemic: As a leading casino and sportsbook affiliate program, 7StarsPartners operates 15 brands under three licences: Curacao, MGA and SGA.

New restrictions implemented on bonus and deposit limits due to the impact of OVID-19 have had a minor influence on brands in the region such as YoYoCasino.se and Campobet.se, though ultimately, any new restrictions imposed on the markets in which we operate have not really affected our player numbers.

With responsible and fair gambling having always been at the core of our business model, our marketing strategy hasnt had to change at all.

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7StarsPartners: Streamers are one of the best ways to ensure entertainment - Casino Beats

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head of his appearance at the SBC Summit Barcelona - Digital virtual conference and exhibition, Marathonbets Head of Brand Dan Towse spoke to Yogonet about the importance of football sponsorships for sports betting operators, how the pandemic affected partnerships, and working within tightening regulatory regimes in Europe.

Betting companies have a huge range of promotional tools at their disposal these days - from social media and content marketing to more traditional channels such as print and TV advertising. Why does football sponsorship remain such a popular choice for operators seeking to differentiate their brands in highly-competitive markets?

Football still remains the most watched sport globally and partnering with sport brands not only contributes to amplifying awareness, but also trust. Consumers now have such a wide choice of brands to engage with and the crossover between football fans and bets placed make it a natural fit for operators to promote themselves. Trust is such an important component to decision making, especially online. The ability to partner with established clubs such as Manchester City and Sevilla provides Marathonbet with a platform to help with these objectives.

Marathonbets sponsorship of Manchester Citys training kit is an unusual arrangement. What advantages does it have over more common options, such as shirt sponsorships or conventional official betting partner deals?

The Marathonbet brand has had both betting partnerships and Front of Shirt deals with various clubs across various sports. The training kit deal provided us an opportunity to further enhance our partnership with Manchester City (from Global Betting Partner) and provide us with a greater brand exposure throughout the week - and not limit ourselves just to matchday.The clubs global reach across their own social platforms is in excess of 80 million. Add that to other publisher content and the Marathonbet brand now has a greater exposure than it has ever had before. The challenge with every partnership is how we use our rights and activate. We dont just want to be a logo on a shirt.

The Coronavirus shutdown of football leagues must have made it difficult for betting brands to maximise value from their sponsorships. How did Marathonbet approach that challenge, and has the no-fans environment posed any further problems?

Naturally, it impacted all brand sponsorships across a variety of sectors. The absence of sport meant that not only were there no markets to promote, but shareable content for social media also became limited. It wasnt just us, clubs also found it a challenge and the archives were dug into to maintain engagement.Value from primary assets (Training Kit, LEDs) were able to be displayed post lockdown, but matchday tickets etc obviously became non-existent very quickly and it is difficult to know when normality will return. When it does, we will be working with our partners to re-introduce as soon as we can.

Many football clubs in major leagues around the world now have multiple betting partners. How does that influence the success of a sponsorship? Does it limit the opportunities for activation and fan engagement?

There are some brands which dont have exclusivity within a sector, or the rights holders opt to split partnerships regionally. This may not be such a bad thing for businesses with localised strategies, which enable them to utilise club IP and technology such as DBR to promote their messages. Naturally, where there is a crossover, your success in standing out from your competitors will ultimately boil down to your contractual assets and how you activate these. Brands which choose to do more than a badging exercise and actually be seen as a partner will succeed in the longer term.

The Spanish and Italian governments have restricted football shirt sponsorships as part of tougher gambling advertising regulations, and there are now calls for the UK authorities to follow suit. How can betting brands continue to develop effective partnerships with football clubs in light of these sorts of regulatory changes?

Its a difficult one, as speculation regarding the future of UK advertising restrictions is a prominent topic and the industry will need to act accordingly - and this includes football partnerships. Naturally, Italian laws and the proposed Spanish decree due in October have already shown that other governments in Europe are restricting the promotion of products and services across all channels. The sector has taken the right steps and the introduction of the whistle to whistle [voluntary advertising ban by operators] in the UK is demonstrating a positive approach to responsible gambling, and this will continue. But, if anything, based on the current landscape, this is the most critical time for brands in the gaming sector. With the advertising landscape becoming tighter, the reliance on brand and user experience is critical to future success; operators who fail to invest in these areas may fall behind.

Which other sports offer the potential for effective partnerships for betting brands?

The obvious choice at the moment is esports. Growth in this area is significant and doesnt show any signs of slowing down. Given what we have all experienced in recent months globally, the esports area presents the perfect opportunity to plug any gaps in the sporting calendar and viewership figures are surpassing expectations.

Dan Towse will be speaking on the The Future of Sports Sponsorship panel on Thursday 10 September, the third day of the SBC Summit Barcelona - Digital virtual conference and exhibition. The full agenda for the event, which takes place on 8 - 11 September, features almost 300 high-level speakers sharing insights on 50 panels covering the sports betting, online casino, affiliate marketing and payments sectors. To access all the content, click here to register for your free pass.

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'Operators who fail to invest in brand and user experience may fall behind' - Yogonet International

SBC Summit Barcelona - Digital is set to open with two of the sports betting & gaming industrys most influential figures, when Carsten Koerl (CEO & Founder, Sportradar) and Jason Robins (Chairman, CEO & Co-Founder, DraftKings) take part in an exclusive In Conversation session.

The theme of the events keynote, which is scheduled for Tuesday 8 September at 10am CEST, is The Future of Sports Betting and it will see the pair sharing their thoughts on the changing face of the industry and ideas for its future direction.

The pair are uniquely well placed to offer insights into the industry. Koerl has built Sportradar into the worlds largest sports data, content and integrity services provider, driving the ecosystem for online and mobile sports betting and being a trusted partner to more than 1,000 companies around the globe.

Robins has emerged as one of the key leaders in the development of the fast-growing US sports betting industry, having guided DraftKings from its roots as a DFS start-up to its current status as a Nasdaq listed digital entertainment and gaming company.

Rasmus Sojmark, CEO and Founder of SBC, said: What a great way to start our flagship event. I know our audience will be excited to hear from Carsten and Jason, and ready to learn from two of the industrys leaders and biggest success stories.

The session will undoubtedly set the tone for what promises to be a hugely valuable four days for all attendees, with more than 275 expert speakers sharing insights on the issues shaping the future of the industry, and plenty of opportunities for people to connect and talk business.

SBC Summit Barcelona - Digital, which takes place on 8 - 11 September 2020, is the largest ever virtual conference and exhibition for the sports betting & gaming industry.

The event platform has four main zones - Sports Betting, Casino & Gaming, Payments & Compliance, and Affiliate & Marketing - each of which features tailored conference content with input from senior industry executives, an interactive expo, a program of skills workshops and a selection of themed networking roundtables.

To join the 10,000 delegates at the event, click here to register for a free pass.

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SBC Summit Barcelona - Digital to open with Sportradar and DraftKings executives' keynote - Yogonet International

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Game Revenue has recently extended its lobby of games with over 200 titles from a popular Red Tiger Gaming software provider. What is more, it is possible to play them with deposits made with the help of a new convenient payment method.

This affiliate program includes such popular brands asArgoandZigZag 777. Players of these operators now have access to more to 200+ titles byRed Tiger Gaming.

This software provider was established in 2014 on the Isle of Man. The studio boasts a big portfolio of high-quality slots and other casino games developed in HD. Some of the most popular releases by this company are:

Game Revenue has also added the newTethercryptocurrency to all its brands. This payment method is now available for deposits and withdrawals.

At the same time, casinos from the L&L Europe group becameavailable on a new market.

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Game Revenue Casinos Add Red Tiger Games and Tether - Key To Casinos

Spearhead Studios, a real-money game production brand within EveryMatrix group of companies, has announced that they will start the 2020 fall with a Book of the Kings video slot. This is another title for those who are adventurers at heart. It follows the expeditions of the popular explorer Lara Jones, previously featured in several other brands blockbusters.

Those who have followed Spearheads series starring this character know that she has a special passion for things ancient. Jones has already taken us to Egypt to a grand quest to enter Cleopatra's tomb. This time she is traveling again to a land of numerous mysteries, trying to discover treasures hidden deep inside the tomb of a powerful pharaoh.

The slot was specially developed to rise to the high expectation of this software provider's key operators. This high-volatility game features a 5x3 grid with 10 pay lines and a maximum win of over x11,000.

Kevin Corti, Game Development Director at Spearhead Studios, says: Lara Jones is our most beloved character. Book of the Kings is following her adventures in the auspicious subterranean tomb of the ancient pharaohs, decorated with rich stone carvings, golden flourishes, and eternal flames of long-lost spirits. The world comes to life when the bonus game is triggered, leaving the player in no doubt that they are now battling with the Egyptian spirits in a mission to discover their secret riches.

The provider has managed to take graphics to a new level and has put a considerable effort into creating a bespoke soundscape for the titles; one that truly conveys the presence of the pharaohs, and the quest that our hero is embarked on.

As always, Spearhead has optimized the Book of the Kings for playing on mobile devices with minimized file size and loading times for perfect player experience. In the bonus feature with extra spins, a special symbol is selected which then acts as an expanding scatter and which can generate big payouts. All base and feature wins can be entered into the Gamble Ladder to potentially increase them (up to 30,000).

The team behind this brand believes in challenging the ordinary. Their mission is to change the game of game making. Their titles are characterized by high-levels of entertainment and fairness. It's a multi-sided studio developing a wide range of products and services. Part of their portfolio are world-class HTML5 video slots, table, and other online real-money releases.

The provider is part of the EveryMatrix group, known for delivering a modular and API driven product suite for a casino, sports betting, payments, and affiliate/agent management. EveryMatrix's B2B iGaming solutions are designed to help clients unleash bold ideas and deliver an outstanding player experience in regulated markets.

Source:

Spearhead Studios Launches Book of The Kings, spearheadstudios.com, September 3, 2020.

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Spearhead Studios Starts the Fall with The Launch of Book of the Kings Slot - Latest Casino Bonuses